LG Electronics, “Sales of the Premium TV in 2017 would hold 60%”

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LG Electronics spoke that “The portion of premium TVs in total TV sales will be increased from about 40% in 2016 to around 50% in first half of 2017 and up to 60% in the end of this year.” at the conference call in Q2 2017, which was held on 27th.

The performance in Q2 for HE area of LG Electronics showed 4 trillion and 234.9 billion won in sales, and 343 billion won in operating profit. The QOQ on sales was declined to 2.1%, and the demands of the global TV market are continuously reducing, but the sales of the same quarter in last year showed 1.9% growth through the sales expansion of the OLED premium TVs.

Jin-ho, Ha, the HE director of LG Electronics said that “The Q2 performance was slightly decreased in QOQ and same quarter in last year due to the panel cost increase and marketing promotion for the new product launching, but we sustained healthy profit structures through the expansion of the premium TV sales and the improvement of cost structures consistently.” And also expected, “There are concerns on the slowdown in growth of worldwide TV market for the interest rate hikes and the oil price decrease, nevertheless, the premium TV market will steadily grow according to the demand increase on OLED TV and UHD TV.”

Subsequently, he answered on the question of the counterstrategy for the SONY, “It is not just right time to judge the OLED TV of SONY yet, but until now, we think that the OLED TV of us is quite superior regarding the aspect of design of products, image quality, and its lineup and so on.”

On the recent investment for large-sized OLED of LG Display, “LG Display and LG Electronics, both of us, will wisely take and proceed the world best strategy together of premium TVs by strengthening the premium status of OLED TV.”

He explained on the TV business of LG Electronics, “We have been improving the profitability focusing on the premium lines, and also completely avoiding the quantitative competition. We plan to continuously sustain the quality-oriented rather than quantity.” He added, “We will pursue the activities to intensively keep the premium image of OLED.”

They stated to be maintaining the stable profit structures with aiming at continuous sales expansion of premium products through the marketing promotion for the premium TV-oriented to prepare the high-season for the TV market in second half.

Samsung Electronics’ Display Business Recorded Operating Profit of 1.71 Trillion KRW in Q2, 2017

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Samsung Electronics announced that it reached sales of 61 trillion Korean won and operating profit of 14.07 trillion Korean won, and the display business recorded 7.71 trillion won and operating profit of 1.71 trillion won, through the Q2 2017 Earnings Conference Call on 27th. Its display business has recorded more than 1 trillion won in the black, for 4 consecutive quarters since Q3 2016.

 

According to Samsung Electronics, its earnings for Q2 2017 has increased compared to the previous quarter due to the expanded sales of flexible OLED panels and high value-added LCD products.

 

The OLED division saw its earnings improvement on the back of flexible products sales increase due to the expanded sales of major customer flagship models, and accounted for low 60% of sales. The LCD division also improved earnings by expanding the sales of high value-added products, mainly UHD and large TVs.

 

The OLED division is expected to see sales growth for the second quarter of this year due to the expanded supply of flexible products compared to the last quarter. However, there will be fiercer competition with LTPS LCD in the mid to low-end market and a risk of cost increase resulting from ramp-up of new capacity lines. Accordingly, Samsung plans to improve profitability by aggressively responding to major customer demand through stable ramp-up of new lines and improving product mix.

 

The LCD division is anticipated to be in a supply-demand imbalance due to set companies’ stock increase of panels and panel suppliers’ supply expansion, but premium TVs such as high resolution and super-size TVs are expected to continue to grow. Samsung has a plan to increase profitability by promoting yield and cost improvement activities and by expanding the sales of not only high value-added products such as UHD and large-size products but also differentiated design products such as frameless and curved products.

 

Samsung Electronics recorded sales of 93 million mobile phones and 6 million tablets in Q2 2017, and in the third quarter, the sales of mobile phones and tables are likely to increase slightly and remain flat, respectively quarter on quarter. The sales volume of LCD TVs is expected to reach 9 million units and grow at low single in the third quarter.

 

Samsung Electronics invested a total of 12.7 trillion KRW in its facilities in the second quarter, of which 4.5 trillion KRW were invested in the display. This year’s investment plan for facilities is yet to be determined, but investment is expected to increase substantially from last year, especially for semiconductors and displays. The display division plans to invest in production expansion to meet the increasing demand for flexible OLEDs.

 

Director Lee Chang-hoon of Samsung Display said, “The smartphone set makers’ OLED adoption will continue to increase with the constant strong demand for it. The current OLED line is being resiliently operated in line with market and customer needs”. He added “We will continue to use and operate OLED lines strategically in accordance with market demand and customer needs.”, and explained they are not considering the plan to further shift LCD lines into OLED.

LG Display, Expects 40% of OLED out of total sales in 2020.

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LG Display spoke that they plan to change the sales structure by focusing on the OLED sales at the conference call in Q2, 2017 which was held on 26 July, and they expected that the OLED sales portion among the total sales would be from 10% in this year to 40% in 2020.

Sang-don, Kim, the CFO of LG Display said that they will invest about 15 trillion won of production line for the Gen10.5 OLED and the Gen6 POLED(Plastic OLED) at Paju P10 factory against 4 years. He said that “The investment of Paju P10 is a leading task for the mass production and the improvement of efficiency because the demand of OLED TV is rapidly increasing by the forecasting of 2.5 million units in 2018 and 6 million units in 2020. We will take the P10 factory as an OLED hub.”

The CFO also said that “We plan to order and install the necessary equipment from July 2017 to January 2019 for the Gen10.5 OLED line in Paju P10 factory, and through test period for 6~12 months, the 1st target will be to mass-produce the OLED of 30,000 units per month based on single unit. 5 trillion won will be invested to the P10 factory to install new lines of the Gen6 POLED with 30,000 units per month and it would be started to produce it in 2019.”

Accordingly, LG Display announced that E5 in Gumi, which was previously invested, plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in this year, E6 in Paju plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in Q2 2018. In addition, they mentioned that at the OLED new line in Guangzhou, China, will mass-produce the Gen8.5 OLED with monthly 60,000 units of scale from the first half of 2019 by the investment of the 5 trillion won. For concerns on the technology leakages about the investment of the Gen8.5 OLED in Guangzhou, the CFO, Sang-don, Kim, said “There was no cases of technology leakages in the LCD line of Guangzhou until now from last 2013 since the OLED is complicated technology to copy, and there would be much benefit by the localized equipment and all investment instead of it.”

Meanwhile, the sales of LG Display for the Q2 this year were reduced QOQ 6% (7,620 billion won) as 6,629 billion won, but, increased 13% versus same quarter of last year (5,855 billion won). The portions by the products are following: 46% for TV panels (QOQ +3%p), 22% for Mobile panels (QOQ -4%p), 17% for Monitor panels (QOQ +2%p), 15% for Laptop/Tablet panels (QOQ -1%p). LG Display explained that the performance in first half declined due to the seasonality impact, but the shipments in second half considered as high-season, will be increased versus first half.

What is the next-generation display poised to outshine OLED?

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The micro LED, QLED and hologram, which are referred to as the next generation displays, were presented at the seminar entitled ‘Recent Trends in Display and Vehicle Display Technology’ hosted by UBI Research on the 14th.

Under the theme ‘Technical Issues of micro LED Display and Market Trend’, professor Moon Dae-gyu of Soonchunhyang University said, “Micro LED can be realized in high resolution and it is easy to implement curved display or flexible display because there is no limit of panel shape and size” He added “When applying micro LED to a display, high resolution is feasible even on a small substrate size, so that it can be applied to VR, etc.” and expected “When applied to a public display, it will be able to escape from the method of tiling many display panels”. However, there remain some technical problems such as the problem of transferring and connecting millions of LED chips quickly and accurately, the deviation problem of color and luminous efficiency between LED chips, and the technical problem of implementing an active matrix for the application of a display.

<Professor Moon Dae-gyu of Soonchunhyang University>

Next, Dr. Hwang Do-Kyung of Korea Institute of Science and Technology(KIST), Dr. Bae Wan-ki, senior researcher of KIST, and Dr. Oh Min-Suk of Korea Electronics Technology Institute(KETI) announced the manufacturing principle of quantum dot and the possibility of self-emitting QLED using it. Dr. Hwang said, “The quantum dot has the advantage of not only color change depending on the size and but also narrow half width.” “Self-emitting QLED can display higher color purity than OLED.” he added.

Dr. Bae expected “If research is carried out on an enterprise scale, the speed of technology development will increase more rapidly.” saying that “At present, the efficiency of quantum dot devices is continuously improving, but the life span is insufficient compared to OLED.”

“We need the next generation display technology to follow the LCD and OLED,” said Dr. Oh Min-Seok of Korea Electronics Technology Institute(KETI). He added “QLED is attracting much attention as a next-generation display, but there remain such issues as too much focus on the development of emitting devices, the lack of solution process-related devices and technologies, and the non-cadmium-based high-efficiency blue light emitting devices”.

<Dr. Oh Min-Seok of Korea Electronics Technology Institute(KETI)>

As the last speaker, Kang, Hoon-Jong, team leader of Korea Electronics Technology Institute(KETI) explained the digital hologram technology and its application, and emphasized that a display panel capable of expressing the hologram is necessary to implement it. He said “We have a holographic printer or a microscope but there is no enough technology to apply it to TV”. Then, he closed his presentation saying “We need to develop a film for hologram first and then a functional design that can implement the screen.”

During the presentation about the next generation display, many of the speakers emphasized the importance of cooperation and participation among schools, research institutes and companies in order to overcome technical problems and realize them as actual displays. The display competition is expected to become even more intense in the future, as R&D in micro OLED, QLED, and hologram, which are considered as the next generation display, is concentrated.

The OLED is the best automotive display

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The seminar on the trend of the up-to-date technology for the next generation display which was themed ‘The technology trend for latest display and the automotive display’ hosted by the UBI Research, was held on July 14th at COEX in Seoul.

In the seminar, Sun-hong, Park, a senior researcher of automotive parts, said that “The attention to the display is increasing due to the importance of the visual intelligence, and its application will also grow because the OLED is able to easily realize the flexible deign and the transparent display.”

In addition, he expected that “The digitalization for the automotive will be lasting, and the China will take 50% and more of the worldwide consumption market for automotive in 2020, and the application of display including OLED will increase in accordance with the attributes of the Chinese who prefer colorful design.”

During the briefing of a car not having a side mirror which became an issue in recent, “The application of the OLED which has rapid response speed and wide viewing angle is highly likely to be employed. If it can just overcome the reliability, the OLED will be the best display for the automotive.”

In the other side, according to the “Automotive Display Report – application & market trend analysis and the market forecast” published by the UBI Research, it expected the OLED panel will be started in earnest applying to the cluster or CID of the automotive from 2018, and the automotive display is expected to grow about 17% annually, reaching around US$ 25,000 million by 2022. The AMOLED panel market among this will be account for about 20%.

<Forecasting of the market share by the automotive display 2017~2022>

AR and VR Market, Active Expansion in 2019 – What Propels the Growth?

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  • Forecast of US$ 58,700 million of total revenue of AR and VR in 2021
  • Active expansion expected in 2019 with UHD contents mass production and fast transfer of large size content for VR through introduction of 5G

 

With recent ICT (Information and Communication Technologies) progress, fourth industrial revolution is receiving attention as the new growth engine. Along with the increased interest in augmented reality (AR) and virtual reality (VR), products such as Oculus Rift and Gear VR continue to be released.

Released AR products include glass types such as Microsoft’s HoloLens and Google’s Google Glass. HMD (Head Mounted Display) based VR type products include Oculus VR’s Oculus Rift, HTC’s Valve, and Sony’s PlayStation VR, and smartphone based VR types include Samsung Electronics’ Gear VR.

According to AR and VR Display Market Report published by UBI Research on 7th, AR and VR product shipment is expected to record 17 million units in 2017 with US$ 3,900 million revenue. UHD contents mass production and introduction of 5G for fast processing large size VR content are expected from 2019. Accordingly, total shipment of AR and VR products is estimated to increase at approximately 54% CAGR, and show 96.4 million units of shipment and US$ 58,700 million revenue.

The report divided the market by product and display for AR and VR market analysis, which is further categorized into AR and VR product total market, market by VR product, AR and VR use display total market, AR and VR use OLED, and market by other display type.

For immersive virtual reality experience without dizziness, display conditions such as latency, FOV, refresh rate, and high resolution were selected as key issues and were analyzed. AR and VR products released between 2014 and 2016 were arranged by types, categorized by display type and key companies and analyzed.

Furthermore, business status of key IT companies, including Apple and Facebook, is included handling AR and VR product release status, related patent, and related company takeover. With the information on key panel companies’ AR and VR product exhibition status, the report is expected to be conducive to understanding key trends of related companies.

UBI Research estimates AR and VR use OLED shipment to be 2.6 million units in 2017, with 2.4 million units of other displays. OLED is expected to show 52% of market share with 48% of other display. In 2021, AR and VR use OLED is expected to show shipment of 52 million units and occupy 80% of the market.

<Shipment Forecast by AR and VR use Display Type>

LG and Samsung at the International TADF Symposium in Germany

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TADF (Thermally Activated Delayed Fluorescence) is an exciting new technology to provide highly efficient and stable emitting materials for OLED devices. TADF emitters are poised to contribute to the next material-driven advancement of the OLED industry, making OLEDs ideal for even more applications. Right now, TADF technology is receiving much attention as it will lead to major improvement of OLED displays again. The importance of TADF technology and its impact of the Next-Generation OLEDs will be highlighted at the International TADF Symposium in Frankfurt, Germany. (www.tadf-symposium.com)

Directly after the well-known IFA conference, the world’s leading researchers from European and Korean universities will discuss aspects related to the development of TADF OLED materials from modelling through synthesis to analytics and device fabrication. In addition, the leading OLED manufactures LG and Samsung will reveal some of their views on the OLED industry and what impact high-efficiency TADF materials will have on it. Furthermore, CYNORA, the leading TADF materials provider, will present an update of its status and its finals steps in commercialization of first blue TADF emitters.

The registration for the International TADF Symposium will be open till 15th August. The TADF event is sponsored by Lesker Tool, Schrödinger and CYNORA.

Meet the leading experts from OLED industry and academia on September 7th in Frankfurt, Germany.

Reduce OLED manufacturing time to 1/10

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Manufacturing technology has been developed to quickly fabricate OLED.
The Korea Research Foundation (KFRI) announced the Yun, Hongseok research team at Hanbat National University has developed a high-speed transfer technology that can effectively transfer multiple thin OLED layers to desired locations through high-pressure air jet injection.

The OLED transfer separates multiple layers of thin film from the substrate all at once and combines them with other thin films to produce a device. At this time, the thin film is ripped apart or wrinkled, and the corner is torn off, which make it difficult to mass-produce.

<A conceptual diagram of energy transfer process of polymer OLED multilayer thin film using air jet, Source: Korea Research Foundation>

The team used the principle of effectively controlling the bonding energy between the thin film and substrate by a high-speed peeling technique using the air jet technology,. An air jet close to the sonic speed is injected between the substrate and OLED thin film to effectively reduce the bonding force with the substrate, thereby enabling the transfer without damaging the thin film. The high-speed transfer method through the air jet requires only short time to transfer the OLED; the processing time takes about 1/10 of production time. OLED thin films can be manufactured at low cost by coating them with a solution.

Professor Yoon, Hongseok explained, “This research has developed a technology that can rapidly manufacture OLED device because they can be effectively transferred all at once by using an air jet without damaging the OLED thin film. The unit production cost of OLED can be significantly reduced, which has been used in a wide range of applications such as OLED lighting, advertising and display. It is expected to be applied to basic electronic devices in the future such as solar cells and semiconductor devices. ”

The research was carried out with the support of the Researcher Support Project for the Basic Research Support Program of the Korea Research Foundation and was published in the international journal on nanomaterials applications, Nanoscale.

OLED TV is the competitive TV covering the whole areas such as the design and the sound quality as well as the image quality.

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“While the existing OLED TV is focused on the image quality, the current OLED TV is not only picture quality but also covering any areas including the design and the sound quality.”

In the keynote address for the workshop of ‘the 12th Display National R&D Projects’ held on 5 July in Hoengseong, Gangwon-do, Soo-young, Yoon, a director of LG Display, introduced the advantages of OLED TV such as superior image quality, design freedom, and sound quality improvement including the capacity of the light and shade, and color implementation.

He said, “It is unlike LCD, OLED is the self-emitting, and be able to be controlled by a pixel unit, so that it is capable of expressing the perfect black, and implementing the unlimited contrast range. Therefore, OLED is the best display to express the stars or a bright moon in the darkness.” And also, he emphasized that “OLED TV is free to express the middle gradation through the precise color expressiveness, so that it is able to realize the vivid color as realistic.”

 

Subsequently, he introduced the wallpaper and CSO (crystal sound OLED) which attracted lots of attention in last CES 2017, “If the existing OLED TV is an image quality-oriented, the current OLED TV goes through any areas such as the design, sound quality but also the image quality. Especially, the embedded speaker methods are able to realize the high level of immersion, by agreeing the position of the mouth and the sound along with the effect of design advancement.”

A director, Soo-young, Yoon, also introduced the transparent flexible OLED which can implements the radius of curvature 80R, 40% penetration ratio, and 77-inch UHD, that developed for the commercialization, and mentioned that the transparent and flexible display will be a future display. He also said that they are on-going to develop the devices and materials for solution process, and it needs to be discovered the new application and new form factor.

Finally, he mentioned the P10 factory at Paju, “We expect to ultimately produce new OLED TV at P10 factory which plans to be completed by the end of this year through thorough preparation.”

OLED Highly Polarized OLED, A New Approach to Improve OLED Light Efficiency,

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Professor Kim Jae-Hoon of Hanyang University announced at the seminar, ‘OLED market analysis and latest technology’ for the first half, host by UBI industry research last June that a small amount of chiral molecule added to the polymer OLED emissive layer controls the polarization of light emission to improve light efficiency by 60%.

Two linear polarizers applied in orthogonal form to LCD are used to transmit or block the light from the back light unit through liquid crystal movement while one circular polarizer of OLED prevents reflection of external light, which is applied as a role to increase outdoor visibility

Display companies have focused on development of device structure, optical extraction technology and material, and luminescent mechanism to compensate for more than 50% luminescent light loss due to the polarizer. We need a way to improve the efficiency of OLED using polarized light. Professor Kim, Jae-hoon has presented a method and research results to improve the OLED light efficiency in use of polarized light, emphasizing ‘the need of a new approach in a new perspective’.

<Simulation of chiral molecules-added OLED structure>

Professor Kim, Jae-hoon explained, ‘Polymer materials of OLED generate high linearly polarized light with high liquid crystallinity in general. When this light passes through a light emitting layer inclusive of chiral molecules, it becomes a circularly polarized light’. “Theoretically, the light efficiency can be increased by 100%,” he added. “This way, we can implement brighter OLED with lower power consumption.”

In application of this principle, Professor Kim, Jae – hoon and his team members have developed the OLED with luminous efficiency 60% higher than existing OLED and further research will be continued on circular polarization based on low molecular materials.

Meanwhile, the research was sponsored by the ‘Future Display Core Technology Development’ project, and the research outcomes have been published in the recent issue of an international journal, ‘Advanced Materials’.

How about the future OLED market performance?

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At the seminar titled “OLED market analysis and the latest technology” host by the UBI Research at the FKI last June, the president, Lee Choong Hoon predicted the market through analyzing the OLED industry investment and mass production in the first half of 2017.

President Lee Choong Hoon emphasized that China will lead the OLED equipment market by 2021 due to increase in OLED demand of Chinese set makers. Accordingly, the Chinese equipment market is expected to account for about 48% of the entire equipment market in 2021, investing approx. US $ 40.5 billion.

It is anticipated that such movement of Chinese companies will affect the OLED smartphone market. In 2019, OLED smartphones will reverse the LCD smartphone market, accounting for 80% of the total smartphone market by 2021.

On the other hand, as for the flexible OLED, between 2017 and 2019, Samsung Electronics expects to invest heavily in BOE to be ranked second in the flexible OLED market, which should cope with the increasing demand on flexible OLED of Samsung Electronics and Apple.

President Lee analyzed that the premium TV market will be formed with larger than 65 inches as the 65-inch panels will be mass-produced at BOE’s Gen10.5 LCD plant from 2018. Consequently, panel makers without Gen10.5 will produce 65 inch panels on the Gen8 line in MMG (multi-model on a glass) method. On the other hand, LG Display is expected to continually produce TV OLED panel at Gen8, and since 2020 at Gen10.5 line.

According to ‘2017 OLED Manufacturing Equipment Annual Report’ published by the UBI research, from 2017 to 2021, it is anticipated that TFT equipment will account for 45% of the market share, followed by OLED pixel forming equipment 17%, encapsulation equipment 13%, cell equipment 13% and module equipment 12% respectively. As the demand on flexible OLEDs is expected to increase remarkably in the future, the market share of cell and module equipment will accordingly increase by 25% with high importance.

OLEDON, Find the future of AMOLED in plane source FMM!

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Three years have passed since the first QHD (about 515 ppi) OLED applied to Galaxy Note4 in 2014, but OLED resolution is still in QHD. In order to manufacture high-resolution OLED over UHD, FMM of less than 15 μm is required, but it is not applied to mass production due to various technical issues.

Professor Hwang Chang-Hoon, CEO of OLEDON, a venture business of Dankook University, proposed that the plane source FMM deposition technology is the only solution for a high-resolution OLED manufacturing process over UHD at the 1H semester UBI Research Seminar “OLED Market Analysis and Latest Technology” held on June 30 (Fri) at Yeouido FKI Conference Center.

Professor Hwang Chang-Hoon said, “To improve the resolution of AMOLED, the angle of flight of organic molecules should be reduced to less than 10 degrees and the aspect ratio of TFT devices should be maintained at 1.0 level.” and explained “The evaporation angle (incidence angle) of the currently known linear source is about 40 degrees, and the shadow distance is about 3 um. Therefore, the ratio of the pattern width, the shadow distance, and the aspect ratio can be increased at the SUHD level AMOLED patterning process. Ultimately, the current patterning technology loses the flatness of the film. “.

In addition, Professor Hwang Chang-Hoon said, “Linear deposition technology has limitations in achieving resolution higher than QHD, and development of plane source FMM deposition technology is the only way to manufacture OLED with 2000 ppi or higher.”.

<Professor Hwang Chang-Hoon announced the 2250ppi AMOLED technical problem, Source: the 1H semester UBI Research Seminar>

The shadow distance measured by OLEDON’s plane source FMM deposition technique ranges from 0.68 to 1.05 μm and the angle of incidence is 13 to 19 degrees and converting this result to resolution makes it possible to fabricate a device with a maximum of 1500 ppi. On the other hand, with the newly developed Xplane source, the shadow distance was 0.38 ~ 0.56um and the incident angle was 7.2 ~ 8.0 degrees, it is possible to manufacture up to 3300 ppi device by converting it to the resolution. In the last SID2017, Prof. Jin Byung-Doo and Prof. Hwang Chang-Hoon introduced the world’s first measurement of sub-micron-scale shadow distance using plane source patterning technology, it has been announced that it is possible to manufacture a micro AMOLED device having a Super Ultra (SUHD) resolution of 11K (2250 ppi) or more if scale-up development is applied to large-area OLED display production industry in the future. (Paper title: Plane source evaporation techniques for Super ultra high resolution flexible AMOLED)

Sub-micron Shadow data and incident angle data obtained by plane source FMM deposition technology, Source: the 1H semester UBI Research Seminar

On the other hand, based on the development results, OLEDON announced that it plans to develop and install planar source FMM evaporator for research, which can manufacture ultra-high resolution micro OLED devices using plane source deposition technology, in Dankook University. (Refer to: OLEDON homepage www.oledon.co.kr)

[LED & OLED EXPO 2017] OLED lighting in a broad range of applications

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‘International LED & OLED EXPO 2017’, the largest international lighting exposition in S.Korea, opened for three days in KINTEX, Goyang City, S.Korea on March 27. A large number of OLED lighting companies participated in this event and presented various OLED lightings.

The Korea Institute of Industrial Technology organized a booth for OLED lighting industrial cluster project and displayed many different OLED lightings of Korea Institute of Industrial Technology and Hausand, Vawoodesign and so on, together with Korea Photonics Industry Promotion Association, Korea Photonics Technology Institute, and Korea Institute of Lighting Research.

<Mirror desk OLED lighting of Hausand>

A researcher of Korea Institute of Industrial Technology said, “The average life time of OLED lighting is currently 15,000 hours at LT50 and the target life time will be 40,000 hours. From the lighting point of view, flexible and transparent design and slim thickness can generate an unlimited number of applications”. Also “In Europe, OLED is in the spotlight due to the limit of LED illumination. The lighting market has been already saturated by Chinese LED manufacturers while OLED has much more market potential.” “As the market grows, OLED lighting made in relatively simple manufacturing process will be less expensive than LED, “he anticipated.

“The lifetime of currently commercialized OLED lighting is 40,000 hours at LT50 and sufficient to use on a daily basis,” said a manager of JW M Tech, who introduced various flexible and rigid OLED lightings.”OLED emits less blue light and is superior to LED in different design applications. We will soon develop flexible OLED lighting and be most competitive in the international lighting industry,” he added.

<Flexible OLED mood light of JWM Tech>

Sungkyunkwan University introduced its self manufactured flexible OLED lighting in use of roll-to-roll process. An official of SungKyunKwan University expectantly said, “the roll-to-roll process reduces the production time and because of its thin and flexible design, it will be applied to various lightings.”

In addition, Oclass introduced mirror OLED lighting to draw great attention, and Woori Lighting’s stand-type OLED lighting in application of the wireless charging function of cell phone has been awarded by the Minister of Industry and Commerce, proving its competitiveness of OLED, the next-generation light source.

<Stand type OLED lighting of Woori Lighting>

UBi Research first half year closing seminar ” OLED Market analysis and latest technology”

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■ Review the technical issues & market in the OLED industry in the first half of 2017

■ Market outlook and change points forecast for the 2H of the year thru 1H issue analysis

 

UBI Research will hold an OLED market analysis and latest technology on June 30 (Fri) at the FKI Conference Center in Yeouido, Korea, to finalize the OLED market in the first half of 2017 and forecast the market in the second half of 2017.

 

In this seminar, we will look at the investment trends and future of major panel makers and look at OLED market trends and latest technologies such as development status of luminescent materials of TADF and Iridium phosphorescent materials, technology issues for flexible OLEDs, and surface patterning deposition technology for high resolution so that it will be a place to preview how OLED markets and technologies will change.

 

In this seminar, (Kwon Seong-Ryul, head of Dongbu Securities Industry Analysis team will be presenting on changes in OLED portion in smartphones, TVs, and signage, and polarization of major OLED panel suppliers by country, forecasts of major OLED equipment and materials markets, possibility of foldable display and technical difficulties and etc.

 

Following this, Chang Jung-Hoon, a member of Samsung Securities Tech team is responsible for Samsung’s line expansion, analyzing the current status of OLED panel makers in China, analyzing value chain of OLED equipment makers and material companies, changing supply chain driven by OLED application of Apple iPhone, demand forecast for small and medium-sized OLED panels from investor point of view.

 

Next, Lee Jun-Yeob, professor at SungKyunKwan University will mention the development process of TADF OLED, technical issues of TADF dopant, technical issues of TADF OLED, and current situation of hyperfluorescence.

 

Kim Jae-Hoon, professor at Hanyang University, will disclose the experiment result in which the luminous efficiency is improved by 60% compared to conventional OLED by applying circular dichroism technology to improve the light efficiency of OLED.

 

Lee Choong-Hoon, president of UBi Research, will explain investment prospects and investment trends of major OLED companies, overall equipment market forecast for OLED manufacturing, OLED luminous material market forecast, overall OLED market outlook, available panel shipment to the market and sales forecasts.

 

Jin Sung-Ho, professor at Pusan National University will present the experiment result showing high luminous efficiency while simplifying the OLED structure by introducing a functional substituent having electron transfer property into a red iridium phosphorescent material and developing an iridium-based phosphorescent material for OLED capable of solution process.

 

Lee Ki-Yong, professor at Hanyang University will explain display trends, technical issues of flexible OLED components, and concept design of flexible displays.

 

Lastly, Hwang Chang-Hoon, professor at Dankuk University and a representative of OLEDON, will explain the plane source patterning deposition technology that can improve the OLED resolution by about 8 times by implementing 0.38 um shadow distance (SD).

Convention team (Lee Seul-Ji Assistant Manager)/ Tel: 02-577-4903 /Email: sjlee@ubiresearch.com

LG Display, marking its successful development of the world’s first 77 inch transparent flexible OLED display

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<source : LG Display>

LG Display announced in the “Large-Size Transparent Flexible Display R&D Performance Report on 22nd that it has succeeded in developing the world’s first 77” UHD transparent flexible OLED display under government initiative “. The 77 inch transparent flexible OLED display developed by LG Display is equipped with UHD (3840 x 2160) resolution, implementing 40% transmittance and the radius of curvature 80 mm (transformable into a 80 mm radius cylindrical shape); the product features outstripped the initial development plan of 60” large screen and the curvature of radius 100 mm.

Along with the 77 inch transparent flexible OLED display, LG Display presented a 55 inch transparent display equipped with the optical shutter film to block transparency.

Lee In-ho, the first deputy of the Ministry of Trade, Industry and Energy, said, “With the development of transparent flexible technology in S. Korea’s OLED industry, the top in the world, the potential applications of OLED panel, which had been used only in smartphone and TV, will expectedly expand into the medical, architecture and automobile field. “He emphasized that this will serve as a ground for securing S.Korea’s competitive technological talents and advantages.

Kang In-byoung, LG Display CTO said, “We expect to contribute to the expansion of the OLED camp and new markets by enhancing the large-area OLED technology, operating the government-initiative project”. As a most leading company in the future display market, we will do our best to provide better values and qualities of the advanced technology. ”

Meanwhile, the government initiative project of the transparent flexible display project was organized under the supervision of the Ministry of Trade, Industry and Energy and Korea Evaluation Institute of Industrial Technology to support continuous development of the display industry and securing the national’s strongest competitiveness. Accordingly, LG Display has developed an 18 inch transparent flexible OLED display in 2014, 18 inch roll-able display with a curvature of 30 mm radius in 2015, and 55 inch display with 40% transparency in 2016.

LG Display, Awarded ‘Achievement Award’ for development of OLED TV at Japan OLED forum

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LG Display announced on the 16th that it received the ‘Achievement Award’ for the first time as a foreign company in recognition of the superiority of WRGB technology that enabled the production of large OLED TV and the pioneering of the large OLED TV market at the 24th Japan OLED forum held at the NHK Science & Technology Research Laboratories in Tokyo.

55-inch transparent OLED, LG Display unveiled at CES 2017. Source : LG Display

The Japan OLED forum is an academic society where experts from Japan’s major industries and academia gather together to discuss and discuss solutions for academic, applied research, and practical applications related to OLED, such as Tokyo University, Kyushu University, Sony, JDI and JOLED.

According to the Japan OLED forum, LG Display is recognized for its technological ability to produce large-size OLED TVs and for pioneering large OLED TV market and won the award for achievement for the first time as the overseas company.

The technology that LG Display recognized for its achievements is WRGB technology that builds up R, G, B organic materials on a thin film transistor (TFT) vertically and adds white elements to make four subpixels, not the RGB methods that arrange R, G, B organic materials on a thin film transistor (TFT) horizontally..

LG Display used this technology to mass-produce OLED TV panels for the first time in the world in January 2013 while pioneering the large OLED TV market.

LG-Display emphasized “this award is significant because it acknowledged the technology of LG Display, which produces large-sized OLED panels in Japan, which is the mainstay of flat panel displays”.

Oh Chang-ho, Managing Director of LG Display’s OLED TV Development Group, said, “I am extremely honored that LG Display has been recognized for its OLED technology by industry-leading experts”, and “We will make efforts to contribute to the development of the display industry by developing differentiated OLED products in the future,” .

On the other hand, LG-Display was not only able to realize excellent image quality with 65inch UHD Wallpaper OLED panel in SID 2017 but also received the Display of the Year this year as an innovative product that presents new possibilities for display in terms of application scope and design.

UBI Research , Published the Market Report on OLED Manufacturing Equipment

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■The OLED equipmentmarket is expected to reach $84.9 billion in 5 years.

■Korean and Chinese panel companies will take over 90% of investment in panel equipment.

 

According to ‘2017 OLED Manufacturing Equipment Annual Report’ published by UBI Research, the entire equipment market of OLED is expected to total$84.9 billion(about 93trillion KRW) from 2017 to 2021. In 2017, $16.4 billion(about 18 trillion KRW) will be invested in OLED equipment.

The OLED equipment for the market analysis is largely categorized by process into 5 kinds of equipment; TFT, OLED, encapsulation, cell, and module. The investment costs including distribution equipment and test equipment of each process are calculated, and touch-related equipment is excluded from the market analysis.

Hyun Jun Jang, a senior researcher of UBI Research forecasts that the two countries will lead the OLED market due to the massive investment from both Korean panel companies occupying the OLED industry and latecomers Chinese panel companies.

According to this report, China and Korea will actively invest in OLED equipment from 2017 to 2017, showinga 48% and a 42% OLED market share, respectively. In particular, the two countries are expected to make the largest investment of $32.8 billion(about 36 trillion KRW) in 2017 and 2018.

Samsung Display has been expanding small and medium OLED lines to be applied to Galaxy series and Apple, and LG Display has been investing in both small & medium and large-size OLED lines. China’s BOE and CSOT are likely to invest heavily in OLED line because especially BOE has decided to invest more than 30K in small and medium OLED lines every year since 2017.

<left) OLED Equipment Market Share by Process,    right) OLED Equipment Market Share by Country>

From 2017 to 2021, itis forecast that TFT equipment, OLED pixel patterning equipment, encapsulation equipment, cell equipment, and module equipment will have a 45%, 17%,13%,13%, and 12% market share, respectively. In near future, the demand for flexible OLED will be likely to increase so that cell and module equipment will gain more importance having a 25% market share.

Corner Stone Foundation for Novaled Premises in Dresden

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<Source : Novlaed>

June 12, Novaled celebrates the corner stone foundation for the new company premises at Elisabeth-Boer-Strasse 9 in Dresden. On the 10,200 m² site in the north of Dresden, the Old Mill, which is under monument protection, will be renovated and transformed into a prestigious office building. As a new building, a 110-meter-long R&D plant with the best-equipped research area, clean rooms of class ISO5 and ISO7 as well as laboratories are being built. Works for the floor plate and walls of the R&D plant as well as the partial de-coring of the mill have begun. The new company headquarters offers Novaled enough space for further growth. After completion of the construction measures, the team will be able to use an area of 6,160 m² in the buildings – the best conditions for the development of materials for premium OLEDs and organic electronics.

With the purchase of the property and the decision to invest over 25 million euros in the Dresden location, Samsung SDI as Novaled parent company has made a very clear commitment to the economic region and to Novaled. Together with the city of Dresden and the state of Saxony, this step was successfully launched.

“The advantages of the new company location are obvious: best accessibility for customers, suppliers and employees; a very good infrastructure; state-of-the-art equipment and ample space for our creative team, “says Gerd Günther, CEO of Novaled. “These are the best prerequisites for driving innovation, opening up new markets, winning customers and their applications, and ensuring sustainable growth in Saxony.”

Novaled is currently worldwide the only supplier of organic dopants for OLED display mass production. The doping technology of the Samsung subsidiary Novaled is meanwhile a quasi-industry standard. Dresden’s know-how and materials are thus found in most smartphones, tablets and other devices with OLED displays. Also OLED lighting applications like Audi TT tail lights or applications like organic solar cells use Novaled technologies and materials for being high performant.

Source : Novaled

CYNORA presents record results for high-efficiency blue OLED emitters

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CYNORA, a leader in TADF (thermally activated delayed fluorescence) materials for OLEDs, has reached new performance records with its newest blue emitter material. With the current performance, the company is getting close to commercialization of its first product by the end of 2017.

 

Despite urgent requests by the OLED display panel makers for a high-efficiency blue emitter material in the last few years, no material supplier has yet been able to produce such a material. High-efficiency blue emitters are needed to reduce power consumption and increase the display resolution further. At SID 2017, CYNORA presented a blue emitter with a performance that was very close to the requirements of the panel makers. Using TADF technology, the company has achieved 15% EQE at 1000 cd/m² with an emission peak at < 470 nm and a LT97 of > 90 hours (at 700 cd/m²) on a device level.

 

“CYNORA’s latest patent-protected materials show a performance in the range of the customer´s specifications for blue” said Thomas Baumann, CYNORA´s CSO, “This is the best overall performance of a high-efficiency blue emitter so far from what CYNORA has seen. In the finalization of CYNORA’s product development, CYNORA will now focus on moving the emission peak slightly towards 460 nm.”

 

“CYNORA’s progress in the last few months makes us very confident that CYNORA can commercialize CYNORA’s first highly efficient blue emitter by the end of this year, as planned” said Andreas Haldi, CMO at CYNORA. “But CYNORA’s goal is to become a leading OLED material supplier by providing emitters of all display colors. Therefore, CYNORA is planning to follow up on the blue emitter with a green emitter by 2018 and a red emitter by 2019.”

The 4th Generation Emitting Material, Hyperfluorescence

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Thermally activated delayed fluorescence(TADF), still under development to complement OLED emitting materials insufficient as both fluorescence and phosphorescent materials, takes time to be commercialized at the present stage. Even Kyulux considered the most advanced company in terms of TADF technology hasn’t yet to commercialized TADF dopant suitable for display.

Adachi, CTO of Kyulux said the unprepared TADF host material is an obstacle to the commercialization of TADF, so the full width at half maximum of emitting peak is too wide to be applied to display. To solve this problem, the 4th generation hyperfluorescence is under development to commercialize the TADF material.

<Kyulux CTO Adachi>

Hyperfluorescence aims at having the effect of a phosphorescent material by adding TADF dopant to existing fluorescence host and dopant.

<Hyperfluorescence Effect>

This effect has a structure that can solve both the full width at half maximum of TADF and the low brightness of fluorescence materials as seen in the above figure, Adachi emphasized.

<Hyperfluorescence vs General fluorescence>

As seen in the above photo, Kyulux’s OLED made of general green fluorescence material and OLED made of hyperfluorescence by adding TADF to this material have a distinct difference on the same substrate.

Kyulux’s goal is to commercialize hyper fluorescence by 2017. Its target is PMOLED.

UBI Research holds the 1H Semester Seminar “OLED Market Analysis and Latest Technology Seminar (June 30, 2017 Federation of Korean Industries Head Office Building)

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■ 2017 1H general review of the technical issues and the market of OLED industry.

■ 2H09 market outlook and change point forecast through 1H issue analysis.

UBI Research will hold the 1H semester seminar: OLED market analysis and latest technology seminar which will be able to forecast OLED market issues in the first half of 2017 and predict market outlook and change points in 2H07 on June 30 (Fri) at Yeouido FKI Conference Center.

It will be analyzed the technical issues and market in the OLED industry in the first half of the 17th year under the theme of “OLED Market Analysis and Latest Technologies”. In addition, it seems to forecast the 2H OLED market and change points for 2H through 1H issue analysis.

In this seminar, technology development status and prospects of TADF OLED, Soluble OLED, and Flexible OLED technology that are emerging as next generation OLED technology will be intensively introduced with the key experts in related fields. It will be a place to look at the latest OLED technologies and to see in advance how OLED future technologies will evolve.

▲ Market forecasts by analyzing OLED industry investment and mass production in the first half of 2017(Lee Choong-Hoon, representative of UBI Research), ▲ A new display paradigm ‘OLED'(Kwon Seong-Ryul, team leader of Dongbu Securities), will intensively analyze future display industry with the theme. ▲ Recent trends of TADF OLED luminescent materials(Prof Lee Jun-Yeob of Sungkyunkwan University), ▲ A New approach to improve OLED luminescence efficiency(Prof. Kim Jae-Hoon, Hanyang University), ▲ Development of Highly Efficient Multi-Functional Emitting Materials for Organic Light-Emitting Diode Application(Prof Jin Sung-Ho of Pusan National University), ▲ Flexible Display Technology Development Trends and Challenges(Prof. Lee Ki-Yong, Hanyang University), ▲Plane Source Evaporation for Very High ppi AMOLED (OLEDON/Prof. Hwang Chang-Hoon of Dankook University). With the theme of ‘It is time to challenge’ he will present the latest technology issues and directions for further growth of the display industry.

In this seminar, we will take a comprehensive view of the market and technology from the overall OLED industry, investment perspective, and economic perspective, it is expected to be a place where various high-quality information and networking exchanges will be formed along with domestic core experts, and the status and future of display technology can be forecasted.

LG Display’s OLED lighting ‘Medusa’ OLED wins the MIAW awards

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During Euroluce 2017 held in Milan, Italy, LG Display showcased two OLED masterpieces called ‘Medusa’ and ‘Pyrosome’ made by Ross Lovegrove, known as ‘Captain Organic’. The collaboration with flexible LG OLED light panels attracted the attention of many visitors and many designers, architects, and lighting experts were inspired by the unique and aesthetic design.

‘Medusa’, one of the most outstanding collaboration masterpieces made with flexible LG OLED light panels, has won the MIAW (Muuuz International Awards) organized by the ArchiDesignClub in partnership with Muuuz magazine.

The awards intend to identify every year the most outstanding new products for Construction & Architecture Layout, Coatings & Materials, Home furniture, Lighting, Kitchen & Bath, and Outdoor, and Lovegrove’s ‘Medusa’ has proudly won the Lighting category.

LG Display said that by winning the award, LG OLED light will be promoted through an extensive communications distribution package and flexible LG OLED light panels will have a greater chance to develop the OLED market and provide massive benefits to future OLED design features.

<LG Display’s flexible OLED lighting ’Medusa’>

The award ceremony will be held in June, 2017 at the Grand Hotel Intercontinental Paris Opera.

OLEDON with Dankook University succeeding in developing next-generation ultra high resolution patterning deposition technology

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Chin Byung-Doo, professor at Dankook University and Hwang Chang-Hoon, professor at Dankook University and CEO of OLEDON announced that they have succeeded in developing evaporation pattern deposition technology which can realize 0.38um shadow distance (SD) at SID 2017.

Mr. Hwang, CEO of OLEDON announced at 2016 IMID Business forum that he succeeded in implementing plane source evaporation and 1.1um shadow distance with 100um-thick shadow mask. At that time, Mr. Hwang said, ‘If we reduce the step height to 3μm, theoretically, we can implement the shadow distance down to 0.38 um, so the OLED panel resolution will be possibly more than 2250ppi.’

At the SID 2017, OLEDON’s solid result of implementing SD 0.38um in application of actual plane source drew great attention from people in relevant industries regarding the possibility of mass production.

Current OLED panel production technology has the limits on implementing the resolution higher than QHD (about 600ppi) for about 3 um thick shadow which causes overlapping micro patterns in the UHD (over 800ppi) AMOLED patterning process to degrade the fine pattern density. Consequently, OLED panels are produced only at QHD level.

If OLEDON’s surface source patterning deposition technology is applied to mass production, the shadow distance can be reduced to 0.38 ~ 0.56um, which can improve the resolution about 8 times higher. In addition, if scale-up development is applied to a large size OLED display production in the future, it is possible to manufacture a micro AMOLED device equipped with super ultra resolution (SUHD) resolution higher than 3300ppi.

<Shadow data from the surface source deposition technology>

Hwang Chang-hoon, CEO of OLEDON said, ‘using the idea of primarily evaporating the organic material and its deposition on the metal surface in the vacuum environment to form organic molecular film and re-evaporate it for the second coating deposition, we have found a condition to minimize the evaporation angle of the organic molecular beam. ”

<The principle of film source presented by Mr. Hwan at the SID>

With the recent focus on display resolution, OLEDON’s research results are expected to bring significant impact on the relevant industry.

Meanwhile, Prof. Hwang Chang-hoon has been developing new deposition technology for 25 years via a deposition specialist company. He holds the original patent of surface source deposition technology (Linear organic device mass production equipment with top-down thermal induction deposition: Registration No. 101206162000).

OLED, the mainstream of HMD devices for VR

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The ‘PlayX4’ opening ceremony, a next-generation augmented game show, was held at Kintex exhibition hall 2, Ilsan, Goyang, Gyeonggi-do on the 25th. During the event, a number of companies presented VR contents, using HMD (head mounted display) devices in application of OLED, such as Oculus Rift, HTC Vive and Gear VR to improve immersion and reduce motion sickness.

Realitymagiq, a professional of VR game developer, introduced a multiplay game. In reply to a question on immersion into VR, “Device performance is essential for immersive in VR, and to reduce latency, the major culprit for sickness, OLED is more than enough,” said Kim Sung-kyun, the CEO of Realitymagiq. “However, resolution needs to be further developed and so does GPU performance.”

Motionhouse Co., Ltd. has introduced MotionGear for users to experience tilting and engine vibration during actual driving. Oculus Rift OLED-applied headset, was used; “Oculus Rift was the one that could minimize the motion sickness most”, said a participant.

Latency refers to the time length for the CPU to receive information from the tracker and output, which is related to the response time of the display and the information processing of the graphics card. The response time of the display required in VR is known to be less than 3ms. Samsung Display compares the response time between OLED and LCD on the blog and emphasizes that OLED is the optimal display for VR HMD device.

The Response time between OLED and LCD, Source: blog.samsungdisplay.com

In fact, many VR content companies used OLED-applied HMD devices such as Oculus Rift, HTC Vive, and Gear VR, and users seemed to enjoy VR game, not suffering from dizziness

Recently, aside from Oculus Rift and HTC Vive, many HMD makers such as recently launched Sony’s PS VR and Royole’s Royole Moon are OLED-based, not LCD, and surely the OLED application is expected to expand further.

[SID 2017] BOE, Unveiled the World’s First True QLED

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BOE attracted the big attention of visitors by unveiling the world’s first 2 types of QLEDs(5 inch, 14 inch) based on electroluminescence quantum dot technology.

BOE’s 5 inch QLED has a resolution of 320 x 240 (80ppi) with LTPS TFT. On the other hands, 14 inch QLED has a resolution of 960 x 540 (80ppi) with oxide TFT.

<BOE’s 5 inch (left) & 14 inch (right) QLED display>

BOE’s QLED display this time is special because it is an ‘electroluminescence quantum dot technology’-based display without backlight, unlike Samsung Electronics’ SUHD TV based on ‘photoluminescence quantum dot’.

In general, quantum dot-based displays are categorized into two types of mechanisms: photoluminescence quantum dot and electroluminescence quantum dot.

Photoluminescence quantum dot technology has a mechanism where the material stimulated by external luminescence emits light again. Samsung Electronics applies this technology to its LCD TV by using the QD sheet attached on blue light emitting from backlight.

On the other hands, electroluminescence quantum dot technology has a mechanism that emits itself when electricity is put, and its material is inorganic and structure is similar to OLED.

Choong Hoon Yi, president of UBI Research said in analyst column that “photoluminescence quantum dot technology is applied to current LCD TVs to improve color reproduction of display. It must be the best product as LCD TV, but electroluminescence quantum dot-based display is a true QLED display”

A BOE employee explained “QLED display improves its reliability by using inorganic matters for existing OLED structure instead of organic matters, featuring better color gamut than OLED. 100% inkjet printing-based QLED is better in terms of manufacturing cost saving and large scale, compared to deposition-based OLED”.

The industry has expected that it will take more than 5 years to mass-produce QLED display, so according to BOE’s research, there’s a keen interest on how much the commercialization of electroluminescence quantum dot-based QLED is moved up or how much it influences the display industry.

2017 Q1 AMOLED Performance Analysis

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According to UBI Research, sales of AMOLED in the first quarter of 2017 were US$ 4.31 billion, up 15% from the same quarter last year (Q1 2016). Shipments amounted to 99.1 million units, up 9% from the same period last year.

AMOLED accounted for 88% of smartphone sales and 7% of TV sales. Especially, TV sales market share grew by 5% YoY and it shows big growth of OLED TV market.

With Samsung Electronics’ Galaxy S8 and S8+ launches and mass production of AMOLED panels for Apple, and joining OLED TV market of Japanese companies such as Sony, Toshiba and Panasonic, the AMOLED market will continue to grow even after Q2. Mobile AMOLEDs are expected to ship more than 100 million units each quarter, and TV AMOLEDs are expected to ship more than 300,000 units per quarter.

UBI Research estimates that the total AMOLED market will grow to a CAGR of 33% by 2020, reaching US$ 59.3 billion.

<Total AMOLED market sales forecast>

JOLED, Production of 21.6 inch OLED by the world’s first inkjet printing process

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JOLED announced on last 17th that it developed the world’s first 21.6 inch 4K OLED panel with RGB inkjet printing process and shipped the prototype from April.

Developed by JOLED’s RGB inkjet printing process, the thickness of the panel is 1.3mm, weighs 500g, brightness is 350cd/m2, and contrast ratio is 1,000,000: 1. According to JOLED, this panel was applied to medical monitors.

<21.6 inch OLED and its specifications developed by JOLED, source: JOLED>

JOLED said ‘Ink-jet printing is a technology for printing by applying a light emitting material, which the production process is simple and easy to expand to diverse screen size, so it has been put into practical use. The top emission, viewing angle and color reproducibility of OLED panels will be improved.’

 

In addition, JOLED has announced its plans for the future ‘to expand its inkjet printing-type small and medium-sized OLED applications (such as gaming monitors, automotive applications, etc.) or suppliers continuously.’

JOLED is a company established by INCJ, JDI, Sony and Panasonic, and is actively developing inkjet printing process. Among the panel makers, JOLED is the only company that has released a product developed by inkjet printing process in 2016.

<55inch 4K flexible AMOLED panel unveiled by JOLED in 2016>

According to Ubi research’s ‘ Market Entry Analysis for Solution Process OLED -The Possibilities and Opportunities‘, ink-jet printing is one of the process methods of the solution process, in which the ink-jet head is used to drop ink onto each pixel. Major panel makers are developing a solution process using this process, and JOLED is expected to take a lead in the future.

The solution process is capable of realizing large-area OLED panel with RGB pixel structure in Gen8 and above, has high material utilization efficiency, and is developed as a simple layer, which is advantageous in cost reduction in mass production success.

Meanwhile, Lee Choong-hoon, CEO of UBI Research, said, “Although the large-area OLED market is targeting the premium market with the WRGB method, the solution process will be the core technology since low-cost and high-production technology is key to replacing LCDs with OLEDs.”

[SID 2017] Samsung Display, Unveil the world’s first 9.1inch Stretchable AMOLED

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Samsung Display unveiled the world’s first 9.1inch stretchable AMOLED, including touch, on SID 2017, boasting the world’s best AMOLED technology.

In addition to presenting a paper entitled “9.1-in-stretchable AMOLED display based on LTPS technology” at SID 2017 symposium, Samsung Display has attracted great interest in visitors by exhibiting real objects in the future display zone at Samsung Display’s.

In this 9.1 inch stretchable AMOLED, the PI is formed on the shrinkable film substrate, and then the stretchable region is patterned. And it is structured that TFT and OLED are formed on the patterned PI, and multi-touch sensor is realized at the same time.

<9.1inch stretchable AMOLED structure of Samsung Display>

In addition, stretchable AMOLEDs can be implemented in both convex and concave shapes, and up to 12 mm in concave shapes.

Stretchable display is the final technology of flexible display, so it is expected to be applied to various fields such as clothing and human skin because it does not receive any form restrictions and it is expected to create applications for new areas.

Samsung Display, which is leading the AMOLED market for mobile devices with flexible AMOLED, is expected to maintain its technological gap with latecomers once again, and also is expected how would it stimulate latecomers who are pursuing AMOLED technology at high speed.

<Samsung Display’s exhibition booth with 9.1inch stretchable AMOLED>

<9.1inch stretchable AMOLED specification of Samsung Display>

<9.1inch stretchable AMOLED displayed by Samsung Display, Source: Samsung Display>

[SID 2017] Premium TV market, LCD vs OLED war re-ignition

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In the premium TV market in 2017 OLEDs seemed to catch up early with LG Electronics’ OLED TV sales volume growth and Sony’s OLED TV market gains. However, with the announcement of AUO, Taiwan’s leading LCD maker, that LCDs are more advantageous in the premium TV market than OLEDs, once again, competition between OLED TVs and LCD TVs is expected to intensify.

In the keynote session of SID 2017 held in Los Angeles, USA from May 22, AUO CEO Paul Peng made a presentation with the theme of “The warring states of display technologies” that LCDs would continue to outperform OLEDs in the premium TV market.

Paul Peng has three major claims that LCD is more dominant.

First is the performance that LCD is superior to OLED in terms of maximum size, peak brightness, ambient contrast ratio, color gamut, image sticking, and lifetime.

Second is the cost. In the black Friday in 2016, 65-inch HDR 4K narrow bezel LCD TV was US $ 1,099, while OLED was more than double with US $ 2,800.

Lastly, eco friendly. The industrial water used in the manufacturing process is used more for OLED manufacturing than LCD, and the power consumption of OLED is about twice that of LCD. The replacement cycle is 2 to 4 years for OLED, but LCD is 5 to 8 years which is more than twice as high as LCD, so is more environmentally friendly than OLED.

Since the launch of OLED TVs, there has been intense competition between LCD and OLED camps, but OLED market share continues to rise in the premium mobile market, and even in the premium TV market OLED seemed to be ahead of LCD. However, with AUO’s announcement in the keynote of SID 2017, the world’s largest display society, it is expected to intensify the fierce battle between OLED and LCD in the display industry.

 

LG Display, Will Unveil Its Next-generation Displays at’ SID 2017’

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LG Display will unveil future displays at ‘SID 2017’ to be held at Los Angeles Convention Center, USA from May 23 to 26. LG Display will prepare its own booth under the theme of “Our Technology, Your Innovation” and showcase its unique displays at three Zones of OLED TV, IT & Mobile, and Automotive.

First of all, LG will display its paper-like ultrathin 77-inch UHD Wallpaper TV. Due to OLED Technology, this TV has an excellent resolution and is so thin and light that it can be tightly attached to the wall, thereby maximizing the design effect. LG’s 65-inch UHD Wallpaper TV panel which will be unveiled was selected as ‘the Best Display of This Year’ for its highest technology at the SID.

<LG Display’s 65” UHD Resolution CSO(Crystal Sound OLED), Source : LG Display>

In addition, LG Display will showcase its 65-inch UHDCSO(Crystal Sound OLED) with a new function of display producing sound and 55-inch FHD transparent display making natural and transparent screen, which can show at a glance future displays that are being developed by LG Display.

LG Display applies in-TOUCH technology with a touch sensor embedded in panel to 24-inch monitor as well, while providing differentiated values to the IT market through its large and high-resolution displays. in-TOUCH technology doesn’t need Touch Cover Glass, so it features not only a light and excellent touch function but also a more sophisticated design by reducing the thickness of panels and bezel.

LG Display will also unveil state-of-the-art IT products such as the world’s largest 37.5-inch 21:9 curved monitor that maximizes immersion and 31.5-inch 8K monitor with high-resolution like reality.

<LG Display’s 12.3-inch automotive front display (Down), Transparent(Up), Source : LG Display>

LG Display suggests the future of automobiles, with its sophisticated design and excellent resolution in the rapidly growing automotive display field. By featuring multi-layers of 12.3-inch front display and transparent display, LG’s automotive display provides a sense of three-dimensions similar to existing analog Cluster. Also, LG Display will prepare a display booth for visitors to experience various displays in car such as mirror display that can replace Room Mirror due to its high reflectivity of more than 75%.

LG Display’s CTO(Chief Technology Officer), Kang, In Byeong said, “LG Display has made the world’s first display’ including IPS and OLED TV, and “LG Display will lead the next-generation display market with its continued technology development”.

Samsung Display, shows advanced product such as stretchable display in SID 2017

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Samsung Display participates in ‘SID 2017’ exhibition hosted by the world-renowned Society for Display Experts ‘SID (The Society for Information Display)’ to show advanced future display products.

Samsung Display will exhibit advanced display products that have never been revealed before, such as a stretchable display and a non-eyewear 3D OLED at the LA Convention Center in Los Angeles on 23rd (local time).

Samsung Display participates in this SID 2017, and is showing the unrivaled display technology leadership and confidence by showing high-tech products and publishing outstanding papers.

Samsung Display unveiled a 9.1 inch stretchable OLED product with stretching screen.  The stretchable display is the next generation display technology that extends the screen flexibly, and it is considered to be the most suitable technology for wearable, Internet (IoT), AI (AI), and car display.

<source : Samsung Display>

Compared to the existing flexible OLEDs that can be deformed in only one direction, such as bending, folding, or rolling a screen, a stretchable OLED can be deformed in more than two directions.  This is a much higher level of implementation difficulty and is often referred to as the end point of flexible display technology in the industry.

The product displayed this time, when the screen is pressed from above, the screen is dented like a rubber balloon, and then returns to its original flat shape.  On the contrary, when pressed from below, the screen stretched up and had the elasticity to recover.  Samsung Display has developed a high level of stretchable technology that maintains the original picture quality while increasing the screen to a depth of up to 12mm when the display is pressed through steady research and development.

In addition, Samsung Display will exhibit ‘non-eyewear 3D OLED’ products. This 5.09-inch product realizes a real-life image that looks a bit different depending on the viewer’s position on the display, and expresses a more realistic 3-D image.

Especially, due to the contrast ratio close to infinity of OLED, it shows more natural stereoscopic image than LCD product. This technology is expected to be utilized in various fields requiring 3D image technology such as 3D pop-up book, 3D game, VR and etc.

 

On the other hand, this exhibition will have booths that enable users to experience the OLED technologies of Samsung Display. Including 3.5-inch size, 858ppi optimized for VR devices, 120Hz for wearable and tablet OLED products for smooth picture quality are exhibited.

In addition, much improved image quality of OLED, HDR (High Dynamic Range) and low power consumption technology can be confirmed.  Samsung Display also offers a ‘Design Innovation’ corner that introduces the development of smartphone display design, a unique flexible OLED technology.

From round OLEDs applied to mobile phones for the first time in the world after the successful production of flexible OLEDs in 2013, to recent full-screen OLEDs with the highest picture quality rating of ‘Excellent A +’ from DisplayMate, an image quality evaluation agency, it is able to show the flexible OLED technology accumulated by Samsung Display at a glance.

In addition, a high-resolution 65-type frameless LCD curved TV that minimizes screen reflections by applying ultra-low reflection POL (polarizer) and achieves 100% color expression power (DCI-P3 standard), 34-inch QHD + (3440X1440) LCD curved monitor with 21: 9 aspect ratio maximizes information transfer efficiency and 27-inch FHD (1920X1080) LCD curved monitor capable of 144 Hz high-speed screen operation are exhibited as a product that embodies innovative technology

Meanwhile, a paper entitled “Extendable Screen with Stretchable OLED Display” of Hong Jong-ho, researcher of Samsung Display Research Institute selected as SID 2017 Distinguished Paper.

Meet Prof. Adachi, the initiator of ‘Thermally Activated Delayed Fluorescence’

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We visited Adachi’s laboratory at Kyushu university that published the TADF (abbr., Thermally Activated Delayed Fluorescence) thesis firstly to ‘Nature’ in 2010. He looked like a naive graduate student rather than a professor.

<Prof. Adachi , source : OLEDNET>

The reason that Prof. Adachi’s showing a full of enthusiasm for the TADF materials is that he convinces it is the best materials to lower manufacturing costs of OLED panel. Luminescence materials used in present are divided like fluorescence materials as 1st generation, and phosphorescence materials as 2nd generation. Fluorescence materials as 1st generation have a cost-effective and a low-efficiency, whereas phosphorescence materials as 2nd generation have both high-efficiency and also high-costs. This is because it utilizes the rare-earth metal, iridium. TADF as 3rd generation which Prof. Adachi has been driving, is as a structure of 1st generation materials and it has the merit of achieving the efficiency of 2nd generation materials.

TADF materials have special features that are theoretically capable of reaching 100% inter-efficiency and being free to plan molecular. It means that TADF can raise external light-efficiency up to 40%, because it is possible to form oriented materials by rod-shaped molecular planning.

About the question of the timing of commercialization of TADF materials, Prof. Adachi said that it is still insufficient to apply to OLED of Galaxy, while it’ll be possible to utilize it for products with somehow low specification from next year. It is especially expected that green or red dopant may be available. However, he also emphasized that it is essential to increase the electron transfer speed by reducing the band gap of T1 and S1 in order to be the ultimate TADF for use in displays. The electron transfer speed is currently around 1μsec, but if its speed goes up to 10-1 ~ 10-2 μsec, the lifetime would be secured due to reducing molecular degradation. He expressed about that it is necessary to actively attend by manufacturers of luminescence materials, because there are no dedicated host materials that can sufficiently demonstrate the efficiency of TADF dopant due to difficulties in developing TADF materials.

He recently put a thesis, deep blue TADF with a color coordinate of (0.148, 0.098) and external light-efficiency of more than 19.2% at German journal Angewandte.

Chinese panel makers BOE and Tianma started small and medium sized AMOLED production, acceleratedly chasing Samsung.

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It is the first time for China to produce Gen6 flexible AMOLED; it is expected that BOE’s mass production not significantly affected by yield due to the tremendous support from the Chinese government will cause such impact on the small and medium-sized AMOLED market where Samsung has monopolized so far.

B7 line, which was built in May 2015 with the investment of approx. 465 yuan, is expectedly used in high-end mobile display in China, with 48K- large monthly capacity based on Gen6. In Dec last year, 45K investment was confirmed in Mianyang’s Gen6 flexible AMOLED production line B11 and mass production is expected to operate in 2019.

<5.5 inch FHDfoldable AMOLED launched at CIDC 2016>

In addition, Tianma successfully lighted up the rigid AMOLED panel manufactured in Gen6 LTPS AMOLED production line in Wuhan for the first time in China on April 20th. Tianma has first built the Gen 4.5 AMOLED pilot line in China as well as Gen 5.5 AMOLED production line in Shanghai for mass producing small-medium AMOLED display.

Also CSOT aims to mass-produce in the fourth quarter of 2018 as the investment in Gen6 rigid and flexible AMOLED production lines at Wuhan’s T4 plant has been proceeding. Visionox plans to additionally expand Kunshan’s Gen5.5 line (V1, presently 4K) phase1 11K and Phase2 15K investment is being proceeded. ROYOLE also invested in the Gen 5.5 flexible AMOLED mass production line, and LOI of the SFA deposition equipment was announced last January. The expected capacity is 15K.

In the Korea-dominated AMOLED market, Chinese panel makers are taking up the market share rapidly through the Chinese government support and their huge domestic market. Lee Choong-hoon (chief analyst) at UBI Research specialized in AMOLED market predicts that by 2021, Chinese AMOLED panel makers will record their second largest shipment volume with approx. 16% of the entire market share via full-fledged shipment from 2018, followed by Korea by 2021 “.

<forecast of AMOLED panel shipment by country>

OLED of Samsung•LG Display, Selected as the Display of the year

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Samsung Display and LG Display announced on the 18th that their technology were recognized as OLED respectively in the Society for Information Display (SID), the world’s largest Display society.

 

According to the two companies, in SID awards, Samsung Display’s quad-edge flexible OLED is selected for ‘DIA, Display Industry Awards’ and LG Display’s 65inch UHD Wallpaper OLED TV panel is selected for ‘Display of the Year’

 

SID awards the prize to promising innovative display products, components, and applications that unveil the future of the global display industry among the products launched last year.

<Samsung Display’s quad-edge flexible OLED, source: Samsung Display>

According to SID, Samsung Display’s quad-edge flexible OLED in Galaxy S7 Edge was the first in the industry to display the top, bottom, left, and right sides of the display in a curved shape, and won the Display Industry Awards for its outstanding technology.

 

This product uses a BM (black matrix) area minimization design technology to further reduce the bezel by 0.2mm, the upper and lower end portions (curvature radius 25R) were finely changed to realize a gentle curved shape. In addition, for the aesthetics and comfortable grip, the left and right edge portions of the panel were subjected to four different curvatures (curvature radius 35R → 9.4R → 5.4R → 3.8R).

For this award, Jeon, Seok-jin, marketing director of Samsung Display mentioned “Samsung Display has introduced differentiated products in the market through the state-of-the-art flexible OLED technology,” and said “We are pleased to continue to lead the display market with quad-edge flexible OLEDs.”

<LG Display’s 65inch UHD Wallpaper OLED panel, source: LG Display>

On the other hand, LG Display’s 65-inch UHD Wallpaper OLED panel, which was selected as the display of the year, was evaluated as an innovative product that not only realizes excellent image quality by adopting OLED technology but also presents new potential of display in terms of application range and design.

 

The OLED TV with this panel has already won numerous awards from the world’s leading media such as ENGAGET and SINET as well as CES 2017, On the 16th, it received 89 points (TV evaluation part) which is the highest point from the consumer report, American consumer media.

 

OLED panel applied to 65inch UHD Wallpaper OLED TV is less than 1mm thick and when it is made in TV set, thickness is less than 3.55mm and weighs only 7.4kg so that it can be brought into close contact with the wall like a frame. In addition, maximizing the design effect increases the immersion feeling when watching TV.

 

Yoon, Soo-Young, managing director of LG Display Research mentioned “LG Display has been innovating differentiated products, technologies and core competencies and providing new value to customers and consumers,” and said “As a company representing the global display industry, we will continue to do our best to lead the next generation of technology.”

2017, Will be the Year of OLED TV?

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On 16th, Consumer Reports, an American consumer magazine rated LG Signature TV W 89 scores in the TV quality category. It was an all-time high, overtaking LG OLED TV(OLED65C7P) that ranked number 1 with 88 scores in the ‘4K TV(Best 4K TVs to Buy Right Now)’ category in April.

 
LG Signature TV W features not only the thinnest display(4mm including a wall-mounted TV stand) by applying OLED panel and specially-designed finishing materials, but also the greatest immersion by eliminating unnecessary factors. Due to that reason, LG Signature TV W won ‘Best of the Best’ and ‘Best TV Product’ awards at CES 2017 and was once acclaimed as ‘a beautiful TV like a work of art’ from Engadget.

<LG Signature TV W, Source : mybroadband>

Meanwhile, LG Ultra OLED TV and Sony OLED TV came in second. Among the 11 TV models from top 1 to 10 selected from Consumer Reports, 10 out of 11 were OLED panel-based TVs, whereas a LCD-based TV was only Sony’s BRAVIA.

 
OLED TV is receiving lots of attention of consumers due to its great picture. In last March, Director Yoon Soo-young of LG Display said at the 3rd OLED Korea Conference hosted by UBI Research that “OLED TV on display has been moved from the corner to the center of the Best Buy LG store”, and OLED TV is becoming the mainstream of the premium TV market. Accordingly, many second movers are joining the trend of OLED TV and have released OLED TVs or announced a plan to release.

 
Toshiba launched 55 and 65-inch OLED TV Regza last march, and German luxury AV brand Loewe lunched its new flagship Bild 9 series, 55 and 65-inch 4K OLED TV on May 1, beginning to release OLED TVs in the premium TV market in earnest.

 
In addition, Sony, which attracted big attention for its OLED TV unveiled for the first time at CES 2017, officially announced on May 8th that they will firstly sell 55 and 65-inch sizes of 4K BRAVIA OLED TV A1E series. Panasonic also announced on May 14th that they will firstly sell EZ900, 950, and 1000 among 4K OLED TV in Japan from June.

<Sony’s 4K BRAVIA OLED TV A1E,  Source : Sony blog>

Meanwhile, Choong Hoon Yi, president of UBI Research(senior analyst) analyzed at the Topic seminar in April that Sony’s OLED TV is expected to sell about 400,000 in 2017. Accordingly, he expected Sony’s OLED TV will have about 27% market share in the OLED TV market and about 38% in 2021.

International TADF Workshop Opening

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<Source : 2nd International TADF Workshop>

The International Workshop on the third generation of light emitting material technology, TADF (Thermally Activated Delayed Fluorescence) technology, which links first-generation fluorescent material technology and second-generation phosphorescent material technology, will be held at Kyushu University from July 19 to 21, 2017

In order to push the LCD, which is now the flagship product of the display market replacing the cathode-ray tube completely in the market, it is necessary to have a high-efficiency, low-cost OLED that can be used in mid/low-priced products. A solution to solve both high efficiency and low cost depends on the commercialization of retarded fluorescent materials.

Currently, the light emitting materials are classified into red, green, and blue host materials and dopant materials of respective colors. Among these materials, red and green use phosphorescent materials that internal efficiency is theoretically 100%, but blue materials still use fluorescent materials that internal efficiency is only 25%. Due to the limit of blue material efficiency, large OLED panels for TV have a structure in which blue layers are laminated twice, so material cost is very high.

TADF is the material that is being developed to overcome the limitations of current OLED emissive materials.

In the International TADF Workshop, headed by Professor Adachi of Kyushu University, who brought TADF technology to the world for the first time, worldwide experts of third-generation OLED lighting material development gather. Professor Adachi implied that the interest in TADF is getting hotter around the world looking from that 3 years later he published a TADF thesis for the first time in 2012 at Kyushu university approximately 120 papers published worldwide in 2015 and there are more than 200 papers published in 2016.

Professor Adachi said that the meaning of the TADF Workshop this time is to discuss with experts about the current TADF reach and future development.

Merck, introducing future-oriented material for the display in SID 2017

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Merck said new display technologies and upcoming projects will be presented at SID Display Week 2017

In addition, Merck will exhibit a broad portfolio of products and services under the theme of ‘The Perfect Pixel – Advanced materials for display and beyond’.

“We are gradually improving not only display technologies but also quality, reliability and service through our close relationship with our clients,” said Michael Heckmeier, General Manager of Display Materials Business at Merck.

He also revealed the future plan, saying “continuous development will further solidify our market position as a leading company. We will provide a better product experience for end-user by developing eco-friendly and efficient production processes. ”

To this end, Merck added, “apart from unrestricted designing, flexibility, or color gamut, contrast and energy efficiency, we can focus on innovative products such as liquid crystal window (LCW) module.”

<OLED Display, source: Merck>

At the SID conference, Merck will present the development status of soluble materials for ink-jet printing.

According to Merck, red and green layers made with ink-jet printing have shown efficiency similar to those made with vacuum deposition technology.
Ink-jet printing approach can realize a large-sized OLED panel bigger than Gen8 with RGB pixel structure; it is developed as a simple layer with high material utilization efficiency, which is cost effective in mass production.

At the OLED Korea Conference, Merck said, “Red shows a 16.4% luminescence efficiency and LT95 2,000h long life expectancy; for green 18.7% and LT95 8,000h; blue 7.5% LT95 500h (based on 1,000cd/m2). He once said that the corporate goal is to develop a fluorescent blue dopant with  luminous efficiency higher than 11%, a phosphorescent deep red dopant improving from 20 cd/A brightness to 80 cd/A and phosphorescent green dopant with improved roll off.”

Sony’s OLED TV, its full-fledged sales operation to start from June 10th

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Sony announced on the 8th May that two models (55” and 65”) of the 4K BRAVIA OLED TV A1E series shown last Jan at CES 2017 will be launched in Japan as from June 10. Sony’s BRAVIA OLED TV is equipped with LG Display’s WRGB OLED, 4K high-definition processor X1 Extreme and acoustic surface technology which directly generates sound with the screen vibrating. A ball park price for 55-inch is 500,000 yen and for 65-inch, 800,000 yen. Sony is also planning to release 77-inch wide TV which will be expectedly launched this autumn.

The CEO of Ichiro Takagi Sony Visual products talked about the OLED TV strategies, saying ” OLED panels as well as premium models using the X1 Extreme will offer the best screen quality, sound and immersive experience”.

The Sony’s OLED TV launch is expected to bring great impact on the premium TV market currently predominated by Samsung Electronics and LG Electronics. LG Electronics, expected to compete directly with Sony, is planning to introduce new OLED TVs at a lower price than last year; the focal point is how Sony’s OLED TV will affect the commercialization of OLED TV and display industry.

In line with it, Mr. Lee, Choong Hoon, the CEO of UBI research has foreseen at the Topic seminar last April held in the conference center of Yeouido JeonKyungYeon Hall on 21st April 2017 that Sony’s OLED TV will account for about 27% of the total OLED TV market with approx. 400,000 sets to be sold in 2017, and 38% of the total OLED TV market with 3.4 million sets in 2021.

<OLED TV market prospect>

Fraunhofer FEP develops OLED microdisplays as high-precision optical fingerprint sensors

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Reporter : Hana Oh(HanaOh@ubiresearch.com)

Fraunhofer FEP has been developing various application-specific OLED microdisplays based on OLED-on-silicon technology successfully for many years. This unique technology enables the high-precision integration of an OLED as light source on a microchip. Moreover this microchip can be designed with further sensor elements, e.g. photodiodes. By this, objects can be illuminated and at the same time the reflected light detected and analyzed. Such microdisplays can be integrated into interactive data eyeglasses as a “bi-directional microdisplay”: the tiny display projects the information for augmented-reality applications whereas the camera function detects the viewing direction – thus the content can be controlled by eye-movements.

The fingerprint sensor uses this bidirectional functionality of light-emission and –detection as well: the finger gets illuminated and the reflected light will be detected and analyzed.

Bernd Richter, deputy division manager for OLED microdisplays and sensors at Fraunhofer FEP explains: “We have used an extra-thin encapsulation for the chip of this fingerprint sensor. Thereby the distance between finger and image sensor has been minimized and the fingerprint can be captured excellently. Thus, an additional imaging optics is not necessary for this application.”

The first prototype has a native resolution of 1600 dpi – this is three times more than typically required by the FBI. This high spatial resolution enables the identification even of smallest sweat pores beside the typical papillary lines, which can be used to increase the security.

One of the most promising applications of this new kind of sensor is the user verification in mobile devices. Because of the particularly high resolution in comparison to the typically used capacitive fingerprint sensors these devices are much less vulnerable to so-called spoofing (the manipulation by “false fingers”).

Another nice side effect is the opportunity for using the active area as a normal display e.g. for branding, displaying logos or notifications.

<High resolution OLED-on-silicon fingerprint sensor, Source: Fraunhofer FEP>

Competitiveness of AMOLED emitting materials companies

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UBI Research analyzed the competitiveness of major 9 emitting materials companies based on their sales figures of 2016, the number of applied or registered patents in Korea, the number of the materials being supplied to the products of display companies, and 2017 forecast revenue. (Source: 2017 AMOLED Emitting Material Market Report, UBI Research)

<Graph of the Analysis on the Competitiveness of Major Emitting Material Companies>

The result showed that the highest competitive company was Doosan. The reason for this is that it has the greatest sales performance and the highest number of manufactured products, and its patent activity is second largest after LG Chemical. Doosan has straightly increased 7 steps, in comparison with the order analyzed last year.

The second highest competitive company is Samsung SDI, followed by UDC. By adopting flexible AMOLED for Galaxy S8 red phosphorescence host, Duksan Neolux has increased 3 steps from the last year to rank number 4.

Expect to hit 1 trillion won in AMOLED emitting material market

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Following the success of Galaxy S Series using AMOLED, Apple’s iPhone has started to use flexible AMOLED as its basic display, resulting in the spike in demand for Chinese smartphone companies’ AMOLED.

At MWC2017, 13 companies showcased AMOLED-based smartphones. The companies whose market share is expanding in China, the world’s biggest smartphone market, such as Huawei, Oppo, Vivo, Xiaomi, and ZTE are active to adopt AMOLED smartphone.

<The Number of AMOLED Smartphone Companies at MWC>

With this market trend, the emitting material market for AMOLED is expected to reach 1 trillion won this year.

Hyun Jun Jang, senior researcher of UBI Research forecast that the emitting material market will reach $960 million in 2017 and increase to $33.6 billion in 2021.

<Emitting Material Market Forecast>

According to Hyun Jun Jang, senior researcher, Apple’s AMOLED emitting material market is expected to account for $560 million among $33.6 billion of total emitting material market, and Korea will capture 70% as it is leading the AMOLED panel market while creating a 23.8 billion-dollar market.

Consumer reports, being dissent from an evaluation of premium TV launched in this year

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Consumer reports picked OLED TV of LG Electronics as the best 4K TV to buy right now, while gave QLED TV of Samsung Electronics 10th place.

<THE BEST 4K TV LG OLED65C7P selected by Consumer Reports, Source: Consumer reports>

Consumer Reports which is a consumer magazine in US, selected OLED TV OLED65C7P of LG Electronics launched in this year as the ‘Best 4K TVs to Buy Right Now’ on 16th, since ‘OLED TV is the best for expressing black, so it can provide entirely different image quality’.

Consumer Reports evaluated that OLED65C7P has high resolution, excellent image quality and outstanding sound performance. It has the best HDR performance among the products tested this year and it will be hard to find a better TV than it.” Consumer Reports gave 88 points, the highest score ever. This is higher score than 86 points that OLED65G6P of LG Electronics received in November.

 

In addition, OLED65G6P of OLED TV model in 2016 of LG’s got 86 points and OLED65E6P was followed as 85 points. OLED55E6P and OLED55B6P jointly received 83 points.

<Samsung Electronics’ QN65Q8C, Source: Consumer Reports>

QLED TV QN65Q8C of Samsung Electronics launched in this year gained 79 points. Consumer Reports explained that it is excellent in resolution, image quality, and sound quality, however there was black mark for the high price in spite of backlighting existence, limit of expression for black due to backlighting and cloud phenomenon. And Consumer Reports quoted the words of industry source that it would take more than three years for launching of true self-emitting QLED TV.

In the ‘Solution process OLED annual report’, UBi research expected that QLED deposition materials have issues on a short life-span compared to phosphorescence OLED deposition materials that are currently being commercialized, efficiency problem, development of eco-friendly devices, lack of infrastructure compared to OLED. In case of not establishing infrastructure and aggressive investment such as manpower recruitment and expansion of the development investment, the time of commercialization will be far from here.

LG Electronics concentrates on ‘product competitiveness not price competitiveness’ in the premium TV market

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LG Electronics reported that they plan to focus on product competitiveness rather than price competitiveness in the premium TV market in future through the conference call in Q1 of 2017 which was held on 27th, April. During the Q&A session on ‘the sales strategy of OLED and premium TV’, Jin-ho, Ha, the director of HE (Home Entertainment) said that “we will continue to expand OLED position in the premium TV market and also in future what the competitiveness we need in the premium TV market is product competitiveness rather than price’s.”

The performance in Q1 of HE in LG Electronics was 4 trillion 3261 billion won of sales volume and 3822 billion won of sales profit. It has been reduced 4600 billion won versus previous quarter under the influence of off-season. Nonetheless, YOY (Year on Year) has been kept at the same level. The sales volume was grown up in the area of North America, South Korea and Latin America for the reason of sales expansion of premium TV, though the market in Asia was decreased versus QoQ for the lack of sufficient demand.

Jin-ho, Ha, the director of HE in LG Electronics said that “We improved the profitability versus previous quarter by expansion of premium product sales, improvement of cost structure and flexible management for the panel price rise.” He also expected that the stagnant demand in whole TV market would be continued, but the demand would be increased in the area of North America, Latin America and Asia where are holding relatively high sales ratio.” In addition, “We would maintain sound profit structure and strengthen premium position by diverse global launching of products which leads the market such as ‘LG Signature OLED TV W’.”

He answered the questioning of in future panel price expectation and OLED TV line-up idea, “The panel has been significantly rising from in Q4 of 2016, and it has reached up over 60% versus June where is the lowest point last year”, and “We will design completive line-up composed of ‘premium, best, middle and low’ to aim the premium market within OLED TV group.”

For the question of the strategy in TV market in future, “In present which panel cost is increasing, we would operate the strategy based on the profitability by avoiding a simple volume competition, and we think that the market share in low price TV market is not meaningful. So that we plan to go forward the improvement of quality as a response based on the premium TV market having over 2000~2500 dollars.”

The strategy in TV market of LG Electronics announced at the conference call in Q1 2017 is consistent development of premium TV lineup which brings better profitability with high value-added product. They also expressed that will firmly build their position in the premium TV market with product competitiveness by image quality and technology rather than price competitiveness related to panel price.

Samsung Electronics, OLED catches 60% of whole display sales

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Myeong-jin, Lee, the executive director of IR in Samsung Electronics announced that “sales volume in Q1 was recorded as 50.5 trillion won.” in the conference call of Q1, 2017 which was held on 27th, April. And “Samsung Electronics recorded 7 trillion 2900 billion won at the display area among total sales volume in the first quarter and the sales profit was 1 trillion 3000 billion won. OLED volume occupied over 60% in the total display sales volume in Q1 of Samsung Electronics.”

Chang-hoon, Lee, the director of Samsung Display expected that “The employment of OLED panel from set manufacturers in Q2 would be consistently increasing and Samsung Electronics will maintain stable performance with response for external customers and supply flexible products to core customers.” As an expectation of OLED market in 2017, it forecasts sales growth compared to previous year by expansion of flexible product supply, however there are risks due to intensifying competition of LTPS-LCD within middle-low price market.”

Yoon, Lee, the director of image-strategy marketing team, expected that “the performance in Q1 of TV market has been decreased versus previous quarter due to off-season after peak at the end of the year, and it would show degrowth compared to previous year’s same quarter for the influence of reduced demand in the area of Europe and Latin America.” Furthermore, “It expected the performance in Q2 in TV market would slightly grow versus previous quarter as accelerating the launching of new product by company, but it will show degrowth compared to previous year’s same quarter for the effect of reduced consumption in Europe.” He also expressed that they intend to concentrate on profitability by expansion of high value-added product lineup with curved and extra-large TV along with complete sales of quantum dot QLED TV products.

During the following Q&A session, at the response of inquiry of whole OLED production line in future, “LCD 7-1 line is under switching to OLED production line from the end of 2016 and OLED A3 line is in line with plan. The investment of OLED will be progressed according to customer’s needs in the future market.”

The answer for responding question of the OLED TV, “QLED TV overcomes shortcomings of OLED TV, and it is a perfectly different product for design, image quality, and life-style of consumers with the world’s first and metal-added quantum dot material. We ended the disputes over image quality by implementing 100% color volume which maintains own color without any influence by brightness.”

For a question of delay for part supply of Galaxy S8 and S8+, “We are trying to prevent problems for the initial supply through pre-contract with involved companies and it is smoothly progressing without any difficulties. Other parts will be also supplied without any troubles through dualized operation.”

At the last question for the OLED TV development of Samsung Electronics, “We are developing a diverse technology to apply for the TV as well as OLED and now, we are concentrating upon technology development for the next generation including Quantum dot. We will strengthen the market control at the field of differentiating products, extra-large and high value-added products through a diverse new technology as well as OLED TV and catch the securement of profitability.”

LG Display, 70% of facility investment focused on large-sized OLED and POLED in this year

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LG Display announced that it will concentrate 70% of CAPEX(investment cost for future profits) on large-sized OLED and POLED, and among them, the proportion of POLED will be higher than that of large OLED through the 2017 Q1 conference call held on April 26.

Kim, Sang Don, CFO of LG Display said “The specific size and timing of the investment is under review, but investing more than 70% of the investment in OLED remains unchanged.” Also revealed LG Display’s future investment direction by adding “Since OLED investment costs are high, we will deeply examine the confidence of our customers and the certainty of market demand, and will invest in a conservative position.”

LG Display said it will continue to secure LTPS-LCD competitiveness. Kim, Sang Don, CFO said ”We plan to switch the Gumi E5 line to POLED instead of LTPS-LCD in the second half of this year, but we think there still is demand for LTPS-LCD and opportunity for high-resolution smartphone manufacturing.”

For the LG Display’s plan for OLED Lighting business and OLED panel shipment, mentioned “OLED lighting will be produced about 15,000 sheets in the second half of 2017, and POLED will be mass-produced in Gumi E5 at the end of 2Q 2017.

For a plan for OLED TV production expansion, said “The reaction for OLED wall paper TV and Crystal Sound OLED released at CES 2017 in January this year, is better than expected in the TV market.” and mentioned “We expect OLED TV shipments to reach 300,000 units in 1Q and 500,000 units level in each quarter of the second half of this year.”

The forecast for ultra-large TV market in 2017, it is forecasted “LG OLED TV occupies an overwhelming share in ultra-large OLED TVs of 60 inches and above, and the ultra-large TV market is expected to grow continuously and record more than 30% of growth rate in the future.”

For the LG Display’s counterplan forward for the Chinese panel makers’ LCD technology, mentioned “Until 2020, it is concerned that the Chinese LCD panel makers are expected to improve their LCD technology and invest in Gen 10, however, LG Display’s IPS technology, consistent quality of mass production and stable supply chain are enough to overcome.”

Meanwhile, said that the sale proportion by product based on LG Display’s sales amount in Q1 this year were 43% for TV panels, 26% for mobile panels, 16% for notebooks and tablets, and 15% for monitors. Also, quarterly operating profit reached a record profit of 1.269 trillion won through continuous overall price increase trend of panel and the mix operation of profit-oriented products of high-resolution, high-end IT products and etc.

Tianma Unveiled the China’s First Panel Produced in a Gen6 LTPS AMOLED Production Line

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On April 20, 2017, Tianma successfully turned on the China’s first panel produced in a Gen6 LTPS AMOLED production line in Wuhan, China. The investment in Tianma’s Gen6 was made starting from January 2016.

<AMOLED Panel produced in Tianma’s Gen6 LTPS AMOLED production line, Source: mp.weixin.qq.com>

Tianma built a Gen4.5 AMOLED pilot line for the first time in China, and is planning to produce small-medium sized AMOLED displays. Based on this, it unveiled a 5.5-inch HD on-cell rigid AMOLED panel for smartphone, a 5.5-inch FHD AMOLED rigid panel, a 5-inch FHD AMOLED panel, and a 5.46-inch flexible AMOLED at MWC 2016.
Tianma’s Gen6 LTPS AMOLED constructed this time will produce LTPS AMOLED for rigid OLED and flexible OLED to apply it to VR, AR-related devices, wearable devices, and foldable devices. Tianma expects to become a leading company in the AMOLED display field, thanks to this newly built Gen6 LTPS AMOLED production line.

<Tianma’s Gen6 LTPS AMOLED Production Line, Source: mp.weixin.qq.com>

Meanwhile, according to ‘2017 OLED Display Annual Report – Samsung Display’s Share in the Smartphone AMOLED Panel Market Will Reach 70% by 2020’ published in February 2017 by UBI Research, Tianma ordered 30K equipment for a Gen6 flexible AMOLED panel production line in Wuhan and will produce in the second quarter of 2018.

OLED Display Embellished CITE 2017

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CITE 2017(China Information Technology Expo) was held in Shenzhen, China from April 9 to 11. As the Asia’s largest electronic and information exhibition hosted by the ministry of industry and information technology of the people’s republic of China and the local government of Shenzhen, the 5th CITE 2017 is the international IT event in which 1,600 companies participate annually, with 160,000 visitors.

At this expo, LG Display, BOE, CSOT, and Tianma exhibited OLED panel on one hand, and Changhong, Hisense, Konka, and Skyworth unveiled OLED-applied products on the other hand. Besides, many companies including Jilin OLED operated a shared exhibition hall under the name of China OLED Industry Alliance(COIA).

<Different Companies’ OLED Products at CITE 2017>

LG Display, the only large-area OLED panel manufacture unveiled its flagship 65-inch UHD Wall Paper OLED with an ultrathin and ultralight design of 3mm thickness and 7Kg weight, and Crystal Sound OLED displaying itself as a speaker. LG has received CES 2017 Innovation Award for its technology of Wallpaper TV OLED panel.

<LG Display’s Wall paper OLED(Left) & Crystal Sound OLED(Right)>

Besides, LG Display showcased various products applying OLED including OLED Pillar with six 77-inch UHD OLED panels and Dual-view flat with two 77-inich UHD OLED panels, while unveiling a 12.3-inch curved OLED for automobiles, two kinds of smartphones, and two kinds of plastic OLEDs for watches.

<LG Display’s OLED Pillar>

A Chinese OLED panel company, BOE boasted of its technology, demonstrating a 7.9-inch foldable OLED, a 5.5-inch edge bended OLED, and a 1.39-inch rounded OLED.

<BOE’s Foldable OLED(Left), Edge Bended OLED(Middle), Round OLED(Right)>

The other OLED TV set companies are all Chinese companies such as Changhong, Hisense, and Skyworth. They exhibited its flagship 65-inch OLED TV, a key size of premium TVs. Hisense exhibited the smartphone with OLED panel and e-ink panel on its both sides as well as OLED TV.

<Changhong(Left), Hisense(Middle), Skyworth’s OLED TV(Right)>

Merck, EU Horizon 2020 project ‘HyperOLED’ launched

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Merck, a leading science and technology company, announced the successful launch of the HyperOLED project in April 12, a € 4million project funded by the European Union’s Horizon 2020 research and innovation program. Within the scope of this project, Merck, as the project coordinator, will be in close collaboration with an excellent consortium of four European partners: Microoled (France), Fraunhofer-IOF (Germany), Durham University (UK) and Intelligentsia Consultants (Luxembourg). Over a three-year period, the HyperOLED project will develop materials and device architectures for high-performance, hyperfluorescent organic light-emitting diodes (OLEDs) for use in display applications and solid state lighting.

The main objective of the HyperOLED project is to develop innovative high performance OLEDs by combining thermally activated delayed fluorescence (TADF) molecular hosts with novel, specifically adapted shielded fluorescence emitters. The HyperOLED project will directly contribute to the development of thin, organic and large area Electronics (TOLAE), which is an emerging technology with high growth potential. The project will help to create reliable TOLAE-enabled devices with increased functionality, improved performance and longer lifetimes.

The new OLEDs promise to be more cost-efficient to manufacture because they are based on white OLED stacks that are easier to produce compared to current solutions. By reducing the number of layers in the OLED stacks, around 20-40% of organic materials can be saved, tact times can be reduced and less manufacturing equipment will be required. This will lead to considerable savings throughout the whole value chain, including solvents, educts, catalysts in material synthesis, energy saving in purification by sublimation as well as energy saving in OLED production.

Furthermore, thanks to the special properties of TADF molecular hosts and novel shielded fluorescence emitters, the improvement in OLED performance is expected to eliminate the need for expensive and rare metals (e.g. iridium and platinum), creating additional environmental and cost-saving impacts.

With the broad expertise of the consortium spanning the development and production of hyperfluorescence OLEDs, the HyperOLED project will directly target high-growth potential applications. Overall, this project is expected to stimulate exciting new business opportunities and economic output for Europe and beyond.

Is Samsung Display Moving To the Gen 7 for A4 Line?

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Samsung Display’s ongoing extension of flexible OLED line is highly expected to move to the gen 7 production line.

An OLED specialized research company, UBI Research CEO Choong Hoon Yi(senior analysis) analyzed the names of Samsung Display’s plants have changed by generation so A4 line will be able to increase to the gen 7.

The OLED plants owned by Samsung Display consist of A1, A2, and A3. A1 line is the gen 4 plant, A2 is the gen 5.5, and A3 is the gen 6 plant. LCD’s 7-1 line that is being recently converted is reportedly named A3E which is the follow-up of A3.

Therefore, the CEO Choong Hoon Yi forecast A4 will become the gen 7 line, in light of this trend.

To this end, he looks squarely at some issues to overcome. Firstly, it needs to secure excimer laser, the prerequisite for LTPS-TFT and doping apparatus because production equipment still remains the gen 6. But, Yi thought there is no problem in securing equipment and developing process up to the gen 7, as Samsung Display has been operating the gen 8 LTPS-TFT to produce 55-inch OLED panels for TV.

In addition, he analyzed it would be also possible to manufacture the FMM of the gen 7 half, required for the OLED deposition process. Samsung Display’s sole supplier of FMM, DNP made an investment in manufacturing facilities last year. Although the details of investment haven’t been well-known, it already has a stepper that can manufacture a mask of gen 7 half.

Lastly, when it comes to the validity of investment in Samsung Display’s gen 7, a differentiated production strategy is a key issue, according to Yi. Recently, companies that got into the business late are investing in the gen 6 OLED line, and in a few years their equipment productivity will be as good as Samsung Display’s. In his point of view, it is very meaningful to invest in the gen 7 line in order to stand out from new comers once again.

Samsung Display is already building various portfolios such as foldable OLED, COP(chip on plastic)OLED, and OLED with 800ppi high-resolution even at the R&D stage. The addition of the gen 7 production strategy to its R&D strategy incomparable with late comers will further raise its competitiveness.

Automaker’s fierce competition for pre-occupying OLED for automobiles

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In 2017, automakers are fiercely competing to pre-occupy OLED displays and lighting for automobiles. OLED display has good visibility and possible to design a curved surface, so it has advantages of design differentiation. Lighting is not irritating to the eyes and the surface emission is possible so that the frequency of adoption of OLED is expected to increase even more.

HYUNDAI Mobis actively promoted curved OLED for brand differentiation at 2017 Seoul Motor Show held in Ilsan KINTEX from March 31 to April 9. HYUNDAI Mobis official said “the display has a 12.3-inch flexible OLED with advantages of true black and fast response at all temperatures” also revealed “this product is under development for mass production in 2020 for cluster or CID”.

<Curved OLED Display unveiled by HYUNDAI Mobis>

British automaker Bentley also introduced the key features of the ‘EXP 12 Speed 6e’, a pure electric concept car at the Geneva Motor Show in Switzerland on March 9, and announced that it would be equipped with a high-quality OLED display near the CID. Bentley official said “a curved glass OLED screen is applied near CID, it allows the occupants to operate navigation and to control the temperature freely,” in addition, “Access to social media, e-mail and entertainment will be easy”.

<OLED Display used near CID of EXP 12 Speed 6e, Source: Bentleymotos.com>

In addition, Audi Japan announced on March 28 that it decided to officially launch a small sports car “TT” applied an OLED tail lamp on some motels from mid of May. This is the first time that Audi has applied OLED tail lamps to mass-produced vehicles, allowed it to be optionally mounted on TT’s top models, the TT RS Coupe and TT RS Roadster. According to Audi Japan corporate, the option price is about 120,000 yen. The tail lamps commercialized by Audi this time are made up of 4 OLED panels and are known to have thicknesses of 1 to 2 mm per panel. Total 4 light-emitting areas are 49cm2 and brightness is 1000cd/m2, and German OSRAM supplies OLED panel.

<OLED rear lamp used for TT, Source: Audi.co.jp>

As such, the number of cars using OLED displays and lighting is increasing. According to “2017 Automotive Display Report – Application & Market Trend Analysis and The Market Forecast” published by UBI Research, market research company, demand for displays for automobiles is projected to grow at a CAGR(compound annual growth rate) of 17% from 2017 to 2022, reaching US $ 25,000 million by 2022. Also, OLED displays for automobiles are expected to grow rapidly from 2018 to 2022, reaching US $ 5 million in 2022, accounting for about 20% of the total automotive display market.

Hyun Jun Jang, senior researcher of UBI Research, mentioned that “OLED has the advantage of providing various convenience to the driver such as infinite contrast ratio and fast response speed above all, it can be applied in various forms inside and outside the car based on the flexibility so that it can be a great merit for premium cars that emphasize design and differentiation.”

[Finetech Japan 2017] SEL, 81inch 8K OLED Multi display unveiled

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SEL unveiled the 81inch 8K OLED multidisplay at Finetech JAPAN 2017 held in Tokyo, Japan from April 5th to 7th. The SEL 81inch 8K OLED multidisplay is implemented with 36 (6×6) panels of 13.5 inch wide display.

<SEL’s 81inch 8K OLED multidisplay>

<13.5inch-wide display panel applied to SEL’s 81inch 8K OLED multidisplay>

A SEL manager said, “When multiple displays are attached to one another, it is hard to look a single layer screen due to difference between layers and brightness of the joint parts.”

“For resolving the problem and implementing the seamless image, transparent treatment around the edge and deep learning technology are applied to the 81inch 8K OLED multi display. Deep learning technology compensates for grayscale curves by comparing the brightness of joint parts and partial images excluding the joint parts. ” Additionally SEL unveiled a curved OLED multidisplay that is transparent around edges equal to the 81inch 8K OLED multidisplay.

<SEL’s 13inch curved OLED panel>

“A curved OLED panel is as thin as 100 μm, so it has excellent resistance to bending (inward and outward bending) even at 100,000 bends in the curvature radius of the 5R.” The curved OLED multidisplay design can offer a variety of applications to use displays such as car-mounted and digital signage. “said the SEL manager.

In this Finetech Japan 2017, SEL presented curved OLED multidisplay in the form of car-mounted (CID + cluster). The car-mounted display has three –layer 13.5-inch panels and HD (720 x 1028) resolution.

<Car-mounted display>

SEL also showed full-spec 8K OLED display and hybrid display with improved visibility to gain positive response from the audience.

Seminar, “OLED(panel) market analysis by increasing demand for mobile phone and premium TV set”

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April Topic Seminar

Date: Friday, April 21st 2017 from 1:30pm to 5:10pm

Venue: Emerald Hall 3rd floor at the FKI (Federation of Korean Industries) Conference Center

Host: UBI Research

Topic: OLED(panel) market analysis by increasing demand for mobile phone and premium TV set

 

UBI Research will hold a seminar at the Yeouido FKI Conference Center on Friday April 21st regarding OLED’s potential growth with technological advance through CES2017 and MWC2017,.

With the topic ‘OLED(panel) market analysis by increasing demand for mobile phone and premium TV set’, we will discuss the movement of OLED industry and market prospects by supply chain, analyzing built in OLED product launch plans of leading set manufacturers.

We will take a look at the latest OLED TV market, particularly focusing on the technological competition in CES 2017 between Samsung and LG on QLED and OLED TV, and new OLED TV launch of Chinese TV makers-Hisense and TCL as well as Japanese Sony and Panasonic. Anticipating that Apple’s iphone will be equipped with flexible OLED to celebrate its 10th anniversary with product launch this year, participants can have a chance to review major issues of OLED market in the first half via the summery of MWC 2017 and the latest trend of smartphone in application of AMOLED.

Lee, Choong-hoon, CEO of UBI Research, OLED-specialized research firm and Jang, HyunJun, senior researcher will present four following topics of OLED market.

▲ OLED evolution – full-fledged OLED application to evolve technology: foldable Phone, acoustic screen
▲ OLED market growth analysis based on mobile phone market demand
▲ Analysis of OELD premium TV (supply / panel) market growth following the OLED application
▲Analysis of material and equipment market forecast based on OLED panel market growth, and summary of OLED market by increasing demand for OLED panel

In this seminar, for the entire OLED market forecast, we will look at the current commercialization status and key issues of full screen OLED smartphones and acoustic screen OLED TV. Also we will forecast not just the panel but the OLED key materials and equipment market.

This UBI Research seminar will provide those who have belonged to OLED and its application industry as well as other related industry with valuable time to illuminate the OLED potential in the perspective of OLED market opportunity.

ETRI’s Development of OLED Display With A Graphene Transparent Electrode

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Reporter : Hana Oh(HanaOh@ubiresearch.com)

Researchers from Korea’s ETRI Institute developed a graphene transparent electrode for OLED display. Especially, they developed the process of patterning a graphene transparent electrode in exact size and shape on a large-sized substrate. Its application to smart watch requiring flexibility will be available.

ETRI(Electronics and Telecommunications Research Institute) has succeeded in developing a display with the electrode using graphene, a dream new-material, rather than using ITO(Indium Tin Oxide) that has been often used as existing electrodes for OLED display.

The successful display substrate is the current world’s largest one of 370mm x 470mm, a 19-inch monitor in size. The thickness of graphene electrodes is less than 5nm.

ETRI expects that if the graphene is deposited on flexible substrate, thin and flexible display will be feasible. Furthermore, it will become the source technology that can be used for manufacturing wearable devices applicable to clothing or skin.

In general, OLED is stacked with substrate, ITO transparent electrode, light-emitting organic layer, and anodized aluminum. The researches replaced typical ITO with grapheme.

In particular, ITO that has been used as existing electrode has a disadvantage of being made of fragile glass. Therefore, the display manufactured with this technology will clear up the problem of fragile transparent electrode.

ETRI developed graphene growth technology and oxide technology to be applied as an OLED transparent electrode by making a large-scale substrate in collaboration with Hanwha Techwin Co.,Ltd, and secured the grapheme transparent electrode fabricating and process technology with the sheet resistance of 60Ω/m² and the transmittance of 85% applicable to OLED. Especially, ETRI developed the world’s first micro-patterning process that is absolutely required for the display process.

Using this technology, ETRI successfully lighted the world’s largest grapheme electrode OLED panel of 370mm x 470mm. The finding of this study, which was published and demonstrated at 『Graphene 2017』, the world’s largest graphene conference held in Barcelona, Spain in early April, 2016, was highly acclaimed.

The researchers started to research grapheme transparent electrodes for OLED, based on the 4-year support of the Ministry of Trade, Industry and Energy(MOTIE) and Korea Evaluation Institute of Industrial Technology(KEIT) from 2012. They successfully developed a 100mm x 100mm OLED panel last year through the recent world’s largest demonstration, starting with a 7mm x 10mm coin-sized one, at the end of 2015, leading to the higher applicability of a grapheme-based display.

They said they will develop the display with a plastic substrate instead of a glass substrate. It is possible to manufacture a wearable OLED device if grapene is attached to plastic substrate, ETRI added.

ETRI’s Flexible Device Research Head Cho, Nam-sung said “The realization of a general expectation that grapheme would be applied to OLED display is very significant. We expect it will be successfully deployed on an commercial scale through large-scale grapheme film, OLED panel technology, and flexible OLED panel technology.”

This technology is expected to edge ahead from the later competitors including China as the core technology that can further increase the level of flexible OLED displays.

Capture the Rapidly Emerging OLED Parts & Materials Market

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With the joining of Apple in the growing OLED market this year which is manufactured by Samsung Display and applied in Samsung Electronics’ Galaxy, the OLED parts & materials market is increasingly developing.

 

An OLED specialized research company, UBI Research CEO Choong Hoon Yi(senior analysis) said the various parts & materials market needed for manufacturing smartphone OLED is expected to reach US$ 8.7billion this year and more than quadruple to US$ 38billion in 2021.

<M2017 Mobile Phone OLED Parts & Materials Report, UBI Research>

The biggest reason for the rapid growth in the smartphone OLED parts & materials market is attributed to the stable success of Samsung’s Galaxy, the Apple’s effect, the Chinese set companies’ demand boom. Just like reflecting this trend, leading display companies such as LG Display, BOE, CSOT, and Visionox following Samsung Display are struggling to introduce the 6th generation flexible OLED manufacturing line. This trend will lead LCD to disappear almost in the smartphone market by 2021.

<2017 Mobile Phone OLED Parts & Materials Report, UBI Research>

As the OLED parts & materials market for smartphone is classified by country, the Korean market predominates. The Korean OLED parts & materials market accounts for 95% of the total market and is likely to keep 72% in 2021.

 

As the OLED industry is led by Samsung Display, the Korean parts & materials market is also expected to rapidly grow. UBI Research CEO Choong Hoon Yi forecasted the ecosystem made by Samsung Display is held by the majority of Korean SMEs or the foreign companies with a factory in Korea, OLED growth will be directly related to the development of Korean SMEs.

[Finetech Japan 2017] V-technology, Disclosure of FHM, feasible UHD of 738ppi

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Reporter : Hana Oh(HanaOh@ubiresearch.com)

 

V-technology has released of FHM(Fine Hybrid Mask) which can realize UHD of 738ppi in Finetech Japan 2017 held on 5th.

 

The existing FMM is made by braiding and welding. However, this method is not only difficult to manufacture, but also has difficulty in realizing a high resolution due to the structural limitations of mask such as pattern (hole) and deflection due to its own weight.

 

In Finetech Japan 2015, V-technology had released the concept of FMM which had improved these disadvantages. Two years later, however, it has released mass-producible a prototype of FHM (Fine Hybrid Mask) beyond the concept in 2017.

<Non-tension structured fine hybrid mask of V-technology>

FHM of V-technology adopted a different electroforming and non-tension structure than the existing FMM manufacturing method. The person concerned mentioned that this reduced the weight of the FMM to 1/10 level of that of the existing one, and solved the problem of the mask bending due to its own weight and shadow interference caused by it. Also, added that by changing the manufacturing process, the accuracy of the FMM could be increased and enabled a 738ppi UHD implementation.

 

V-technology has introduced the concept of Vertical deposition system which can utilize FHM in addition to FHM. This system can transport the glass substrate and FHM vertically, simultaneous deposition is possible by putting up to 2 pieces of glass substrate and FHM respectively.

Also, a V-technology official noted that the vertical deposition system reduced the spacing between source and FHM and improved step coverage and uniformity degradation due to diffuse light, and said that yield improvement is possible since it is difficult to attach the particles to the FHM or glass substrate due to the vertical type of deposition equipment.

<Concept of Vertical deposition system of V-technology>

Recently, consumers’ needs for high resolution is increasing, and as the industry is actively moving to meet this demand, attention on how FHM of V-technology will work as a solution is paid for future moves.

Ink-jet printing OLED, Next-generation large-area display

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Ink-jet printing OLED is attracting public attention once again as a next-generation large-area display.

At the keynote session of Finetech Japan 2017 held at Tokyo Big Sight as from May 5, CSOT in China prospected that next-generation large-area display would be ink-jet printing. York Zhao, the CTO of CSOT said that when the price of a new product is 1.2 to 1.3 times that of an existing product, it is the right time for the existing product to be replaced with new one. This principle has been applied when the CRT and PDP market was replaced by LCD. He added, “The price of large-area OLEDs should drop 1.2 to 1.3 times lower than LCDs to lead to a full-fledged OLED era, and ink-jet printing technology is the best way to assist the drop in price of OLED.”

<CSOT, York Zhao CTO>

In 2016, CSOT established the printing display alliance called “Guangdong Juhua printing display technology” together with Tianma, and has been participated by kateeva, DuPont, ULVAC, Merck and Jusung Engeering.

Following the announcement of CSOT, JOLED introduced various OLED panels in direct application of ink-jet printing. One of the most interesting devices was the ink-jet printing 21.6 inch 4K (3840 x 2160, 204 ppi) AMOLED panel produced in Gen 4.5 line. Yoneharu Takubo, the CTO of JDI said, “Since the establishment of JOLED, we have been improving ppi, and developed a technology to stably produce up to 204 ppi resolution. We are targeting 350 ppi and expand its product range from small and medium to large area to secure a variety of applications with ink-jet printing AMOLED. ”

<JOLED, Yoneharu Takubo CTO>

Ink-jet printing process is a technology under continuous development of major panel makers as AMOLED panel of RGB structure can be manufactured without dividing the ledger in the mass production line higher than Gen8. Also, material utilization efficiency is theoretically close to 100% to save the OLED unit cost. However, some issues arise that mass production has yet to be fully verified, and the efficiency and life span of soluble light emitting materials are inferior to those of deposition materials; hence, there has been undergoing active development in the manufacturers of light emitting materials, equipment and panels.

Ink-jet printing OLED becomes the center of public attention as a next-generation display technology, and when it will be commercialized is a matter of a question.

[Finetech Japan 2017] LG Display OLED, more than 50% of the total revenue in 2020

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At the keynote session of Finetech Japan 2017 held in Tokyo Big Sight as from May 5, LG Display’s CTO, Kang, In Byeong said, “LG Display OLED accounted for 10% of the total sales revenue in 2016, but is expected to increase more than 50% in 2020.”

<LG Display, Kang In Byeong CTO>

Currently, large OLED accounts for the majority of LG Display OLED sales. OLED TVs in application of LG Display’s large OLED are positioning as in the premium TV market leader, with approx 80% market share of the 65-inch large TVs priced higher than$ 3,000, and nearly 100% of the 55 inch large TVs higher than $ 2,000.

He said, “While 10 years taken for LCD to achieve more than 80% of market share, two years for large OLED, whose price is falling much faster than LCD. On top of it, OLED attempts to generate a premium markets with high-value-added products such as wall paper, crystal sound OLED, roll-able, transparency and signage. Also OLED for mobile device has been equipped with high competitiveness in application of a flexible design, and market demand has been significantly increased. Consequently LG Display is undergoing active development and investment.” He emphasized that the ongoing challenges will bring the LG Display’s OLED sales result in 2020 up to more than 50% of the total.

LG Display is investing in both the Gen8 large OLED mass production line and the Gen6 plastic OLED mass production line to meet the growing demand for large OLED and plastic OLED (flexible OLED). Regarding future mass production capacity, CTO, Kang said, “In 2020, large OLED production line capacity will be 6 times as big as that of 2016, and for plastic OLED 14 times.”

CTO Kang lastly addressed that the future OLED strategy of LG display is to produce large OLED wider than 77 inches, implement 8K and develop application for high-value-added product market. As for mobile device OLED, UHD resolution, DHK power consumption improvement and distinctive design are the key elements as well as flexibility that can increase the OLED performance and investment efficiency to differentiate from LCD and domineer the next generation display market.

Through the Finetech Japan 2017 keynote, LG Display once again emphasized that OLED is the key instrument to lead the display market in the future. Based on the large OLED technology, LG Display will continue to lead the display market by expanding its scope to mobile device OLED.

[Euroluce 2017] OLED, a new leader in the lighting market

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On April 4 (local time), the world’s largest lighting exhibition Euroluce 2017 was held in Milan, Italy, where lighting company participants employing OLED all agreed that OLED will become a new leader in the lighting market.

“OLED is a very unique and distinctive light source offering a new opportunity to us to pioneer the lighting market,” said a manager of Arditi spa, a company specialized in OLED drivers. “As thin and light, OLED is a special light source which can be randomly applied to any purpose for such as architecture and vehicle. Particularly, OLED is not constrained to space, and its flexible properties are distinctive from other light sources. The price of OLED lighting has been addressed in some cases but at the end of the day it is the end user’s decision, and the current OLED is competitive enough,” he said.

<OLED driver of Arditi spa>

“OLED can be freely used on a low shelf,” said a manager of Manumeta, a company specialized in OLED furniture lighting. “We will employ OLED in many different applications as OLED is light and heat-resistant, which shows the potential and competitiveness of OLED.”

<OLED funiture lighting of Manumeta>

A manager of Astel said, “OLED lighting has a great deal of potential and will expand its scope in the lighting market.”

Lastly, Ross Lovegrove, a world famous industrial designer who unveiled a new OLED light called ‘Medusa’ and ‘Pyrosome’ in cooperation with LG Display, said, “OLED technology is fundamentally different from the existing lightings. It is a unique design that cannot possibly copied by any type of lighting source.”, stressing on the OLED’s strong competitiveness.

<flexible OLED lighting of LG Display>

[Euroluce 2017] LG Display, shows two new unique and novel lightings available only for OLED

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LG Display had attracted great attention by showing two new unique and novel lightings available only for OLED based on the theme of ‘The Light of Inspiration’ in Euroluce 2017, the world largest lighting exhibition held in Milano, Italy from April 4 to 9 in local time.

LG Display had showed two types of new OLED lightings similar to underwater creature in collaboration with Ross Lovegrove who is an industrial designer with world-class authority.

 

The first introduced ‘Medusa’ is from jellyfish, it consists of eight flexible OLED panels connected to the center ring, they can flex freely in different shapes. Ross Lovegrove said, “I wanted to express the natural gravity that the strip takes a natural shape by gravity”.

<‘Medusa’ of LG Display>

The second introduced ‘Pyrosome’ is a combination of 3D printed body and flexible OLED panel, Ross Lovegrove called it “it is a hybrid technology that combines a linear structure with a planar OLED panel”, also said, “very complex forms and technologies have met, so nobody can easily imitate it”.

<‘Pyrosome’ of LG Display>

In addition, LG Display had introduced a variety of household products such as mirror type and transparent shelf type lighting as well as diamond-shaped, round-shaped, cylinder-shaped, square-shaped industrial lighting.

<Mirror type lighting and Diamond-shaped lighting of LG Display>

Meanwhile, LG Display is under construction of Gen5 OLED lighting fab (1,100 mm x 1,250 mm) in Paju with the aim of mass production in Q3-Q4 2017, and aims to produce monthly 15,000 sheets. A person related to LG Display said “If mass production is started and increased production quantity, production cost and panel price would be lowered so that it will have sufficient price competitiveness”, and mentioned that OLED lighting would have sufficient competitiveness in not only the design but the price in the lighting market.

<‘Medusa’ installed in the middle of LG Display booth>

[New OLED report] Market report on AMOLED Component and Material for mobile devices

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UBI Research published AMOLED component and material report for mobile devices. The report forecasted the future market by selecting 16 key component and material among the various component and material required for producing rigid AMOLED and flexible AMOLED for mobile devices.

According to the report, first, it is classified that the glass required for producing AMOLED for mobile is for substrate, encapsulation and carrier which is supporting PI substrate for producing flexible AMOLED essentially and the market is expected to reach US$ 92 million in 2017. In 2021, it is expected to grow up to US$ 185 million which is 2 times more than current.

The report also forecasted about the cover window market attached to outermost of AMOLED through a detailed analysis. The cover window market is expected not only for the 2D cover window for rigid AMOLED and the 3D cover window for flexible AMOLED currently used but for the plastic cover window market which is essential for a foldable smart phone in the future.

The cover window market of these 3 types is expected to grow rapidly with the growth of the flexible AMOLED market and to reach US$ 11.9 billion in 2021.

Softly bending OLED lighting like a paper, Development of Roll-to-Roll manufacturing technology

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<Shin Kwon, Senior researcher of Korea Institute of Machinery and Materials (KIMM) & OLED production Roll-to-Roll production equipment, source: KIMM>

Korea Institute of Machinery and Materials (KIMM hereafter, Cheon-Hong Park, the president of KIMM), the Ministry of Science, ICT and Future Planning-affiliated developed the 300mm grade of Roll-to-Roll manufacturing technology that allows to produce flexible OLED* by simple process with GJM Co., Ltd (Mun-Yong Lee, CEO) for the first time in Korea.

 

The Printed electronics research laboratory of advanced production equipment research center in KIMM succeeded in applying traditional Roll-to-Roll printed electronics technology to the OLED production process. Using Roll-to-Roll vacuum evaporation equipment, it is possible to produce flexible OLED products inside a single chamber as evaporating OLED light emitting organic layer and metallic electrode to roll type film in order. Available OLED products consist of many organic, inorganic layers of 1~hundreds nanometer (nm) level of thin and each layers are manufactured through vacuum thermal evaporation process.

 

Producing the flexible OLED display must go through complicated processes until now. The method that has been used so far is that attaching a film on the glass plate and passing it over the evaporation process to produce OLED, and then separating a film from the plate. The one-side curved display of smart phone screen which was launched by Korea conglomerate was made in the same manner of process which is attaching a film on a glass plate or coating and then circulating evaporation equipment to produce OLED and separating OLED from the glass plate. There were demerits of the need for adding additional process of attaching and detaching a film as well as for various additional evaporation equipment upon necessary steps.

 

Applying the currently developed technology, it is possible to produce OLED with ‘multi-layer evaporation’ process that evaporates organic layer and inorganic layer sequentially on top of a film after letting a roll type film which is rolled inside a vacuum chamber flow. The time and facilities required for production are greatly reduced, therefore, not only large companies but also small and medium-sized enterprises can produce flexible OLED.

 

This OLED producing method is expected to be used in the lighting industry first since it can be produced by surface unit unlike point unit of the existing LED, and be possibly made in any desired shape due to its flexibility.

 

Shin Kwon, senior researcher of KIMM explained “With Roll-to-Roll vacuum evaporation equipment, it can be used for continuous production of flexible OLED which is notable display for the next generation. Especially in the display industry, it is a key technology to secure the technology gap feasible to contribute to gain supremacy over China from its rapid pursuit while Korean R&D is stagnant.

 

Also added “we are under development of fine pattern mask align technology which allows to produce individual pixels Red/Green/Blue used in actual display product. When it’s completed, it can be applied to the high resolution display and is a strong technology differentiated from Fraunhofer in Germany and Konica Minolta in Japan developing similar technologies.

 

This task was conducted for the leading study sponsored by the ACE*** program which is a technical business support program of KIMM, and has been conducting with GJM Co., Ltd. with a support of the economic cooperation business of the Ministry of Trade, Industry and Energy since Oct. 2015. GJM Co., Ltd. as a hidden champion holding core technology in OLED, recently made a delivery performance in Taiwan, Japan, and China and is pushing ahead with full-scale equipment commercialization.

Galaxy S8, 83.6% Display area implementation, 11.5% improvement over the previous model

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<Samsung Galaxy S8, Source: Samsung Electronics>

Samsung Electronics’ Galaxy S8 and S8 + were unveiled on March 29th (local time) at the UnPacked 2017 event in New York, United States. No doubt Galaxy S8 ans S8+ have received a lot of attention before the event.
Size-wise of the Galaxy S8 is not much different from the previous Galaxy S7. But the Galaxy S8 minimizes the bezel and removes the home button for the wider display. This way, Samsung Electronics meets consumers’ needs, offering stability of using a smart phone with one hand as well as high visibility.
The Infinity Display applies to the Galaxy S8 accounts for 83.6% of smartphones. The size of display has enlarged by 0.7 inches while the display area (the ratio of display to smart phone) has been increased by 11.5%. Additionally, Samsung applied black color and edge shape to bezel, causing an optical illusion with far wider view to consumers as if the entire smartphone solely composes of a display set.
Samsung has also expanded the screen ratio of the Galaxy S8 from 16: 9 to 18.5: 9 to immerse consumers maximally in virtual experience while viewing an image on the screen. In some cases, 16: 9 image contents are produced in 21: 9 (for a wide view) and have been gradually increased. Such contents on the smartphone may cause the users to feel confined and distracted by the top and bottom margin. However, the Infinite display fills the screen with full 21: 9 image contents to further enhance the mesmeric feel.

Resolution of Infinite display has been upgraded from QHD to QHD + as good as the screen ratio; Infinite Display has been certified as the first HDR premium for the first time in mobile devices.
Samsung revealed Galaxy S7 with 72.1% DA in 2016 as well as Galaxy S8 in 2017 with 83.6%, 11.5% increase in DA to the previous year. Samsung Electronics is gradually reaching DA 90% in the future smart phones; Market will pay more attention to the Samsung’s future product development.

Meanwhile, both Galaxy S8 and Galaxy S8 + are equipped with Bixby-intelligent interface, the world first 10 Nano processor, and 4GB RAM; S8 has a 3000mAh battery and S8 + has a 3500mAH battery, with biometrics and multi-window function.

<Specification of Samsung GalaxyS8 and GalaxyS8+, Source: Samsung Electronics>

The OLED Component and Material Market for Mobile Phones Is Expanding Rapidly

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The component and material necessary for manufacturing OLED include not only board but also TFT, OLED, encapsulation, touch screen, cover window, and drive IC.

With the joining of Apple and Chinese companies into the OLED mobile phones market which has been led by Samsung’s Smartphone Galaxy, Samsung Display and Chinese Display companies are increasing their investment in Gen 6.

Accordingly, component and material market needed for manufacturing OLED is also rapidly expanding.

 

According to the UBI Research report, the OLED component and material market for mobile phones is expected to grow to US$ 38.2 billion in 2021 as against US$ 8.72 billion in 2017.

In terms of nation, the Korean OLED component and material market holds 94.9% market share(US$ 8.27 billion) in 2017, but the Chinese one is forecast to increase up to 22.3% in 2021, whereas the Korean one will decrease to 72.2%.

From bezel-less to full-screen, Full-screen smartphone’s era has come closer.

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The area of display for a smartphone is getting wider.

The display area (hereinafter as D.A.) indicates the display size versus a set size. At the IMID 2016 business forum, the chief of Samsung Display, Park, Won-sang said that “The D.A. may be a core element to overcome the limit of its size through the portability of a smartphone.” and, “henceforth, the full-screen smartphone with more than 90% of D.A. will be released and take the lead the market.

<Samsung Display’s New Product>

The D.A. of an existing smartphone has been about 60-70%.

However, Samsung Electronics has enlarged D.A. over 75% by launching of Galaxy S7 Edge and Note 7 applied flexible AMOLED in 2016. Several companies in China have similarly started the enlargement of the D.A. through Nubia Z11 with 75.2% by ZTE and Mi Mix with 83.6% by Xiaomi.

As LG Electronics has applied full vision 5.7 inch QHD+ display by 18:9 at their G6, its D.A. reached to 80.4%. It was increased 0.4 inch compared to the former G5’s display size, but the bezel was decreased by 1mm from each side to side. It brings the enlargement about 10% of D.A. as a result.

Additionally, Galaxy S8 and iPhone S8(tentative name) planned to launch in 2017 will be more than 91% of D.A. according to reducing the bezel through up and down as well as side to side, since the models will not have a plan for the home button.

According to this, the smartphone market for full-screen maximized D.A. may lead a market trend for high-end smartphone, and the flexible AMOLED may be expected to take the market of full-screen smartphone forward.

Flexible AMOLED takes the high-flexibility through the plastic panel, it makes easy to realize the full-screen by arranging efficiently diverse modules to a smartphone.

By the “Key issue and Market Analysis for Foldable OLED” report published by Ubi Research in October, it looks forward that a smartphone with full-screen AMOLED type (a type which is minimized bezel area for up and down as well as side to side) will exceed the market share of OLED panel for bezel-less type as about 60% in 2020 from about 17% in 2017.

<A smartphone market share by display type, Source: Ubi Research>

Who is the winner of premium TV set in 2017 between Samsung, LG and Sony?

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Sony’s presale of XBR-A1E OLED TV series at CES 2017 early this year ignites a full-fledged competition in the premium TV market between Sony, LG and Samsung. Consumer’s attentions are drawn to this price war between existing versus new products and among major competitors.

Sony’s XBR-A1E series consists of three different size of models such as 55-inch at US $ 4,999.99, 65-inch at US $ 6,499.99 and 77-inch at a price remaining unknown, yet presumably twice as high as that of existing models XBR-55X850D and XBR-65X850D. This premium pricing strategy is interpreted as building up brand differentiation of the OLED TV equipped with better screen quality and acoustic surface technology. Compared to LG Signature OLED65G7P and OLED65W7P, the price is US$500 and US$ 1,500 lower respectively as it was launched later than LG, intending to dominate the market with a more competitive price.

LG electronics has also launched a premium OLED TV set last February; LG plans to launch 10 models (77/65W7, 77/65G7, 65/55E7, 65/55C7, 65/55B7) in five Ultra OLED TV series this year. The price of LG’s major model, OLED65C7 is US$ 4,499.00 on Amazon.com, 25% lower than OLED65C6 and a similar price to Samsung’s 65Q7C. But both the Signature OLED TV, OLED65G7P and the wall paper OLED TV, OLED65W7 are US$ 1,000 and US$ 2,000 higher respectively than Samsung’s most expensive 65” QLED TV, QN65Q9F. The premium market is divided by two categories of entry and high-end: low-priced entry model to compete with Samsung’ QLEDTV and premium-priced high end model to pioneer a niche market.

Unlike LG and Sony, Samsung has been focusing on QLED TV, launching super premium product lines (Q7,Q8,Q9) at the Louvre exhibition in Paris on March 14th The product lines consist of 11 models (88/75/65Q9F, 75/65/55Q8C, 75/65/55Q7F, 65/55Q7C) in 4series- the initial F means flat and C means curved. Q9 far more luxurious model than Q7and Q8 will be launched in April this year.

The price of 65Q8C will be US$ 4,799.99, and 65Q9F for US$ 5,999.99 as of March 14th at Best Buy, both of which are 20% higher than ‘SUHD TV’, one of premium TV line ups launched in 2016. Their high price range as Sony and better screen quality with 100% proved color volume are major attributes to establish luxury brand image of the premium TV set.

The premium TV market in 2017 is expecting a neck and neck competition again between the three major market leaders- Samsung, LG and Sony. LG, still the best market leader with OLED TV in the premium TV market versus Sony recently advanced in OLED TV market, and Samsung’s QLED TV marketing: How significantly would the three major players affect the premium TV market in 2017? That’s the focal point for consumers and stakeholders.

What is the future of OLED?

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Choong Hoon Yi, president of UBI Research made a keynote speech with a theme “The Future of OLED” at ‘The 3rd OLED Korea Conference’ hosted by UBI Research for two days from March 8 to 9.

Choong Hoon Yi, president of UBI Research stated “100-inch rollable wall TV is the future of OLED”. “human eyes have a wide viewing angle so even if display covers the whole wall, there is no discomfort. Glass substrate OLED may be difficult to carry, and accordingly rollable display can be rolled up and delivered like a carpet.” he added.

He also predicted “plastic substrates and printing process for price cut will be suitable for rollable display. TFT and pixel production techniques made by Solution process will be a key to future technology”. If a speaker is built in rollable display, and a correspondence between the person and sound on the screen will represent a perfect display.

Choong Hoon Yi said the reasons for the success of OLED can be found out in the mobile market.
Firstly, 4K contents to be used for future TVs will be used in smartphones, and smartphones will also use 4K resolution.

Second, Apple will release the OLED iPhone this year, and there will be an Apple effect because Samsung Display is building the A3 line for Apple to produce 200 million 5.5-inch OLED displays.

Third, Chinese market accounts for 40% of the global smartphone market, and Chinese set companies have been rapidly increasing the release of smartphones.

Lastly, a flexible OLED to cover the full screen smartphone will have no home button and feature wide screen to satisfy visual functions, and its strengthened security system that reads fingerprint and pattern can be applied.

For the four reasons above, he expected OLED will be key in the future mobile market.

Meanwhile, he expected the shipments of OLED panel will be 1.7 billion in 2021, and the sales will amount to US$ 75 billion. Korean display companies will represent more than 80% of the total market in 2021, and China will take up 10~15%. In addition, he forecast that display panel companies will make a new investment in flexible OLED which will account for 70% of the total OLED market.

Visionox Announced OLED’s Own Innovative Technology is Flexible Display

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Visionox’s principle researcher Li Lin gave a keynote speech with a theme “Development of Foldable AMOLED Display” at the 3rd OLED Korea Conference held for two days from March 8 to 9 by UBI Research.

Principle researcher Li Lin explained the development trend of flexible display, saying “Initial CRT was originally developed as an oscilloscope, but due to the development of full-color technology, it has been used commonly in our lives. LCD was also developed as a segment display, but due to the development of semiconductor technology, TFT black plane was applied to LCD so that LCD could be able to be used for smartphone and large-screen TV as well. The combination of the latest electronic technology and material technology enables display innovation, and the most innovative technology of OLED different from existing displays is a flexible display, Visionox is intensively developing now”.

In addition, he introduced the development history of Visionox’s flexible display, unveiled touch sensor 7-inch foldable AMOLED display that was developed in November 2016, and announced this module featuring 180° out-folding passed a folding test.

<Flexible AMOLED display with the touch-sensor featuring 180° out-folding, Source: Visionox.com>

He added that in order to develop foldable display, it is very essential to improve reliability of TFT, use durable materials such as strong OCA, scratch-resistant and durable cover window film, thinner circular polarizer layer, and panel-combined touch panel, and decrease module thickness.

Meanwhile, principle researcher Li Lin said “The mass production of Flexible OLED panel finally depends on the yield improvement. But, skills and experience for mass production are still insufficient.” Regarding the question about the development of circular polarizer layer, he answered “Reducing thickness is a key. And, we are considering the way to combine with another layer.” Lastly, regarding the development of Touch panel, “Among various technologies, especially on-cell technology is now under examination”, and regarding materials, “Metal mesh seems to be a good alternative, but there is no specific plan yet” he announced.

UDC Introduced Organic Vapor Jet Printing That Keeps the Life time and Efficiency of OLED Emitting Material

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Mike Hack, vice president of UDC introduced solution process technology, OVJP (Organic Vapor Jet Printing) technology during the COLOR IS UNIVERSAL Session of “The 3rd OLED KOREA CONFERENCE” hosted by UBI Research.

Mike Hack emphasized “OVJP technology can still use OLED materials used for the deposition process unlike the existing ink-jet solution process, and FMM and solvent are unnecessary”.

Besides, he introduced UDC’s Novel BY Display Architecture. According to his announcement, this structure has increased the mask opening size for one-time 2 pixel deposition. Also, Novel BY Display Architecture features the alternate deposition of blue and yellow sub pixels instead of existing RGB, and red and green CF in half of yellow sub pixel is arranged in a vertical symmetrical fashion.

Mike Hack said “This structure maximized not only the fill factor of blue and yellow sub pixel but also the color reproduction rate, efficiency and life time of OLED panel”. He also mentioned it can reduce manufacturing costs due to the use of less than 3data per pixel and 2-step EML deposition(FMM).
Lastly, UDC closed its announcement adding that they aim at the development and commercialization of PH emitter and host.

Meanwhile, according to “Market Entry Analysis for Solution Process OLED” by UBI Research, the emitting material used for the ink-jet solution process employs a method of mixing various solvents in an emitting material used for the deposition process. It lowered the purity of a materials, thereby reducing emitting efficiency and life time. Despite this advantage, solution process can increase the usage efficiency of emitting materials without using color filter and manufacture large-screen OLED panels via RGB pixel structure without panel split through over Gen8 equipment. Due to this advantage, major panel companies are actively developing it and trying to achieve the preoccupancy of commercialization.

What is the key to successfully commercializing the Next Flexible OLED?

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During the 3rd OLED KOREA CONFERENCE Samsung Display’s head researcher Taewoong Kim gave a keynote presentation on the topic of ‘Flexible Display: Application & Technical issue’

Head researcher Taewoong Kim emphasized that the 3 factors ‘Technical Breakthrough, New Application, and Strategic Partnership will be the key that successfully commercializes flexible OLED.

Head researcher Taewoong Kim mentioned that the first key for the successful Flexible OLED, Technical Breakthrough, has the four issues, improving durability of cover window and surface-coating of organic-inorganic materials, flexible electrode material and low resistance touch panel, decreased layer numbers and flexibility of encapsulation, and backplane which has low stress structure and demands a flexible and robust TFT material.

It was announced that the 2nd New Application needs an area expansion in Life & Health, transportation, wall display, loT, signage/PID, and education. Having the strength of design freedom, the Flexible AMOLED can be applied to various areas such as shoes, watches, glasses and the roll able which is an optimum display that is small and can maximize portability and materialize large screens. Even though the automotive has a long way to go due to lots of issues such as low life expectancy in harsh environments, it was emphasized that the AMOLED can create various applications.

Finally, head researcher Taewoong Kim emphasized and concluded with the win-win strategy through panel, material, equipment, and communication, collaboration, confidence between industry-university-institute was needed.

According to the ‘Key Issue and The Market Analysis for Foldable OLED’ by Ubiresearch, Samsung Electronics has successfully entered the smartphone market through design differentiation by using flexible OLED and is predicted that even several other set companies will actively use the flexible OLED to have competitiveness in the premium smartphone market. Following this, it is forecasted that the flexible AMOLED panel (including for smart watches) will grow to 1 billion in 2020.

CYNORA, what is its research and development goal from now on?

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During the 3rd OLED KOREA CONFERENCE, Andreas Haldi of CYNORA presented the research result and future development direction with the topic on Efficient blue TADF emitter: material in high demand.

Andreas Haldi said that he did an in-depth anaylsis on the spectrum characteristic development of deep-blue TADF emitter classification and the interaction between host and guest. He revealed that the EQE (1000nits) of the deep-blue TADF emitter improved from 15% to 24% and life time (500nits) rose to 1000h from 300h.

However, it was mentioned that the efficiency and life time showed a decrease due to material quenching when applying the deep-blue TADF emitter to the OLED. He added that in order to resolve this problem, CYNORA is doing a joint development with a panel company and plans to reach a minimum of 0.2 for CIEy, above 15% for EQE(1000nits), more than 100h for LT97(700nits) by 2017, which is the aim for mass producing a mobile and TV deep-blue TADF emitter.

Andreas Haldi revealed and expected that in the case of using the improved deep-blue TADF emitter, the production unit price and power consumption decreases and at the same time makes it possible to produce an improved OLED display resolution which can be used in large vacuum processing lines of main panel production companies.

He also presented that with the device based light-blue TADF emitter a host and stack which can apply material refining technology and injection, layer, transport layer, and blocing layer was developed.
He ended with that in regard to the future direction of the blue-emitter development it will improve the EL peak to its fullest and set a goal and develop a deep-blue TADF emiiter that has 60nm FWHM and 460nm wavelength range.

As the leading company that has actively done studies on TADF material for many years, CYNORA is focusing on blue emitter material which is the biggest issue of improving the performance of OLED displays.

“OLED TV Release” = “Improve brand image and maximize creation of profit”

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(Reporter : YOON DAE JEONG)

During the 3rd OLED Korea Conference that was held for two days from March 8 ~ 9 by Ubiresearch, Director Suyeong Yoon of LG Display made a keynote presentation with the topic “Future TV is here, It’s OLED”

Director Suyeong Yoon introduced the strengths of OLED TV by saying, ” Compared to a LCD TV, the OLED TV shows its strengths in video quality such as color gamut, contrast ratio, and response time. Especially, the HRD is a displays’ essential technology that displays a brighter area more brightly and a dark area more darkly, and can have the expression realm covered 20% more with OLED when comparing to LCD.”

Also, by mentioning the Crystal Sound OLED that was introduced during the last CES 2017 he revealed, ” The Crystal Sound OLED that materializes sound from the inside by internalizing a sound system to the OLED panel can increase immersion since it sounds like the person is actually speaking. Brand image will increase and profit will be created at the same time if the OLED TV is released, and the representing evidence is the award at the CES 2017 and performance on Best Buy.

The OLED TV actually received 54 awards during the CES 2017 which is 3x more than its competitors, and earned big responses like receiving a 68% on a survey of the most impressive TV during the CES 2017 that was targeted for investors and analysts. Also, even though OLED TV has been displayed in the corner these days, it shows pictures of Best Buy in the center of the store and compared to the 3rd quarter of 2016 it shows a slight increase of 1.4 contravariant to a 35% increase of business profit in the 3rd quarter of 2017, all of which is evaluated that OLED TV had a big part is this.

On the other hand, Director Suyeong Yoon predicted that Sony, which is in the BEST3 of the premium TV market, will participate in the OLED TV and 1.7M~1.9M large OLED panels will be shipped. He also mentioned that OLED TV is quickly growing in the world premium TV market and even though the OLED TV is focused on the premium TV market due to the current output it plans to slowly increase its output and decrease the cost to enter the middle-end market.

LG OLED introduces the way to observatory in Lotte World Tower

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<OLED signage, Source : LG Elec.>

LG electronics decorates the best skyscraper with OLED signage which has the phenomenal image quality and design.

LG electronics installed 55-inch OLED Signage wall into Sky Shuttle which is an elevator for the observatory in Lotte world tower. The number of Signage, which had installed on two Sky Shuttles with double layers, is 60 in total. Sky Shuttle will begin operations from the end of March.

LG electronics covered three walls and a ceiling except an elevator door with Signage. With OLED Signage in all directions. It mesmerizes tourists as if they are in VR environment.

The video shows tourist attractions in Seoul as if it moves from the two stories below the ground to 118 above the one in the sky for a minute. It reaches Lotte world tower passing by Kyung-bok palace, the national assembly, and Jam-sil stadium. With the height of Sky Shuttle, which ascends 10 meters per second, the viewpoint changes as if it looks Seoul down making more realistically.

LG electronics created Signage wall which fits in an elevator using the advantage of OLED. OLED Signage displays the vivid color in any directions since it lights by itself with viewing angles. For this reason, it is the best for crowded spaces. Also, it shows the vivid image quality with clear black color.

OLED Signage is thin without backlight and it occupies less space for installation. It also weighs the half of LCD Signage of the same size, which means more customers are able to use the elevator. LG electronics ensure safety by making the whole Signage wall with tempered glass.

Lotte world tower has 123 stories and it is 555 meters above the seal level. It is the highest building in Korea, and the 5th highest in the world.

Sang-yoon Lee, a vice-president of B2B in LG electronics in Korea, said “we are introducing the excellence of OLED in the best skyscraper in Korea.” “We will also introduce the new value with the image quality and design of OLED, which is on a different level.” he emphasized.

[MWC 2017] Smartphones are Now in HDR Era, Sony Unveils World’s First 4K HDR Smartphone

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At MWC 2017, Sony introduced the Xperia Z5/XZ Premium, the world’s first smartphone applying 4K HDR(High Dynamic Range).

In particular, with the phrase “From Bravia to Xperia” in the center of the booth, Sony attracted the viewers’ eyes.

Bravia is a premium OLED TV of Sony, which applies the large size OLED panel of LG Display, introduced at CES 2017, and the phrase “From Bravia to Xperia” is considered to build Sony’s image in the premium TV market also in the smartphone market.

A person concerned with Sony said, “Since the 4K HDR has become a standard in the TV market and 4K HDR content productions are increasing rapidly, the needs for 4K HDR in the smartphone market will also increase.” and added “As the Xperia XZ Premium has rich color expressions and stereoscopic effects based on 4K HDR, TV contents which apply HDR will be able to be enjoyed vividly also on smartphones.”

Sony is at the forefront in the premium TV market with Samsung Electronics and LG Electronics and is expected to strengthen its position in the premium TV market due to the launch of OLED TV in 2017, but Sony is lagging behind in competitiveness in the smartphone market, compared to Samsung and Apple.

It is attracting the industry’s attention whether the Xperia Z5/XZ Premium which applies Sony’s 4K HDR will be able to secure a competitive edge in the premium smartphone market as well as in the premium TV market.

Meanwhile, at this MWC 2017, the introduction of both Xperia Touch in which a 23-inch HD touch screen is realized in an interactive projector and Xperia ™ Ear, a wireless stereo headphone, in which Sony’s Open Ear audio technology is applied, gained great popularity from the viewers.

<Xperia XZ premium of Sony, MWC 2017>

[MWC 2017] Samsung Electronics, LG Electronics, HUAWEI, and TCL Compete over OLED Smart Watches

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In MWC 2017, the competition over smart watches proceeded fiercely.

The unveiling of Gear S3 by Samsung Electronics in the last IFA 2016 attracted great attention from the smart watch market. The disclosures of products that can compete with Samsung Electronics’ Gear S3 at MWC 2017 are gaining great popularity among viewers.

LG Electronics displayed G-Watch 2 Sports with 1.38-inch P-OLED and G-Watch Style with 1.2-inch P-OLED, HUAWEI exhibited HUAWEI Watch 2 and HUAWEI Watch 2 Classic with 1.2-inch AMOLED panel, and TCL showed MOVETIME with 1.39-inch AMOLED panel.

The smart watches shown by LG Electronics, HUAWEI, and TCL adopted flexible AMOLED (P-OLED) and circle types to save the designs of existing watches, and LG Electronics’ G-Watch 2 and HUAWEI’s HUAWEI Watch 2 can be used as devices independent of smartphones because they have separate sims.

LG Electronics’ G-Watch 2 Sports is equipped with 1.38-inch circle type AMOLED panel, Google Android Wear 2.0, 768MB RAM, 4GB internal memory, and 430mAh battery, and it supports IP68-level waterproof and dustproof functions and wireless charging function.

On the other hand, G-Watch 2 Style is equipped with 1.3-inch circle type AMOLED panel, Google Android Wear 2.0, 4GB internal memory, and 240mAh battery, and it supports IP67-level waterproof and dustproof functions.

HUAWEI Watch 2 is equipped with a 1.2-inch circle type AMOLED panel, Qualcomm® Snapdragon ™ Wear 2100, 1.1GHz quad-core CPU, Google Android Wear 2.0, 4GB internal memory, 768MB RAM, and 420mAh battery, and it supports various types of Watch face, an equippable Sim (4G), and IP68-level waterproof and dustproof functions.

Meanwhile, LG Electronics and HUAWEI devoted considerable spaces to the smartwatch exhibition at their booths in the MWC 2017 exhibition, and it suggests that there will be big changes in the smart watch market which is dominated by Samsung and Apple.

<G-Watch 2 Sports of LG Electronics>

<HUAWEI Watch 2 of HUAWEI.>

[MWC 2017] Samsung Elec. lead AR/VR market with the variety of contents

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Samsung Elec. is expected to lead forward the market expansion of AR/VR, showing various AR/VR contents under developing at MWC 2017 which is being held in Barcelona, Spain from 27, Feb.

Samsung Elec. prepared the C lab exhibition hall at 4YFN in Fira Barcelona, and showed 4 types of contents for visitors such as: Relúmĭno which is a visual aids solution for Gear VR to help watching TV and reading books for persons who have low vision and blind, Monitor-less which is a VR/AR (Augmented Reality) solution that can be remotely operated for high-quality contents of PCs and smartphones, VuildUs which is a VR home interior service that experiences interior decorations in virtual reality, traVRer which is for the video travel service that helps experiencing of virtual trips by using 360-degree video watching.

Samsung Elec. is just developing for VR use now, but they revealed that Relúmĭno is being reviewed for applying to AR as a VR content effecting to the vision correction by VR algorithm that developed symptoms itself regarding to the disorder of refraction, cataracts and so on.

The principle for monitor-less is that reflects the screen of smartphones through micro OLED of the HD resolution located around the frame of glasses to its optical lens, and it is operated without a monitor of a smartphone and a PC as AR during ordinary. In addition, its merit is easy to use the VR contents by opaquely tailoring the glasses through an adaption of electro-discoloring glasses when users want.

VuildUs helps to make users arrange various furniture or do interior decorations into a virtual space through 360-degree video, and they are jointly developing contents regarding to be capable of purchasing desired items immediately in that system with architects and furniture manufacturers for commercialization.

traVRer is a content that can be freely exploring desired paths, time, positions and so on by building database based on 360-degree video which is taken from various angles, and traveling wherever you want to go into a virtual space.

These VR and AR contents revealed by Samsung Elec., are not commercialized yet, but they are catching public interests in aspects of various developments for providing convenient to users by VR and AR devices, and industries pay attention as expecting that Samsung Elec. will lead the market for contents not only for the devices of AR and VR.

<Samsung Elec.’ C lab exhibition space, MWC 2017>

<Samsung Elec.’ VR/AR contents, Source : Samsung Elec. blog>

[MWC 2017] Samsung Electronics Expands Its Range into the Notebook Market with AMOLED Galaxy book

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Samsung Electronics is expected to expand its range into the note book market by launching the Galaxy book that features an AMOLED display.

At MWC 2017 that began from February 27 in Barcelona, Spain, Samsung Electronics mainly unveiled the Galaxy book with a 12-inch FHD AMOLED panel and the Galaxy tap S3 with a 9.7-inch QXGA AMOLED panel.

Galaxy book and Galaxy tap S3 have both functions of tablet PC and notebook with mobile keyboard, and especially the Galaxy book comes with 7th Generation Intel®CoreTM i5 dual core 3.1 GHz CPU and Windows 10 OS, which enables it to have the same configuration as notebook. In particular, it includes more convenient and diverse functions such asthe touch screen and the innovative S Pen that has a 0.7mm pen tip, offering user convenience.

Samsung Electronics announced it will target both tablet PC and notebook markets at the same time by launching Galaxy book, and a Burn-in phenomenon which is AMOLED panel’s weak point has been improved to be used for notebook.

Due to the Burn-in phenomenon, it was difficult to be applied to the PC environment that usually uses White background and fixed task bar, and icons. However, Samsung Electronics is expected to silence controversy by launching the Galaxy book with notebook functions at MWC 2017, following Lenovo and HP’s AMOLED panel launches.

Galaxy book will be released starting from North America in April 2017, and the price will be around US$ 1,000 similar to that of existing notebooks, which is forecast to bring a big change to the notebook market.

<Galaxy book unveiled by Samsung Electronics at MWC 2017>

<Galaxy book Specifications, Source : Samsung Electronics Blog>

Competition for definition in Premium TV market is getting fierce.

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Competition for definition of TV between LG OLED TV and Samsung QD-LCD TV is getting fierce in Premium TV market.

Samsung announced that ‘color volume 100%’ of QD-LCD TV has been verified from VDE(Verband Deutscher Elektrotechniker), a standard verification association in Germany for the first time in the world. Color volume is a new standard designed to measure even the variation of colors which get different according to brightness as the range of brightness which TV can express gets wider and it’s a standard to measure how accurately TVs realize the intention of an original author. Samsung announced that VDE verified color volume 100%, measuring color area and brightness level of QD-LCD TV in a 3 dimensional form.

<Samsung QD-LCD TV which acquired verification of ‘color volume 100%’ from VDE in Germany>

On the other hand, in last Feb. 20, through its blog, LG also announced that it has received an evaluation of excellence for definition of OLED TV in items of Black, Peak brightness, Color, etc. in the result of a recent definition test of OLED and QD-LCD from Burosch in Germany, a professional evaluation company for video technology and display. Products whose definition were evaluated are TV 65E6 and QD-LCD TV 65KS9800, and LG announced that OLED TV recorded 5 points out of 5 in major test results such as HDR and SDR definition.

<Comparison of Space Scene Definition of QD-LCD TV(Left) and OLED TV(Right), Source : LG Display blog.>

As Samsung and LG launch premium TV in a row, a real competition to hold a lead in premium TV market has started. On 27, by Bestbuy, price of 55 inch C7 of OLED TV which LG launched this year is US$ 3,499.99, and US$ 2,499.99 of 55 inch Q7 of Samsung and Q8 which is more luxury type than that is getting closer to US$ 3,499.99, so the competition for definition is predicted to get more fierce in the future.

Many people are paying attention to which one will hold a lead in the competition for definition of premium TV between QD-LCD TV which hold a lead in the aspect of brightness and OLED TV which holds a lead in the contrast range, response speed, etc.

LG Electronics comes forward to the TV market in Korea with the dual premium strategy equipped with OLED and the Nano cell technology

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LG Electronics will attack the TV market in Korea with the dual premium strategy through the ‘OLED TV’ and ‘Super Ultra HD TV’ which employs Nano cell technology.

LG Electronics held the ‘2017 LG TV New Product Presentation’ at the Seocho R&D Campus located in Yangjae-dong, Seocho-gu, Seoul with executive managements including CEO Sang-gyu, Choi, head of Korea Sales, and vice-president Bong-suk Kwon, head of HE Business. In the presentation, Bong-suk Kwon, head of HE Business, highlighted that “we plan to expand the premium TV market by expanding a wide range for choice of customers with super ultra HD TV applying OLED TV and Nano cell.”

LG plans to launch ‘LG signature OLED TV(OLED65W7) 65 type’ coming on 25th in Korea. A market price will be 14 million won, and 77 type(OLED77W7) will be released in the first half. LG signature OLED TV is known that as it is a wallpaper design through greatly wall-closely mounted and the thickness is under 4mm based on the 65W7 when installed. LG Electronics explained that it separated all parts and speakers as ‘Innovation Stage’ excluding screen in order to complete a wallpaper design, and mentioned that the innovation stage includes the 4.2 channel speaker with four ordinary speakers and two woofers also. LG signature OLED TV awarded the best of the best award for the only one of entries submitted in CES 2017. LG signature will be applied to W and G series (OLED77/65G7).

<LG Electronics’ Signature OLED TV W>

LG Electronics, in addition, announced that ‘Dolby ATMOS’ which is the advanced stereoscopic sound system, supports newly released LG ultra OLED TV this year. Dolby ATMOS makes that sounds are like in front of or behind users depending on the movement or positions of objects on the screen. For example, when an airplane flies above the head of an actor/actress, it provides more stereoscopic sound and realistic sense of space by serving a sound at upper position of viewers.

They will newly launch 10 models (77/65W7, 77/65G7, 65/55E7, 65/55C7, 65/55B7) in 5 series of Ultra OLED TV in Korea this year. The price of Ultra OLED TV was designated as that 55 type is 369~500 ten thousan
d won, 65 type is 740~1,400 ten thousand won.

In others, LG Electronics announced plans regarding on super ultra HD TV release with Nano cell technology and the HDR support of various standards, an application of web OS 3.5. The market price of super ultra HD TV applying Nano cell technology is 240~360 ten thousand won for 55 type, 450~650 ten thousand won for 65 type, and they also told that super ultra HD TV will be launched with about 30 models this year.

<A market price for LG Electronics’ TV in 2017, Source: social.lge.co.kr>

CYNORA to present its newest OLED device results for TADF blue with EQE up to 24% at the Korea OLED Conference

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During the coming OLED Korea Conference, hosted by UBI Research, CYNORA is going to present the newest status of its blue TADF (thermally activated delayed fluorescence) emitters. CYNORA is one of the most active companies in this field with several years of experience in TADF. The company’s focus is on the high-efficiency blue emitter materials, which are currently the biggest limitation for further significant improvement of OLED displays. CYNORA’s blue TADF emitters will enable device makers to produce OLED displays with significantly reduced power consumption and higher display resolution.

<Picture : CYNORA>

An update of the status of TADF emitters at CYNORA will be shown by the CMO, Dr. Andreas Haldi during the Session “Better Materials for Better Performance”. Andreas Haldi will present improved OLED devices with a sky-blue material with an EQE of 24% and with 1000 h lifetime (LT80), both measured at display brightness. The performance of these devices is so far the best result combining efficiency and lifetime that has been reported for the TADF technology with blue emission. Andreas Haldi will also disclose in his presentation some more details relating to the planned commercialization of CYNORA’s blue TADF emitters by end of this year.

<Picture : CYNORA>

UBI Research has recently announced that the OLED emitting material market is increasing sharply and is expected to reach about US$ 980 million in 2017. With Apple starting to use OLED displays in the near future, the demand for high-performance OLED panels will increase significantly. Therefore, the panel makers are currently pushing the adaptation of high-efficiency blue pixels in their panels to gain an edge towards the competition.

Samsung Electronics seeks to catch the victory at MWC 2017 by VR

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Samsung Electronics will show the C lab (Creative Lab) project relating with VR (Virtual Reality) from February 27 to March 1 at MWC (Mobile World Congress) 2017 held in Barcelona, Spain.

The C lab project to be presenting by Samsung Electronics at MWC 2017 is followings: some of those are reading of low vision and blind persons, Relúmĭno which is a visual aids solution for Gear VR to help watching TV, Monitorless which is a VR/AR (Augmented Reality) solution that can be remotely operated for high-quality contents of PCs and smartphones, VuildUs which is a VR home interior service that experiences interior decorations in virtual reality, traVRer which is for the video travel service that helps experiencing of virtual trips by using 360-degree video watching.

The director of Samsung Electronics’ Creative Development Center, Jae-il, Lee s
aid, “We plan to verify the possibility of expanding VR and AR’s technology by meeting with the external users and try to continue various challenges, though, the presenting C lab project at this time is a trial product level.

The C lab is selecting the project such as from the element technology like sensors to beauty, kids and VR etc. in various industrial field, as the in-company venture training program introduced by Samsung Electronics in 2012 to discover creative ideas among employees and spread the creative culture of the company.

<Products to be exhibited at MWC 2017 by Samsung Electronics, Source: Samsung Display blog>

The diverse products to be showed at MWC 2017 by Samsung Electronics can be found in detail on the blog of Samsung’s(https://news.samsung.com).

Cybernet develops the IC of Mura correction for OLED display

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Cybernet system Co., Ltd. of Japan revealed that a display driver IC including the function of Mura correction IP for OLED display, has been jointly developed with a semiconductor manufacturer.

<Structure of OLED and Driver IC, Source: cybernet.jp>

Cybernet said, “Through this joint development, OLED panel companies can easily apply the advanced function of Mura correction, and additionally, the use of automatic Mura correction device together which is FPiS™ series provided by Cybernet, can help the stable production by evolving its quality and improving yield. We thus are expecting that this will accelerate the product release in the market.”

The driver IC for OLED display including the newly developed function of Mura correction is scheduled for starting to distribute it from June, 2017 to the market, aiming to a wide use IC and another for specific customers. They have plans to notify later regarding where will be distributed, when will be started for sales and what is the detailed specification of ends product.

<The system schematic diagram of automatic Mura correction device utilizing FPiS, Source: cybernet.jp>

Samsung Display maintains 70%, share of market of AMOLED panel for smartphones by 2020

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According to the “2017 OLED Display Annual Report” published by Ubi Research, it looks ahead to build about US$ 57,000 million market in 2020 of AMOLED panel for smartphones, and among this, it is expected to take about 72% by Samsung Display.

The market of AMOLED panel for smartphones in 2017 would be highly increased on the strength of the growth of shipments on smartphones by Chinese set manufacturers and Apple’s iPhone launch which applied flexible AMOLED panel.

Samsung Display, thus, has invested the mass production line in large-scale for flexible AMOLED panel starting in 2016, and its investment will be extended for catching up with its growing demands in this year rather than last year. Just the same, the panel manufacturers in China and Japan, including LG Display, are also investing and aggressively reviewing the mass production line, therefore, this market will be heavily developed.

“2017 OLED Display Annual Report” says that based on this investment, the market of AMOLED panel for smartphones which was just 374.4M in 2016, is anticipated to increase by 38.8% to 519.7M in 2017 and, it will be make the number of market by 1,442 with growing by 39.8% at an annual average by 2020.

In Samsung Display, particularly, would take the market share over 70% even after 2018 when the following company behind begins to roughly start the mass productions, since Samsung Display will endeavor to steadily keep its gaps based on the technology’s ability of high-quality images and flexible AMOLED panel, and the aggressive investments.

In “2017 OLED Display Annual Report”, meanwhile, depicts to help catching the greater flow of OLED industry on the supply chains, the latest trends by major panel company and investment state, the application trends applying AMOLED and the capability analysis of OLED mass production lines which are expected to invest in this year. It would be also expected to help field companies understand the market by analyzing the market prospect by 2021 in diverse perspective and AMOLED panel market performance from 2011.

<The Market Share Perspective of AMOLED Panel for Smartphones>

2017 Premium TV Market Structure due to the Different Prices of Premium TVs and Sony’s Joining in OLED TV Market

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Some line-ups of Samsung Electronics QLED TVs including the Q7 and Q8 introduced at CES 2017 are starting to be unveiled and preordered on its official U.S website and Amazon. The products for preorder are 55, 65, and 75-inch flat TVs of Q7 line-up, and 55 and 65-inch curved TVs of Q8, the higher lineup than Q7. QN65Q7F 65-inch flat TV cost US$ 3,499.99 on Amazon, as of 16th, and QN65Q8C 65-inch curved TV was US$ 4,499.99. It was 20% more expensive than ‘SUHD TV’, the premium TV line-up launched in 2016, and it was intended to build premium TV’s own image by highlighting high price range and enhanced picture quality.

On the other hand, LG Electronics OLED TV prices keep on decreasing. OLED65C6 65-inch curved OLED TV was launched last year at US$ 3,197.00 on Amazon as of 16th, and that was 50% cheaper than US$ 6,000.00 on June, 2016. In addition, the lunch price of OLED65C7 65 inch-curved OLED TV to sell this year is set as US$ 4,000.00 on Amazon as of 15th, which was a 30% cheaper than 2016 and US$ 500.00 cheaper than Samsung’s QN65Q8C 65 inch curved TV. As LG Electronics are leading the OLED premium TV market, it is likely to pay more attention to popularization due to is low price.

<Price Comparison of 2017’ 65-inch Curved TV New Products, Source : Amazon.com>

Due to similar prices of OLED TV and QLED TV in the premium TV market, high-quality picture, brand image, consumer needs satisfaction are gaining importance. Color reproduction among high-quality picture factors has similar performance, whereas OLED TV still gain a competitive advantage in contrast range and response speed. Besides, Sony that has kept a strong brand power and status in the premium TV market showcased OLED TV with higher-quality picture upgraded by ‘Acoustic Surface’ technology that produces sound without speaker and ‘X1 extreme processor’ HDR chip, attracting a lot of attention at CES 2017. Its release date and price have not yet been announced, but it is expected to greatly influence the premium TV market.

There’s a keen interest on, how the 2017 premium TV market will change due to the different price strategies of premium TVs to be released and Sony’s joining in OLED TV.

Samsung Display is Expected to Ship More than 100 Million Smart Phone AMOLED Panels Quarterly

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Samsung Display’s Smart phone AMOLED panels are expected to surpass 100 million units.

According to UBI Research, the shipment of Samsung Display’s OLED panel for smartphone in Q4 2016 was 98 million units, an increase of 6% from the previous quarter and 15% from the same time last year.

UBI Research announced “A3line invested in 2016 will operate starting from the 1st quarter, and accordingly the shipment of Samsung Display’s smartphone AMOLED panel is expected to surpass 100 million.”

In addition, Chinese TV set companies and many smartphone set companies such as Apple have an increasing demand for AMOLED panels, and especially the demand for flexible AMOLED panels to be applied to high-end smartphone is expected to increase significantly.

Meanwhile, Samsung Electronics announced at the Q4 conference call that the sales of OLED panels increased slightly compared to the previous quarter, and it plans to promote sales by actively responding to the rise in OLED panel adoption of major smartphone clients.

5 Best TVs for the Super bowl, selected by the Consumer Report

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Super Bowl, the North American professional soccer (NFL) final and one of the World’s biggest sport events, is coming under our noses and LG OLED TV has swept top three places at 5 best TVs for the Super bowl. Also products of LG and Samsung Electronics accounted for the top 10 except for 5th place, showing powerful technology of Korean companies.

LG Electronics’ 65-inch OLED TV, OLED65G6P, was selected as the best TV for the Super Bowl by Consumer Reports in the US in 2017. The consumer report commented excellent screen quality and deep black, built-in sound, and infinite viewing angle- the best in all respects, suppressing Samsung and Sony’s flagship.

<LG Electronics 65inch OLED TV- OLE65G6P, Source : consumerreports.org>

LG OLED65E6P and OLED55B6P ranked 2nd and 3rd place, offering the strengths of OLED TV and reasonable price. LG UHD LCD TV ranked 9th and 10th, listing five LG TVs are in the top 10.

The fourth is Samsung’s quantum dot SUHD TV, UN65KS9800. The consumer report reviewed that it shows high resolution quality and excellent sound, in application of full array LED backlight with local dimming function to produce very deep black levels for an LCD set. Samsung’s other products such as UN55KS9000, UN55KS8000, UN55KS6500 ranked 6, 7 and 8, listing four products in the top 10.

On the other hand, Sony’s XBR-65Z9D was ranked 5th in the top 10, except for Korean makers. The Consumer Report commented, it uses a unique full-array backlight system, called Backlight Master Drive, to turn each LED on or off independently, helping it produce impressive black levels and contrast for an LCD-based set.

The Super Bowl competition is the world’s most popular sport event, with more than 100 million viewers around the world and during the season various marketing events are held- it’s the second most successful TV purchase period in a year, following Black Friday. Such Super Bowl event and positive reviews on OLED TVs are anticipated to be in the competitive position in the premium TV market along with the recent price reduction of OLED TV.

<Best TVs for the Super bowl, Source : consumerreports.org >

Developing ultra-definition display with a color filter technology

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A color filter technology has been developed that can bring forward commercialization of next generation’s TVs with ultra-definition visibility and lower prices. The National Research Foundation of Korea (a chairman of the board, Moo-jae, Cho) announced that Prof. for Korea University, Byeong-kwon, Joo’s research team has developed a complementary plasmon color filter having sharp display and high resolution. The color filters which are currently used in the display industry mainly are optical absorption type using pigments or dyes. It has low chemical stability since it is based on organic materials and high unit cost due to manufacturing RGB filters separately. On the other hand, the optical interference type plasmon color filter using inorganic materials can simultaneously produce various color filters at low cost, but there is a problem that the color purity is in decline due to color interference occurring in the two-dimension array of nanostructures.

<Transmittance spectrum according to opening ratio of Hole pattern and dot pattern structures, Source: The National Research Foundation of Korea>

The research team applied a reversal approach to break out the existing pattern as complementary design method that combines dot pattern with hole pattern. It is a general viewpoint of academia that it is difficult to apply dot pattern to a transmission color filter in the form of reversing the existing hole pattern. However, the team assured that the extraction of high purity for red is possible through effective blocking the leakage of short wavelengths by dot pattern under certain conditions. The result is shown that the range of implementing color in the complementary designed plasmon color filter is widened over 30% than before.

<Plasmonic color filter of Hole pattern and Dot pattern structure produced, Source: The National Research Foundation of Korea>

In addition, the implementing of various color of the complementary plasmon color filters is available such as red, green, and blue by adjusting only the geometric parameters of the nanopattern. The performance can be improved without additional costs since the existing materials and manufacturing methods could be used as usual.

Prof. Byeong-kwon, Joo explained that “This research has developed a plasmon color filter with high color reproducibility through a complementary design method. This is expected to accelerate the development of the next-generation display combining nano-optic devices.”

The research results were performed by supporting of the Basic Research Support Project(private research) of the National Research Foundation of Korea at the Ministry of Science, ICT and Future Planning, the Ministry of Education·BK21 support project of the National Research Foundation. It was published in the Scientific Reports affiliated journal of an international journal Nature, on January, 13th.

Sensational Self-driving Cars and OLED Display in 2017

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Institute for Information & Communications Technology Promotion(IITP) has selected and announced the next-year top 10 issues of ICT(Information & Communication Technology) since 2008, and selected automotive issues including self-driving and connected cars among top 10 ICT issues in 2017.

A self-driving car is a vehicle that is capable of sensing its environment and surroundings and driving along a planned path, and a connected car is a car that is usually connected with a network due to its convergence with IT technology. Apple’s CarPlay and Google’s Android Auto are representative.

An autonomous car currently under development puts more importance on the display that can provide necessary information in time because information is increasingly diversifying and complex. With the higher availability of interior space in the not partial but full self-driving age, the utilization of display that can support a driver’s various secondary activities is expected to increase.

In addition, as smart devices and network have advanced, a connected car is expected to use media contents streaming and various application services through display including in-vehicle CID(Center Information Display). And, it will be a connected device that connects a driver-car-house through display that provides wireless communication service and information.

Accordingly, many panel companies including LG Display are developing automotive displays, and automobile companies also try to apply different displays in order to differentiate from other companies and highlight merchantable quality. Especially, they are actively considering flexible displays because it is difficult to use the large area of flat displays with curved surface in cluster and CID, and therefore OLED display with good design availability is receiving attention.

AMOLED panel has the advantages of rapid response speed and high visibility based on wide viewing angle, high color reproduction rate and contrast range. And, its flexible design is so easy that it is applicable regardless of location, thereby attracting automobile companies. But, its short lifespan remains a current issue, and panel companies are carrying out development for performance improvement such as better lifespan, service temperature, and brightness.

<Market Share Forecast of Displays in the Automotive Display Market, 2017~2022>

Meanwhile, according to “Automotive Display Report – application & market trend analysis and the market forecast” published by UBI Research, OLED pane is expected to be applied to automotive cluster or CID beginning in 2018, and the automotive display market is likely to increase about 17% annually on average and will reach about US$ 25,000 million by 2022. Also, it forecasted that the AMOLED panel market will account for about 20% of the total sales.

Will Curved TV Disappear in the Premium TV Market?

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The curved TV introduced firstly in 2013 has attracted attention for a long time, and many companies including Samsung Electronics and China’s Hisense, Haier and TCL showcased curved TVs at CES 2016. In addition, newcomers including Xiaomi and LeTV released curved TVs, and Samsung Electronics organized ‘Curved Federation’ with China’s TV companies such as Hisense and TCL in August, 2016 to cooperate with each other for the expansion of curved market, and the reviews on the curved TV market are generally positive.

But, only a few companies such as Korean and Chinese ones unveiled curved TVs at CES 2017, while other electronics companies in Europe and the US showcased flat TVs only. Meanwhile, LG Electronics said that it plan to release flat TVs only for Q9, a flagship TV model of 2017 but curved TVs for less expensive models Q7 and Q8. With its plan to focus on flat OLED TV in the future, pointing out the downward trend of curved TV market, LG plans to pay more attention to flat OLED TV. Likewise, major TV set companies’ awareness of curved TV started to change. Besides, European electronics company Vestel mentioned the disadvantage of curved TV that is too sensitive to viewing angle, and TV review company Reviewed.com and other review companies offered negative opinions on curved TV. This expects that the position of curved TVs is likely to dwindle in the premium TV market.

Accordingly, the premium TV market will have intense competition for the clear picture quality of flat type TVs, whereas curved TVs are expected to have competition with Chinese companies in a lower level TV market. As many Chinese TV makers have released curved TVs, curved TV in the premium TV market is no longer a competitive point. Therefore, TV set companies need to find a new turning point to catch the eyes of the consumers.

<Booth Photos of Samsung(Left) and LG(Right) at CES 2016 and 2017. Many curved TVs were mainly unveiled in 2016, but flat TVs in 2017>

LG’s OLED TV is expected to surpass 15% among total TV sales this year

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During the conference call that reported operating profits, LG Electronics announced on January 25 that OLED TVs accounted for below 5% of its total TV sales volume in 2015, but more than doubled in 2016 and achieved 10%. In addition, the share of LG’s OLED TV in the premium market over 2,000 dollars has rapidly increased, and it has solidified its leadership in the high-end OLED TV market. Therefore, LG said OLED TV sales are expected to rise and accordingly account for more than 15% of its total TV sales in 2017.

Also, LG Electronics’ sales reached 55.3660 trillion won, and its total operating profit last year was 1.3378 trillion won. The company’s annual sales dropped 2 percent from 2016(56.5090 trillion won), while its operating profits increased 12.2 percent from last year(1.1923 trillion won).

Especially, the sales of HE(Home Entertainment) division rose 0.2% from last year(17.3976 trillion won) thanks to an increased demand for TVs and premium TV sales. Despite rise in panel prices, LG reported a record operating profit of 1.2374 trillion won through its premium product sales and strategy to improve cost competitiveness.

Accordingly, LG Electronics announced it plans to continuously release premium TVs by adding such premium functions as IoT to existing products. It is also planning to expand its business focusing on the expansion of sales markets through globalization, going beyond its sales in Korea and USA.

Meanwhile, LG Electronics plans to start operating the E4 phase2 26K Gen8 OLED production line that it invested in 2016, in the second quarter this year. In addition, OLED TV price is expected to drop, and accordingly the OLED TV market is likely to increase significantly.

LG Display Invests 5 Trillion Won in OLED Business, including Plastic OLED

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LG Display has decided to change its business portfolio to concentrate organic light-emitting diode (OLED) business. Through the conference call that reported operating profits in the fourth quarter of 2016, LG Display announced on January 24 that it plans to invest some 5 trillion won in facilities this year, and put investment in OLED including Gen6 Plastic OLED and large-size OLED manufacturing facilities. Especially, its investment in OLED is expected to rise to 70% by 20% in 2017, compared to last year with a plan to expand the OLED market.

LG Display Chief Financial Officer (CFO) Kim Sang-don said, “LG Display has reorganized its business structure by integrating previous 5 divisions into a total of 3 divisions such as TV, IT and mobile for its business efficiency.” “It will concentrate not only clear picture but also design and price in large-size LCD TV panels, while producing small and mid-size OLED panels focused on E-5 Gen6 POLED mobile and automotive business. Gen6 E-5 plants also plan to start producing POLED in the third quarter this year. Regarding new Capa, the sizes of new OLED will be 55”, 65” and 77”, and the Capa over 65″ is expected to rise more than 40% this year, a 10 % increase from 30% in 2016”.

Kim said, “the company has secured a total of 60,000 OLED TV capa in the second half of the year according to this year’s OLED TV forecast and yield improvement, and this is the capacity that can produce 1.5 million to 1.8 million televisions a year. Also, he emphasized “Our large-size OLED panel achieved the industry’s yield of 80 percent, which means OLED achieved its golden yield in just two years, compared to LCD’s golden yield of 10 years”.

Kim added “Regarding Chinese firms’ large-size LCD panel line extension that has become an issue recently, the production of Gen8.5 OLED and LCD is now available, but we still need to examine technology, production and productivity of over Gen10 panels. We will carefully consider the extension of the super large 60” 4K and 8K market. Also, LG Display’s middle and long-term strategy is to create a new OLED market so as to expand OLED.

With regard to the price comparison with LCD TV, “more than 60,000 capa is added this year through OLED line extension, and this is the capacity that can produce 1.5 million to 1.8 million televisions. It is a very small scale compared to the entire TV market size, and the price comparison with LCD is meaningless” according to him. LG Display announced that it plans to expand the OLED market for commercial purposes such as signage, broadcasting and medical use in 2007, while emphasizing the target of OLED TV is not the competition with LCD but only the high-end premium TV market.

Meanwhile, regarding the ownership of crystal sound that were unveiled at CES 2017 held in Las Vegas, USA, “In addition to LG DISPLAY’s crystal sound panel, its strategic partner Sony Entertainment Television (SET) improved sound through sound control and algorithm, and OLED panel’s quadrant sound control is LG DISPAY’s own technology” it said.

LG DISPLAY posted 7.9360 trillion won in sales and 904 billion won in operating profits in the fourth quarter last year, recording the black-ink balance for 19 consecutive quarters. Its net profits increased to 824.7 billion won, a whopping 335% increase from the previous quarter. 38 percent of sales in the fourth quarter came from displays for televisions; 31 percent from displays for mobile devices; 17 percent for laptops and tablets; and 14 percent for monitors. Due to the increase in panel prices and demands, its sales reached 26.5041 trillion won, and operating profit was 1.3114 trillion won, surpassing the 1 trillion won for a fourth straight year while keeping a positive trend in its profits.

In the meantime, UBI Research expected that LG Display will produce 1.5 million large-size OLED panels over 50-inch.

Samsung Electronics, Recorded operating profit of 1. 34 trillion won in display business

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Samsung Electronics announced that they recorded sales of 7.42 trillion won and operating profit of 1.34 trillion won in display business through 4Q 2016 having been progressed on the 24th. This company recorded large scale surplus that exceeded continuous 1 trillion won for two consecutive quarters following last 3Q.

According to Samsung Electronics, this company says that sales has been increased and cost-improving activities were continued through customer diversification in case of 4Q 2016, and also sales volume of OLED panel was increased to a small extent compared to previous quarters. Sales price strength has been continued in demand-supply stability in case of LDC business, and they reveal that business results have been improved indebting to sales increase of high value-added products such as UHD/large size etc. together with yield/cost betterment. In case of TV panel sales, the volume was decreased a little compared to previous quarters from its quantity and areas all together.

Samsung Electronics lights up a business schedule that they will propel growth compared to previous year by expanding exterior supplies of high-end products including Flexible etc. based on technology leadership and securing capacity of Samsung Electronics in 2017 OLED business. They estimate that needs on high value-added Flexible will be greatly expanded according to form-factor innovation of Smartphone.
Besides, they convey their words such like constant increases of China companies’ capacity in LCD business and deepened competition between companies have been made, but they will endeavor to sustain stable profitability through expansion of product sales and design differentiation including Frameless and Curved while strengthening competitiveness of high value-added products including UHD/large size etc.

Samsung Electronics executed 25.5 trillion won in facility investment, and 9.8 trillion won was invested to display business, and also 2017 investment volume of facilities was not fixed yet.

They disclose schedules of propelling sales increase by positively responding to needs of client products according to increasing OLED adaptation by main Smartphone clients in OLED business in the first quarter, and also carry forward performance enhancement through P-Mix efficiency. Though demand decrease of LCD business is estimated owing to entering off-season, tight supply-demand looks to be continued, and they delivers their words like they will devote securing profitability through expanding high value-added product sale and constant boosting of cost competitiveness.
Thus, Samsung Electronics lights up that they will secure profitability by expanding high value-added products such as UHD/ large size/Curved etc.

In 2016 Q4, Samsung Electronics recorded sales of 90 million cellular phones and 8 million tablets, and they forecast that sales of cellular phones will be increased in the first quarter compared to previous quarter, and sales of tablet will be decreased. They explain that sales of LCD TV recorded 16 million TV, and 40% was decreased by influences of seasonal reason in the first quarter, but one-digit growth of early stage is expected annually.

On the other hand, they say that Samsung Electronics does not consider additional disclosure of LCD production line at now while explaining that closure of L7-1 (LCD) line end of last year was not related to Sharp as a matter of willing to do OLED switch before supply stop of Sharp according to Samsung Electronics. In relation with OLED capability, they deliver policy of willing to secure it according to market and customer needs.

All about OLED in one place, UBI Research, ‘3rd OLED KOREA Conference’ will be held

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UBI Research plans to hold the 3rd OLED KOREA Conference with the theme of “Lessons from History and How OLED Can Evolve” at Novotel Ambassador Hotel on Mar. 8 (Wed) to 9 (Thu).

The OLED industry is expected to grow rapidly according to the adaption of full-driven OLED panels by Sony and Apple in 2017 and the competition among panels, equipment, and manufacturing companies can be intensified at the same time. It is necessary to understand and respond strategically to industry trends for successful business under such circumstances. The opportunities to share ideas and concerns each other and close exchanges between Industry-academic institute, panel, materials and equipment companies have been required. UBI Research has prepared a place to freely exchange various information and opinions through the 3rd OLED Korea Conference by reflecting such needs of the industry.

The Korea Conference will be an opportunity to analyze the past trends of OLED which the usage and application range is getting wider and to discuss the successful advancement and strategies to grow the OLED industry for the future. Therefore, it will be a valuable time to practically help the OLED industry.

The Presentation is planned by twenty-four (24) domestic/international experts related to OLED display such as set and panel makers, materials/equipment companies, university/research etc. including UBI Research, Samsung Display, Cynora and CEREBA about followings:

▲Exploring new opportunities with OLED and the preparation, ▲Possible directions and the reasoning for OLED, ▲Lessons from the history and how OLED can be evolved, ▲OLED and its collaboration, investigating the possibilities

We will establish the opportunity to contribute to the growth of the OLED industry based on the sharing of mutual opinions by preparing a networking space between the companies through luncheon during the conference period and breakfast with OLED reception.

Detail information can be found in www.oledkoreaconference.com

OLED TV, fiercely chasing SUHD TV Price

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OLED TV price is being fallen continuously, and is fiercely chasing SUHD TV price. In Amazon (www.amazon.com), the price of 65inch 4k UHD OLED TV (OLED65B6), LG Electronic model of March 2016, was US$ 3,147 based on December 2016, and US$ 1,600 appeared to be dropped compared to US$ 4,747, price of July 2016. The price of 55inch 4k UHD OLED TV (OLED5B6) was US$ 2,097, and US$ 800 was fallen compared to US$ 2,897, the price of July 2016.

SUHD TV price of Samsung Electronics which was similar premium product series was US$ 1,648 in 65inch (UN65KS8000), and differences of US$1,499 turned up compared to same size UHD OLED TV of LG Electronics. Specially, US$ 966 difference appeared compared to same-size UHD OLED TV of LG Electronics as US$ 1,131 of 55inch (UN55KS8000), and the gap could been seen as being narrowed to below US$ 1,000.

<Price comparison of LG Electronics, LG Electronics 65inch, 55inch TV, Source: UBI Research>

If comparing price difference between UHD OLED TV based on 2016 65inch model and SUHD TV, about US$ price differences come out based on July 2016, a fact appeared such like OLED TV price was quickly narrowing price difference with SUHD TV price in 55inch and 65inch as well as difference of about US$ 1,500 based on December 2016.

On the other hand, LG Display is expected to really operate mass production line of E4 phase2 26K Gen8 OLED having been invested in 2016 from the 2nd quarter, and thus an estimation is made such like OLED TV price will be dropped further.

Besides, participating companies of OLED TV camp in CES 2017 were increased remarkably, and OLED TV market is being activated in trend because large manufacturer like Sony joined with several European companies especially, and thus it is expected that price drop of OLED TV will occupy advantageous position in competitions with LCD TV in premium TV market.

The image quality is enough, AMOLED for user’s eye health is general trend now.

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Modern people who are exposed to electronic devices such as smart phones, PCs, TVs, and monitors can cause fatigue and dry eye syndrome by blue light which might damage the retina or lens in severe case. It may especially disturb a restful sleep by affecting melatonin negatively which is the secretion of sleep-inducing hormone.

Samsung Display has introduced the strength points of self-emitting AMOLED on the blog that can block the harmful blue light by emitting nearby safe wavelength to keep the color and reduce the emission of 425-455mm area in harmful wavelength. They have acquisitioned the industry’s first “Safety for Eyes” certification regarding on the excellence of eye’s health in the photobiological stability test conducted by German certification institute, VDE (Verband Deutscher Elektrotrchniker e.v) in 2016.

They have also represented various advantages that offer excellent color reproduction ratio of 100% against LCD showing 74% level of DCI-P3 standard, thinner thickness than half and low power consumption compared to LCD. They promoted variety merits of eco-friendly AMOLED only for user’s eye health (e.g., ‘Vision Aid’ checks itself the degree of deficiency of cone cell for color blind people and adjusts intentionally the insufficient color stronger for them to look well) as well as the performance including image quality by using blog.

Meanwhile, Samsung Display showed a Bio blue panel applied pixel structure with deep blue sub-pixel and light blue sub-pixel in SID 2016 and IMID 2016. Deep blue and light blue are applied to prevent the degradation of color expressiveness of AMOLED panels that are replaced by light blue only and sharply reduced the gravity of blue light on AMOLED to 12.8%, half of the 25.1% of LCD.

<Bio Blue OLED Panel of Samsung Display, SID 2016>

Expect to hit 1 trillion won in OLED emitting material market for 2017

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The OLED emitting material market is expected to exceed 1 trillion won in 2017.

The OLED emitting material market grew by 15%, about US$ 650 million versus 2015 according to “OLED emitting material Report-2nd data spread sheet” of Ubi research and it expects to achieve about US$ 980 million that over 1 trillion won in terms of Korean currency in 2017.

A researcher of Ubi Research said, “Despite continued price declines of OLED emitting materials, the 15% growth of the OLED materials market has analyzed due to the increased operation ratio of Samsung Display and LG Display in 2016. The OLED emitting material market in 2017 will be sharply grow through in earnest operating of A3 line of Samsung Display and E4 line of LG Display invested in 2016.”

Additionally mentioned, “The OLED emitting materials companies should pay attention to the high operation ratio of OLED production lines in China in 2017. Although the quantities of consumed for OLED materials of current Chinese company are less, but, the investment in mass production lines for Gen6 flexible AMOLED panels is underway, and sales volume of AMOLED panel companies in China may expect to grow sharply in the OLED emitting materials market. Therefore, the OLED emitting material companies should concentrate sales business for China in order to grow.

As such, the competition among related companies is expected to intensify because the OLED emitting material market would be increasing sharply in 2017.

Meanwhile, according to the report on the major performance by company in 2016, Samsung SDI (including Novaled) ranked first, followed by Idemisu Kosan (Japan) and UDC (US).

<Performance of emitting material market in 2016 and Forecasting in 2017>

[CES2017] LG Display, Successful Development of a Talking Display First in the World

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LG Display completed the dream having been hoped from flat display, and opened the product firstly in private booth of CES2017.

In the time when LCD was begun to be settled as a representative runner of flat display, a lot of display engineers hoped to the display to which speakers were attached. However, the speaker and display could not be unified because speaker could affect influences to liquid crystal movement.

Nonetheless, such limitations of LCD were solved through OLED. Convergence which unifies display and speaker becomes to be completed by LG Display ultimately.

LG Display made the sound come out directly by attaching small-size speakers to panel backside. If using this type, the feeling of having the sound of actor when talking could be gotten.

As the panel is vibrated along with the speaker movement, small beads having been put on the panel were moved in a wave according to sound effects. If expressing reversely, the sound could be seen.
The talking Display to which anyone did not succeed becomes to be realized finally. The name of this Display is “Crystal Sound OLED.”

President Yeo Sang-deok having led Crystal Sound OLED development said a worry that impact to credibility on OLED panel would occur in the first developmental stage, but revealed a pride in that successful product development was made first in the world eventually. President Yeo did not hide joy in making best work in his life as top head of LG Display which led OLED TV development.

From this year, the position of President Yeo was changed to CMO from head of OLED business. He seems to lead OLED future of LG Display yet. President Yeo Sang-deok lighted up his ambition such like he would do his best to make OLED ecosystem more healthily and firmly as his future roles. President Yeo took charge of Chairperson of The Korean Information Display Association (KDIS) from 2017. Based on his various experiences of LCD, OLED development, it is expected that he will be a leader who puts together industry, academia, and research.

[CES2017] LG Electronics Press Conference and Exhibition Trend

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LG Electronics having a virtual monopoly on the OLED TV market has mentioned at the CES2017 press conference that the new OLED TV in 2017 is “LG Signature OLED TV W”. The”W” means “Wallpaper TV”.

OLED TV W, which LG Electronics will sell this year, is only 2.57mm thin-unlike LCD TV, there is no back light. In recent years, LCD TVs use direct backlights to increase brightness, and these products are rather thicker.

In order to emphasize that OLED TV W is thin and relatively light enough to be attached on the wall. LG Electronics displays OLED TV W on the glass. The Dolby speakers are installed separately under TV.

LG Electronics’ exhibition hall is filled with more and more OLED TVs, and about 30% of the exhibition room is taken for OLED TVs.

The OLED TV domes such as IFA2016 occupied the last space of the exhibition hall and there was a room where the excellent image quality of OLED TV integrated with HDR technology was introduced.

In the center of the exhibition room, OLED TV W which was introduced at the press conference is being displayed.

As LG Electronics’ OLED TV shown at CES2017 was similar to that of IFA2016 last year, no technical or design-wise novelty was found.

[CES2017] The load of the TVs : Return of the king

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Sony was just kept premium TV market because they were left behind by Samsung Electronics and LG Electronics in middle-price TV market and not released new products in low-price market also, although they have been dominated the TV market until 10 years ago. But, Sony has splendidly returned with OLED TV at CES2017.

TV business was the face of Sony due to having the strongest aspects in the TV market, they always were located at the main showroom as the center during CES and IFA. However, the TV business has been downsized due to years of deficits on it and the camera replaced the TV spot in CES2016 and IFA2016 last year. Many attendees at the show felt that Sony was into the process of falling out of the TV business and thought it would turn into a camera company.

Sony, however, declared that they will be a king once again in the TV market at CES2017. TV defeated the camera and took the middle of the entrance of the exhibition hall again. But this TV is not an LCD that Sony has ever sold, but an OLED TV.

Sony has unveiled its BRAVIA OLED adapted a 4K HDR process X1 on 77-inch and 65-inch Crystal Sound OLED panels which is directly developed by Sony and produced by LG Display.

There was different from the OLED TV seen so far. In short, it’s “WOW”. It can be described as the most beautiful and elegant TV in the world. It was not comparable to the existing BRAVIA LCD TV displayed next to it. That LCD TV has the highest image quality among LCD TVs by using Quantum dot technology. Nevertheless, these LCD TVs have fallen into low grades unlike those of newly introduced OLED TVs.

A Sony representative of the exhibition said that the points to decide the OLED TV business was due to the meeting with Sony’s desire for image quality, and that mass production has not been decided yet but it will be after the second quarter of this year.

So far, the OLED TV market has been dominated by LG Electronics under leading, but with the attending of Sony, the OLED TV market is expected to grow even further.

The premium TV market will be led by LG Electronics and Sony focused by OLED TVs.

OLED panel for automotive display to be applied from 2018/The core issue is for its life-time extension.

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OLED panels are expected to be used in automotive displays joining to mobile devices and TVs.

It clearly revealed that the flexible OLEDs are becoming the flagship product for automotive display in CES2017 through the Chrysler’s conference as pre-event. (website: https://www.olednet.com/en/ces2017-media-day-chrysler-potal/)

According to the “Automotive Display Report – Application & Market Trend Analysis and the Market Forecast” published by Ubi Research, OLED panels are expected to be applied to automotive cluster and CID in earnest from 2018. It will be applied to premium cars first under flexibility and superiority of image quality.

Car manufacturers are attempting to differentiate themselves with the concepts of environmentally friendly, connected, smart, and autonomous driving, and thus the interface inside the vehicle is also changing. There might be a limit to the existing analogue methods since various information must be transmitted and processed especially, as developed connected, smart car, and autonomous vehicle.

Therefore, the role of display in automobiles is becoming increasingly important and the area of display is gradually widening. Especially, since the cluster and CID have many curved surfaces, it is difficult to apply a square display to a large area and accordingly, the importance of a flexible display is emphasized.

The automobile manufacturers show great interest to the AMOLED panel since it can provide high visibility to the drivers and it is flexible and applicable to any part of the automobile based on its fast response speed, wide viewing angle, high color reproduction rate and contrast range. It is under joint development with major panel makers.

However, there is a problem that the lifetime of the AMOLED panel is still insufficient for application to automobiles. According to the analyzing report, the lifetime of the AMOLED panel has met about 50% as compared to the requirements for the car display. The most important issue is securing lifetime for the AMOLED panel usage.

According to the report also, the automotive display market will grow at an annual average of about 17%, reaching US $ 25,000 million by 2022, and it forecasted that the AMOLED panel market will account for about 20%.

<Automotive display market share forecasting in 2017-2022>

[CES2017] Media Day: Meeting of the Prestigious Automaker and the Great Display Manufacturer

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Chrysler held an event to introduce its next-generation concept car “POTAL” at the Pre-CES 2017 show, Pre-CES2017Media Event.

Chrysler classified the space where humans will live in the future into three; family, job and vehicle, and named vehicles a “Third Space”. Future drivers can do a variety of activities inside vehicles thanks to autonomous driving.

The interior design of “POTAL” is very simply organized. The steering wheel is designed to have storage space in dashboard. The high-mount instrument panel display is positioned on the top of the dashboard to have high visibility. ‘Connected’ interface is applied between display and the surrounding environment including driving information. There is another display underneath the dashboard.

The displays on the interior front of “POTAL” prepared to open the new era of future vehicles consist of AMOLED. A ‘high-mount’ AMOLED display is flexible OLED, and a display underneath is a 12-inch glass AMOLED. Both displays are supplied by Samsung Display.

At many car shows, the concept cars with curved displays have been introduced so far, but this show might be the first time to exhibit flexible OLED directly.

Flexible OLED used for ‘POTAL’ is so reflective to minimize the loss of information against light coming in from the outside, and its background is black to have optimum visibility.

The prestigious automaker and the great OLED manufacturer meet and create a new technology.

Flexible OLED provided by the world’s best mobile display company, Samsung Display is not expected to be used in the f motor industry or a while. Apple will apply flexible OLED to iPhone in earnest, and Samsung Electronics Co., Ltd. will also use flexible OLED entirely for the next-gen Galaxy S8. Accordingly, the on-going flexible OLED line also lacks a capacity to respond to the smartphone market. Samsung Display’s flexible OLED is expected to continue a shortage of supply until 2019 so that the world’s best luxurious instrument panel will be supplied by 2020.