Following the success of Galaxy S Series using AMOLED, Apple’s iPhone has started to use flexible AMOLED as its basic display, resulting in the spike in demand for Chinese smartphone companies’ AMOLED.
At MWC2017, 13 companies showcased AMOLED-based smartphones. The companies whose market share is expanding in China, the world’s biggest smartphone market, such as Huawei, Oppo, Vivo, Xiaomi, and ZTE are active to adopt AMOLED smartphone.
<The Number of AMOLED Smartphone Companies at MWC>
With this market trend, the emitting material market for AMOLED is expected to reach 1 trillion won this year.
Hyun Jun Jang, senior researcher of UBI Research forecast that the emitting material market will reach $960 million in 2017 and increase to $33.6 billion in 2021.
<Emitting Material Market Forecast>
According to Hyun Jun Jang, senior researcher, Apple’s AMOLED emitting material market is expected to account for $560 million among $33.6 billion of total emitting material market, and Korea will capture 70% as it is leading the AMOLED panel market while creating a 23.8 billion-dollar market.