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OLED Smartphone Launch Products Slows Down In The First Half of 2022

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The number of OLED smartphone launches, which had steadily increased from 2019 to 2021 reached only 110 units in the first half of 2022. 137 units had been released in 2019, 166 units in 2020, and 225 units in 2021. If this industry trend continues in 2022, OLED smartphones expected release will only be similar to 2021 or even slightly fewer than it had been last year.
Most of the smartphones released in the first half of 2022 were made in China. 98 products from China accounted for 89% of market share, followed by 9 products from Korea, 2 from Japan, and 1 from India.
By size, 6.6-inch products were the most with 34 types, followed by 6.4-inch products with 31 types and 6.7-inch products with 21 types. The largest sized product was Vivo’s ‘X Fold’, which was an 8.03-inch foldable. Not including the foldables, Vivo’s ‘X Note’ was the largest at 7.0 inches. The smallest product was Sony’s ‘Xperia 10 IV’, which was 6.0 inches.
By design, 102 types of punch hole models were released, with 4 narrow bezel types, 2 notch types, and 2 UPC types. There were two types of smartphones with UPC (Under Panel Camera) applied: ZTE’s Axon 40 Ultra and Nubia Red Magic 7 Pro.

By resolution, 51 products with 300ppi range, 50 products with 400ppi range, and 9 products with 500ppi or higher were released. No products under 300ppi were released. The product with the highest resolution was Sony’s ‘Xpeia 1 IV’, which had a resolution of 643ppi.
There were three foldable phones released in the first half of the year: Vivo’s ‘X Fold’, Honor’s ‘Magic V’, and Huawei’s ‘Mate Xs2’. All three types of foldable phones have a punch-hole design. The resolution of ‘Mate Xs2’ was 424ppi, which is 10ppi higher than the average OLED smartphones released in the first half of the year. Whereas ‘X Fold’ and ‘Magic V’ were two products with the lowest resolution among OLED smartphones released in the first half of the year.

Expect to hit 1 trillion won in AMOLED emitting material market

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Following the success of Galaxy S Series using AMOLED, Apple’s iPhone has started to use flexible AMOLED as its basic display, resulting in the spike in demand for Chinese smartphone companies’ AMOLED.

At MWC2017, 13 companies showcased AMOLED-based smartphones. The companies whose market share is expanding in China, the world’s biggest smartphone market, such as Huawei, Oppo, Vivo, Xiaomi, and ZTE are active to adopt AMOLED smartphone.

<The Number of AMOLED Smartphone Companies at MWC>

With this market trend, the emitting material market for AMOLED is expected to reach 1 trillion won this year.

Hyun Jun Jang, senior researcher of UBI Research forecast that the emitting material market will reach $960 million in 2017 and increase to $33.6 billion in 2021.

<Emitting Material Market Forecast>

According to Hyun Jun Jang, senior researcher, Apple’s AMOLED emitting material market is expected to account for $560 million among $33.6 billion of total emitting material market, and Korea will capture 70% as it is leading the AMOLED panel market while creating a 23.8 billion-dollar market.

Panel Shortage for Chinese Smartphone Industry…Supply Discussion with Taiwanese Panel Companies

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ZTE`s Smartphone (출처=GSMARENA)

ZTE`s Smartphone (출처=GSMARENA)

Hyunjoo Kang / jjoo@olednet.com

Recently, DigiTimes reported that Chinese smartphone companies are discussing supply with Taiwanese panel companies due to panel shortage. According to the report, executives of Chinese smartphone companies such as ZTE, Vivo, GiONEE, etc. and Chinese panel companies including Truly recently met with Taiwanese panel companies, AUO, Innolux, Chunghwa Pictures Tubes, etc.

The reason that Chinese smartphone companies are experiencing the panel shortage is known to be because their panel suppliers reduced smartphone panel production due to too low prices. However, DigiTimes reported that Huawei is receiving relatively sufficient amount of panels from BOE, Tianma, etc.

Meanwhile, Skyworth, one of key Chinese OLED TV selling companies, showed lower than anticipated OLED TV sales in financial year of 2015 which ended in March. Chinese media reported that this is due to insufficient supply of OLED panel from LG Display.