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Can VR replace TVs and monitors? Industry Movement!?

(Sub) Can VR replace TVs and monitors? Industry Movement!?

Have you ever used a VR device?

In VR, immersion and sense of presence are very important.

For clear picture quality, Micro-OLED is essential in VR equipment.

Can VR replace monitors and TVs in the near future?

I expect that Korean companies can play an important role in the micro display market as well.

Thank you for watching today.

※ This video was produced based on UBI Research’s special report ‘2022 Micro-Display Technology Report’.
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Can VR replace TVs and Monitors?

VR devices have been on the rise since 2016 and were expected to be an important factor in IT business, but have not yet made a big impact. At CES 2016, Intel exhibited applications that enable creative activities such as education and art. In 2017, Samsung presented games and movies that can be felt with the body in 4D form at the IFA VR experiment zone.

VR features excellent immersion and presence. A 1-inch display can look like a 60-inch display. The display that provides information uses micro-display, but LCoS (liquid crystal on silicon) has a slow response speed, poor color, and low contrast ratio. So the trend is changing to OLEDoS (OLED on silicon). Sony is making its own micro OLED and Panasonic is working with US Kopin to make VR.
Recently, VR devices are preparing to replace monitors. If it is made in high resolution, about 10 screens can be displayed on each VR monitor screen. In the future, the monitor market will change to the VR market. VR can emerge as the best dark horse in the IT market. VR may possibly also replace TVs. A head speaker with a much better three-dimensional effect is essential. There may also be changes in the movie theaters as a VR device might provide a 60-inch screen and provide a high sense of immersion into the film for movie-goers.
Micro OLED composition consists of TFT designed on a silicon wafer and OLED is formed on it. LGD’s WOLED method is used for OLED. The RGB method requires a fine metal mask, but the AP system is preparing a mask capable of 2000ppi or more using a laser. Because WOLED uses a color filter, there is a loss of about 10%. RGB may be more advantageous in terms of luminance, but for commercialization, WOLED resolution can be much higher. Since it has been developed for a long time, WOLED is expected to be applied. Applications include military, medical, industrial, viewfinder, smart glasses, and the like.

Recently, Apple requested LG Display and Samsung Display to prepare Micro OLED. LG Display placed an order for the Sunic System evaporator in June and is moving quickly.
Samsung Electronics also has a request for VR. In 2025, it can be seen that LG Display and Samsung Display can produce many types of Micro OLED. We expect to see Apple’s VR devices around 2024.

Related Report : 2022 Micro-display REPORT

PMOLED and Micro OLED Stand Out In the Wearable Device Market

At the 4th wearable expo being held from January 17th in TOKYO BIG SIGHT -Tokyo International Exhibition Center, many companies attracted the attention of participants by exhibiting OLED wearable devices and OLED panels. Particularly, at this exhibition, many wearable devices with PMOLED and micro OLED were displayed, which proved once again infinite possibilities of OLED.

First, ColorLink Japan unveiled its VR and AR devices with micro OLED. Micro OLED is a panel that can realize high resolution in small size by reducing OLED panel to micro size. “The micro OLED applied to ColorLink Japan’s VR equipment is 0.7-inch in size with FHD resolution, and we were able to manufacture more compact and scarce VR device by applying micro OLED”, said an official from ColorLink Japan.

<ColorLink Japan’s Micro OLED VR and AR>

In addition, Fitbit and iWOWNfit exhibited smart bands with PMOLED. PMOLED refers to a passive matrix OLED that does not use TFT, which is a switching device, and is mainly applied to low resolution devices that display numbers or characters rather than high resolution-required devices. In relation to the reason for the application of PMOLED, both companies explained that they have been able to significantly reduce power consumption by applying PMOLED, and the OLED prices have fallen considerably so that they have sufficient price competitiveness.

Meanwhile, OLED panel makers also exhibited a number of OLED panels for wearable devices. Pioneer, which firstly produced mono color PMOLED for FM character broadcast in 1997, attracted participants by introducing a number of PMOLEDs and devices using this. Pioneer announced its goal to diversify its business centering on PMOLED, introducing PMOLED-applied Bluetooth speakers, smart watches, and AR devices.

<Pioneer’s PMOLED Panel and AR>

RiTdisplay also attracted attention by exhibiting a number of wearable appliances and panels with many PMOLEDs. RiTdisplay said, “Since the AMOLED market is already occupied by Korea, it is inevitably lagging behind its productivity and price competitiveness”. “Instead, PMOLED enables easy customization with less production cost than AMOLED so it is competitive in the wearable device market.” Also, they announced that since smart bands will be more aggressive in this market due to lower ppi than smart watches and mobile devices, they will actively target the market.

<RiTdisplay’s PMOLED Panels & Applications>

In addition to AMOLED which is leading the mobile device and TV market, various methods of OLEDs such as PMOLED and micro OLED are being actively applied to wearable devices, thereby expanding its influence. The future of OLED, which is being increasingly utilized, is expected.

Fraunhofer FEP will show bidirectional AR / VR head mounted display devices based on OLED microdisplay.

Fraunhofer FEP announced that they would show bidirectional AR / VR head mounted display devices based on OLED microdisplay at AWE Europe 2017 from October 19-20. According to Fraunhofer FEP, OLED microdisplay supports SVGA (800 x 600) resolution and can display augmented reality and virtual reality of 2D and 3D content via USB interface and HDMI connection. In addition, it is known that it is possible to use an eye tracking system that uses a photodiode to detect a user’s gaze.

<New HMD device of Fraunhofer FEP, Source: Fraunhofer FEP>

Judith Baumgarten, developer of Fraunhofer FEP, commented, “This exhibition will showcase the quality and versatility of OLED microdisplay,” he said. “It will be a great opportunity to demonstrate Fraunhofer FEP know-how in electronic design.”

In the meantime, AR/VR devices have been developed mainly in the fields of entertainment and games. Fraunhofer FEP, however, is expected to support designers, engineers, surgeons, etc. and enable them to be used as educational media in almost every field.

On the other hand, augmented reality and virtual reality technology are attracting great attention as one of the main technologies of the 4th industrial revolution that has recently attracted attention, and products such as Oculus Rift and Gear VR are continuously being released. According to UBi Research, the AR/VR market will expand full scale in 2019, when 5G is introduced, which can mass-produce UHD contents and transfer large volumes of content fast and the total revenues of virtual reality and augmented reality products will reach $ 58.7 billion by 2021.

[iMiD 2017] Samsung Display, Huge release of application using OLED

Samsung Display has received great attention by releasing a large number of applications using OLED such as VR and light field display in iMiD 2017 held in BEXCO, Busan from 28th to 31st August.

<Samsung Display booth>

First, Samsung Display comparatively exhibited a 3.5-inch OLED with 460ppi resolution for virtual reality and an 806ppi 3.2-inch OLED. A company official said “The higher the ppi, the better the experience of realism and immersion,” and mentioned “We are currently developing higher resolution OLEDs.”

<Comparison of 3.5 inch 460 ppi OLED and 3.2 inch 806 ppi>

In addition, Samsung Display exhibited OLED light field displays in the future display zone, and in the AMOLED zone, visitors can directly compare LCD and OLED.

A company official explained that “light field display is a technology that implements 3D by applying an optical lens on a panel, which is a little different from hologram using light interference effect.” And he said “We are developing a viewing angle that is wider than 30 °,” revealed “We now have pixel and lens alignment issues and optical design issues.”

<OLED light field display description and specification>

In the AMOLED zone, panels were displayed to directly compare the contrast ratio of LCD and OLED. The contrast ratio and color expressiveness of the OLEDs were clearly different from those of the LCDs, and a company official said, “These differences are the reasons why OLEDs are used in the Galaxy series.”

<Comparison of OLED (Left) and LCD (right) image quality>

Samsung Display has also introduced 1.3 inch circle OLED and 12 inch FHD OLED, which led to the great interest of the visitors during the exhibition.

iMiD 2017 Industrial Forum, a networking event to predict the next generation OLED market

■ “Finding a new OLED market” – Discussing OLED replacement in view of OLED application development

■ Discussing new technologies of future display (LCD, QD-LCD, OLED)

The potential of future OLED development is inexhaustible as OLED can be applicable to all industries including VR / AR, automotive, aerospace, and lighting not content with smart phone and TVs. There has been growing public interest in OLED in many different industries. To meet the market demand, Ubi Research, a market research company co-hosts ‘iMiD2017 Industrial Forum’ with Korea Display Society (KIDS) in BEXCO, Busan on 30th of August.

The forum will proceed with a panel discussion among key specialists and presentation, which will enable people from many different industries to exchange information not only on the display market but also current OLED market status, technology and explore a new market potential generated in the future.
In the first session ‘look for a new OLED market’, OLED replacement will be presented in view of OLED application development. The key players include Dr. Teruo Tohma, WooSeok Jeong, principal research fellow at the Electronics and Telecommunications Research Institute (ETRI), Julian K chang, Managing director of Boeing Corporation, Professor TAKUYA KOMODA at Yamagata University, senior researcher, Michi Hisaishi, ALPINE Michihisa Onishi.

The second session, ‘Discussion of New Technologies in Future Display’ will provide insight into the latest products and technology trend of TV manufacturers competing with one another to dominate the next generation display market. Nam-Suk Oh, CEO of Samsung Electronics will present an updated LCD TV using Quantum dots technology under the title of “Quantum Dot and Advance of LCD-TV”.

In the OLED TV camp, under the title of “OLED, Now and Future”, Joon-Young Yang at LG Display will review the current status of OLED TV led by the current market trends, and also address OLED future implemented in a wide range of ‘flexible and rollable’ designs.

Weir Cao, senior researcher at TCL, will present both the technology status of the Colloidal Quantum Dots and TCL products applied to LCD in the market, under the topic of “TCL Display Technology with QDs”. The premium TV strategies are expectedly revealed. Lee Choong-hoon, CEO of Ubi research co-host of this forum, offered a time to summarize the premium TV market on the topic of ‘OLED TV market outlook by premium TV market expansion’ by analyzing the presentations of the companies that presented earlier.

For more information on the 17th iMiD2017 Industrial Forum, please visit iMiD2017 official website (http://imid.or.kr/2017/indi_forum.asp).

 

AR and VR Market, Active Expansion in 2019 – What Propels the Growth?

  • Forecast of US$ 58,700 million of total revenue of AR and VR in 2021
  • Active expansion expected in 2019 with UHD contents mass production and fast transfer of large size content for VR through introduction of 5G

 

With recent ICT (Information and Communication Technologies) progress, fourth industrial revolution is receiving attention as the new growth engine. Along with the increased interest in augmented reality (AR) and virtual reality (VR), products such as Oculus Rift and Gear VR continue to be released.

Released AR products include glass types such as Microsoft’s HoloLens and Google’s Google Glass. HMD (Head Mounted Display) based VR type products include Oculus VR’s Oculus Rift, HTC’s Valve, and Sony’s PlayStation VR, and smartphone based VR types include Samsung Electronics’ Gear VR.

According to AR and VR Display Market Report published by UBI Research on 7th, AR and VR product shipment is expected to record 17 million units in 2017 with US$ 3,900 million revenue. UHD contents mass production and introduction of 5G for fast processing large size VR content are expected from 2019. Accordingly, total shipment of AR and VR products is estimated to increase at approximately 54% CAGR, and show 96.4 million units of shipment and US$ 58,700 million revenue.

The report divided the market by product and display for AR and VR market analysis, which is further categorized into AR and VR product total market, market by VR product, AR and VR use display total market, AR and VR use OLED, and market by other display type.

For immersive virtual reality experience without dizziness, display conditions such as latency, FOV, refresh rate, and high resolution were selected as key issues and were analyzed. AR and VR products released between 2014 and 2016 were arranged by types, categorized by display type and key companies and analyzed.

Furthermore, business status of key IT companies, including Apple and Facebook, is included handling AR and VR product release status, related patent, and related company takeover. With the information on key panel companies’ AR and VR product exhibition status, the report is expected to be conducive to understanding key trends of related companies.

UBI Research estimates AR and VR use OLED shipment to be 2.6 million units in 2017, with 2.4 million units of other displays. OLED is expected to show 52% of market share with 48% of other display. In 2021, AR and VR use OLED is expected to show shipment of 52 million units and occupy 80% of the market.

<Shipment Forecast by AR and VR use Display Type>

OLED, the mainstream of HMD devices for VR

The ‘PlayX4’ opening ceremony, a next-generation augmented game show, was held at Kintex exhibition hall 2, Ilsan, Goyang, Gyeonggi-do on the 25th. During the event, a number of companies presented VR contents, using HMD (head mounted display) devices in application of OLED, such as Oculus Rift, HTC Vive and Gear VR to improve immersion and reduce motion sickness.

Realitymagiq, a professional of VR game developer, introduced a multiplay game. In reply to a question on immersion into VR, “Device performance is essential for immersive in VR, and to reduce latency, the major culprit for sickness, OLED is more than enough,” said Kim Sung-kyun, the CEO of Realitymagiq. “However, resolution needs to be further developed and so does GPU performance.”

Motionhouse Co., Ltd. has introduced MotionGear for users to experience tilting and engine vibration during actual driving. Oculus Rift OLED-applied headset, was used; “Oculus Rift was the one that could minimize the motion sickness most”, said a participant.

Latency refers to the time length for the CPU to receive information from the tracker and output, which is related to the response time of the display and the information processing of the graphics card. The response time of the display required in VR is known to be less than 3ms. Samsung Display compares the response time between OLED and LCD on the blog and emphasizes that OLED is the optimal display for VR HMD device.

The Response time between OLED and LCD, Source: blog.samsungdisplay.com

In fact, many VR content companies used OLED-applied HMD devices such as Oculus Rift, HTC Vive, and Gear VR, and users seemed to enjoy VR game, not suffering from dizziness

Recently, aside from Oculus Rift and HTC Vive, many HMD makers such as recently launched Sony’s PS VR and Royole’s Royole Moon are OLED-based, not LCD, and surely the OLED application is expected to expand further.

LG OLED introduces the way to observatory in Lotte World Tower

<OLED signage, Source : LG Elec.>

LG electronics decorates the best skyscraper with OLED signage which has the phenomenal image quality and design.

LG electronics installed 55-inch OLED Signage wall into Sky Shuttle which is an elevator for the observatory in Lotte world tower. The number of Signage, which had installed on two Sky Shuttles with double layers, is 60 in total. Sky Shuttle will begin operations from the end of March.

LG electronics covered three walls and a ceiling except an elevator door with Signage. With OLED Signage in all directions. It mesmerizes tourists as if they are in VR environment.

The video shows tourist attractions in Seoul as if it moves from the two stories below the ground to 118 above the one in the sky for a minute. It reaches Lotte world tower passing by Kyung-bok palace, the national assembly, and Jam-sil stadium. With the height of Sky Shuttle, which ascends 10 meters per second, the viewpoint changes as if it looks Seoul down making more realistically.

LG electronics created Signage wall which fits in an elevator using the advantage of OLED. OLED Signage displays the vivid color in any directions since it lights by itself with viewing angles. For this reason, it is the best for crowded spaces. Also, it shows the vivid image quality with clear black color.

OLED Signage is thin without backlight and it occupies less space for installation. It also weighs the half of LCD Signage of the same size, which means more customers are able to use the elevator. LG electronics ensure safety by making the whole Signage wall with tempered glass.

Lotte world tower has 123 stories and it is 555 meters above the seal level. It is the highest building in Korea, and the 5th highest in the world.

Sang-yoon Lee, a vice-president of B2B in LG electronics in Korea, said “we are introducing the excellence of OLED in the best skyscraper in Korea.” “We will also introduce the new value with the image quality and design of OLED, which is on a different level.” he emphasized.

[MWC 2017] Samsung Elec. lead AR/VR market with the variety of contents

Samsung Elec. is expected to lead forward the market expansion of AR/VR, showing various AR/VR contents under developing at MWC 2017 which is being held in Barcelona, Spain from 27, Feb.

Samsung Elec. prepared the C lab exhibition hall at 4YFN in Fira Barcelona, and showed 4 types of contents for visitors such as: Relúmĭno which is a visual aids solution for Gear VR to help watching TV and reading books for persons who have low vision and blind, Monitor-less which is a VR/AR (Augmented Reality) solution that can be remotely operated for high-quality contents of PCs and smartphones, VuildUs which is a VR home interior service that experiences interior decorations in virtual reality, traVRer which is for the video travel service that helps experiencing of virtual trips by using 360-degree video watching.

Samsung Elec. is just developing for VR use now, but they revealed that Relúmĭno is being reviewed for applying to AR as a VR content effecting to the vision correction by VR algorithm that developed symptoms itself regarding to the disorder of refraction, cataracts and so on.

The principle for monitor-less is that reflects the screen of smartphones through micro OLED of the HD resolution located around the frame of glasses to its optical lens, and it is operated without a monitor of a smartphone and a PC as AR during ordinary. In addition, its merit is easy to use the VR contents by opaquely tailoring the glasses through an adaption of electro-discoloring glasses when users want.

VuildUs helps to make users arrange various furniture or do interior decorations into a virtual space through 360-degree video, and they are jointly developing contents regarding to be capable of purchasing desired items immediately in that system with architects and furniture manufacturers for commercialization.

traVRer is a content that can be freely exploring desired paths, time, positions and so on by building database based on 360-degree video which is taken from various angles, and traveling wherever you want to go into a virtual space.

These VR and AR contents revealed by Samsung Elec., are not commercialized yet, but they are catching public interests in aspects of various developments for providing convenient to users by VR and AR devices, and industries pay attention as expecting that Samsung Elec. will lead the market for contents not only for the devices of AR and VR.

<Samsung Elec.’ C lab exhibition space, MWC 2017>

<Samsung Elec.’ VR/AR contents, Source : Samsung Elec. blog>

Samsung Electronics seeks to catch the victory at MWC 2017 by VR

Samsung Electronics will show the C lab (Creative Lab) project relating with VR (Virtual Reality) from February 27 to March 1 at MWC (Mobile World Congress) 2017 held in Barcelona, Spain.

The C lab project to be presenting by Samsung Electronics at MWC 2017 is followings: some of those are reading of low vision and blind persons, Relúmĭno which is a visual aids solution for Gear VR to help watching TV, Monitorless which is a VR/AR (Augmented Reality) solution that can be remotely operated for high-quality contents of PCs and smartphones, VuildUs which is a VR home interior service that experiences interior decorations in virtual reality, traVRer which is for the video travel service that helps experiencing of virtual trips by using 360-degree video watching.

The director of Samsung Electronics’ Creative Development Center, Jae-il, Lee s
aid, “We plan to verify the possibility of expanding VR and AR’s technology by meeting with the external users and try to continue various challenges, though, the presenting C lab project at this time is a trial product level.

The C lab is selecting the project such as from the element technology like sensors to beauty, kids and VR etc. in various industrial field, as the in-company venture training program introduced by Samsung Electronics in 2012 to discover creative ideas among employees and spread the creative culture of the company.

<Products to be exhibited at MWC 2017 by Samsung Electronics, Source: Samsung Display blog>

The diverse products to be showed at MWC 2017 by Samsung Electronics can be found in detail on the blog of Samsung’s(https://news.samsung.com).

Kopin, entering OLED microdisplay market for mobile VR and AR with new technology and business model

Kopin, mobile VR and AR wearable technology development company, announced on December 21(local time) that they will enter OLED microdisplay market for mobile VR and AR application. This company’s very first OLED microdisplay is expected to be tested during CES 2017 held next month.

Kopin mentioned they developed a new silicon backplane structure which can implement OLED-on-silicon microdisplay without restrictions of size, weight, and power of the direct view products. The characteristic of this microdisplay is the ultra-high resolution, low power, and small form factor which provides excellent user experience in mobile and wearable system.

Kopin mentioned OLED-on-silicon microdisplay consists of two main factors, silicon backplane and OLED release layer. What is special of Kopin’s business model is that, where the expert knowledge is in Kopin, both of the two manufacturing operations are the very first full fab-less OLED microdisplay business model which is outsourced in private foundry. The main reason that Kopin got involved in this fab-less is that they expect the demand of OLED microdisplay will largely increase along with VR and AR, MR market, and also they think utilizing investments from other companies seems to be the best way to be prepared in the market because there is burden in capital investments in OLED foundry.

Kopin’s CEO, as well as the founder, Dr. John C.C. Fan said “Kopin is one of the biggest and successful suppliers of microdisplay system where more than 30 million of AMLCD and LCOS products are shipped”, and “by adding OLED microdisplay and module in product portfolio, Kopin provide various display technology and optics technology where customers evaluate various designs, and based on that, we were able to manufacture the product where the application is optimized.”

Lastly, Dr. Fan said “Kopin’s OLED microdisplay is specially manufactured so that the improved technology can be utilized well that are being improved in virtual and reinforcement, mixed reality applications field”, and mentioned “Kopin’s target is to occupy a portion where they can grow in the OLED microdisplay market”. Along with competing companies such as eMagin and Sony, what new type of OLED microdisplay panel will Kopin introduce is expected attract attention in CES 2017.

<Kopin’s world’s smallest smart glass display publicized in January 2016, businesswire.com>

BY HYUNJUN JANG, HANA OH

Who Will Get The First Full-Screen Display Smartphone Title, Samsung Or Apple?

Full-screen display smartphone is expected to be launched soon. According to the recent report ‘Key Issue and The Market Analysis for Foldable OLED – Flexible OLED Annual Report’ by UBI RESEARCH, a market survey company, left-right bezel-less flexible OLED dominate the smartphone market, and later full-screen display with minimized or without both left-right and up-down bezel will appear in 2017, thereby leading the future market.

<Smartphone Display Development Trend Outlook>(Source: UBI RESEARCH)

The more specific circumstances were caught. Apple Insider announced that Apple recently applied for a design patent(US20150303244A1) of electronic devices with display-integrated light sensors, quoting the USPTO’s announcement on October 11(Local Time).

<Design Drawing 1 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

Apple used the examples of the placement of Ambient Light Sensor or Proximity Sensor around the side of display, and of the protection of display and sensor circuit by glass or plastic transparent encapsulation layer. Apple Insider expects that this design will be able to reduce unnecessary space and make full-screen display possible.

<Design Drawing 2 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

At the 2016 IMID Business Forum at COEX in Samseong-dong on October 26, Samsung Display chief expert, Park Won-sang announced display trend about screen size, which boosted confidence. Chief expert, Park Won-sang said that “Display size compared to set size is very important due to the characteristic of mobile phones with a size limit. The display area(hereinafter “D.A”) of edge display was 80%, full-screen mobile phone D.A was larger than 90%, and this is one of the major trends that will lead the market”. The techniques including an all-in-one glass fingerprint recognition module and an ultrasonic fingerprint recognition module have not been mentioned yet, but an entirely innovative full-screen smartphone will be introduced by removing left-right bezel as well going beyond the left-right bezel-less type of Note 7.

<Samsung Display’s Presentation, 2016 IMID Business Forum>

LG also applied a patent of full-screen display. According to Patently Mobile’s report on June 2015, not physical but virtual button and App icon were applied. But, design itself cannot exactly show materials and interior parts except appearance, and it is now uncertain whether it will be developed or not as there is no further news after the patent application.

<LG Electronics Granted Home-Buttonless Smartphone using Flexible Display>>(Source : Patently Apple)

Likewise, many smartphone companies are actively reviewing the introduction of full-screen display because it might allow customers to experience the biggest change in addition to the product’s immersive nature. Besides, there are recently some opinions that with the expanding VR market, OLED display without a latency issue and wider display area are necessary to be applied to HMD(Head Mounted Display) attached with a mobile phone.
Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

<Definition by Flexible OLED Type and Market Share Outlook >(Source: UBI RESEARCH)

[KVRF2016] Even KVRF 2016, OLED leads VR industry

Korea VR festival 2016 (below “KVRF2016”) which can confirm present and future of virtual reality (VR) and augmented reality (AR) industry was opened from October 6 to October 9 at Nuridream Square of Sangam DMC.
In this event, 79 companies including global enterprises such as Samsung Electronics, Sangwha Planning, Oculus, Sony Co., etc. participated in, and new technology of each company was able to be checked on because approximately 157 booths were prepared in common production center, outdoor center, and business center.

<VR Simulator using a huge robot arm of Sangwha Planning>

While interests in VR and AR are enlarged due to recent Poke’mon GO, many spectators visited this place with keen attention, each company shows off various interactive-typed contents such as roller coaster, paragliding, Sokkuram experiencing etc as well as game contents including FPS, sky jump etc accordingly. .Besides, this event did not simply limited to games such like Eye-tracking linked with cognitive concentration training system was displayed by BIOTECH, and VR goggles for military simulation by P&C Solution, and also demonstrated a fact that VR industry could be multiply applied to whole fields such as education, health, army etc.

<VR 4D Simulator for Roller Coaster experiencing by MGAME Corp.>

One of interesting thing during observation was that AMOLED panel was used to majority expensive HMD (Head Mounted Display) devices. From Sony Playstation VR whose release is scheduled on 13th to Samsung Gear VR and Nibiru, a Chinese enterprise among Chinese companies, applied Samsung AMOLED. According to common opinions of company officials, they clarified AMOLED application due to issues relevant to response speed called Latency, even though there were BLU (Back Light Unit) and contrast problems which belonged to fundamental matters of LCD.. Latency indicates delaying time owing to inter-computer connections in on-line games frequently, but the reason is derived from limitations of implementing occurred delaying speed with LCD whenever moving user’s eyes, even though visual reality should quickly invoke new images too according to movement of user’s head in VR. No matter how the product has excellent computing power, AMOLED application is essential to make the delaying time shown in the screen to ‘0.’

<VR product series of Playstation whose release are planned soon>

Interests in VR have been heightened such like a lot of enterprises and business start-ups in the exhibition hall were boasting their VR technology and VR café was opened in Gangnam, Korea first etc., but there was a realistic saying that even profit model could not be set up properly because related regulations on VR were vague yet and standardization in domestic was not clear as well. Business models and VR industry participation by enterprises become to be different according to legal regulations, so government should provide suitable assistance and methods to make systematic profit platform so that VR industry could strengthen global competitiveness.

Mass production of AMOLED panel for AUO and VR begins in earnest

It is expected that AUO will begin mass-producing AMOLED panel for VR.

AUO displayed AMOLED panels for 1.2-1.6 inch smart watch, 12.3 inch vehicles, and 3.8 inch VR in Touch Taiwan 2016.

In particular, the AMOLED panel for VR is composed of 2 sets of 3.8 inch, and each AMOLED panel’s resolution is 423 ppi of 1080×1200. Using 2 AMOLED panels, 2K (2160×1200) resolution has been realized.

According to a staff from AUO, “there are plans to intensively mass-produce AMOLED panels for wearables and VRs; and in particular AMOLED panel for VR are being produced and supplied to Razer and OSV. From Q4 2016, mass-production will be initiated in earnest to ship over 100,000 units.”

AUO’s AMOLED panels for VR are being sold as modules to a company called Vitrolight technology. According to Vitrolight technology’s website AUO’s AMOLED panel module for VR is US$240-350 for 1 piece and 2,000 pieces can be supplied per month.

<AMOLED panel of AUO for VR, Vitrolight technology>

Sunic System Suggests High Resolution 11K AMOLED Panel Solution through Plane Source

Sunic System’s solution for 11K (2,250 ppi) AMOLED production revealed in IMID 2016 held in Jeju ICC, South Korea is receiving much attention.

In the 2nd OLED Korea Conference held earlier this year, Samsung Display’s principal engineer Insun Hwang told the attendees that high resolution is the key in VR, and approximately 2,000 ppi is required for suitable realism. He explained that the resolution of VR falls as the distance between the user and display is short and this is an issue that needs to be solved.

The highest resolution of the current AMOLED panel for mobile device is 806 ppi, revealed by Samsung Display in SID 2016. The technology being applied to AMOLED panel mass production is evaporating OLED emitting materials through heat from linear source, and depositing the OLED emitting materials onto substrate through fine metal mask (FMM).

However, during the deposition stage of the OLED emitting materials, due to the distance between the evaporation source and FMM, thickness of FMM, and distance between FMM and substrate, incidence angle (θ) is produced. Due to the incidence angle, shadow distance (SD) is generated. Because of the SD issues, mask thickness and step height that minimize SD have to be decided, and these are the main reasons for the FMM production difficulty.

Plane Source Process, Sunic System IMID 2016

Plane Source Process, Sunic System IMID 2016

To solve these issues, Sunic System suggested plane source, instead of linear source, and reported that this will become a key technology for high resolution AMOLED panel. Plane source technology deposits OLED emitting materials on metal plate and vertically evaporates the materials through heat after reversing that metal plate. If OLED emitting material shadow angle (Ф) becomes 90, the SD (shadow distance, step height / tanФ) theoretically becomes 0. This means FMM can be designed to be thin and high resolution, allowing for high resolution AMOLED panel production.

Sunic System’s Dr. Chang Hun Hwang explained that plane source can reduce SD figure up to approximately 8 times compared to existing technology, and 11K (2250 ppi) AMOLED panel for VR use becomes possible. Through this 8K (200 ppi) RGB OLED TV panel production becomes possible in large area SMS evaporation technology.

Particularly, if plane source using SMS evaporation technology can be applied to large area, it is also expected to have significant impact on large area OLED panel production technology.

So far, inkjet printing technology applied solution process method has been mainly developed for RGB large area OLED panel production, but soluble OLED emitting materials’ performance fall short of existing evaporation OLED emitting materials. However, if plane source technology is successfully developed and applied, evaporation OLED emitting materials can be used. Accordingly, this could become large size OLED panel production technology that replaces solution process OLED.

Sunic System supplied Gen6 evaporator to LG Display, a first for a Korean manufacturing equipment company, and active mass production is expected to be possible from 2018.

H1 2016 OLED Wearable, Disappeared Smartwatch and Rising VR ∙ Smartband

bungee jump with Gear VR (Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

Unlike the same period last year, H1 2016 showed quiet smartwatch sector while VR (virtual reality) device and smartband became popular.

According to UBI Research, of OLED wearable device revealed in H1 2016, 6 are VR devices (OLED display is either directly equipped to the device or OLED smartphone can be connected) and 4 are smartbands. In H1 2015, there were 5 OLED smartwatches and 3 OLED smartbands. The difference between almost no smartwatches in H1 2016 is evident.

In VR sector, Oculus began the announcements with Samsung Display’s OLED equipped Oculus Rift in January. Following this, other companies such as Sony, HTC, and DeePoon revealed new products in international exhibitions. Samsung Electronics recently showed Gear VR that can be paired with Galaxy Note 7 in New York, and VR is expected to maintain its popularity in Q3.

In H1 2016, smartband stimulated the market with Samsung Electronics’ Gear Fit 2, Xiaomi’s Mi Band 2, and Fitbit’s Alta.

However, the only new OLED smartwatch product announced in H1 2016 was China’s GEAK’s GEAK Watch 3, and it was not even released in the market. The reason for the slump in the smartwatch market has been noted to be short battery life, and lack of useful applications. However, as Samsung Electronics and Apple are expected to announce new smartwatch products in Q3, renewed enthusiasm is anticipated.

Samsung’s Gear 3 is expected to be revealed in IFA 2016 in Berlin in September. Apple is also rumored to be announcing Apple Watch in September. Apple has already revealed smartwatch operating system Watch OS3 with improved speed and function in June.

[Manufacturing World Japan 2016] VR Rapidly Expands to Manufacturing Industry

Artcraft booth visitor is experiencing virtual reality using VR device and joystick

Hyunjoo Kang / jjoo@olednet.com
VR(virtual reality) technology is rapidly expanding to manufacturing industry as well the contents sector such as films and games. In particular, technologies including 3D rendering and motion technology, fused with VR, are anticipated to create synergy in diverse areas such as product design, architecture, facility management, etc.
The participants in 3D & Virtual Reality Expo of Manufacturing World Japan 2016 (22-25 June) greatly increased compared to last year. According to the organizer REED, the IVR participating companies increased by approximately 20 with around 80 companies, particularly virtual reality related companies.
In this exhibition, many virtual reality related technologies that can be utilized in building housing, interior design, automotive design, maintenance, etc. were presented.
Informatix, Zenkei, Artcraft, etc. exhibited contents production and viewer software that allow hypothetical/actual indoor and outdoor spaces to be observed in 360° 3D using VR. Through VR, the users can look around housing, interior, construction sites, etc. Several companies including Artcraft included joysticks. The users can observe the space in detail using the joystick, open/close doors, and vividly experience the area.
Crescent, Digital Garden, etc. showed automotive applied technology that fused virtual reality and motion tracking. The users can maintain the internal automotive parts of the virtual reality with the VR device, and also climb on. These movements can be shown in graphics through motion tracking camera and virtual reality experienced by the user.

Manufacturing World Show Director Takeshi Fujiwara

At the exhibition, Takeshi Fujiwara, the event’s show director, told OLEDNET that they have been expecting VR’s vitalization in manufacturing industry, hosting IVR for 24 years, and the proportion of it increased by a groundbreaking number. Until now, it has been mostly handled in academia such as research labs, but as VR is nearing the general public through construction, game, amusement, etc., Fujiwara explained that he sees this year to be VR’s year of vitalization.

 Fujiwara estimated that VR will particularly affect the design part of manufacturing industry and play an important role in product planning. He added that as the manufacturing industry is a field with long history and key players are over certain age; in passing on technology to the younger generation, VR will strengthen delivery.

[ Manufacturing World Japan 2016] Plenty of VR Contents·SW…360° Comic Books ect.

Informatix’s GyroEye, VR Software at Manufacturing World Japan 2016

Tokyo = Hyunjoo Kang / jjoo@olednet.com

Plenty of VR related contents and software products were exhibited in Manufacturing World Japan 2016 (22-25 June).

Transmedia presented Drop in VR which is a platform which allows users to create, manage and publish VR contents. The user-created 3D modelled contents can be uploaded to the Drop in VR server, and edited by adding music, clips, and other functions.

The produced contents can be downloaded and enjoyed through a VR device. At the exhibition, Transmedia demonstrated VR contents that allows comic books to be viewed in 360°, edited by Drop in VR. The company explained to the OLEDNET that they will begin testing in September and begin Drop in VR service by the end of the year.

Informatix revealed a 3D viewer software GyroEye that can be used in housing or office design. Using GyroEye, hypothetical space can be compared before construction and after construction in 360° through VR. Informatix explained that in August, GyroEye and Germany’s Zeiss’ VR device VR one+ will be released together.

ZENKEI began VR platform Stereo 6 for viewing scenery in 22 June. Stereo 6 is a comprehensive system that allows clips from 6 cameras to be transformed into 360° contents and experienced through VR.

Dynamo Amusement, showed their VR contents Megalodon, and used Samsung Electronics’ Gear VR and Galaxy S6 for demonstration. The company explained that Megalodon, a 5-minute CG produced contents showing deep sea underwater world, will be released in the summer.

[Manufacturing World Japan 2016] Gear VR + Galaxy S6 4D Movie Experience

Dynamo Amusement demonstrated 4D VR contents using Gear VR

 Tokyo = Hyunjoo Kang / jjoo@olednet.com

At Manufacturing World Japan (22-25 June, Tokyo Big Sight), 4D movie was demonstrated through Gear VR.

Dynamo Amusement, a contents company, showed their VR contents Megalodon, and used Samsung Electronics’ Gear VR and Galaxy S6 for demonstration. The company explained that they used these devices as they were popular although the content is not exclusive to these products.

For the demonstration, visitors could sit in chairs installed in the Dynamo Amusement booth wearing Galaxy S6 equipped Gear VR. The focus could be controlled using the wheel on Gear VR.

Megalodon is a clip that shows the deep sea underwater world using CG technology. The moving chairs and air jets are not different from existing 4D contents, but the VR screen provided realistic experience, much more vivid, including the scene where the viewer is swallowed by a giant shark.

However, the picture quality remains an issue. Despite using the wheel to focus, the clear picture was not produced. This is dependent on the resolution of the smartphone connected to the VR device, the Galaxy S6 used in the demonstration has AMOLED panel of 577 ppi, 2560 x 1440. Nonetheless, with Samsung’s recent reveal of 806 ppi AMOLED for VR at 5 inch mark, future picture quality improvement is anticipated.

Additionally, despite the vividness directly ahead, concentration was difficult due to the not insignificant weight of the device. A total weight of 518 g, Gear VR’s 380 g and Galaxy S6’s 138 g, can be heavy to be placed on the head for a long period of time. For longer uses, the weight has to be reduced.

Dynamo Amusement’s Megalodon has the running time of 5 minutes, to be released this summer.

Manufacturing World Japan 2016 Biggest Opening Yet…Automotive, VR, Medical Device, etc.

Manufacturing World Japan(Source=REED)

Hyunjoo Kang / jjoo@olednet.com

Reed Exhibitions Japan Ltd., the largest trade show organiser in Japan, announced that Manufacturing World Japan 2016, Japan’s leading trade show for the manufacturing industry, is coming back at Tokyo Big Sight from June 22 – 24, 2016 with the largest scale in its history.

According to the huge supports from manufacturing industry of Japan and Asia, the number of exhibitors in 2016 is expected to reach 2,350 exhibitors from all around the world. This figure is the largest ever in the history of Manufacturing World Japan and 5% increasing from last year.

The number of visitors is expected to be 83,500 and they will pack the show floor during 3 days show period. From the survey of visitor pre-registration, motivation of visitors for purchasing from exhibitors is extremely high.

The number of international exhibitors of 2016 show is expected to be 365 and this figure is 14% increasing from last year. This is the largest number in Manufacturing World’s history. “This fact means that this event is evolved to be the global trade show and there is a huge demand from international exhibitors to develop the new business with Japanese manufacturers,” said Takeshi Fujiwara, Show Director of Manufacturing World. “We hope there will be great number of good meetings between international exhibitors and Japanese visitors at Manufacturing World Japan 2016 and it leads to the innovations which can make the greater cars, consumer electronics, trains, airplanes etc.”

Requirements for quality from Japanese manufacturers being well known as extremely high, all exhibitors will exhibit their latest products/technologies/solution with all their skills. Though this show has been recognized as the place where the world’s highest quality products/technologies/solution are gathered for these years, Show Management is sure that the 2016 show should be the most exciting show in its history gathering 2,350 exhibitors. If you would like to see the finest skills of metal processing/micro fabrication by the craftsman’s effort and history, you should come and visit Manufacturing World Japan 2016. If you have a trouble on your product which you have been struggled for a long term, you should not miss Manufacturing World Japan 2016.

For free entry to Manufacturing World Japan 2016, visitors need to apply for the visitor registration through the official website. Now visitor registration is open at the official website. Access to the following URL and complete the registration form for Exhibition Ticket.

VIP Exhibition Ticket Registration (Only visitors above manager level): http://www.japan-mfg.jp/en/vip/

Exhibition Ticket Registration: http://www.japan-mfg.jp/en/inv/

Group Visit Application (The group with more than 6 people): http://www.japan-mfg.jp/en/To-Visit_Tokyo/Group-Visit/

Shows held inside Manufacturing World Japan 2016

· 20th Mechanical Components & Materials Technology Expo [M-Tech]

· 27th Design Engineering & Manufacturing Solutions Expo [DMS]

· 7th Medical Device Development Expo [MEDIX]

· 24th 3D & Virtual Reality Expo [IVR]

Manufacturing World Japan 2016: http://www.japan-mfg.jp/en/

Samsung’s 806 ppi AMOLED, to Synergize both VR and Smartphone

SDC`s 806 ppi OLED Panel for VR

Hyunjoo Kang / jjoo@olednet.com

Samsung Display’s recently revealed 5.5 inch 806 ppi AMOLED is expected to contribute to the expansion of the global VR (virtual reality) market as well as providing synergy for both Samsung Electronics’ future VR and smartphone business.

In SID 2016 (22-27 May), Samsung Display revealed 5.5 inch AMOLED with resolution of 806 ppi. This 4K UHD display has the highest resolution for 5 inch mark AMOLED in industry.

The response speed of AMOLED is approximately 1,000 times faster than LCD and can actualize much superior picture quality due to exceptional contrast ratio. The reduced amount of harmful blue light is also another merit of AMOLED, and it is becoming the general trend for display for VR display.

Even at the same resolution, the visual effects for smartphone and VR device are different. For example, 577 ppi QHD resolution applied to Galaxy S7 can actualize quite clear picture quality for smartphone. However, when the display is directly in front of the eyes, in cases of VR, aliasing effects, when what is on the screen looks jagged, occurs. In order to produce clear picture quality with almost no aliasing effects in VR, expert believe that 1,500 ppi is required at minimum. However, the current VR AMOLED only can actualize up to high 500 mark ppi.

That Samsung Display displayed AMOLED with resolution of over 800 ppi for the first time should be noted. With this resolution, aliasing in VR can be significantly improved even if not perfectly. Furthermore, this AMOLED has the same brightness as the Samsung’s Galaxy S7. Considering the production yield improvement, this display could be used for Galaxy S8 (TBA) that is expected to be released in 2017. For VR device connected to smartphone, smartphone’s resolution is directly related to the VR’s picture quality. This means that the Samsung’s 806 ppi 5.5 inch AMOLED allows for UHD smartphone production as well as the introduction of VR with upgraded picture quality.

UBI Research explained that while some believe that ultra-high resolution is not necessary in small screen such as smartphone, the 4K UHD 5.5 inch AMOLED is significant in that smartphone is linked with VR which market is being opened. He added that the 806 ppi AMOLED recently revealed in SID 2016 by Samsung will contribute to the expansion of the global VR market as well as providing synergy for both Samsung Electronics’ future VR and smartphone business.

AMOLED Growing in Chinese Wearable Market

GEAK Watch 3rd at SID 2016

Hyunjoo Kang / jjoo@olednet.com
 While most of wearable products including VR (virtual reality) device and smartwatch within Chinese market are equipped with LCD display, AMOLED’s presence is growing. Although the quantity is still low, several Chinese companies are presenting AMOLED equipped new wearable products such as VR and smartwatch, fast joining the general trend.
 GEAK, a Chinese smartwatch company, is expected to release new GEAK Watch which is equipped with both AMOLED and e-ink. GEAK exhibited GEAK Watch in the CES Asia 2016 which was recently held in Shanghai, China. In CES Asia 2016, GEAK explained that the new GEAK Watch is the 3rd generation product that utilizes AMOLED in dark and e-ink display such as Kindle in bright conditions. According to the personnel the AMOLED used for the product is produced by Truly, and the release date has not yet been confirmed.
 An expert of Chinese key AMOLED panel company told OLEDNET that while there were PMOLED equipped smartwatch products in China, not many used AMOLED. It was explained that this is due to higher price of AMOLED compared to PMOLED.

DeePoon`s New VR Device ‘M2’

DeePoon, Chinese VR market leader, is expected to release new AMOLED based VR M2 soon. M2 was presented in CES Asia 2016. At the event, DeePoon explained that the company is the only one to release AMOLED VR and AMOLED can actualize higher Hz figure compared to LED installed LCD panel, and has better visual experience when playing games etc.
 Chinese key mobile AMOLED company EverDisplay (EDO) is also releasing AMOLED panel for VR from this year. This company is planning to increase ppi of VR panel each year, and produce flexible AMOLED panel for VR with over 800 ppi before 2020.
 An industry expert explained that although Korea is leading the wearable AMOLED sector, Chinese market is also recognizing that compared to LCD, AMOLED has many advantages such as faster response time and better for human eye due to lack of backlight and blue light.

[SID 2016] Samsung Reveals 806 ppi VR Panel, Highest Resolution in Industry

SDC Showcasing an 806ppi OLED Panel for VR ( San Francisco = OLEDNET )

Hyunjoo Kang / jjoo@olednet.com

Samsung Display is drawing attention with 5 inch level VR (virtual Reality) device display with the highest resolution in the industry. The company also displayed Bio Blue, which minimized blue wavelength harmful to human eye.

At Society for Information Display 2016 ( SID 2016, 22-27 May), Samsung Display drew visitors’ attention with their new panel products such as OLED for VR and rollable OLED. At the exhibition booth, Samsung Display presented new 5.5 inch panel. The panel’s resolution, 806 ppi, is the highest pixel density of the 5 inch level VR panels published so far. The resolution is 3840 x 2160 with 306 nit brightness and 97% color gamut.

SDC`s ‘Bioblue’ (Sanfrancisco = OLEDNET)

Additionally, Samsung Display revealed another OLED panel for VR named Bio Blue. Bio Blue minimized harmful blue light by adding light blue to the existing RGB pixel structure. Displaying Bio Blue, the company emphasized that OLED is better for eye health compared to LCD. Of the total blue spectrum, the proportion of blue light harmful to human eye is 66% for LCD and 32% for AMOLED. Samsung Display added that AMOLED will be able to reduce this figure to 6% in future.

Samsung Display exhibited diverse OLED panels including 5.7 inch rollable and panel for notebook use.

DeePoon to Launch Samsung AMOLED Equipped New VR in June…Seeds of Chinese OLED VR

DeePoon `s VR Device

Hyunjoo Kang / jjoo@olednet.com

DeePoon , Chinese VR (virtual reality) company, is launching a new VR device equipped with Samsung Display’s AMOLED panel in June.

Unlike Korean and Japanese companies such as Samsung Electronics and Sony that showed AMOLED VR already, Chinese VR companies are mostly releasing LCD equipped device. As one of the few Chinese companies that sticks to AMOLED, DeePoon is noteworthy.

At the CES Asia 2016 exhibition booth (May 11-13), DeePoon presented M2, AMOLED equipped VR device, which is to be released in June. M2, with 2K, improved picture quality from previous model E2. It is also an all-in-one type that can be linked to both mobile device and PC.

This company explained that OLED can actualize higher Hz figure compared to LCD, and demonstrates superior visual experience. They added that Samsung’s AMOLED panel was utilized, and emphasized DeePoon is the only Chinese company releasing AMOLED equipped VR device. In fact, at this event many Chinese companies presented LCD based VR. AltoTech introduced new VR product with FHD LCD panel which is expected to be launched in October.

EverDisplay (EDO), a key Chinese mobile OLED panel company, presented a beta version of AMOLED equipped VR device at CES Asia 2016. Following production of 3.2 inch 1K 400 ppi AMOLED for VR this year, EDO revealed plans to produce flexible based 800 ppi panel in 2019.