Samsung Electronics to enter the domestic market with QD-OLED TV within the first half of the year

77-inch QD-OLED TV exhibited by Samsung Display at CES 2023

77-inch QD-OLED TV exhibited by Samsung Display at CES 2023

According to the industry, Samsung Electronics recently obtained radio wave certification for its 55-inch OLED TV (KQ55C95A). Since products are usually released within three months after obtaining certification, it is expected to be introduced in the domestic market within the first half of the year. Samsung Electronics is expected to obtain radio wave certification for 65-inch products following 55-inch products, and then release them to the domestic market at the same time as 55-inch products.

Samsung Electronics launched 55-inch and 65-inch QD-OLED TVs in North America and Europe in March last year. At the time, it was not released in Korea due to problems such as low yield and profitability of QD-OLED panels. Samsung Electronics’ 55-inch and 65-inch QD-OLED TVs were released at 2,200 dollars and 3,000 dollars, respectively, but due to QD-OLED panel yield improvement, the prices went down to 1,450 dollars and 1,800 dollars, respectively.

In addition to 55-inch and 65-inch TVs, Samsung Electronics is also reviewing the release of a 77-inch QD-OLED TV first unveiled at CES 2023. Samsung Display also plans to diversify its QD-OLED lineup by producing 49-inch and 77-inch QD-OLED panels following 55-inch and 65-inch QD-OLED panels in line with set makers. If the MMG (Multi model glass) process is applied to the 8.5th generation (2200x2500mm) motherglass used by Samsung Display, it is possible to produce a total of four panels, two 77-inch panels and two 49-inch panels.

▶ 4Q22 Medium & Large OLED Display Market Track Sample Download