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2

Analysis of 65-inch Premium TV Price Trends in the First Quarter of 2022

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We analyzed the prices of 65-inch TVs of Samsung Electronics’ QLED TVs, OLED TVs from LG Electronics and Sony, and LG Electronics’ QNED TVs until March 2022.
The models we investigated at Samsung Electronics were 4K high-end model QN90A, 4K entry-level models QN85A and QN80A, and 8K models QN800A and QN900A. The models at LG Electronics were OLED TVs A1, C1, and G1 models and QNED TVs QN90UP and QN99UP. The models at Sony Electronics were OLED TV XR65A80J and XR65A90J.

3

QNED (quantum dot nano-rod LED) structure and core technology

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Samsung Display research center is accelerating the development of QNED as the next-generation display following OLED.

The reason Samsung Display is developing QNED as part of its large-size display business is that it is the only display that can produce the image quality that Samsung Display’s biggest customer, Samsung Electronics, can satisfy.

4

How far has QNED completed?

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The reality of QNED (quantum dot nano-rod LED), which Samsung Display is preparing as a next-generation display, has become clear.

As a result of analyzing 160 patents applied by Samsung Display, it was confirmed that the structure constituting the QNED has already been completed, and that the only remaining task is to keep the number of nano-rod LEDs arranged in the light-emitting pixel constant.

5

Samsung’s QNED, will make a sensation in the TV and display markets?

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QNED (Quantum dot nanorod LED), which is known to be under development by Samsung, is becoming a hot issue in the display industry in 2020.

With the emergence of micro LEDs, followed by CRTs, PDPs, LCDs, and OLEDs as TV displays, the industry is interested in whether QNED could be another new technology.