[K-Display 2022 Business Forum] Samsung Display, ‘QD-OLED, The New Display Industry Standard‘

Samsung Display's Vice President Seon Ho

Samsung Display’s Vice President Seon Ho

At the ‘K-display 2022 Business Forum’ held at COEX in Samseong-dong from Aug 11 to 12, Samsung Display’s Vice President Seon Ho and Marketing Team Manager Shah Chirag gave a keynote speech, ‘QD-OLED: Redefining Your Visual Experience’.

Vice President Seon Ho said, “As the COVID-19 situation has passed, online communication has become more active, and the era has come when daily life is done through displays.” He continued, “If the focus has been on increasing the size of the display so far, the display in the future will pursue better picture quality. Samsung Display is aiming for a display that has excellent color volume and purity, expands HDR, and does not change color depending on the viewing angle. QD-OLED will be the new standard for displays in pursuit of better picture quality.”

Marketing Team Manager Shah Chirag

Marketing Team Manager Shah Chirag

Shah Chirag presented, “QD-OLED is currently the display that can display the color closest to nature.” Samsung Display’s QD-OLED supports more than 125% of DCI-P3 and more than 90% of BT2020 color gamut due to the characteristics of quantum dots.

Shah Chirag also mentioned the excellent viewing angle characteristics of QD-OLED. He further explained, “Unlike general displays that have different colors or brightness depending on the viewing position, QD-OLED shows 50% improved luminance and color characteristics compared to conventional displays at a viewing angle of 60 degrees.”

excellent viewing angle characteristics of QD-OLED

excellent viewing angle characteristics of QD-OLED

Lastly, Vice President Seon Ho concluded with, “It has been half a year since QD-OLED TV came out as a set, and Samsung Electronics and Sony are selling them. Next year, we will continue to strive to create brighter and clearer displays so that more products can be launched in Korea. I hope the display industry develops in a better direction.”

Samsung Display mainly exhibited QD-OLED TVs at K-display 2022. Samsung Display has mass-produced QD-OLED panels since the end of last year. The production capacity is 30,000 sheets per month and the products produced are 55- and 65-inch TV panels and 34-inch monitor panels.

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