Huawei launch its first OLED TV and LG Electronics and Sony will launch a new lineup, a 48-inch OLED TV. As a result, the OLED TV camp and lineup are expected to become more diverse.
First, Huawei will launch its first OLED TV X65 soon. X65 is used a 24-megapixel camera to control the TV with a ‘gesture tracking’ function that recognizes the user’s face, motion, and posture, and is equipped with 14 under-screen speakers to automatically To correct the sound. The X65 used LG Display’s OLED will be released on April 8.
China’s OLED TV camp has increased to five camps from Skyworth, Konka, Changhong, and Xiaomi to Huawei. In addition, Huawei’s OLED TV launch, which is leading the Chinese smartphone market, can have a great influence on the premium TV market in the future.
Meanwhile, LG Electronics and Sony, which are leading the OLED TV market, will launch a new 48-inch OLED TV to make the lineup more diverse. Currently, OLED TVs have only 55-inch, 65-inch, and 77-inch lineups, and are evaluated to have a relatively short lineup compared to LCD TVs. LG Electronics and Sony are planning to target the Japanese or European market with high preference for small TVs through the launch of this 48-inch OLED TV.
LG Electronics and Sony’s 48-inch OLED TVs are scheduled to be released in May and July, respectively.
It is noteworthy whether OLED TV will exert great influence once again in the premium TV market in 2020, such as Huawei joining the OLED TV camp and LG Electronics and Sony launching the first 48-inch OLED TV.