Analysis of 65-inch Premium TV Price Trends in the First Quarter of 2022

/in , , , , , , , , , , , /by

We analyzed the prices of 65-inch TVs of Samsung Electronics’ QLED TVs, OLED TVs from LG Electronics and Sony, and LG Electronics’ QNED TVs until March 2022.

The models we investigated at Samsung Electronics were 4K high-end model QN90A, 4K entry-level models QN85A and QN80A, and 8K models QN800A and QN900A. The models at LG Electronics were OLED TVs A1, C1, and G1 models and QNED TVs QN90UP and QN99UP. The models at Sony Electronics were OLED TV XR65A80J and XR65A90J.

The prices of Samsung Electronics’ 4K models QN90A, QN85A, and QN80A were $2600, $2200, $1700, respectively and the 8K models QN900A and QN800A were $5000 and $3500, respectively. The launch prices of LG Electronics’ OLED TVs A1, C1, and G1 were $2000, $2300, and $3000, respectively while the QNED TVs QNED90UP and QNED99UP were $1600 and $2700, respectively. Sony’s OLED TVs XR65A80J and XR65A90J were priced at $2800 and $4000, respectively.

 

As of March, the highest-priced 65-inch premium TV model was Sony’s XR65A90J. The lowest-priced model was Samsung Electronics’ QN65QN80A.

The prices of most of Samsung Electronics’ products have been falling since December. As of March, Samsung Electronics’ 80A, 85A, and 90A models are priced at $150, $200, and $500 lower than LG Electronics’ A1, C1, and G1 models, respectively, to induce consumption.

The price of LG Electronics’ OLED A1 and G1 models did not change after the last $100 price reduction in January and the C1 model has maintained the price of $1800 since October 2021. The price of LG Electronics’ QNED90UP did not change and the QNED99UP maintained a price of $2500, down $200 from its launch price.

Sony’s XR65A80J, which had dropped to $1800 in October 2021, recovered to $2000 in December and has maintained it until March. The XR65A90J has been steadily dropping in price since December 2021, forming a price of $3000 in March.

 

Samsung Display Expands its Business from Smartphones to OLED for IT

/in /by

According to UBI Research’s published quarterly report, “1Q22 Medium & Large OLED Display Market Track”, mid-to-large OLED sales in the fourth quarter of 2021 was up 29.1% (QoQ) from the previous quarter at $2.2 billion and up by 76.9% (YoY) from the same period of the previous year.

Although Samsung Display leads the way in the OLED market for mobile devices, LG Display overwhelming dominates the mid to large-sized OLED market.

Of the $2.2 billion in mid to large-sized sales in the fourth quarter of 2021, LG Display’s sales was a massive $1.84 billion, accounting for 83.6% of the market.

By application product, OLED for TVs accounted for 85% of the market with $1.87 billion and OLED for notebook sales accounted for 8.8% of the market at $193 million.

 

 

Samsung Display began shipping QD-OLED for TVs and monitors from December 2021.

LG Display announced that it will begin supplying improved OLED EX panels of OLED panels for TV from 2022. LG Display plans to complete preparations for OLED EX production in Paju and Guangzhou by the first quarter of 2022. LG Display has negotiated with Samsung Electronics to supply OLED panels for TVs but no final decisions have been made.

Samsung Display is expanding its OLED business from smartphones to IT applications such as notebooks and tablet PCs.  UBI Research predicted the larger than 10-inches, mid-to-large OLED market after 5 years.  The TV market, which accounts for 83.5% in 2022, will decrease to 62.1% in 2026. However, the IT market is expected to expand.

“1Q22 Medium & Large OLED Display Market Track” provides data analysis for 10-inches or larger, mid-to-large OLED by examining the current status of OLED production capacity, major panel makers, shipments by application, and sales performance.

In addition, this analysis provides information for major product lines such as automotives, note PCs, monitors, and TVs by evaluating detailed quarterly shipments, sales performances, ASP by application, and OLED supply and demand analysis by application. It projects the market for the next 5 years.

[China Trend Report] Honor Magic4 Series, Panel Supply from BOE and Visionox

/in /by

According to the ‘China Trend Report’ published by UBI Research, Honor, a Chinese smartphone manufacturer, announced Magic4 and Magic4 Pro at MWC 2022 held on February 28th.

Both products are 6.81 inches in size. Magic4 has a resolution of 1224×2664 and Magic4 Pro has a resolution of 1312×2848. The peak brightness of both products is 1,000nits and the refresh rate is 120Hz. LTPO TFT and 1,920Hz high frequency PWM dimming technology are applied.

The display panel is supplied by Chinese panel makers BOE and Visionox. The DDIC is supplied by Taiwanese IC chip maker Novatek. BOE supplies panels of three models: Magic4, Magic4 Pro, and Magic4 Pro plus. Visionox supplies panels of two models, Magic4 and Magic4 Pro.

Detailed mass production line and quantity estimation of Honor Magic4 series are included in ‘China Trend Report’. The ‘China Trend Report’ provides various information on the Chinese display industry trends, such as the latest issues of major Chinese display companies, line trends and shipments, equipment disclosures by company, and introduction of new products in China. The report can be inquired on the UBI Research website.

Simbeyond enters new phase of growth with investor and partner ECFG

/in /by

Eindhoven, 25 February 2022. ECFG has acquired a minority share in Simbeyond through Eindhoven Venture Capital Fund II (EVCF II). Simbeyond has developed simulation software (Bumblebee) that can very accurately measure the effects of OLED materials at the device level. This is the first financing round for Simbeyond. The financing will be used to accelerate company growth (R&D and sales organization).

 

The software

Simbeyond offers a software tool, Bumblebee. The software tool is a computer simulation for the use of materials in the engineering process of OLED materials. The current process is often based on trial & error, which means that this is expensive and involves time-consuming and experimental efforts. The software is developed for companies that want to simulate the effects of organic light-emitting or light-emitting diodes at the device level. Customers include research & development (R&D) companies and departments of large tech companies and other relevant R&D institutes (such as universities). The unique approach allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow.

Investment objectives

Simbeyond is a technology-driven organization. The past few years have mainly been dominated by product development. The goal in this new growth phase for Simbeyond is to become the preferred supplier of organic materials simulation software for the high-tech industry. Additionally, two more application areas will be materialized into an expansion of the current product line: batteries and nanolithography.

Cooperation

“Simbeyond is entering a new growth phase with ambitious goals and a drive for new opportunities. This investment and collaboration mean not only securing the resources to become the number one simulation tool in the OLED market, but also taking a step forward into new products,” said Siebe van Mensfoort, CEO of Simbeyond.

Hans Bloemen of ECFG: “To measure is to know and Simbeyond does that in its purest form. Bumblebee is only just getting ready to really enter the market. It now needs the right commercial attention with the most suitable profession. The investment ensures that this step towards growth can be realized. In addition to further developing the current market, a step can also be taken in a new market, battery technology. Together we hope to bring this technical gem to fruition.”

About ECFG | Ecfg.nl

ECFG is an independent fund manager that advises, guides and invests in SME companies active in the business-to-business segment. The activities are primarily aimed at strategically and financially supporting innovative, sustainable and promising companies. The broad entrepreneurial investor base and relevant network also offer additional added value. Since the start of ECFG in 2008 and has guided more than 400 entrepreneurs and companies in business development, financing and strategy and realized more than 30 participations. ECGF operates in line with the 17 Sustainable Development Goals. The ECFG team consists of fourteen people and is located in the center of Eindhoven.

About Simbeyond | simbeyond.com

Simbeyond is a simulation software company which accelerates development of advanced materials and high-tech devices as used in state-of-the-art display, lighting and signage applications. Organic electronics, such as the organic light-emitting diode (OLED) displays of present-day smartphones, paves the way for mechanically flexible electronics. The unique approach provided allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow. Simbeyond was founded in 2015, as a spin-off launched by the Technical University of Eindhoven (TU/e). The company is located in Eindhoven and its team consists of thirteen people.

 

More information

Simbeyond | Polina Vasilkovska | Simbeyond |  marketing@simbeyond.com

ECFG |  Silvia Dekkers | +31 6 288 30 330 | communicatie@ecfg.nl

[China Trend Report] Significant Reduction of BOE’s Panel Supply to Apple in February and March due to Touch IC Supply Issue

/in /by

According to the ‘China Trend Report’ published by UBI Research, BOE B11 (Mianyang) plant is experiencing difficulties in supplying quantities to Apple due to the supply and demand problem of Touch IC. The report analyzed that BOE’s shipments to Apple have decreased significantly due to the supply and demand problem of Touch IC. As a result, shipments are expected to fall far short of the 2022 target set by BOE.

Along with the Touch IC supply issue, the overall shipments of major Chinese panel makers are also on the decline. According to the report, the total shipment of OLED panels for smartphones in China in January this year was 12.7 million units, a decrease of 27% compared to 17.4 million units in December last year.

The ‘China Trend Report’ provides various information on China’s display industry trends. It covers the latest issues of major Chinese panel makers, including BOE’s reduced shipments to Apple, line trends and shipments, equipment disclosures, and new product lists. The report can be inquired on the UBI Research website.

Foldable Phones Predicted to Exceed 100 Million Units by 2026

/in /by

According to UBI Research’s “1Q22 Small OLED Display Market Track” Small OLED Display (10-inches or smaller watch, smartphone, foldable phone, etc.) shipment in 2021 was 746 million, a 34.4% increase from the previous year’s 555 million. The reason for the increase in shipments compared to 2020 can be attributed to the increased sales of iPhone 12, iPhone13, and the unexpectedly strong sales of Galaxy Z’s Fold 3 and Flip 3.

Compared to the previous year, Small OLED sales in 2021 was up from $26.5 billion to $38.1 billion, a 43.9% increase.

Graphs are categorized by application product; Watch, Smartphone, Foldable Phone.

Since 2019, foldable phones have been on an upward trend. The market for foldable phones in 2021 exceeded 10 million units, accounting for 1.4% of all small displays. It is predicted that foldable phones’ yearly upward trend will result in exceeding 100 million units by 2026, accounting for 9.7% of all small displays.

“1Q 2022, Small OLED Display Market Track” analyzes the production capacity for 10-inches or smaller OLED Displays. Quarterly sales market and shipment market were investigated by these categories; major panel makers, country, generation, substrate, TFT technology (LTPO and LTPS), and by application products (watch, smartphone, foldable phone).

An analysis of ASP and OLED supply/demand by application is also provided. Small OLED Display market forecast data is predicted until 2026 on Excel.

[UBI Research China Trend Report] Chinese Panel Makers’ Total Shipments of OLED Panels for Smartphones in the Fourth Quarter of 2021 Increased by 26% Compared to the Third Quarter

/in /by

26% Increase in Total Shipments of Chinese OLED Panels for Smartphones in the Fourth Quarter compared to the Third Quarter

 

According to UBI Research’s ‘February 1st China Trend Report’, total shipments of OLED panels for smartphones by Chinese panel makers in the fourth quarter of 2021 were 44.8 million units, a 26% increase from 35.57 million units in the previous quarter. By company, BOE shipped 20.9 million units and occupied a 46.7% share, followed by Visionox with 9.7 million units, EverDisplay Optronics with 5.5 million units, CSOT with 5.5 million units, and Tianma with 3.1 million units.

 

By substrate, flexible OLED panel shipments were the highest for BOE with 20.9 million units, followed by CSOT with 5.5 million units, Visionox with 4.7 million units, and Tianma with 3 million units. BOE’s panel shipments increased the most compared to the previous quarter with an increase of 5.3 million units, followed by Visionox by 1.9 million units and Tianma by 1 million units. CSOT’s panel shipments decreased by 300,000 units from the previous quarter.

In the field of rigid OLED panel shipments, EverDisplay Optronics shipped 5.54 million units, a decrease of 80,000 units compared to the third quarter, but maintained the No. 1 position in rigid OLED panel shipments with a market share of 52%. Visionox, in second place, shipped 5.04 million units, up 43% QoQ, chasing EverDisplay Optronics. Tianma’s rigid OLED panel shipments were 120,000 units, accounting for only 1%.

The details can be found in the ‘UBI Research China Trend Report’, and inquiries can be made on the UBI Research website.

China Aims for the Foldable Phone Market with Multiple Foldable Phone Launches

/in , , , , , , , , , , , /by

Samsung Electronics widely successful release of its foldable phones, Galaxy Z Fold 3 and Flip 3 last year has risen expectations for establishing foldable phones into the mainstream. Chinese companies such as Huawei, Xiaomi, Oppo are also releasing multiple foldable phones.

As the first foldable phone in China, Huawei has been releasing the Mate X series every year since its launch in 2019. The Mate X and the Mate Xs released in 2020 are 8 inches in size and folds outward. The external display is 6.6 inches with a resolution of 1148×2480 and an aspect ratio of 19.5:9.

Mate X2 was introduced in February 2021 with 8 inches for the internal display and the external display is 6.45 inches OLED with a resolution of 1160 x 2700 and an aspect ratio of 21:9. Colorless PI was applied to the cover window. Mate X2 folds inward instead of Mate X’s outward folding display.

P50 Pocket released in December 2021 is a clamshell phone similar to the Samsung Flip 3. The internal display is 6.9 inches with 120Hz refresh rate and an aspect ratio of 21:9. The cover window is 1.1 inches circular type.

Honor released a foldable phone, Magic V on January 10th 2022.

The internal display is 8 inches with 90Hz refresh rate and the external display is 6.5 inches with 120Hz refresh rate. The cover window is colorless PI. Both internal and external panels are made in BOE B11(Mianyang) line. The initial production is estimated to be 50,000 and the estimated total production volume is 100,000 to 200,000.

According to the sales result, the Visionox panel might be applied to the product.

Vivo is about to release a new foldable, the NEX FOLD. Vivo filed patents for NEX FOLD, NEX ROLL, and NEX SLIDE.

NEX fold’s internal display is 8.03 inches with QHD 120Hz and the external display is 6.53 inches with FHD 120Hz. Both internal and external display has the same refresh rate. The display panel is Samsung Display’s LTPO, and the cover window is planned to be 30 um thickness UTG.

It is planned to be released in March 2022, but no official announcement has been made.

Samsung Display is using UTG(Ultra Thin Glass) for the cover window and most Chinese panel companies are using Colorless PI. Many Chinese companies are introducing foldable phones, but durability issues are reported on many social network media posts. Chinese panel makers still have much to go in terms of quality in technology and production cost when compared to Samsung Display.

SDC, 4Q2021 The Highest Smartphone Shipments 125 million units, Highest market share of flexible OLED 50.1%

/in /by

According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.

Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.

Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.

OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.

According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.

Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.

 

LG Display Achieves Record Sales in 2021, Swinging a Profit after Three Years

/in /by

As LG Display posted the highest sales ever, at the same time it also made a sharp pivot into a profit for the first time in three years. On the 26th, LG Display announced that it had achieved annual sales of 29.878 trillion won and operating profit of 2.23 trillion won in 2021. “This is the result of the large-sized OLED panels in the premium market, the strengthening of the small and medium-sized OLED business base, and the innovation of LCD structures centered on IT products,” LG Display goes on the explain. While the overall TV market experienced negative growth last year, LG Display led the large-sized OLED business. OLED TV panel shipments grew by more than 70% compared to the previous year, which turned to profit in the second half of the year. This helped reach a break-even point.

Following the previous year’s earnings announcement, LG Display stated, “This year, we plan to expand profitability in stages based on shipment growth of more than 20% compared to the previous year and strengthened business capabilities,” and “From the second quarter, ‘OLED.EX’ will be applied to all OLED TV panel series to accelerate the trend toward OLED in the premium TV market.” OLED.EX is a TV panel that increases screen brightness (luminance) by 30% and reduces bezel by 30% by applying ‘deuterium technology’ and ‘personalization algorithm’ to organic light emitting devices. These are the core elements of OLED picture quality. In the case of small and medium-sized OLEDs, the mobile sector plans to improve profitability by expanding new models and high-end products in the second half of the year and expand to the overall mobility industry. The LCD division will continue its strategy of selection and concentration focusing on IT products.

LG Display also expressed confidence in Samsung Display, which has emerged as a new competitor in the OLED market. When asked about LG Display’s competitiveness compared to Samsung Display’s QD-OLED, Large-Scale Marketing Manager Lee Tae-Jong remarked, “Our competitor’s products have not been released yet, so an accurate comparison will be possible only after the actual launch.” He continued, ”LG Display, which has been in business for more than 10 years is far superior in our overall competitiveness in our products and cost, economies of scale, and customers. We will continue to widen the gap in the future.”

Analysis of 65-inch Premium TV Price Trend in 2021

/in /by

Analysis of 65-inch Premium TV Price Trend in 2021

This is an analysis for the 65-inch TV prices for Samsung Electronics’ QNED TV, LG Electronics’ OLED TV, and Sony’s OLED TV in 2021.

Samsung Electronics started with the 4K high-end models QN90A and the 8K models QN800A and QN900A. The entry-level models QN80A and QN85A were released sequentially. The 4K models QN90A, QN85A, and QN80A were priced at $2,600, $2,200, and $1,700 respectively. The 8K models QN900A and QN800A were priced at $5,000 and $3,500.

Starting with the high-end model G1, LG Electronics launched the entry-level models A1 and C1 models. The launch prices were $3,000, $2,300, and $2,000 for the G1, C1, and A1, respectively.

Sony launched two models, the XR65A80J and XR65A90J. The starting price was $4,000 for the XR65A90J.

In 2021, events such as the 2020 Tokyo Olympics and Black Friday played a major factor in aggressive marketing by companies.

Samsung Electronics’ 8K models QN900A and QN800A had two prices cuts, the first one for the Tokyo Olympics and then for Black Friday. In the end, the QN900A was lowered by $1,700 and QN800A by $800 than their launch prices. Similarly, the 4K models 90A cut its price by $700, the 85A by $800, and the 80A by $500 from the launch prices, forming an average price of $300 lower than LG Electronics’ comparable models.

LG Electronics’ TVs had also began marketing in June when they were affected by the Tokyo Olympics and averaged a $300 price cut on all their OLED products. In anticipation for Black Friday,  in October they lowered their prices by another $200 on average when compared to their launch prices.

Meanwhile, LG Electronics’ 8K QNED TV 65QNED99UP model was priced at $2,500, the lowest price among 8K models.

Finally, Sony’s XR65A80J model dropped to $1,800 in November, which was a $1,000 price cut from the launch price, but recovered its price to $2,000 in December. No price changes for the high-end model, the X65A90J other than one $200 price cut a month after its launch.

 

Samsung Display’s QD-OLED Applied to Sony’s TV and DELL’s Monitor

/in /by

QD-OLED panels, which are being mass-produced from the second half of 2021 at Samsung Display, will be applied to new products for Sony and DELL.

First, Sony announced ‘A95K’, the first TV with QD-OLED in its 2022 TV lineup. A95K is available in 55-inch and 65-inch models, featuring 4K resolution and a refresh rate of 120 Hz.

    <Sony’s QD-OLED TV ‘A95K’, Source: electronics.cony.com>

Meanwhile, Samsung Display’s QD-OLED is also applied to DELL’s 34-inch gaming monitor. DELL’s ‘Alienware AW3423DW’ monitor has a 34-inch size, 3440 x 1440 resolution, a refresh rate of 175 Hz, and a response speed of 0.1 ms. In addition, the monitor supports ‘DisplayHDR 400 True Black’. DELL said it will start selling around March 2022.

As Samsung Display’s QD-OLED enters the TV and IT markets, it is expected to compete fiercely with LG Display’s WRGB OLED and JOLED’s RGB inkjet printing technology in the existing mid-to-large market. Many have a huge interest as to which company’s technology will become the main technology in the mid- to large-sized market in the future.

[CES2022] Samsung Press Conference

/in , /by

Chinese OLED smartphones released in 2021, 62% increase compared to 2020

/in /by

Of the total 226 OLED smartphones released in 2021, China released 175. This is an overwhelming 77.4% share in the market. Korea released 20, which is half of the 39 in 2020. The United States released 16 and other countries released 15.

By size, there were 218 products in the 6-inch range, accounting for 96.5% of the market share, indicating that 6-inch products have established themselves as mainstream. In addition, 3 products in the 8-inch range, 2 products in the 5-inch range and 7-inch range, and 1 product in the 4-inch range were released. All 7-inch and larger products were foldable.

By display design, the punch hole model was released at an overwhelming 173, followed by the notch model at 31, the narrow-bezel model at 15, the under display camera (UDC) and pop-up camera at 3 models each, and 1 product with a home button was released.

Finally, in the display area (D.A), which is the display area to the size of the smartphone, 194 products belonging to 80-90% accounted for 85.8% of the product, 29 products above 90% and 1 product under 80% were released. The home button is now gone, the notch design is reduced, and the average D.A. has increased due to the continuous launch of full-screen smartphones. The product with the highest D.A was 94.9%, which occupies the Honor’s Magic3 series.