Merck announced that it will exhibit automotive OLED tail lamp materials for the first time at the IAA (International Motor Show) 2017 in Frankfurt, Germany.
Merck is a manufacturer specialized in electronic materials, supplying key OLED emitter materials to display companies; not content with a display materials supplier, Merck will be able to secure its leading market position of an OLED material manufacturer through this event in the OLED lighting industry which has been drawing attention as the next generation OLED industry.
Merck has exhibited OLED lighting panels using Merck’s luminous materials in L + B 2016, and has shown its ambition to expand into the OLED lighting market by exhibiting various automotive OLED materials at the IMID 2016 exhibition.
Meanwhile, Merck plans to show how the smart chemical materials, including OLED materials, will be applied to the “car of tomorrow” at IAA 2017 (Hall 3.1, stand A21).
“Materials from Merck are already used to provide functionality and aesthetics in many sections of
a vehicle,” said Dieter Schroth, automotive platform manager at Merck. “In times of digitalization and connectivity, however, the potential of our technologies is still far greater than we can show at the IAA”, he added.
Aside from OLED tail lamp materials, Merck plans to showcase a variety of innovative solutions such as smart headlight system, materials to be applied to smart satellite antennas, and pigment for interior and exterior surfaces.
<Merck OLED lighting panels exhibited at Light and Building 2016>
<Merck’s IMID 2016 exhibition booth>