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It was found that Tianma, a Chinese OLED panel supplier, supplied the second most OLED panels for smartphones after BOE in the first quarter of 2023. In the meantime, among Chinese companies, Visionox has always been in second place after BOE in OLED shipments for smartphones, but it gave way to Tianma for the first time in this first quarter.
Samsung Electronics widely successful release of its foldable phones, Galaxy Z Fold 3 and Flip 3 last year has risen expectations for establishing foldable phones into the mainstream. Chinese companies such as Huawei, Xiaomi, Oppo are also releasing multiple foldable phones.
The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.
Following the success of Galaxy S Series using AMOLED, Apple’s iPhone has started to use flexible AMOLED as its basic display, resulting in the spike in demand for Chinese smartphone companies’ AMOLED.
BOE is intending to carry out a large amount of investment in order to operate Gen10.5 LCD line from 2018. Meanwhile, key set makers including Apple, Samsung Electronics, LG Electronics, and Panasonic are devising strategy to move from LCD to OLED for smartphone and premium TV displays. As such, it is becoming more likely for the LCD industry to be in slump from 2018.
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