[IFA 2022] TCL CSOT (Mini LED TV, QLED TV, Smart home appliances)
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We analyzed the prices of 65-inch TVs of Samsung Electronics’ QLED TVs, OLED TVs from LG Electronics and Sony, and LG Electronics’ QNED TVs until March 2022.
The models we investigated at Samsung Electronics were 4K high-end model QN90A, 4K entry-level models QN85A and QN80A, and 8K models QN800A and QN900A. The models at LG Electronics were OLED TVs A1, C1, and G1 models and QNED TVs QN90UP and QN99UP. The models at Sony Electronics were OLED TV XR65A80J and XR65A90J.
On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.
The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.
TCL’s Xiaolin Yan CTO addressed solution process OLED TV and self-emitting QLED TV as premium TV after white OLED TV at iMiD 2017 keynote address in BEXCO, Busan on 29th.
■ “Finding a new OLED market” – Discussing OLED replacement in view of OLED application development ■ Discussing new technologies of future display (LCD, QD-LCD, OLED)
Consumer reports picked OLED TV of LG Electronics as the best 4K TV to buy right now, while gave QLED TV of Samsung Electronics 10th place.
Some line-ups of Samsung Electronics QLED TVs including the Q7 and Q8 introduced at CES 2017 are starting to be unveiled and preordered on its official U.S website and Amazon.
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