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Would it be possible to accelerate commercialization of QLED by Samsung Electronics’ acquisition of ‘QD Vision’?

According to the industry source dated Nov. 21, it was confirmed that Samsung Electronics was selected as a preferred bidder participating in the acquisition battle for ‘QD Vision’. The amount of acquisition proposed by Samsung Electronics is U$70million, and the industry expects that the final takeover will be agreed no later than the next week.

Quantum dot is the materials whose implementing color is different according to the size, and Samsung Electronics is introducing SUHD TV to the premium TV market, which improves the color reproduction rate by applying quantum dot sheet to LCD BLU for the first time in the world, and Chinese companies are actively launching the products.

‘QD Vision’ established by the researchers from MIT, is a specialized enterprise with high technology in the field of cadmium-based quantum dot and it is introducing non-cadmium-based material, too, lately. The industry considers that the acquisition of ‘QD vision’ by Samsung Electronics is the cornerstone to accelerate the commercialization of QLED along with the expansion of the quantum-dot TV market.

Although QLED is highly anticipated to be available to realize the panel with high purity as it is less impacted by oxygen and moisture than OLED and as it has a narrow half width, very low efficiency and life time compared to OLED materials are mentioned as the problem, under its initial stage of development. Furthermore, cadmium used in the core of quantum dot is highly toxic carcinogen, so Cd-free materials are being developed by ‘QD Vision’, ‘Nanoco’, ‘Nanosquare’, etc., however, its performance is lower than Cd-base materials. Therefore, the industry expects that it will take at least 5 years for QLED to be applied to mass production.

In the meantime, related with this issue, in the ‘Market penetration possibility analysis and seminar for QLED and Solution Process OLED’ hosted by UB Research in last October, Professor Chang-hee Lee of Seoul National University mentioned that, “If large-scale investment and manpower would be input, it is likely to find the product in earlier time than expected, and there is a possibility that the entry barrier can be lowered due to its similar structure to OLED”

It is highly attended that whether the acquisition of ‘QD vision’ by Samsung Electronics can accelerate the commercialization of QLED by becoming the starting point of large-scale investment, and what effect would be influenced to the display industry.

Possibility for market entry of Solution process OLED and QLED with new technology of large surface.

Currently in the market of premium TV, OLED TV and QD- LCD industries are highly competitive.

QD vision with Nanosis and SID 2016 and IFA 2016 also emphasized quality of TV with QD material included comparing quality of OLED TV. Against this, LG Display joined the completion by emphasizing quality of OLED TV as an ideal display for HDR with comparison between QD-LCD and OLED in IFA 2016 with from SID 2016,

In current large surfaced TV market, LCD TV is taking overwhelmingly large share in distributed market while OLED TV gradually is growing large share in premium market.

In looking into strategies of each industry, large surfaced OLED is developing solution process OLED in order to achieve broader market share with from premium model to distributed model. To overcome weakness compared to OLED, LCD TV industry progressively use QD material with the final goal of development of QLED technology

As a competition in premium TV market gradually extends to entire area of TV market, present condition and possibility of market entry with solution process OLED and QLED is one of major interest.

For this matter, there is seminar host by Ubi Industrial Research with the theme of “analysis in possibility of market entry with QLED and Solution process OLED” in Medium sized business center, Yeouido, October 14th and will be discussing present market industry of large surfaced TV and panel and also will be dealing with present condition and issue of QLED and Solution process OLED, and future possibility of market entry.

Choong-Hoon Lee, president of Ubi Industrial Research, will suggest future direction of OLED industry with analysis of present condition and possibility of market entry in OLED and QLED.

Sung-Jin Jung, head of department of Du Pont, will be discussing the timing of market entry of solution process OLED with the demonstration of soluble OLED material, the essential part of solution process OLED, including present trend and up to date developmental technique

Professor Chang-Hee Lee and senior researcher Ji-won Bang from Korean Institute of Ceramic Engineering and Technology(KICET) will be discussing about advantage and developmental issue of Quantum dot material and direction of future development.

The seminar attracts attention in terms of providing an opportunity to share and discuss regarding issue through media and exhibition with technological and market perspectives of Ubi Industrial Research and share opinions and future possibility.

For registration and any inquiry, please contact to Hana Oh (hanaoh@ubiresearch.co.kr, 02 577 4940) from Ubi Industrial Research.

[OLED summit 2016]OLED TV vs. QLED TV, OLED TV black expression overpower

In OLED Summit 2016 being held in San Diego, USA, LG Display compared similar level of highest model 65-inch LG UHD OLED TV and 65-inch Curved QD-LCD TV, which it attracted many participants’ attention.

The specification of comparing models are as follow.

It presented in a way to compare various picture qualities of OLED TV and QD-LCD TV through various films and patterns such as normal TV program and movies.

LG Display personnel said, “OLED TV absolutely expresses black better than QD-LCD TV if OLED TV and QD-LCD TV set the mode that expresses white color 6500K which is the standard of UHD Alliance. Basically, the brightness of QD LCD TV is higher than OLED TV, but because the basis is LCD, it feels more distortion because of more white tone compared to the color of OLED TV. Also, OLED TV can almost express without distortion even in viewing angle, but the color is distorted in QD-LCD”, emphasizing better quality of OLED TV than QD-LCD TV.

< Comparisons of 65inch OLED TV(Left) and 65inch curved QD-LCD TV’s Black Expressiveness >

Comparing the two pictures similar to images of space show below at the exhibition, OLED TV shows individual stars accurately while QD-LCD TV presents the stars vaguely just to indicate them. In the aspects of viewing angle, OLED TV nearly didn’t have any left-right color changes but its changes were found in QD-LCD TV.

Previous SID2016’s Nanosis and QD vision, Samsung and Hisense emphasized that QD-LCD is better than OLED TV in IFA 2016, but in this OLED Summit 2016, LG Display showed that OLED TV is much more outstanding compared to QD-LCD TV.

Like this, the position between QD-LCD TV and OLED TV is becoming more competitive, and the industry has the interest in which type of TV will gain more of customer’s trust.