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OLED TV with different characteristics and advantages by set makers

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LG Electronics announced on last 11th that LG OLED TV is speeding up the popularization with the monthly sales volume of 10,000 units and above for the first time in Korea. In addition, Sony, which joins the OLED TV camp in 2017, is enjoying great popularity and continues to expand its market share in the premium TV market. As such, OLED TV is leading the premium TV market by improving cost competitiveness through cost reduction as well as excellent image quality.

OLED TVs are currently being mass-produced by LG Electronics, Sony, Toshiba and Panasonic. Although all set makers that produce OLED TVs use OLED of LG Display, they are producing OLED TVs with different characteristics and advantages.

First, LG Electronics mentioned OLED’s vivid image quality and wall paper design as advantages of OLED W7 which is a signature TV. LG Electronics mentioned that OLED, which is a self-luminous element, can express near-infinite contrast ratio and rich color close to nature, and supports Dolby vision HDR and HDR10 to experience vivid image quality. Also, introduced that a 4.6mm of thin panel provided the experience of seeing the theater screen and all parts except the panel were housed in a space called innovation stage and completed the perfect wall paper design.

<OLED TV W7 of LG Electronics, Source: LG Electronics>

Sony emphasizes sound, image quality and simple design as the advantage of 4K BRAVIA OLED TV A1E series. It mentioned that the TV screen, which attracted great attention in last year’s CES 2017, can provide an enhanced immersive feeling by applying the ‘Acoustic Surface’ that the TV screen vibrates and makes sound by itself. In addition, the ‘X1 extreme processor’ HDR chip has been applied to improve the picture quality of OLED TV, and the cable is housed in the stand on the backside so that the simple design is realized.

<Acoustic Surface of Sony 4K BRAVIA OLED TV A1E, Source: Sony>

Toshiba then mentioned a high color gamut of 100% DCI-P3 and a high brightness of over 800 nits as the advantages of the REGZA X910. It said that it increased the color reproduction rate to express natural colors and improved the brightness to express the bright and dark parts in richer gradations and strengthened HDR restoration function to realize sharp and realistic high-definition video.

<REGZA X910 of Toshiba, Source: Toshiba>

Lastly, Panasonic stated that it implemented full black and rich color expressions. Especially, it emphasized that it applied ‘Hexa chroma drive plus’ which is Panasonic’s high-definition technology to express high contrast and colors hidden in dark areas that were difficult to implement in LCD TV and reproduced the emotion that the video producer intended.

<Comparison of ‘Hexa chroma drive plus’ technology application of Panasonic, Source: Panasonic>

As such, OLED TV set makers are introducing different OLED TVs that emphasize their characteristics and advantages. In addition to the above four makers, LOEWE of Germany and B & O of Denmark are expected to continue to launch OLED TVs, including mass production of OLED TVs or preparations for mass production. Based on the unique technology of set makers, it is worth noting that OLED TVs with what kind of characteristics and advantages will be produced.

LG Receives Fifth CES Innovation Award for OLED TV, Second Consecutive ‘Best of Innovations’ Award for LG SIGNATURE OLED TV

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The Consumer Technology Association (CTA)(TM) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with 21 CES 2017 Innovation Awards – led by key awards for the ultra-premium LG SIGNATURE product portfolio.

This marks the fifth consecutive year that LG OLED TVs and flagship smartphones have received CES Innovation Awards, the official industry recognition for the most innovative products introduced at the annual consumer technology show known as CES®. LG SIGNATURE OLED TV earned top industry honors in video displays with the “CES Best of Innovations Award” for the second consecutive year.

LG earned CES 2017 Innovation Awards in 11 highly competitive categories: Home Appliances, Home Audio & Video Components, Wireless Handsets, Wireless Accessories, Video Displays, Smart Home, Headphones, Tech for a Better World, Eco-Design/ Sustainable Technologies, Portable Media Players and Computer Peripherals. The award-winning products will be exhibited at the 50th anniversary CES 2017 in Las Vegas, Jan. 5-8, 2017.

Leading the company’s CES 2017 Innovation Award winners are LG SIGNATURE brand products, with TVs, washing machines and dishwashers all receiving accolades. LG SIGNATURE combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.

The next-generation LG SIGNATURE OLED TV receiving the Best of Innovations Award will be unveiled at CES 2017. Also receiving coveted CES 2017 Innovation Awards are the LG SIGNATURE TWINWash™ front-load washer and dryer pair– which includes the LG SideKick™ pedestal washer to wash two loads at the same time– and a sleek new LG SIGNATURE dishwasher to be introduced at CES 2017.

“These honors recognize LG’s commitment to Innovation for a Better Life, and we’re proud to continue LG’s tradition of excellence in the CES Innovation Awards program,” said William Cho, president and CEO of LG Electronics USA. “In January, we will share much more about our 2017 plans – as LG breaks new ground with our revolutionary OLED TVs, rethinks efficiency and interaction with modern home appliances and raises the multimedia experience with our smartphones.”

In addition to the award-winning LG SIGNATURE innovations, other LG products earning CES 2017 Innovation Awards include the multimedia-pioneering LG V20™ smartphone and the revolutionary LG InstaView™ Door-in-Door® refrigerator in the popular new Black Stainless Steel finish.

The new LG InstaView Refrigerator propels LG’s award-winning Door-in-Door feature to the next level. The InstaView feature – a sleek glass panel that illuminates and turns the opaque Door-in-Door compartment transparent with two simple knocks – enables users to see inside without letting the cool air out. The ColdSaver™ Panel, a barrier between the interior compartment and the rest of the refrigerator, keeps food fresh by reducing cold air loss, while the versatile CustomChill® drawer offers four temperature settings, each best-suited to store a variety of food and beverage items. With LG’s Black Stainless Steel finish, which elevates the traditional stainless look with a sophisticated, warm and smudge-resistant finish, ENERGY STAR®-qualified model LMXS30796D marries innovation and distinctive design.

The new LG V20 smartphone, recognized with the 2017 CES Innovation Award in the wireless handsets category, is designed for storytellers, boasting best in class features including Steady Record 2.0, Hi-Fi Quad DAC, HD Audio Recorder, an improved Second Screen and front and rear wide-angle lens cameras to deliver incredible performance. The LG V20’s lifelike audio experience and premium, durable design help make it the best mobile choice for consumers seeking award-winning gifts this holiday.

Sponsored by CTA and endorsed by the Industrial Designers Society of America, CES Innovation Awards highlight product advancements across technology design and engineering. The awards are selected annually by a panel of esteemed industry designers, engineers and journalists who judge submissions on a variety of criteria, which span user value, aesthetics, innovative design, quality and contributions to quality of life.

The full list of LG’s 2017 CES Innovation Awards will be announced in conjunction with LG’s CES press conference at 8 a.m. PST on Jan. 4, 2017 at the Mandalay Bay Resort in Las Vegas. Since the LG brand’s official U.S. launch in 2004, LG has been honored with 190 CES Innovation Awards.

LG OLED TV Dominates the North American Premium Market, Overtaking LCD

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At the 2016 IMID Business Forum held at COEX in Samseong-dong on October 26, 2016 LG Display managing director Kim Gwang-jin announced that the share of OLED TV overtook that of LCD in the North American premium market, and they will put more focus on the premium market.

LG Display managing director Kim Gwang-jin added “Larger than 65inch US$ 3,000 had a 53% market share and larger than 55inch US$ 2,000 had a 80% market share in the North American premium TV market in the first quarter of the year. And, the result indicates that consumers spend their money to buy premium TVs, so OLED TV is now successful in the premium TV market and they will continue to concentrate its energy on OLED TV of the premium market”.

He also said that the lifespan that has been pointed as one of the OLED TV’s problems guarantees more than 10 years of lifespan if it is used for 8 hours a day, compared to American TVs with 8 years of replacement period and Chinese TVs with 6 years of replacement period. With regard to image sticking, OLED TV has been upgraded by compensating circuit, sensing, and algorithm with no problem.

In addition, he expects to produce 900,000 this year and more than 1.5 million large-size OLED TV panels next year according to the next year’s market forecast, and create such various areas of markets as monitors and signage besides TV.

Meanwhile, this year LG Display made the third investment in large-size OLED panel production line, aiming to run it in the first half of 2017.