Posts

Samsung Display’s first slidable display was introduced!

/in , /by
Choi Joo-sun, CEO of Samsung Display Introducing a Slidable Display. Captured from Intel Newsroom Video

Choi Joo-sun, CEO of Samsung Display Introducing a Slidable Display.
Captured from Intel Newsroom Video

“Foldable is gone”

Samsung Display unveiled its 17-inch slidable display for the first time at the “Intel Innovation 2022” event held at the McEnery Convention Center in San Jose, California on September 27th.

When Intel CEO Pat Gelsinger announced Intel’s strategy for the user experience and said, “Let me introduce our Korean partner.” Samsung Display CEO Choi Joo-sun made a surprise appearance at the venue.

CEO Choi entered the stage and held a tablet PC-sized device in his left hand. “A few years ago, I saw this device and thought it was a good solution to the portability of a large monitor,” Pat Gelsinger said. CEO Choi added, “At the same time as demonstrating the demo version, we are here to prove that Samsung Display creates an innovative form factor through collaboration with ecosystem developers in software and hardware.”

Samsung Display's 17-inch Slidable Display Before Expansion(Left) and After Expansion(Right). Captured from Intel Newsroom Video.

Samsung Display’s 17-inch Slidable Display Before Expansion(Left) and After Expansion(Right). Captured from Intel Newsroom Video.

CEO Choi stated, “We sometimes need a big screen.” He went on to remark, “We will show you magic.” He then stretched the screen by pulling the slider display by hand. The 13-inch display screen has grown to 17 inches. It is a display for PCs that is applied with flexible OLED (organic light emitting diode). “Foldable is gone.” he declared and concluded that, “Slidable displays will meet the needs of large screens and portability.”

Gelsinger also introduced ‘Unison’, a software that can share information between smartphones and laptops using a slidable display. Unison supports both Android phones and iPhones.

[OLED summit 2016]AMOLED panel Application, will it succeed in extension to PC?

/in , /by

On the first day of OLED Summit 2016, presentations on Intel and OTI Lumionics for PC AMOLED panel were held. Both of these two companies presented on topics of current situation analysis for PC AMOLED panel and upcoming opportunities, and noted that there is a long way to go for AMOLED panel for PC.

On January 2016, Lenovo presented the introduction of world’s first OLED laptop ‘X1 Yoga’ with 14-inch 2550×1440 resolution AMOLED panel, and HP also presented the introduction of 13,3-inch 2560×1600 resolution OLED laptop ‘Specter X360 hybrid laptop/tablet’. Also in CES2016 held early this year, Samsung introduced ‘Galaxy Tab Pro S’ where they seem to prove the possibility of AMOLED panel for PC.

However, both Intel and OTI Lumionics explained AMOLED panel lacks in power consumption, brightness, lifespan, and price compared to LCD. OTI Lumionics showed the results of three products, Galaxy Tab Pro S, X1 yoga, and Mac book, emphasizing the need for improvements in AMOLED panel for PC.

Especially, OTI Lumionics CEO Michael G. Helander said, “as a result of burn-in test of AMOLED product for PC, it decreased to under LT97 in 80 hours, and it is an especially important factor for office PC which runs daily average of 7 hours. Considering that products with AMOLED panel are at premium level, it must be improved 10 times better compared to now”, emphasizing the reduction of burn-in phenomenon after the lifespan of PC AMOLED panel being improved.

Intel John F. Jacobs said “although OLED has big issues in lifespan and power consumption in white environment, the recent trend of PC tend to utilize contents with various color compared to existing office or internet-based white environment where the white background tend to decrease. It can be a new opportunity for OLED”, emphasizing the opportunity of OLED.
In order for white realization, AMOLED panel must drive all sub pixel of RGB. So in regular PC environment where white background is normally used such as office program or internet browser, AMOLED panel is mainly applied in special monitors such as medical and broadcasting due to issues of increasing power consumption and comparatively decreasing lifespan.

However, as Intel presented, considering that the PC environment is gradually changing and the lifespan of OLED is continuously improving, it is expected that AMOLED panel will have a bright future with PC as well.

While emphasizing high contrast range, fast response speed, wide viewing angle which are the strength of OLED, it is analyzed that the development of OLED luminescent material must be the main point in extending the OLED industry.

<Intel’s John F. Jacobs>

<OTI Lumionics’s Michael G. Helander>