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[IMID 2023 Keynote] LG Display’s automotive tandem OLED, applied to Hyundai Genesis

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LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

At the ‘IMID 2023’ held in BEXCO, Busan on the 23rd, Kim Byeong-gu, head of LG Display’s Auto Business Group, gave a keynote speech on the theme of ‘Discovering the Best Automotive Display Solution for Tomorrow’.

“The electric vehicle market is expected to grow 18% annually from the current 15 million units, reaching 50 million units annually by 2030,” said Kim, head of the group. He also predicted, “The automotive display market is expected to grow by 10% annually and reach a market of 12 billion dollars by 2030, and in particular, the automotive OLED market will show a high annual growth rate of 28%.”

The number of displays mounted on vehicles is increasing every year, and the size is increasing every year. Kim said, “The number of displays installed in vehicles increases every year, and by 2030, an average of 2.3 displays will be installed, and the average size will be over 15 inches.”. And He also mentioned, “We will manufacture large-size OLEDs for vehicles larger than 50 inches within a few years.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Currently, LG Display is supplying luxury flagship P-OLED, premium OLED ATO (Advanced Thin OLED), and low-end LTPS LCD as automotive displays.

Group leader Kim said, “LG ​​Display, after mass-producing the world’s first automotive tandem OLED in 2019, has developed and mass-produced ‘Tandem OLED 2.0,’ which improves brightness by 30% and reduces power consumption by 40% in 2023. And LG Display is developing ‘Tandem OLED 3.0’, which improves luminance by 20% and power consumption by 20% from the second generation.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Following this, Group Head Kim disclosed LG Display’s tandem OLED customers, such as Genesis, Mercedes-Benz, GM, Volvo, and Jaguar. Group leader Kim emphasized the Genesis of Hyundai Motor Company and emphasized, “We have been developing cooperation with Hyundai Motor Group for two years, and sooner or later, Genesis with LG Display’s tandem OLED will appear.”

Lastly, Group Head Kim said, “Based on continuous customer value realization and high-quality orders based on future technologies, LG Display will have a share of more than 50% in the automotive display market in 2026, excluding a-si LCD, and 60% in the automotive OLED display market.”

[IMID 2023] OLED exhibited by Samsung Display and LG Display

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At ‘IMID 2023’ held in BEXCO, Busan on August 22, Samsung Display and LG Display exhibited a number of OLED products.

First, in ‘IMID 2023’, Samsung Display introduced 77-inch QD-OLED and light field display ‘2D↔3D Display’, ‘Slidable Flex Solo’ and ‘Slidable Flex Duet’, ‘Rollable Flex’, ‘Flex G’, ‘Flex It exhibited foldable and sliderable products such as ‘S’ and ‘Flex Note’. Products other than ‘2D↔3D Display’ were exhibited at ‘K-Display 2023’ held last week, and the exhibition scale was smaller than ‘K-Display 2023’.

Samsung Display 2D↔3D Display

Samsung Display 2D↔3D Display

Samsung DIsplay Light Field Display

Samsung DIsplay Light Field Display

The size of the ‘2D↔3D Display’ exhibited by Samsung Display was 16 inches, the panel resolution was 3840×2400, and eyetracking technology was inserted to support a 3D viewing angle of more than 40°.

LG Display’s 77-inch 8K OLED with ‘META Technology’ applied, 45-inch and 27-inch gaming OLED, ‘34” Full Dashboard OLED’, ‘18” Rollable OLED’, ‘15.6” Light Field Display’, ‘0.42” OLEDoS’ exhibited.

LG Display Rollable OLED

LG Display Rollable OLED

The 18-inch rollable OLED, which LG Display unveiled for the first time in Korea, realized a brighter screen by applying a tandem element structure, and passed more than 100,000 rolling tests. The resolution of the ‘18” Rollable OLED’ is 2560×1440, the brightness is 1,000nits, the rolling radius is 20R, and the cover window material is TPU (Thermoplastic Poly Urethane). An official from LG Display said, “There is no plan to mass-produce 18-inch rollable OLED yet, and the rolling radius will be between 5 and 10R when mass-producing actual products.”

‘0.42” OLEDoS (OLED on silicon)’, an ultra-high resolution product with 3500ppi, was the same as the product exhibited at ‘K-Display 2023’. It is a product that combines the optical system of LetinAR, a domestic optical module developer, with the panel of LG Display.