LG Display is the top OLED company with a monopoly market in the production of OLED panels for TVs, but the performance was low in the flexible OLED market for smartphones until the first half of 2019.
Compal, an ODM for notebook and mobile devices, has developed a prototype foldable hybrid tablet that can be equipped with a keyboard. Similar to Lenovo’s ThinkPad X1 Fold, Compal’s FlexBook is a 13.1 tablet with two speakers at the bottom, two USB-C ports, and a volume button on the side.
The impact of China’s corona virus is expected to reduce iPhone production by 50% year-on-year.
Foxconn’s iPhone plants are located in Zhangzhou and Shenzhen, China, where 90% of the iPhone is manufactured.
According to UBI Research’s “2020 OLED Annual Report”, OLED sales in 2020 are expected to be $ 38.5 billion, an increase of 17.5% from the sales of $ 32.8 billion in 2019.
Ahead of Samsung Electronics’ unpacking event, interest in the foldable phone cover window material is hot. There was a concerned surprise that the Galaxy Fold, which was scheduled to be released in the first half of last year, was delayed for several months due to the tearing issue of the protective film. This year’s concern is whether Ultrathin Glass (UTG), which has emerged as a substitute for Colorless Polyimide (CPI), can be mass-produced without major issues.
Japan Display (JDI) announced on the Jan. 31st that they have signed a final contract to receive investment of up to 108 billion yen (980 million dollar) from Ichigo Asset Management. Therefore, the company is expected to release its debts and invest in new fields such as fingerprint sensors. However, it has yet to be determined whether JDI will invest in OLED for Smartphones.
Motorola unveiled “ Moto RAZR 2019 ”, a clamshell type foldable OLED smartphone at a presentation to be held in Los Angeles, USA on November 13th. The Motorola RAZR is characterized by the folding in the horizontal direction rather than the vertical folding like a book, and is like the new foldable phone type that Samsung Electronics unveiled at SDC 2019 last October.
According to UBI Research’s 4th quarter OLED display market track, rigid OLED is still the main product in the OLED market for smartphones, with 79.2% of the total OLED market in 2019. As a result of counting and analyzing shipments up to the third quarter of 2019, rigid OLED accounted for 237 million units of the total shipment of 338 million units.
Since Samsung’s Galaxy S8 and Apple’s iPhone X launch, smartphones with the Home button removed have become a trend in the smartphone market.
Due to the nature of smartphones that cannot grow indefinitely, display sizes with a large proportion within limited smartphone sizes are directly related to the competitiveness of smartphone set makers.
According to UBI Research’s 3rd quarter OLED display market track, the size of OLED for smartphones is gradually shifting from 5.5~5.99 inches to 6~6.49 inches.
Among the OLED shipments for smartphones of 430 million units in 2017, 5.5-5.99 inches accounted for 52.5%, but in the shipment performance until the third quarter of 2019, 5.5-5.99 inches decreased to 49.6% and 6-6.49 inches increased to 42.3%.
As foldable smartphones begin to be sold by Samsung Electronics, the flexible OLED industry (including foldable OLED) is expected to continue to grow.
Yi Choonghoon, CEO of UBI Research, predicts that the flexible OLED panel market will grow to $ 18.92 billion this year and expand to $ 32.65 billion by 2023.
On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.
Samsung Display attended the Taipei Grand Maple Hotel on November 7, attended by 350 global customers including HP, Dell, Lenovo, Asus and other major ODMs such as Compal, Quanta and Wistron. ‘Samsung OLED Forum 2019 Taipei’ was held.
Samsung Display chose QD-OLED as the next generation premium TV. It will also have a big impact on the premium TV market, which is divided between white OLED technology and QLED technology.
LG Display announced on the 23rd that it recorded sales of 5,827.1 billion won and operating loss of 436.7 billion won in the third quarter of 2019 according to K-IFRS.
In October 2018, Samsung Display received a lot of attention by supplying OLED for side mirror replacement to e-Tron of Audi, a global automaker. e-Tron has a camera installed in the side of the existing side mirror, and the driver can check the surroundings through the OLED installed in the vehicle.
According to the OLED emitting material market track published by UBI Research (www.ubiresearch.com), the second quarter earnings was $ 329 million, an increase of 16.6% compared with the previous quarter’s $ 228 million, and 41.1% higher than the second quarter’s $ 233 million.
According to the OLED market track published by UBI Research in the third quarter, OLED sales increased to $ 6.9 billion in the second quarter. This is an increase of 9.5% compared to last quarter, an increase of 18.5% from the same quarter last year.