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According to UBI Research’s 4th quarter OLED display market track, rigid OLED is still the main product in the OLED market for smartphones, with 79.2% of the total OLED market in 2019. As a result of counting and analyzing shipments up to the third quarter of 2019, rigid OLED accounted for 237 million units of the total shipment of 338 million units.
Since Samsung’s Galaxy S8 and Apple’s iPhone X launch, smartphones with the Home button removed have become a trend in the smartphone market.
Due to the nature of smartphones that cannot grow indefinitely, display sizes with a large proportion within limited smartphone sizes are directly related to the competitiveness of smartphone set makers.
According to UBI Research’s 3rd quarter OLED display market track, the size of OLED for smartphones is gradually shifting from 5.5~5.99 inches to 6~6.49 inches.
Among the OLED shipments for smartphones of 430 million units in 2017, 5.5-5.99 inches accounted for 52.5%, but in the shipment performance until the third quarter of 2019, 5.5-5.99 inches decreased to 49.6% and 6-6.49 inches increased to 42.3%.
As foldable smartphones begin to be sold by Samsung Electronics, the flexible OLED industry (including foldable OLED) is expected to continue to grow.
Yi Choonghoon, CEO of UBI Research, predicts that the flexible OLED panel market will grow to $ 18.92 billion this year and expand to $ 32.65 billion by 2023.
On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.
Samsung Display attended the Taipei Grand Maple Hotel on November 7, attended by 350 global customers including HP, Dell, Lenovo, Asus and other major ODMs such as Compal, Quanta and Wistron. ‘Samsung OLED Forum 2019 Taipei’ was held.
Samsung Display chose QD-OLED as the next generation premium TV. It will also have a big impact on the premium TV market, which is divided between white OLED technology and QLED technology.
LG Display announced on the 23rd that it recorded sales of 5,827.1 billion won and operating loss of 436.7 billion won in the third quarter of 2019 according to K-IFRS.
In October 2018, Samsung Display received a lot of attention by supplying OLED for side mirror replacement to e-Tron of Audi, a global automaker. e-Tron has a camera installed in the side of the existing side mirror, and the driver can check the surroundings through the OLED installed in the vehicle.
According to the OLED emitting material market track published by UBI Research (www.ubiresearch.com), the second quarter earnings was $ 329 million, an increase of 16.6% compared with the previous quarter’s $ 228 million, and 41.1% higher than the second quarter’s $ 233 million.
According to the OLED market track published by UBI Research in the third quarter, OLED sales increased to $ 6.9 billion in the second quarter. This is an increase of 9.5% compared to last quarter, an increase of 18.5% from the same quarter last year.
In response to 8K LCD TV quality disputes that LG Electronics compared and exhibited at IFA2019, Samsung Electronics raised the problem of burning of OLED TVs.
Almost everyone is familiar with light strips for interior design. LED strips are available by the metre in DIY stores around the corner and are just as often found as under-cabinet luminaires or in decorative articles. But also in the automotive industry the demand for light strips is enormous. Customized strips with additional functionalities play an increasingly important role, especially in the area of innovative car designs.
Recently, due to the trade dispute between the US and China, a large portion of the budget planned by the Chinese government is flowing into the display industry while the semiconductor industry, which is one of intensive investment promotion industries, foreshadows difficulties. In the display industry, the focus is on OLED, which is a cutting-edge technology, and most of the investment is in the 6G line, a mobile product production line. This year has already been made at Visionox and Tianma on the 6G line, and BOE and CSOT will be invested further this year.
Sony, which is driving the OLED TV market with LG Electronics, is exhibiting OLED TVs with new features at CES and IFA after the first display of OLED TVs.
Solution process using inkjet OLED (sol OLED) has been developed mainly as a large OLED panel for TV, but recently began to attract attention in the monitor display market.
Investment of 30 million Euros in Novaled Headquarters with state-of-the-art R & D center for OLED cutting-edge technology in Dresden, Germany
UBI Research has published [2019 OLED Equipment Report] that forecasts the OLED equipment market. According to the report, the total substrate area of display companies in 2019 will be 34.9 million square meters, which will be 68.5 million square meters in 2023 and double after four years.
Since Royole introduced ‘FlexPai’, a foldable OLED phone, Samsung Electronics and Huawei have also launched Foldable OLED phones, attracting great interest from the industry and the public.
The biggest change of the foldable OLED phone currently being commercialized or under preparation is that the cover window of the glass material used in the existing flexible OLED has been changed to colorless PI material.
As Korean OLED panel makers do not have a lot of investment, the OLED equipment industry is in a low-demand season. When Chinese OLED panel makers confirm the order status of equipment orders in 2019, orders are being made centering on equipment and module line equipment required for new technologies rather than new lines.
Although Samsung Electronics and Apple’s OLED smartphone market are stalled, Chinese smartphone makers are gradually increasing their use of OLEDs based on the huge smartphone market in China. As a result, BOE and Chinese panel makers have aggressively established a Gen6n flexible OLED plant, which is driving the OLED industry.
While LG Display is recording poor performance in first quarter of this year, it is going to strengthen its competitive edge in OLED display, which is its main business. Because it is expected that Chinese LCD will continue to make inroads into supplies this year, Samsung Display is planning to bring about results through high-value OLEDs that are highly profitable.
BOE is going to start construction of its fourth 6th generation flexible OLED plant soon. It is planning to invest a total of 46.5 billion yuan (approximately 7.9 trillion won) to have a monthly production capacity of 48,000 sheets. Although the display market is slumping and demand for flexible OLEDs for smartphones is falling short of expectations, it is speeding up aggressive investments and expanding production capacity.
The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.
Following LCD panels, there are predictions that oversupply can become a reality for OLED panels.
Concerns are growing as South Korean companies plan to grow OLEDs into new “cash cow” instead of LCDs that China has taken the lead.
OLED light emitting materials market is gradually increasing as Chinese companies enter OLED panel market led by Samsung Display and LG Display.
The 2019 OLED emitting material report, published by UBI Research, predicts that the emitting material market in 2019 will reach $ 1.17 billion. 2021 and 2023 are expected to grow to $ 1.87 billion and $ 2.0 billion, respectively.
At the Lighting Fair 2019 held in Tokyo Big Sight from March 5 to 8, 2019, Nippon Electric Glass (NEG) attracted the attention of the audience by exhibiting a large number of OLED lighting produced in collaboration with Kaneka, OLEDWorks and Lumlight. NEG, which produces ultra-thin glass for OLED lighting, introduced ‘Internal Extraction Layer (IEL)’ and ‘HX-1’, which improve external luminous efficiency, and high refractive index glass.
CYNORA and Kyulux have unveiled the latest blue TADF performance and blue hyperfluorescence performance at the 2019 OLED KOREA, which is being held at Novotel Hotel in Gangnam from March 6 to 7, 2019.
“8K is not everything. OLEDs will provide new value not only in high resolution, but also in rollable typed and transparent displays ”
said Ko Kyoung Young, senior director of global promotion for LG Display’s TV division.
He emphasized this at the 2019 OLED KOREA held, the Novotel Hotel in Gangnam from March 6 to 7, 2019.
Smartphone makers are promoting the new form factor, foldable phones at MWC 2019 started on February 27 and it runs until 29 in Barcelona Spain.
The show is buzzing with products from big-name tech companies, including Samsung Electronics and Huawei,TCL, LG Electronics being unveiled. That includes a variety of phones with foldable screens.
What will be the price of foldable phone Galaxy F, which is expected to be on the market this year, is a concern for people around the world. Samsung Display is the only company that can mass-produce Foldable OLEDs with in-folding type used by Galaxy F.
The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.
According to the report, the OLED market is expected to reach $ 32.2 billion in 2019 and 13.8% market growth. The market growth is due to the launch of a variety of applications in 2019. Foldable OLED will accelerate the growth of the flexible OLED market as a convergence product that fuses smartphones and tablet PCs, and 8K OLEDs and rollable OLEDs to be launched from 2H 2019 will further solidly support the premium OLED TV market. In addition, an increase in flexible OLED shipments due to improved yields by Chinese panel makers will support growth in the Chinese OLED market.
LG Display OLED TV maintained sales revenue, it through conference call, stated it recorded annual sales revenue of 24.3 trillion won and 92.9 billion won operating profit in year of 2018.
The year 2018 was the inflection point for new application that had never existed in the OLED industry. Newly introduced OLED applications in 2019 include foldable phone, 8K OLED TV, rollable OLED TV, monitors made of inkjet technology, and automotive side view display.
Recently, Sony’s 65 inch OLED TV, XBR65A1E, is price at US$ 300 more than Samsung’s QN65Q7 on the Best Buy basis. Prices of LED TV and LCD TV are becoming increasingly competitiveness in the premium TV market.
As of January 16, Best Buy compares the price of OLED TVs between LG’s C8 series, Sony’s A1E series and Samsung’s Q7F series.
The CES, held in early January of each year, is the most important event to understand all of the consumer electronics trends of the year. This year, TV makers from all over the world exhibited a variety of products to attract spectators to the event.
Growing into the mainstream of OLED growth by expanding large OLED, differentiated products and supply
■ Small and Medium-sized POLED, strengthening fundamental business capacity and preparing future products such as Foldable
■ Develop commercial and automotive products, new technologies / new markets and develop into first-class business
In 2019, 8K OLED TVs and foldable smartphone will be on sale, bring new vitality to the OLED industry. OLED makers are leading the market with high-value-added products in order to maintain the display industry, which is collapsing due to low-cost LCDs pouring from the Gen10.5 line of Chinese panel makers.
UBI RESEARCH / CEO:Choong Hoon Yi / Business License Registration Number 220-87-44660
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