As smartphone makers, including Samsung Electronics and Apple, increased the use of OLEDs in flagship models, the growth of the OLED market, which had been rapidly growing, has been braked.
The third quarter of each year is the season with the best OLED performance for smartphones due to the launch of a new iPhone. According to the display market track of UBI Research (www.ubiresearch.com), in the third quarter of this year, 113 million units were shipped, an increase of 26.3 million units compared to 86.7 million units in the last quarter, showing a growth of 30.4%. However, this figure is due to an optical illusion. The reason is that the results in the first and second quarters were very poor compared to before due to COVID-19.