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OLED emitting materials market in 2027 expected to reach US$ 2.59 billion with an average annual growth rate of 7.7%

May 4, 2023/in /by olednet

According to the ‘2023 OLED Emitting Material Report’ recently published by UBI Research, the total emitting material market is expected to reach US$ 2.59 billion in 2027 with an average annual growth rate of 7.7% from US$ 1.92 billion in 2023.

total emitting material market

Analyst Yoon Daejeong of UBI Research said, “The small OLED material market is expected to grow at an average annual growth rate of 2.5% from 2023 to US$ 1.61 billion in 2027. And in 2027, Samsung Display’s purchase of small OLED materials is expected to be US$ 560 million, BOE US$ 430 million, and LG Display US$ 200 million.” and “the small OLED material market will change depending on how much the foldable OLED market replaces the sharp decline in rigid OLED shipments for smartphones.

Analyst Yoon continued, “As the shipments of LG Display’s WOLED and Samsung Display’s QD-OLED are expected to be 12 million units and 3 million units, respectively, in the large OLED material market in 2027, the purchase amount of emitting materials is also expected to be US$ 430 million and US$ 140 million, respectively”

Meanwhile, the report predicted that by OLED method in 2027, RGB OLED would occupy the largest share at 66.6%, followed by WOLED at 16.5%, RGB 2stack OLED at 11.4%, and QD-OLED at 5.5%.

2023 OLED Emitting Material Report Sample Download

OLED panel shipments for TVs are expected to reach 14.1 million units in 2027 with an average annual growth rate of 11.6% from 9.1 million units in 2023

According to the ‘2023 Medium and Large OLED Annual Report’ recently published by UBI Research, OLED panel shipments for TVs are expected to grow from 9.1 million units in 2023 to 14.1 million units in 2027 with an average annual growth rate of 11.6%.

Shipment Forecast for OLED TV

In 2022, it is analyzed that TV demand will decline due to the global economic deterioration, and global TV shipments will also stop at the early 200 million units. In the case of LG Display, it set a goal to ship more than 10 million WOLEDs in early 2022, including those for monitors, but released a total of 6.96 million units, recording a decrease of 880,000 units from 7.84 million units in 2021. Samsung Display’s QD-OLED shipments for TVs are also analyzed to have recorded 950,000 units.

As the economic situation is expected to gradually recover in 2023, LG Display’s TV WOLED shipments are expected to be 7.6 million units and Samsung Display’s QD-OLED shipments to be 1.5 million units.

Meanwhile, UBI Research predicted that LG Display’s micro lens array (MLA) applied ‘OLED.EX’ panel would be partially mass-produced from 2023, and Samsung Display’s QD-OLED monthly capacity of 36K is expected to be 41K per month by the second half of 2023 and 45K per month by the first half of 2024.

2023 Medium and Large OLED Display Annual Report Sample Download

65-inch Premium TV $800 Price Drop On Average. Prices Are Expected to Continue to Fall.

October 21, 2022/in Display /by olednet

The price of 65-inch premium TV models released from April 2022 was analyzed to have dropped by an average of $800 by October. The price drop is expected to continue for a while because of the Qatar World Cup starting on the 21st of next month and Black Friday on the 25th of November.

Average prices for 65-inch premium TVs

The prices of Samsung Electronics’ QLED TV and QD-OLED TV, LG Electronics and Sony’s WOLED TV, and Sony’s QD-OLED TV and Mini LED TV were analyzed on a 65-inch basis until October 2022. The selling price of Bestbuy.com was used as the standard, and Sony’s TV was based on the selling price of the official website.

LG Electronics’ WOLED TVs A2, B2, C2, and G2, released in March, were priced at $2,000, $2,300, $2,500, and $3,200, respectively. Samsung Electronics’ 4K QLED TVs 85B, 90B, and 95B cost $2,000, $2,600 and $3,300. 8K QLED TVs 800B and 900B were $3,500 and $5,000. QD-OLED TV, S95B was priced at $3,000. Sony’s WOLED TV, A80K, was priced at $3,800 and QD-OLED TV, A95K, at $4,000. Mini LED TV, X95K was priced at $2,800.

In October, the price of LG Electronics’ G2 model fell by $300, forming an average price difference of $300 per series. Samsung Electronics’ QD-OLED TV, the S95B model, continues to maintain a price difference of $200 lower than LG Electronics’ high-end model, the G2. Sony lowered the price of the WOLED TV A80K by $1,000, the QD-OLED TV A95K by $500, and the mini LED TV X95K by $600.

The higher price of TV, the larger the price drop and among premium TVs, Samsung’s QLED TV, QN90B, had the highest rate of decline at 34.6%. Among OLED TVs, Samsung Electronics’ QD-OLED TV, S95B, had the highest rate at 33.3%.

In terms of price competition, Samsung Electronics’ S95B and LG Electronics’ high-end OLED TV, G2, are competing. Sony’s QD-OLED TV, which had maintained its price range, is also entering the price competition by lowering its price. The prices of Samsung Electronics’ 4K Neo QLED TV series and LG Electronics’ 4K OLED TV series are forming similarly. In Samsung Electronics’ entire TV series, QD-OLED TV is located between 90B and 95B, which are 4K Neo QLED.

Samsung Electronics’ 8K QLED TV, QN800B, has the same price as Sony’s 4K WOLED TV, A80K, and QN900B has a $300 difference from Sony’s QD-OLED TV A95K, leading to consumption of 8K TVs instead of 4K TVs.

With the Qatar World Cup starting on the 21st of next month and Black Friday on the 25th, premium TV prices are expected to continue to decline. Price-competitive marketing by company according to market conditions is expected to be a major variable.

UBI Research website
https://ubiresearch.com/en/

Fierce Price Competition Amongst WOLED TVs, QD-OLED TVs, and Neo QLED TVs

July 6, 2022/in Focus on, Focus on, Focus on, Focus on, Focus on, Focus on /by olednet

We experienced fierce price competition in the first half of 2022 among premium TVs with a launch price of $2,000 or more. It will be interesting to see how the Amazon Prime Day event scheduled for July will affect TV prices.
2022 OLED TV prices until June 2022 was analyzed based on 65 inch TVs. The standard was the selling price on Bestbuy.com and Sony’s QD-OLED TV selling price on their official website.
LG Electronics’ WOLED TVs B2, C2, and G2 released in March were $2,300, $2,500, and $3,200, respectively. Samsung Electronics’ QD-OLED TV S95B was $3,000. Sony’s WOLED TV A80K was priced at $3,800 and QD-OLED TV A95K was priced at $4,000.

In June, the price of LG Electronics’ G2 model fell by $200, forming a price difference of $500 for each series. Samsung Electronics’ S95B model continues to maintain a price difference of $200 lower than LG Electronics’ high-end model G2. Sony lowered the price of the WOLED TV A80K by $300, while maintaining the price of QD-OLED TV A95K.
Samsung Electronics’ S95B and LG Electronics’ high-end OLED TV G2 are in heavy price competition. Sony is setting the price of QD-OLED TV higher than WOLED TV.
The price competition is also fierce between OLED TVs from each set makers and Neo QLED TVs with Samsung Electronics’ mini-LED technology.
As of June, the prices of Samsung Electronics’ 4K Neo QLED TVs, QN85B, QN90B, and QN95B, are $1,800, $2,600, and $3,300, respectively. The 8K Neo QLED TVs QN800B and QN900B are $3,300 and $4,800.

The prices of Samsung Electronics’ 4K Neo QLED TV series and LG Electronics’ 4K OLED TV series are similar. Within Samsung Electronics’ entire TV series, QD-OLED TV is located between 4K Neo QLED and 8K Neo QLED. Sony’s OLED TV series, which is highly evaluated in terms of picture quality, is competing in price with Samsung Electronics’ 8K Neo QLED TV series.
Although this price trend is expected to continue this year, aggressive marketing following the Amazon Prime event in the second half of the year and the Qatar World Cup is expected to be strong variables. Attention should be paid to how LG Electronics’ OLED TV with micro lens array technology, which is expected to be released next year, will affect the premium TV market in the future.

LG Display, announcement on development trend for OLED TV and latest WOLED device for lighting in IDW 2016

December 23, 2016/in Focus on /by olednet

In IDW(International Display Workshops) 2016 held in Fukuoka Japan from December 7~9, LG Display announced on the development trend for OLED TV and latest WOLED device for lighting, and mentioned that the color area of latest WOLED device for OLED TV increased from 114% to 129% compared to sRGB, and 90% to 99% compared to DCI. In the paper, 3 stack structured 55” UHD OLED TV shows 150cd/m2 in full white screen, 500cd/m2 of luminance in peak white screen, and showed that it lowered the power consumption by 20% compared with 2 stack structure.

Also by introducing WOLED for lighting, LG Display mentioned that lighting WOLED has 3 stack tandem structure with green-red/blue/green-red, where WOLED for OLED TV has 3 stack tandem structure with blue/yellow-green/blue. It showed high efficiency of 90lm/w by applying Ag cathode and light extraction film which the reflectivity is high, and the color temperature is 2,850K which is in the warm white range, CRI showed characteristics of 88. This OLED light will start its production in 3rd quarter of 2017 in 5 generation line.

Meanwhile, LG display exhibited 800 nit 65” UHD OLED TV during OLED summit 2016 held last September in San Diego where they gained much interest compared to 65” curved QD-LCD TV quality, and it is expected that they will introduce OLED TV with improved luminance with more than 1,000 nits next year.

Aggressive investment on QLED, Shortcut of OLED commercialization

October 20, 2016/in /by olednet

At ‘an analytical seminar on market entry potential of OLED and Solution Process OLED’ having been held in Seoul Small& Medium Business Center on last October 14th, Professor Lee Chang-hee of Seoul National University and Senior Researcher Bang Ji-won of Korea Institute of Ceramic Engineering and Technology shared opinions about current situations of QLED, development trends, and issues.

Professor Lee Chang-hee said that QLED had excellent color purity because half-width of QLED was narrower than OLED by approximately 20~30nm, and disclosed a fact that QLED was favorable in color reproduction due to high levels of accuracy when manufacturing it, and efficiency of luminescence material reached to regular levels to the degree of catching up OLED. However, he stated technical difficulties of Cd-free QLED which did not use cadmium, a heavy metal, together with securing life stability of QD (Quantum Dot) luminescence materials, and emphasized that investment on QLED is the shortcut of commercialization by saying “The time of commercialization could be moved forward to 5 years or 3 years according to capital and manpower investing scales from the industry.”

Senior Researcher Bang Ji-won pronounced luminescence efficiency of light-emitting materials, stability, non-toxic QD, and approaches by various directions such as QD-LCD which applied QD CCL (Color Change Layer) to blue-LED BLU (Black Light Unit) by using QD, OLED which applied OD-CCL and C/F (Color Filter) to WOLED, OLED that applied QD CCL without C/F to blue-OLED were being progressed.

QLED-related academia discussed about the potential of OLED positively in this way, but CEO Lee Chung-hoon of UBi RESEARCH said “Development of WOLED will be strived too because QLED has already been developed, and if brightness is more enhanced after being evolved to top emission method from current bottom emission one, QLED entry to premium market will become difficult further, and then pronounced “When new technology can enter the market, considerations whether new technology will be good from certain aspects including performance, efficiency, cost etc. shall be made in case of comparing them with the technologies having been commercialized ”

WOLED will lead premium TV market after 2020

October 19, 2016/in /by olednet

UBi RESEARCH held ‘An Analytical Seminar on OLED Market Entry Feasibility of QLED and Solution Process’ on the 14th at Seoul Small& Medium Business Center.

CEO Lee Chung-hoon of UBi REARCH said “OLEd TV will show 16.7% market share in 2016 at the world premium TV market, and lead premium TV market with 68.1% share in 2020.” and analyzed such like “LCD TV could not follow OLED TV performance excluding low price and high solution.”

China is threating domestic LCD market in current wide TV market while displaying material superiority to LCD industry, and cost-effective rate of the wide TV is losing ground to Chinese products too. Thus, LG Display and LG Electronics did successful market entry after having equipped with competiveness in the premium market through OLED TV, and they are expediting mass-production investment and technical development aiming at dominating and popularizing premium TV market.

The most important factor in popularizing OLED TV is price. ASP (average sales price) of UHD OLED panel based on second quarter of 2016 is USD 720, and FHD OLED panel is approximately USD 450. It was expected that UHD OLED panel could lead TV market if it secured about USD 500.

Development to adopt solution process methods has been progressed in order to lower price of wide OLED panel in the industry, and QLED technology as an alternative of OLED TV is becoming an issue nowadays.

In relation with this, CEO Lee Chung-hoon forecasted like “As much as being closed to commercialization due to development of solution process OLED or QLED technology, WOLED technology becomes to be developed one step more, so market entry of solution process OLED and QLED will not be achieved easily. Specially, there are many technical issues in QLED which is considered as next OLED by Samsung Electronics, and 10 years of research will be required further.”

Also, he emphasized that the technology of being able to reduce cost vs. WOLED such as lessening layer numbers dramatically etc. should be developed in order to enter solution process OLED and market successfully, and the entry shall be made by targeting low-end market. In particular, he analyzed that WOLED would lead premium TV, and solution process QLED and QLED occupy the low-end market after 2020.

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