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BLUE OLED, is rapidly emerging as a competitor of WRGB OLED

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In the premium TV market, the share of OLED TVs is steadily increasing, and the price gap with LCD is gradually decreasing. As a result, LCD TV (QD-LCD TV) companies using quantum dot technology are sluggish in the premium TV market.

OLED TV uses white OLED and OLED panel with color filter (hereafter referred to as WRGB OLED), which is mass-produced only by LG Display.

Samsung Display is known to actively develop blue OLED + QDCF (blue OLED), which is one of the technologies to compete with WRGB OLED in the premium TV market.

UBI Research predicted that Samsung Display would implement blue OLED + QDCF with top emission method and it would be more advantageous to implement 8K and BT 2020 than WRGB in its ‘2018 OLED Material Industry Report’ published on April 18.

<Expected stack structure for Blue OLED, 2stack (left), 3stack (right), 2018 AMOLED emitting materials Report, UBI Research>

8K and BT2020 are to be adopted for the premium TVs. Also, the development of blue materials is expected to be aggressively progressed according to Samsung Display’s development of blue OLED. The blue material currently used in OLED is a fluorescent material that is insufficient in the efficiency and lifetime than phosphorescent material used in red and green. Blue phosphorescent materials have been developed continuously but they have not been applied to mass production due to the scarcity of materials and technical barriers. Therefore, blue fluorescent materials are stacked two or more times to improve efficiency and lifetime for large area OLED, and blue OLED is expected to use more than 2 stack structure.

 

With this trend, the market for blue emitting materials is expected to continue to grow. In 2017, blue materials (host and dopant) formed market of US$ 70 million.  According to the 2018 AMOLED emitting material market track published by UBI Research, blue material is expected to grow at an average annual rate of 32% by 2022 and reach US $ 272 million sales.

<Blue material (host and dopant) market forecast, 2018 AMOLED emitting materials Market track>

Sony, Two OLED TV models will be released in 2017??

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It is true that Sony, which had rumors, has entered the OLED TV market in 2017. Barry Young, CEO of the OLED association, told Forbes that Sony will launch two 55-inch and 65-inch OLED TVs in 2017.

The CEO, Barry Young will begin panel shipment from Q2 2017, and will begin full-fledged sales in Q3 or Q4. It plans that 55-inch 4K OLED TV will be about 80,000 units, and 65-inch OLED TV will be about 120,000 units.

Sony has previously released monitors based on LGD’s OLED panels, and it is reported that LGD will also supply OLED TV panels. Notable thing is the price of Sony OLED TV. According to Barry Young, Sony’s 55-inch OLED TV will cost about $ 1,999 and the 65-inch will cost about $ 2,999. This is respectively $300 cheaper than LG’s 55-inch UHD OLED TV price of $ 2,297 (OLED55B6, Amazon) and 65-inch UHD OLED TV price of $ 3,297 (OLED65B6, Amazon) released by LG Electronics in June 2016. In the premium OLED TV market, which is now dominated by LG Electronics, a price competition is expected.

It is unclear whether Sony’s OLED TV will be released at CES 2017, but it is expected to be confirmed at CES 2017 if production is certain. Due to Sony’s entry into the OLED TV market, LG Electronics is expected to aggressively price OLED TVs in 2017, it is focused on how Sony’s entry into the OLED TV market will contribute to the popularization of OLED TV and how it will affect the display industry.

<Sony’s PVM-X550 HDR 4K OLED monitor, source:digitalmediaworld.tv>