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[IMID 2023 Keynote] LG Display’s automotive tandem OLED, applied to Hyundai Genesis

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LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

At the ‘IMID 2023’ held in BEXCO, Busan on the 23rd, Kim Byeong-gu, head of LG Display’s Auto Business Group, gave a keynote speech on the theme of ‘Discovering the Best Automotive Display Solution for Tomorrow’.

“The electric vehicle market is expected to grow 18% annually from the current 15 million units, reaching 50 million units annually by 2030,” said Kim, head of the group. He also predicted, “The automotive display market is expected to grow by 10% annually and reach a market of 12 billion dollars by 2030, and in particular, the automotive OLED market will show a high annual growth rate of 28%.”

The number of displays mounted on vehicles is increasing every year, and the size is increasing every year. Kim said, “The number of displays installed in vehicles increases every year, and by 2030, an average of 2.3 displays will be installed, and the average size will be over 15 inches.”. And He also mentioned, “We will manufacture large-size OLEDs for vehicles larger than 50 inches within a few years.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Currently, LG Display is supplying luxury flagship P-OLED, premium OLED ATO (Advanced Thin OLED), and low-end LTPS LCD as automotive displays.

Group leader Kim said, “LG ​​Display, after mass-producing the world’s first automotive tandem OLED in 2019, has developed and mass-produced ‘Tandem OLED 2.0,’ which improves brightness by 30% and reduces power consumption by 40% in 2023. And LG Display is developing ‘Tandem OLED 3.0’, which improves luminance by 20% and power consumption by 20% from the second generation.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Following this, Group Head Kim disclosed LG Display’s tandem OLED customers, such as Genesis, Mercedes-Benz, GM, Volvo, and Jaguar. Group leader Kim emphasized the Genesis of Hyundai Motor Company and emphasized, “We have been developing cooperation with Hyundai Motor Group for two years, and sooner or later, Genesis with LG Display’s tandem OLED will appear.”

Lastly, Group Head Kim said, “Based on continuous customer value realization and high-quality orders based on future technologies, LG Display will have a share of more than 50% in the automotive display market in 2026, excluding a-si LCD, and 60% in the automotive OLED display market.”

LG Display Vice Chairman Han Sang-Bum, “50% of sales of OLED and upbringing business in 2020”

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Growing into the mainstream of OLED growth by expanding large OLED, differentiated products and supply

■ Small and Medium-sized POLED, strengthening fundamental business capacity and preparing future products such as Foldable

■ Develop commercial and automotive products, new technologies / new markets and develop into first-class business

LG Display is one of the world’s largest electronics exhibitors, and will hold a press conference at the Las Vegas Convention Center (LVCC) in Las Vegas on June 7, the day before the opening of the Consumer Electronics Show (CES) with Han vice chairman, executive vice president Kang In-Byoung, Strategy and Marketing Group Director Song Young-kwon, and other executives.

At the meeting, Han Sang-bum said, “Although there were many difficulties due to excessive supply and enormous investment due to intensified global competition last year, large-sized OLED business turned to surplus and stable profit was generated mainly in high value-added products. “This year, LG Display will focus on OLED investments, accelerating OLED growth, and focus on commercial and automotive businesses. By 2020, LGD will account for more than 50% of total OLED and growth businesses. “He said.

To this end, LG Display plans to expand its large-size OLED market, strengthen its fundamental business capabilities in small- and mid-sized P-OLED (plastic OLED) businesses, and develop new markets with differentiated commercial and automotive products.

■ Large OLED, differentiated products and supply expansion

Since LG Display first supplied OLED TV panels in 2013, LG Display has continued to develop its technology. And last year, it sold nearly 3 million units and developed into a strong player in the premium TV market. This year, the company plans to expand its TV product lineup from the existing 4K resolution to 8K, and to further enhance its competitiveness by further enhancing performance such as luminance and response time. In addition, the company will expand its market by expanding differentiated products such as wall paper, CSO (Crystal Sound OLED), rollable and transparent display. LG Display will complete the G8.5 OLED panel factory in Guangzhou, China in the first half of this year, and mass-produce OLED from the third quarter. Through this, the company plans to expand its sales volume from 2.9 million units in 2018 to 4 million units this year, and to achieve more than 10 million units in 2021.

In addition, LGD will expand sales areas for existing customers, strengthen collaboration with strategic customers, and increase sales of premium products such as ultra-large size panel.

■ Small and mid-sized P-OLED, strengthening fundamental business capacity and preparing future products.

LG Display is targeting the small- and mid-sized OLED market through P-OLED.

This year, it is a great challenge to develop core technologies and products for strategic customers in a timely to raise market share of small- and medium-sized panel.

In addition, LGD plans to increase the production capacity of the Gen 6 Gumi factory, which has a capacity of 15,000 sheets per month, and to expand the P-OLED production capacity by early stabilizing the Gen 6 factory in Paju.

In addition, LGD plans to steadily prepare related technologies and infrastructure so that future products such as Foldable can be released on time.

■ Commercial and automotive displays, Fostering first-class business

LG Display nurtures the rapidly growing commercial and automotive businesses to first-class business.

In the commercial market, LGD plans to pursue differentiated products such as 98 and 86 inches, ultra-slim products such as in-touch, bezel of 0.44 mm, transparent and gaming.

For automobiles, LTPS-based high-resolution LCDs and P-OLEDs are expected to focus on 8-inch and larger screens and high-resolution products. In addition, LGD will prepare its production infrastructure to expand its business in a timely manner and further strengthen its cost competitiveness, thereby achieving the first place in the fast growing auto market.

This year LGD plans to complete investment in preparation for the future, which began in 2017. LGD Han Sang-Bum, vice chairman of LG Display, said, “LG Display will be able to lead the global display market once again with OLED.

LG Electronics, watching bigger and clearer on ‘OLED FullVision’

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<Source: LG Electronics>

LG Electronics will have a strategic premium smartphone equipped with OLED in the 2nd half this year.

LG Electronics will apply OLED FullVision, an 18: 9 aspect-ratio OLED display completely filling the entire screen panel to a strategic premium smartphone in the 2nd half. The size of the display is 6inch wide- larger than 5.7 inches of the previous model LG V20, but the size of the product is rather smaller by reducing the size of the bezel.
Based on the display technology obtained from LG OLED TV, which has been recognized as the world’s best premium TV, LG Electronics plans to provide a different level of visual experience of smartphone; “With OLED technology which has been accumulated over the years, we have completed the differentiated high-class design of the subsequent strategic premium smartphone.”
In the LG Electronics’ strategic premium smartphone, the “bezel bending” technology has been embedded in, which makes the circuit and insulating layers at the bottom of the panel bent backwards and the lower bezel reduced by about 50% compared to the previous model V20. Toughened glass on the outer layer of display is curved all around edge and is smoothened along the contour line of the backside to emphasize a sense of unity on the design,

OLED FullVision has a QHD + (1,440×2,880) resolution and an optimized screen quality algorithm equipped with a color gamut of 148% based on sRGB, default color space for photography and internet, and 109% based on digital cinema color standard DCI-P3.

LG Electronics stated that OLED FullVision should present a deep and vibrant screen with excellent contrast ratio and fast response time will provide a full-fledged screen without afterimages for fast-moving video or games.

LG Electronics also said, “The durability of the display has been upgraded as well, considering the portability of smartphone. OLED Full Vision is stronger than glass substrate displays because it is based on P-OLEDs with pixels placed on plastic substrates,”; “Cutting edge technologies are embedded in such as Corning®’s latest tempered glass ‘Gorilla® Glass 5’ and shatter-resistant technology that prevents the glass powder from scattering when the glass breaks. ” LG added.

Additionally LG Electronics said, “We have applied hardware and software technology to enhance durability. Also encapsulation technology that minimizes oxidation by covering the pixels with a protective film to prevent air contact, and pixel scanning program that identifies heavily used pixels and reduces their power consumption. OLED technology has minimized the burn-in phenomenon that can occur on the display. ”

Joon-ho Cho, president of LG’s MC business director emphasized, “We will provide a high end smartphone with a different level of design and screen quality, integrating the world’s best display technologies proven by LG OLED TV.

LG Display Invests 5 Trillion Won in OLED Business, including Plastic OLED

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LG Display has decided to change its business portfolio to concentrate organic light-emitting diode (OLED) business. Through the conference call that reported operating profits in the fourth quarter of 2016, LG Display announced on January 24 that it plans to invest some 5 trillion won in facilities this year, and put investment in OLED including Gen6 Plastic OLED and large-size OLED manufacturing facilities. Especially, its investment in OLED is expected to rise to 70% by 20% in 2017, compared to last year with a plan to expand the OLED market.

LG Display Chief Financial Officer (CFO) Kim Sang-don said, “LG Display has reorganized its business structure by integrating previous 5 divisions into a total of 3 divisions such as TV, IT and mobile for its business efficiency.” “It will concentrate not only clear picture but also design and price in large-size LCD TV panels, while producing small and mid-size OLED panels focused on E-5 Gen6 POLED mobile and automotive business. Gen6 E-5 plants also plan to start producing POLED in the third quarter this year. Regarding new Capa, the sizes of new OLED will be 55”, 65” and 77”, and the Capa over 65″ is expected to rise more than 40% this year, a 10 % increase from 30% in 2016”.

Kim said, “the company has secured a total of 60,000 OLED TV capa in the second half of the year according to this year’s OLED TV forecast and yield improvement, and this is the capacity that can produce 1.5 million to 1.8 million televisions a year. Also, he emphasized “Our large-size OLED panel achieved the industry’s yield of 80 percent, which means OLED achieved its golden yield in just two years, compared to LCD’s golden yield of 10 years”.

Kim added “Regarding Chinese firms’ large-size LCD panel line extension that has become an issue recently, the production of Gen8.5 OLED and LCD is now available, but we still need to examine technology, production and productivity of over Gen10 panels. We will carefully consider the extension of the super large 60” 4K and 8K market. Also, LG Display’s middle and long-term strategy is to create a new OLED market so as to expand OLED.

With regard to the price comparison with LCD TV, “more than 60,000 capa is added this year through OLED line extension, and this is the capacity that can produce 1.5 million to 1.8 million televisions. It is a very small scale compared to the entire TV market size, and the price comparison with LCD is meaningless” according to him. LG Display announced that it plans to expand the OLED market for commercial purposes such as signage, broadcasting and medical use in 2007, while emphasizing the target of OLED TV is not the competition with LCD but only the high-end premium TV market.

Meanwhile, regarding the ownership of crystal sound that were unveiled at CES 2017 held in Las Vegas, USA, “In addition to LG DISPLAY’s crystal sound panel, its strategic partner Sony Entertainment Television (SET) improved sound through sound control and algorithm, and OLED panel’s quadrant sound control is LG DISPAY’s own technology” it said.

LG DISPLAY posted 7.9360 trillion won in sales and 904 billion won in operating profits in the fourth quarter last year, recording the black-ink balance for 19 consecutive quarters. Its net profits increased to 824.7 billion won, a whopping 335% increase from the previous quarter. 38 percent of sales in the fourth quarter came from displays for televisions; 31 percent from displays for mobile devices; 17 percent for laptops and tablets; and 14 percent for monitors. Due to the increase in panel prices and demands, its sales reached 26.5041 trillion won, and operating profit was 1.3114 trillion won, surpassing the 1 trillion won for a fourth straight year while keeping a positive trend in its profits.

In the meantime, UBI Research expected that LG Display will produce 1.5 million large-size OLED panels over 50-inch.

LG Display Unveils Next-Generation Market Leading Technologies at CES 2017

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<Source :LG Display Unveils Next-Generation Market Leading Technologies at CES>

LG Display is actively participating in the ‘CES (Consumer Electronics Show) 2017’ to be held in Las Vegas, the U.S., from January 5 to 8 to show more diverse products and next-level differentiated technologies.

LG Display plans to convey its purpose to achieve consumer innovation together with LG Display’s differentiated technologies under the slogan of ‘Our Technology, Your Innovation’, at its private showroom for clients in the Las Vegas Convention Center, from January 4 to 8.

Especially, LG Display will showcase new products that basically has superior picture quality and fulfill OLED’s next-level design and potential, as well as a variety of products that provide new future to customers with its own differentiated technologies.

 

■ Unveil the New OLED TV with Superior Picture Quality, and Extreme Design

LG Display will release its differentiated OLED TVs with unsurpassed picture quality and potential application and design.

During CES, it will also introduce a 55-inch transparent FHD display featuring the improved colors and more natural and transparent screen.
LG Display will showcase 65-inch and 77-inch UHD Wall Paper TV line-up with ultra thin and innovative design. It will also show off futuristic displays, including a 77-inch double-sided UHD display and 77-inch six rollable UHD commercial displays, which will open various possibilities of OLED with surpassed picture quality.

 

■ Constantly evolving IPS, Innovative LCD Technology

LG Display’s OLED(Organic Light-Emitting Diode) and a high-resolution technology IPS evolve further.
LG Display will show off IPS products with improved picture quality and price competitiveness by using WCG(Wide Color Gamut, a technology to provide a greater range of colors), HDR(High Dynamic Range, a technique to reproduce a greater dynamic range of luminosity), and high-resolution technical solutions.

Especially, IPS Nano Color at this show is LG Display’s own WCG technology that can express more accurate and vivid colors, using nano-sized wide color gamut.
It is increased with the addition of the strength of IPS OLED to offer high color accuracy. This show will apply it to a 65-inch UHD product.

 

■ User’s Expanded Touch Experience through in–TOUCH, Improved-quality Display

LG Display will expand in-TOUCH technology of touch sensor-embedded panel to 24-inch monitors, while showing off the key advantages of design to offer differentiated values to IT market through its high-resolution product strategy.

in-TOUCH technology offers a thinner and lighter product since there is no Touch Cover Glass.
In addition, Active Pen Solution is applied to a 13.3-inch in-TOUCH panel, so that it features higher touch accuracy outside the screen, faster touch response, and more precise calibration of the touch point, compared to conventional Add-on(touch sensor-added panel).

LG will also show not only the world’s largest 38-inch curve monitor suitable for such offices as stock trading, movie-watching, and immersive gaming but also 32-inch 8K monitor with ultra high resolution and HDR monitor panel for broadcasting and video editing experts.

 

■ Providing Future Vision through its P-OLED with Excellent Picture Quality and Design Freedom

LG Display will provide next-gen futuristic automotive display products through P-OLED(Plastic OLED) with superior picture quality and design freedom.

P-OLED featuring wide screen, perfect expression of black, and high design flexibility is an optimized technology to provide new vision to automotive interior in harmony with the curved surfaces of vehicles.
LG Display plans to have a showroom for visitors to experience futuristic concept products in a real situation, including Cluster that will provide better safety and convenience, Center Information Display, passenger seat display, large transparent OLED, and mirror-type OLED.

Besides, LG Display is aiming to enter the middle and small-sized OLED market through 5.5-inch QHD P-OLED. In addition, it will introduce the P-OLED for Smartwatches with diverse designs, including circular or square pattern.

LG Display Vice Chairman, Han Sang-beom announced “LG Display has offered leading products that can provide new values beyond the expectation of the market, with its differentiated technologies.” “It will proactively respond to the market through its next-generation display OECD and new innovative technologies, and consolidate its position as a leading company”.

 

BY HYUNJUN JANG, HANA OH