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65-inch Premium TV $800 Price Drop On Average. Prices Are Expected to Continue to Fall.

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The price of 65-inch premium TV models released from April 2022 was analyzed to have dropped by an average of $800 by October. The price drop is expected to continue for a while because of the Qatar World Cup starting on the 21st of next month and Black Friday on the 25th of November.

Average prices for 65-inch premium TVs

Average prices for 65-inch premium TVs

The prices of Samsung Electronics’ QLED TV and QD-OLED TV, LG Electronics and Sony’s WOLED TV, and Sony’s QD-OLED TV and Mini LED TV were analyzed on a 65-inch basis until October 2022. The selling price of Bestbuy.com was used as the standard, and Sony’s TV was based on the selling price of the official website.

LG Electronics’ WOLED TVs A2, B2, C2, and G2, released in March, were priced at $2,000, $2,300, $2,500, and $3,200, respectively. Samsung Electronics’ 4K QLED TVs 85B, 90B, and 95B cost $2,000, $2,600 and $3,300. 8K QLED TVs 800B and 900B were $3,500 and $5,000. QD-OLED TV, S95B was priced at $3,000. Sony’s WOLED TV, A80K, was priced at $3,800 and QD-OLED TV, A95K, at $4,000. Mini LED TV, X95K was priced at $2,800.

In October, the price of LG Electronics’ G2 model fell by $300, forming an average price difference of $300 per series. Samsung Electronics’ QD-OLED TV, the S95B model, continues to maintain a price difference of $200 lower than LG Electronics’ high-end model, the G2. Sony lowered the price of the WOLED TV A80K by $1,000, the QD-OLED TV A95K by $500, and the mini LED TV X95K by $600.

The higher price of TV, the larger the price drop and among premium TVs, Samsung’s QLED TV, QN90B, had the highest rate of decline at 34.6%. Among OLED TVs, Samsung Electronics’ QD-OLED TV, S95B, had the highest rate at 33.3%.

In terms of price competition, Samsung Electronics’ S95B and LG Electronics’ high-end OLED TV, G2, are competing. Sony’s QD-OLED TV, which had maintained its price range, is also entering the price competition by lowering its price. The prices of Samsung Electronics’ 4K Neo QLED TV series and LG Electronics’ 4K OLED TV series are forming similarly. In Samsung Electronics’ entire TV series, QD-OLED TV is located between 90B and 95B, which are 4K Neo QLED.

Samsung Electronics’ 8K QLED TV, QN800B, has the same price as Sony’s 4K WOLED TV, A80K, and QN900B has a $300 difference from Sony’s QD-OLED TV A95K, leading to consumption of 8K TVs instead of 4K TVs.

With the Qatar World Cup starting on the 21st of next month and Black Friday on the 25th, premium TV prices are expected to continue to decline. Price-competitive marketing by company according to market conditions is expected to be a major variable.

▶ UBI Research website
https://ubiresearch.com/en/

The mini-LED TV market in 2025 is the trend of the premium TV market

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Products with more advanced LCDs appear. It is an LCD that has greatly improved brightness, HDR, and color reproducibility by adding QD film and mini-LED to BLU. The existing top-level LCD used a full array local dimming (FALD) BLU with a local dimming zone of about 300 to 500.

When the local dimming zone is increased to more than 3,000 by using mini-LED, the contrast ratio is significantly improved, and the halo effect is reduced compared to FALD BLU LCD TVs. In order to achieve the same performance as OLED, the local dimming zone must have as many pixels as the number of pixels, but due to the limitation of LED size reduction, mini-LED TVs to be sold this year will have a local dimming zone of 1,000-3,000 products.

To make the best LCD TV, a TFT substrate capable of AM driving mini-LED BLU is needed. The competitive pointer of LCD TVs using mini-LED BLU is a technology that can make the image quality similar to OLED while minimizing the local dimming zone and the number of LEDs. In order to realize the same image quality as OLED, the local dimming zone must be more than 100,000 divisions, and hundreds of thousands of LEDs and TFT substrates are required for driving, so the manufacturing cost of panels (including modules) becomes similar to that of OLED.

If the backplane of the mini-LED BLU uses FR4 or BT and the local dimming zone is divided into 3,000, the mini-LED TV manufacturing cost can be reduced to about half of that of the OLED TV, maximizing the quality of the LCD TV while lowering the price. The TV with the best cost performance is created.

The manufacturing cost of mini-LED BLU for 65-inch TVs with a local dimming zone of 10,000 divisions or less is analyzed at 250-1,100 dollars level, and the TV price is expected to range from 1,500 to 6,000 dollars depending on the size and local dimming division level. In 2021, the mini-LED TV market is expected to form 2.5 million units.

In terms of market share with OLED TVs, mini-LED TVs are expected to dominate after 2024.

TCL has led the development of Mini-LED TVs, but the market will be led by Samsung Electronics and LG Electronics.