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Display for automobiles, newly expected revenue sources of OLED

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Display market for global automobiles has continued stable growth of approximately 10% yearly recently, and LG Display and Samsung Display do not save investments by paying attention to it as new application. In this regard, Senior Researcher Yang Seong-jin of LG Economic Research Institute lighted up the entry reason of display for automobiles such like creating effects of new revenue are anticipated.

Senior Researcher Yang said “Display market for automobiles has 10% volume of the whole display market and belongs to 2% levels of total cost, but automotive industry has been developed steadily through smart-car and connected-car etc. In contrast, display market has been withered gradually, and panel prices are being lowered continuously, and thus it is directly connecting to survival matters actually.” While stating display market for automobiles as an alternative for this problem, he revealed the reason by saying “The number of participating companies is a few, and average price of display panels for automobiles to which thorough commercialization is required is higher than mobile phone or tablet pc two or three times.”

In display market for automobiles, Innolux and AUO, CPT, Japan display, Sharp occupied about 70% of total market based on 2015 sales of Taiwan, and LG Display recorded 10% share uniquely in domestic, but Samsung Display, second mover, failed in entering ranks. However, LG Display announced a plan that they were planning to enter the market with POLED to which flexible function was available after having designated display for automobiles as a promotion business, and Samsung Display was known to set up a policy of progressing differentiation strategies on display for automobiles based on small& medium OLED technology, so market share is expected to be increased little by little.

<LG Display/Flexible Automotive Display, SID 2015>

In the display market having been stagnated currently, concentration on display market for automobiles would be resultantly necessary for high profits, and OLED panel could get opportunities of creating new revenue sources by overpassing mobile and tablet pc market, if OLED panel solves demanding requirements of display for automobiles.

Taiwan’s Q2 2016 LCD Shipment, Small to Medium Size ↓, Large Size ↑…Business Profit of AUO, Innolux, etc. Reduced

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Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

Taiwanese panel industry in recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

 

Hyunjoo Kang / jjoo@olednet.com

In Q2 2016, Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size panel.

According to DigiTimes, Taiwanese TFT-LCD panel companies shipped 58.38 million units of ≥ 9 inch panels in Q2 2016, an increase of 18.1% QoQ, and 0.8% increase YoY. The small to medium size panel shipment was 269.249 million units, a decrease of 0.5% QoQ, and 6.3% decrease YoY.

In terms of small to medium size, ≤ 9 inch, Chunghwa Picture Tubes (CPT) led the shipment volume with 100.56 million units, and HannStar Display followed with 67.892 million units in Q2. For LCD panels ≥ 9 inch, AUO led the Taiwanese market with Q2 shipment of 27.11 million units. Of these 7.176 million units are for TV, and the rest are for notebook, monitor, and tablet. Following AUO, Innolux recorded 27.09 million units of shipment. Of these 10.72 million units are for TV, and the rest are for notebook, monitor, and tablet.

According to companies’ recent Q2 performance announcement, key Taiwanese LCD companies, including AUO and Innolux, reported decreased business profit. AUO reported TWD 80,000 million in Q2 sales, a 13% fall YoY, and TWD 116 million in business profit, approximately 98% decrease YoY. Innolux showed TWD 66,800 million in Q2 sales, decrease of approximately 29%, and business loss of TWD 3,039 million.