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[IMID 2023 Keynote] LG Display’s automotive tandem OLED, applied to Hyundai Genesis

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LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

At the ‘IMID 2023’ held in BEXCO, Busan on the 23rd, Kim Byeong-gu, head of LG Display’s Auto Business Group, gave a keynote speech on the theme of ‘Discovering the Best Automotive Display Solution for Tomorrow’.

“The electric vehicle market is expected to grow 18% annually from the current 15 million units, reaching 50 million units annually by 2030,” said Kim, head of the group. He also predicted, “The automotive display market is expected to grow by 10% annually and reach a market of 12 billion dollars by 2030, and in particular, the automotive OLED market will show a high annual growth rate of 28%.”

The number of displays mounted on vehicles is increasing every year, and the size is increasing every year. Kim said, “The number of displays installed in vehicles increases every year, and by 2030, an average of 2.3 displays will be installed, and the average size will be over 15 inches.”. And He also mentioned, “We will manufacture large-size OLEDs for vehicles larger than 50 inches within a few years.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Currently, LG Display is supplying luxury flagship P-OLED, premium OLED ATO (Advanced Thin OLED), and low-end LTPS LCD as automotive displays.

Group leader Kim said, “LG ​​Display, after mass-producing the world’s first automotive tandem OLED in 2019, has developed and mass-produced ‘Tandem OLED 2.0,’ which improves brightness by 30% and reduces power consumption by 40% in 2023. And LG Display is developing ‘Tandem OLED 3.0’, which improves luminance by 20% and power consumption by 20% from the second generation.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Following this, Group Head Kim disclosed LG Display’s tandem OLED customers, such as Genesis, Mercedes-Benz, GM, Volvo, and Jaguar. Group leader Kim emphasized the Genesis of Hyundai Motor Company and emphasized, “We have been developing cooperation with Hyundai Motor Group for two years, and sooner or later, Genesis with LG Display’s tandem OLED will appear.”

Lastly, Group Head Kim said, “Based on continuous customer value realization and high-quality orders based on future technologies, LG Display will have a share of more than 50% in the automotive display market in 2026, excluding a-si LCD, and 60% in the automotive OLED display market.”

Equipped with OLED panel on Samsung Display in Hyundai Electric Vehicle’Ionic 5′

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  • Samsung Display’s first OLED panel mounted on Hyundai’s first exclusive electric vehicle,’Ionic 5′
  • Optional digital side mirror to mount camera and display screen
  • Significantly helps to improve the mileage and fuel economy of electric vehicles

Samsung Display’s organic light-emitting diode (OLED) display will be used in Hyundai Motor’s first exclusive electric car,’Ionic 5′.

▲ Inside Hyundai’s first exclusive electric car Ionic 5

Ionic 5 can choose a side view camera as an option along with a standard side mirror that uses a regular mirror as before. With this option, there are no mirrors on the side mirrors. In the digital side mirror, a camera is mounted in the place of a general side mirror and a display is located inside. You can see the back and surroundings of the vehicle using the camera and display screen. The wider field of view reduces blind spots and has the advantage of being able to see the surroundings brightly even in the dark underground or at night. This display screen is Samsung Display’s OLED product.

The contract for supplying OLED for vehicles is significant in that it is a 10-year contract between Hyundai Motor Company and Samsung. Samsung Display signed a contract to supply 8-inch LCDs for navigation in 2011, and supplied supplies for three years, but there was no significant business link between the two groups. Hyundai Motor Group selected Samsung Display as the first supplier when it first selected OLED as a vehicle display. As Hyundai Motor adopts Samsung products for its first dedicated electric vehicle with high symbolism, analysts say that the scope of cooperation between Hyundai Motor Group and Samsung will continue to expand in the automotive industry.

Samsung Display has been supplying OLED displays to Audi’s electric vehicle ‘e-tron’ that applied the same system under the name of ‘virtual side mirror’ from 2018.

Audi’s first pure electric car’e-tron 55 quattro’ was applied with ‘virtual side mirrors’ for the first time in mass-produced cars. Are collected.

▲ Audi e-tron ‘Virtual Exterior Mirror’ with Samsung OLED

When the camera is mounted on the side mirror, it improves the aerodynamic flow, greatly helping to improve the mileage of electric vehicles and increase fuel efficiency of internal combustion engine vehicles. In addition, even if the window is covered by snow or rain and it is difficult to see the outside, the side view can be clearly seen through the internal display.

▲ Hyundai Ionic 5’digital side mirror’ equipped with Samsung OLED

The e-tron is equipped with a diamond-shaped OLED display, but the digital side mirror of Hyundai Ionic 5 has a square display design. When I got on the inside of the vehicle and looked at the digital side mirror, I could clearly see the outside from the inside through the screen. In addition, the screen response speed was also smoothly driven without interruption. It is a structure that can easily adapt to drivers who were used to the existing mirror-type side.