Analysis of 65-inch Premium TV Price Trend in 2021

This is an analysis for the 65-inch TV prices for Samsung Electronics’ QNED TV, LG Electronics’ OLED TV, and Sony’s OLED TV in 2021.

Samsung Electronics started with the 4K high-end models QN90A and the 8K models QN800A and QN900A. The entry-level models QN80A and QN85A were released sequentially. The 4K models QN90A, QN85A, and QN80A were priced at $2,600, $2,200, and $1,700 respectively. The 8K models QN900A and QN800A were priced at $5,000 and $3,500.

Starting with the high-end model G1, LG Electronics launched the entry-level models A1 and C1 models. The launch prices were $3,000, $2,300, and $2,000 for the G1, C1, and A1, respectively.

Sony launched two models, the XR65A80J and XR65A90J. The starting price was $4,000 for the XR65A90J.

In 2021, events such as the 2020 Tokyo Olympics and Black Friday played a major factor in aggressive marketing by companies.

Samsung Electronics’ 8K models QN900A and QN800A had two prices cuts, the first one for the Tokyo Olympics and then for Black Friday. In the end, the QN900A was lowered by $1,700 and QN800A by $800 than their launch prices. Similarly, the 4K models 90A cut its price by $700, the 85A by $800, and the 80A by $500 from the launch prices, forming an average price of $300 lower than LG Electronics’ comparable models.

LG Electronics’ TVs had also began marketing in June when they were affected by the Tokyo Olympics and averaged a $300 price cut on all their OLED products. In anticipation for Black Friday,  in October they lowered their prices by another $200 on average when compared to their launch prices.

Meanwhile, LG Electronics’ 8K QNED TV 65QNED99UP model was priced at $2,500, the lowest price among 8K models.

Finally, Sony’s XR65A80J model dropped to $1,800 in November, which was a $1,000 price cut from the launch price, but recovered its price to $2,000 in December. No price changes for the high-end model, the X65A90J other than one $200 price cut a month after its launch.