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2018 MWC- Release of LG Electronics’ V30S model, postponing announcement of new smart phone

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LG Electronics released some of its stance, through 2018 MWC, on upgrading the entire mobile lineup, which led to lots of curiosities by the various related articles.

According to the exhibitors, the company will try various strategies from this year and will not necessarily follow its competitors in launching new models. In terms of the overall model reorganization of the G series and the V series, it has decided to concentrate on the essence of the phone for the time being rather than making a big change. With regard to the V30S’s release, it is said that V30S is different from V30 in terms of taking bright and clear pictures in the dark place by improving the illumination including AI application to the camera modules, and the enhancement of the stereo system. Also, V30 users might be able to experience soon the same performance as V30S through software upgrade.

Though it was not revealed at this MWC exhibition, the new premium mobile model to be launched this year will adopt the ‘ ThinQ AI’. It was announced that the new model was released after the V30 in a separate private booth; however, the release time has not yet been confirmed.

Regarding 5G, which is one of the biggest trends in this exhibition, North America and other regions are rapidly moving, and LG Electronics has also been working hard on this inclusive of the development of foldable smart phone.

Unlike last year’s show with various watch models, LG Electronics’ MWC booth is a little reduced as it seems to prepare for the next. The V30S is the only OLED display product, and most of the exhibits highlighted the enhanced performances of the V30S, such as the experience of a Hi-Fi QUAD stereo system through wearing a headset and the experience of a camera’s Bright Mode in the darkroom. In addition, the K10 (K10, K10 + – 5.3 inch HD) series, which are entry level models, has been released through this exhibition.

2018 MWC – Sharing Samsung’s market retention strategy with S9 introduction

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The Mobile World Congress (MWC), which takes place every year in Barcelona, Spain, is well known for releasing new models of smart phone brands that year. This year, however, Samsung Electronics and most of the smart phone makers exhibited new line-ups that did not change much or were hard to change dramatically.

In particular, through a press conference held on Monday, February 26, 2018, Samsung Electronics shared some strategies about concerns that the smart phone market will be experiencing an overall shift in replacement cycles and that the growth rate will slow down gradually.

According to the company, the company will concentrate its strategy in three major directions. It plans to set up a global trading system that will compensate for the remaining price by returning the Galaxy S7 within two years of an implicit average replacement cycle or by returning a competitor’s phone, which might be helpful to secure new customers while preventing current customers escape. This is already done by Apple in a system called recycling.

Another strategy is to secure customer loyalty through experiential marketing that enables users to experience various functions of Galaxy Studios and Galaxy by inducing them to shorten replacement cycles through targeted marketing using customer data. Note 8 sales were slightly lower than originally target at 11 million units, but note series have steady B2B demand and fixed customers. Note 9 is largely defined and can only be described as trying to differentiate itself from other customers at this time. The S9, which was unveiled at the show, said it expects better results than the S8 with its timely sales plan.

The S9, a new model released through the MWC, focuses on camera functions, better Infiniti 5.8-inch displays, stereo sound and IoT-centered mobile phones, redesigned with a new dual aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalized AR Emoji. The exhibition response to date has been evaluated to be a better level than expected, and visitors at the exhibition hall were enjoying the experience of emoticonizing themselves.

In addition, a variety of OLED models including the A8 model (5.6-inch FHD +), A8 + (6.0-inch FHD +), Galaxy Fit 2 Pro and Gear sports, were exhibited.