LG Electronics Launches 58:9 Signage…Transforms Columns and Corners to Billboards

Hyunjoo Kang, Reporter, OLEDNET

On March 23, LG Electronics launched world’s first 86 inch 58:9 commercial display Ultra Stretch.

Ultra Stretch signage allows places which have been difficult to install signage, such as columns and corners, to be used as billboards.

LG Elec.’s Ultra Stretch has the widest screen ratio of the signage released. The display is 2,158 mm wide and 349 mm long, and can be installed horizontally or vertically.

Ultra Stretch can be used on media pole, which is integrated into columns within buildings such as airports or hotels, and billboards above building entrances. Total of 16 units of Ultra Stretch, maximum 4 units lined horizontally and vertically, can be tiled. When installed on a separate stand, Ultra Stretch can be moved to where needed.

This product uses LG IPS panel, and with ultra HD resolution (3840 x 600), small writing as well as customary images are clearly shown. The IPS panel has wide viewing angle of 178°, and clean images can be viewed from any directions.

With consideration for commercial use of signage, it was designed to for easy editing of contents as well as other amenities. The display can be divided into 4 screens maximum and provide diverse information simultaneously.

For example, if installed in an airport, the display can be divided into 4 sections and each can show information such as weather, traffic information, news, advertisement, and others. This will allow foreign visitors to easily receive information.

SuperSign W media editor is equipped for easy transformation of existing contents to 58:9 ratio. Ultra Stretch also includes around 30 sample styles specific to the product.

LG Elec.’s Korean B2B Marketing representative explained that Ultra Stretch is a signage never been experienced and will lead the new commercial display market.