Following LCD panels, there are predictions that oversupply can become a reality for OLED panels.
Concerns are growing as South Korean companies plan to grow OLEDs into new “cash cow” instead of LCDs that China has taken the lead.
OLED light emitting materials market is gradually increasing as Chinese companies enter OLED panel market led by Samsung Display and LG Display.
The 2019 OLED emitting material report, published by UBI Research, predicts that the emitting material market in 2019 will reach $ 1.17 billion. 2021 and 2023 are expected to grow to $ 1.87 billion and $ 2.0 billion, respectively.
At the Lighting Fair 2019 held in Tokyo Big Sight from March 5 to 8, 2019, Nippon Electric Glass (NEG) attracted the attention of the audience by exhibiting a large number of OLED lighting produced in collaboration with Kaneka, OLEDWorks and Lumlight. NEG, which produces ultra-thin glass for OLED lighting, introduced ‘Internal Extraction Layer (IEL)’ and ‘HX-1’, which improve external luminous efficiency, and high refractive index glass.
CYNORA and Kyulux have unveiled the latest blue TADF performance and blue hyperfluorescence performance at the 2019 OLED KOREA, which is being held at Novotel Hotel in Gangnam from March 6 to 7, 2019.
“8K is not everything. OLEDs will provide new value not only in high resolution, but also in rollable typed and transparent displays ”
said Ko Kyoung Young, senior director of global promotion for LG Display’s TV division.
He emphasized this at the 2019 OLED KOREA held, the Novotel Hotel in Gangnam from March 6 to 7, 2019.
Smartphone makers are promoting the new form factor, foldable phones at MWC 2019 started on February 27 and it runs until 29 in Barcelona Spain.
The show is buzzing with products from big-name tech companies, including Samsung Electronics and Huawei,TCL, LG Electronics being unveiled. That includes a variety of phones with foldable screens.
What will be the price of foldable phone Galaxy F, which is expected to be on the market this year, is a concern for people around the world. Samsung Display is the only company that can mass-produce Foldable OLEDs with in-folding type used by Galaxy F.
The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.
According to the report, the OLED market is expected to reach $ 32.2 billion in 2019 and 13.8% market growth. The market growth is due to the launch of a variety of applications in 2019. Foldable OLED will accelerate the growth of the flexible OLED market as a convergence product that fuses smartphones and tablet PCs, and 8K OLEDs and rollable OLEDs to be launched from 2H 2019 will further solidly support the premium OLED TV market. In addition, an increase in flexible OLED shipments due to improved yields by Chinese panel makers will support growth in the Chinese OLED market.
LG Display OLED TV maintained sales revenue, it through conference call, stated it recorded annual sales revenue of 24.3 trillion won and 92.9 billion won operating profit in year of 2018.
The year 2018 was the inflection point for new application that had never existed in the OLED industry. Newly introduced OLED applications in 2019 include foldable phone, 8K OLED TV, rollable OLED TV, monitors made of inkjet technology, and automotive side view display.
Recently, Sony’s 65 inch OLED TV, XBR65A1E, is price at US$ 300 more than Samsung’s QN65Q7 on the Best Buy basis. Prices of LED TV and LCD TV are becoming increasingly competitiveness in the premium TV market.
As of January 16, Best Buy compares the price of OLED TVs between LG’s C8 series, Sony’s A1E series and Samsung’s Q7F series.
The CES, held in early January of each year, is the most important event to understand all of the consumer electronics trends of the year. This year, TV makers from all over the world exhibited a variety of products to attract spectators to the event.
Growing into the mainstream of OLED growth by expanding large OLED, differentiated products and supply
■ Small and Medium-sized POLED, strengthening fundamental business capacity and preparing future products such as Foldable
■ Develop commercial and automotive products, new technologies / new markets and develop into first-class business
In 2019, 8K OLED TVs and foldable smartphone will be on sale, bring new vitality to the OLED industry. OLED makers are leading the market with high-value-added products in order to maintain the display industry, which is collapsing due to low-cost LCDs pouring from the Gen10.5 line of Chinese panel makers.
At the 28th FINETECH JAPAN held in Makuhari Messe, Japan during December 5-7, 2018, Hiroyuki Hara, manager of Denso said that OLED will be used as future automotive displays due to their various advantages.
At the 28th FINETECH JAPAN held in Tokyo, Japan from December 5 to 7, 2018, JDI and JOLED announced that they would intensify their cooperation in order to target the middle-sized OLED market.
5G communication technology introduced from next year can process higher image quality and large-capacity contents such as VR more rapidly, besides real-time streaming service. As the communication speed increases, the relevant contents, are expected to be released, which require high resolution and large screen with graphics detailed.