OLED TV camp threw a pitch in the 65-inch TV market for Black Friday.

On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.

In November, LG Electronics’ OLED 65C9, a 65-inch OLED TV, was priced at US $ 2,100, down 12.5% from October’s US $ 2,400. Sony’s XBR65A8G’s November price was US $ 2,000, down 13% from the October price of US $ 2,300. Both models ship the same price at US $ 3,500.

Samsung’s QN65Q90, a 2019 QLED TV, is priced at US $ 2,200 in November, down 15.4% from the October price of US $ 2,600. The QN65Q90 also ships at US $ 3,500.

<LG Electronics’ OLED65C9, Sony’s XBR65A8G, and Samsung’s QN65Q90 price trend, Source: UBI Research DB, Bestbuy.com>

In the TV market, which is growing in size, 65-inch TVs are becoming mainstream along with 55-inch TVs. Since 55-inch OLED TVs have already formed a premium TV standard of US $ 1,500 since October, LG Electronics and Sony have continued to reduce the price of 65-inch OLED TVs, another mainstream, to compete with QLED TVs.

Since August, LG Electronics’ OLED65C9 and Sony’s XBR65A8G have formed a lower price range than Samsung’s QN65Q90, and Black Friday is also trying to get a price advantage with a price lower than QN65Q90.

LG Electronics and Sony, which are striving to popularize OLED TVs, are paying attention to whether OLED TV’s position in the premium TV market can be further expanded.