[IFA2016] Where Does the Confidence of LG Electronics Come From?

LG Electronics has displayed OLED TV on about half of the entire IFA2016 exhibition’s space, overwhelming the whole area.

There is no need for words. You just have to enjoy the exhibition with your eyes.

Apart from the image quality, LG promoted its slim product design by the expression “Picture on glass.”
There is no need for words. Exhibition is enough to show why OLED TV is better than LCD TV.

In the previous CES2016, LG Electronics booth was as dark as a movie theater. Presumably, it wanted to show the strength of OLED TV, “black”, well but it could rather be seen as a product that functions properly only in the dark.

CES2016 LG Electronics Booth: The light was as dark as a movie theater

However, the difference becomes definite when we compare the ceiling light of CES2016 and the light of IFA2016. It became brighter indeed. LG Electronics has changed.

It became confident enough to highlight merits of OLED TV even in a bright area. OLED panel structure of TV produced by LG Display has changed from bicolor structure laminated with three layers of B (blue) and YG (yellow-green) to a three-layers structure that uses B, R, and G to realize three colors. The efficiency and brightness of the colors have become overwhelmingly outstanding.

LG is not the son of darkness anymore. Through the exhibition, it expressed its confidence to have secured the quality to contend with LCD TV.

Of course, it also indicated to continue LCD TV business. It displayed LCD TV, which applied QD technology, in one side so that it’s not compared with numerous OLED TVs. The exhibition of LCD TV, positioned in the corner after losing power, shows that the time is getting closer for competitors to wake up from the illusion that LCD TV will last forever.