Sharp Increase for Q2 LGD’s 65“ OLED Shipment… OLED TV Enlargement Gaining Momentum

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LGD`s 65“ OLED TV Panel

Hyunjoo Kang / jjoo@olednet.com
LG Display sharply increased their Q2 2016 65 inch OLED panel shipment. It is analyzed that OLED TV is entering active market growth and enlargement stages.
According to UBI Research, LG Display recorded approximately 140,000 units of OLED panels for TV in Q2 2016. Of this, 65 inch panel for large size TV is approximately 28,000 units, double the Q1 volume.
That LG Display greatly increased 65-inch OLED panel shipment is analyzed to show increased OLED TV companies in global TV market, and as a response to rising demand for 60 inch mark panels exceeding 50 inch. Recently, many TV companies, including Germany’s Loewe and Metz are known to have joined OLED sector. According to UBI Research, China’s TV company Skyworth received about 30,000 units of OLED panel from LG Display this year.
Additionally, the fact that as the panel increases in size, the price competitiveness difference with LCD decreases is analyzed to contribute to LG Display’s focus on panel larger than 60 inch.
LG Electronics has been reducing OLED equipped TV price as the low price competitiveness compared to LCD TV presented difficulty in convincing consumers. However, experts believe that as the size increases the price difference between OLED and LCD decreases.
On 19 July, LG Electronics revealed 77 inch OLED TV, demonstrating focus on pioneering ultra-large OLED TV market.