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Samsung Display announced on October 3 that the company will be supplying a 7-inch OLED display for Audi’s all-new electric Sports Utility Vehicle (SUV), the Audi e-tron®. The Audi e-tron has attracted attention throughout the automotive industry. One of its highlights are optional* ‘virtual exterior mirrors’ – a ‘first’ for a volume-production car.
In 2017, automakers are fiercely competing to pre-occupy OLED displays and lighting for automobiles. OLED display has good visibility and possible to design a curved surface, so it has advantages of design differentiation.
On October 15, in IMID Exhibition Business Forum held in Korea International Exhibition Center (October 14-16), KATECH (Korea Automotive Technology Institute)’s head of Intelligent Control System R&D Center Dr. Inbeom Yang presented ‘Future of Automotive Technology and the Role of Smart Display’ and forecast the future of automotive display.
At IAA 2015 (September 17 – 27), Audi and Porsche presented OLED lighting and display equipped vehicles. As OLED using lighting and display are actively applied to smart cars, attention on the automotive OLED is also increasing.
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