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2023 Gram for the first time to be equipped with OLED, applied Samsung Display’s rigid OLED

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Gram by LG Electronics

Gram by LG Electronics

Samsung Display’s rigid OLED panel is applied to Gram Style and Gram Ultraslim, the new 2023 Gram products to be released by LG Electronics. Samsung Display is producing rigid OLEDs for smartphones and IT products in the A2 line. This is the first time for Samsung Display to supply OLED panels to LG Electronics.

The representative product, Gram Style (model name: 16Z90RS, 14Z90RS), has an aurora white color that changes color depending on the angle and direction of light and Gorilla Glass material applied to the exterior. The space below the keyboard is equipped with a hidden touchpad that only lights up when touched.

Gram Style consists of two types, 14 and 16 type. The 16-inch adopts a 16-inch WQHD+ (3200×2000) OLED display with a 16:10 aspect ratio and meets the standard color gamut DCI-P3 of the Digital Cinema Initiatives (DCI). AGLR (Anti-Glare & Low Reflection), which reduces light reflection and glare, is applied to the panel.

One 15.6-inch Gram Ultraslim has been released, with a resolution of FHD (1920×1080), an ultra-light weight of 998g, and a thin thickness of 10.99 mm, making it the lightest and thinnest ever among the Gram series.

LG Electronics applied only IPS panels to the previous Gram series, but applied OLED panels for the first time starting with this new product. It is analyzed that LG Electronics adopted OLED for reasons such as not only the excellent picture quality and immersion of OLED, but also the ability to use proven Samsung Display panels and a price that is not significantly higher than that of IPS. In addition, from the standpoint of Samsung Display, it is an opportunity to recover the utilization rate of the A2 line, which has been sluggish due to China’s low-price offensive, and to secure new customers.

▶ AMOLED Manufacturing Process Report Ver.5 Sample Download

This Year’s OLED Mass Production Capacity Substrate Area is Expected to be 47.3 million ㎡

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According to the ‘2022 OLED Components and Materials Report’ recently published by UBI Research (www.ubiresearch.com), a company specialized in OLED market research, the substrate area of ​​the total OLED mass production capacity in 2022 is expected to be 47.3milion ㎡. In 2022, the LTPO TFT line and EDO’s 6th-generation rigid OLED line, which Samsung Display invested in to supplement the idle capacity of the A3 line, are scheduled to be operated. In 2023, LG Display’s E6-4 line and BOE’s B12-3 line Line, Samsung Display’s 8.5G IT line are expected to be put into operation in 2024.

As for the substrate area of ​​small OLED for smart watch and smartphone, the line capacity for rigid OLED in 2022 is 5.29 million ㎡, accounting for 24.8% of the market share. Rigid OLED investment is not expected in the future. In 2022, the capacity for flexible OLED is 15.3 million ㎡, accounting for 71.5% of the total. From 2024, part of Samsung Display’s A3 line will be converted to an IT line, and the mass production capacity is expected to decrease. The line capacity for foldable OLED is expected to reach 0.79 million ㎡ in 2022 and 1.52 million ㎡ from 2023.       

Samsung Display’s IT line capacity is expected to expand to 2.69 million ㎡ by 2025 as part of the A3 line is converted to an IT line in the first half of 2024. A new 8.5G line is expected to be operated in 2024. From the second half of 2023, LG Display’s capacity is expected to be 0.75 and 0.52 million ㎡, respectively, with the E6-4 line operating and BOE’s B12-3 line operating.

OLED line capacity for TV is not expected to change until 2026 unless additional investment is made. From 2022, LG Display’s mass production capacity is 20.3 million ㎡, accounting for 85.5% of the total. Capacity is expected to increase further depending on whether additional customers are secured in the future. Samsung Display’s capacity is 3.3 million ㎡ and BOE’s is 0.13 million ㎡, accounting for 13.9% and 0.6% of market share, respectively.

Meanwhile, the ‘2022 OLED Components and Materials Report’ published this time dealt with the latest OLED industry issues analysis, development of components and materials for foldable devices, industry status, analysis of mass production capacity of OLED panel companies, and major component and material market forecasts. It is expected to help parts and materials companies to understand related technologies and predict future technology directions and markets.

▶ 2022 OLED Components and Materials Report Inquiry

[UBI Research China Trend Report] Chinese Panel Makers’ Total Shipments of OLED Panels for Smartphones in the Fourth Quarter of 2021 Increased by 26% Compared to the Third Quarter

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26% Increase in Total Shipments of Chinese OLED Panels for Smartphones in the Fourth Quarter compared to the Third Quarter

 

According to UBI Research’s ‘February 1st China Trend Report’, total shipments of OLED panels for smartphones by Chinese panel makers in the fourth quarter of 2021 were 44.8 million units, a 26% increase from 35.57 million units in the previous quarter. By company, BOE shipped 20.9 million units and occupied a 46.7% share, followed by Visionox with 9.7 million units, EverDisplay Optronics with 5.5 million units, CSOT with 5.5 million units, and Tianma with 3.1 million units.

 

By substrate, flexible OLED panel shipments were the highest for BOE with 20.9 million units, followed by CSOT with 5.5 million units, Visionox with 4.7 million units, and Tianma with 3 million units. BOE’s panel shipments increased the most compared to the previous quarter with an increase of 5.3 million units, followed by Visionox by 1.9 million units and Tianma by 1 million units. CSOT’s panel shipments decreased by 300,000 units from the previous quarter.

In the field of rigid OLED panel shipments, EverDisplay Optronics shipped 5.54 million units, a decrease of 80,000 units compared to the third quarter, but maintained the No. 1 position in rigid OLED panel shipments with a market share of 52%. Visionox, in second place, shipped 5.04 million units, up 43% QoQ, chasing EverDisplay Optronics. Tianma’s rigid OLED panel shipments were 120,000 units, accounting for only 1%.

The details can be found in the ‘UBI Research China Trend Report’, and inquiries can be made on the UBI Research website.

SDC, 4Q2021 The Highest Smartphone Shipments 125 million units, Highest market share of flexible OLED 50.1%

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According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.

Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.

Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.

OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.

According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.

Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.

 

Samsung Electronics, is increasing full screen rigid OLED adoption

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Samsung Electronics is expected to launch next-generation smartphones with full-screen rigid OLEDs, next to the popular Galaxy A8 (2018) series. Accordingly, attention is focused whether the sluggish rigid OLED market will revive.

In early May, Samsung Electronics unveiled ‘Galaxy A6 (2018)’ and ‘Galaxy A6 + (2018)’ with full screen rigid OLED, eliminating the home button. The Galaxy A6 (2018) adopts rigid OLED with HD + (1480 x 720) resolution at 5.6 inch, and the Galaxy A6 + (2018) is applied with rigid OLED with FHD + (2220 x 1080) resolution at 6.0 inch.

<Samsung Galaxy A6(2018), Source: GSM-specs.com>

On the other hand, the official rendering image of Samsung Electronics’ Galaxy J6 (2018), another entry-level smartphone, was leaked through WinFuture, the German media on May 16.

<Samsung Galaxy J6(2018), Source: WinFuture>

The Galaxy J6 (2018) is expected to have 5.6-inch rigid OLED with FHD + (2220 x 1080) resolution. Both the Galaxy A6 series and the Galaxy J6 are expected to be launched around the end of May.

Recently, the demand for rigid OLED for smartphone market has decreased due to the introduction of full screen LCD as well as LCD adoption in low-priced smartphones. Consequently, the utilization rate of rigid OLED mass production line has also decreased. According to UBI Research, rigid OLED shipments rose steadily from 2014 to 2016, but 290 million units were shipped in 2017, 8% down from the previous year.

However, the full screen rigid OLED, which was launched in the second half of 2017, started to be adopted in the VIVO X20 and Galaxy A8, and has been expanded to be applied to a number of smartphones such as the Galaxy A6 series and Galaxy J6. As the utilization rate of rigid OLED mass production lines is expected to normalize from the second half of this year, attention is growing whether rigid OLED market will be rebounded again.

Changes in OLED panel market for smartphones

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According to the ‘2018 1Q AMOLED Display Market Track’ published by UBI Research, OLED panel shipments for smartphones are projected to grow at an annual average growth rate of 15.8%, from 450 million units in 2018 to 850 million units by 2022. This is a 9.6% decline from the CAGR 25.4% expected in the fourth quarter of 2017.

<Shipment forecast of OLED panel for smartphones >

The reason shipment forecast of OLED panels for smartphones is declined compared with 4Q,2017 is because smartphone trends have been reflected recently. The smartphone market is sluggish due to the prolonged replacement period of smartphones and the lack of new technology. In addition, the average size of smartphones has enlarged faster than expected, and the size of smartphones is expected to increase gradually with the anticipation for the launch of foldable OLEDs, leading to a slowdown in the shipment growth.

For flexible OLED, ASPs have risen due to the lack of supply, caused by mainly dependent on Samsung Display, and Chinese set makers are burdened by its high prices. As low-priced full-screen LCDs are emerging, it is forecasted that demand for rigid OLEDs will decline since Chinese set makers are adopting more LCDs than OLEDs in rigid smartphones.

Panel makers in Korea and China have aggressively invested in the Gen6 OLED line in 2016 and 2017. Starting this year, however, they are reviewing the investment and operation time frame of mass production lines, with looking into the smartphone demand. As OLED panels for smartphones account for more than 90% of the total OLED panel market, it is an important factor for the investment flow of panel makers.

Meanwhile, ‘2018 1Q AMOLED Display Market Track’ is based on the market performance data and projected system that UBI Research has accumulated over 15 years. It consists of 8 (eight) modules in total: Panel cost analysis, Market forecast, Supply and demand analysis, Market performance (sales), Competitiveness analysis of panel makers, ASP, Supply chain analysis and investment & Mass production line status.

Flexible OLED Leading the OLED Panel Market from 2019

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■ Flexible OLED is expected to ship 480 million units in 2019, surpassing Rigid OLED shipments.

■ Full-screen OLED among Flexible OLED is expected to have an average market share of 78.3% by 2022, dominating the market.

■ Foldable OLED is expected to ship in earnest from 2019.

Flexible OLED shipments are expected to exceed rigid OLED shipments in 2019. According to the ‘2017 Flexible OLED Annual Report’ published by Ubi Research, flexible OLEDs are expected to ship 480 million units in 2019, surpassing 409 million units of rigid OLED shipments. In addition, flexible OLED shipments will grow at a CAGR of 41% starting in 2018, reaching 1,285 million units in 2022 with forecasted revenue of US$ 59.4 billion.

<OLED Market Share Forecast by Substrate in 2018 ~ 2022>

Recently, as the hardware technology of mobile devices has been leveled up, set makers targeting the premium market are trying to differentiate their products by adopting OLED. Especially, set makers are beginning to introduce flexible OLED capable of full screen, as the needs of consumers who want a wider screen in mobile devices (even in the same sizes) on the increase.

 

Accordingly, panel makers are continuing to invest in flexible OLED mass production. Since Chinese panel makers such as BOE, CSOT and Visionox are expected to start mass production of Gen6 flexible OLED starting in 2018, flexible OLED shipments will likely grow at an average growth rate of 59% per annum, reaching 354 million units by 2022.

 

This report compares the structure and process of rigid OLED and flexible OLED, and analyzes the trends of technology development for foldable OLED implementation by layer. It also compares the flexible OLED application technology of Samsung Electronics, Apple, and LG Electronics which released mobile devices with full screen OLED. The report also forecasts the flexible OLED market from 2018 to 2022 by categorizing into various perspectives including flexible type, country and generation.

 

According to the report, full screen OLEDs of flexible OLEDs will ship 265 million units in 2018 with a market share of 82.1%, and 1,022 million shipments will be made in 2022, accounting for 79.5% of the market, leading the flexible OLED market. In addition, the foldable OLED, which has been receiving a great deal of attention recently, is expected to ship 5 million units from 2019 and 53 million units by 2022.

<Foldable OLED Shipment Forecast in 2018~ 2022>

 

Tianma Unveiled the China’s First Panel Produced in a Gen6 LTPS AMOLED Production Line

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On April 20, 2017, Tianma successfully turned on the China’s first panel produced in a Gen6 LTPS AMOLED production line in Wuhan, China. The investment in Tianma’s Gen6 was made starting from January 2016.

<AMOLED Panel produced in Tianma’s Gen6 LTPS AMOLED production line, Source: mp.weixin.qq.com>

Tianma built a Gen4.5 AMOLED pilot line for the first time in China, and is planning to produce small-medium sized AMOLED displays. Based on this, it unveiled a 5.5-inch HD on-cell rigid AMOLED panel for smartphone, a 5.5-inch FHD AMOLED rigid panel, a 5-inch FHD AMOLED panel, and a 5.46-inch flexible AMOLED at MWC 2016.
Tianma’s Gen6 LTPS AMOLED constructed this time will produce LTPS AMOLED for rigid OLED and flexible OLED to apply it to VR, AR-related devices, wearable devices, and foldable devices. Tianma expects to become a leading company in the AMOLED display field, thanks to this newly built Gen6 LTPS AMOLED production line.

<Tianma’s Gen6 LTPS AMOLED Production Line, Source: mp.weixin.qq.com>

Meanwhile, according to ‘2017 OLED Display Annual Report – Samsung Display’s Share in the Smartphone AMOLED Panel Market Will Reach 70% by 2020’ published in February 2017 by UBI Research, Tianma ordered 30K equipment for a Gen6 flexible AMOLED panel production line in Wuhan and will produce in the second quarter of 2018.