At the best 2018 TV released recently by Consumer Reports, US consumer magazine, LG Electronics’ 65-inch OLED TV ‘OLED65C8PUA’ was selected as the best product among all the products.
<LG Electronics’ OLED65C8PUA, Source: lg.com>
Consumer Reports notes that the OLED65C8 has a good balance of price and performance. With the excellent quality of images including excellent high definition, UHD performance, and infinite viewing angles, it mentions that ThinQ AI platform, an artificial intelligence platform, is also excellent.
LG Electronics’ OLED TV series has remained in the first place for three consecutive years since being selected as the best product in 2016. In particular, the OLED TV released this year was upgraded to higher quality by installing ‘Alpha 9′, a proprietary image quality chip developed by LG Electronics, to reduce noise to half compared with previous models, and to achieve accurate colors with more sophisticated color coordinates.
On the other hand, LG Electronics’ OLED TV continues to secure its position in the premium TV market. LG Electronics announced at the conference call held on April, 26th that the sales revenue and operating profit of its HE (Home Entertainment) business division were recorded KRW 4.12 trillion and KRW W577.3 billion, respectively in the first quarter of 2018. In particular, OLED TVs and UHD TVs led the growth. The operating margin reached 14.0%.
According to LG Electronics, it will continue to operate TV business with profitability. The proportion of OLED TV sales is expected to grow from 10 percent last year to mid 10% ~20% of the total TV sales this year.