Small OLED Development Trends and Outlook

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The “2025 Small OLED Display Annual Report” by UBI Research, released in March 2025, forecasts significant growth in OLED shipments. In 2024, smartphone and foldable phone OLED shipments are projected to hit 8.33 billion and 25 million units, respectively, rising to 9.1 billion and 30 million units in 2025. This growth is driven by Samsung’s increased use of rigid OLEDs, more flexible OLED shipments from Chinese manufacturers, and a shift from LCD to OLED displays.

In 2025, China is expected to ship 4.9 billion units for smartphones and foldable phones, surpassing South Korea’s 4.51 billion units. Additionally, Apple’s anticipated launch of a foldable OLED phone in 2026 is expected to further accelerate market growth.

The use of new LTPO, pol-less, and low reflectivity technologies is increasing, especially in premium models, to reduce device thickness. Chinese companies are adopting tandem OLEDs for smartphones to gain market share. BOE is developing an 8.6-generation OLED production line in Chengdu B16 to produce hybrid OLEDs for IT devices and flexible OLEDs for smartphones.

The “2025 Small OLED Display Annual Report” analyzes small OLED trends, panel development, and future market forecasts. It covers technology trends, monthly utilization rates for 2024, and market forecasts by panel maker, application, and country up to 2029, providing a crucial guide for market understanding and business planning.

Chang Ho NOH, UBI Research Analyst(chnoh@ubiresearch.com)

▶2025 Small OLED Display Annual Report Sample