LG Electronics, to open an era of OLED TV

As the sales of the LG Electronics 55-inch Curved OLED TV (Model: 55EC9300) exceeds over 1,000 units since it became available at the end of last September, it is leading the era of OLED TV popularization.

LG Electronics released the curved OLED TV at KRW 3.99 million which is 1/4 of the price of the product launched early last year at KRW 15 million. The sales amount has increased drastically more than 20 times as the price becomes affordable due to the improvement of panel yielding rate. According to the LG Electronics, the customers who used to hesitate to purchase the OLED TV because of the high price are coming back making increased inquiries.

And the favorable reviews from various media regarding the picture quality of the LG OLED TV are continued. The U.S. IT media Cnet said, “This product has the best picture quality ever conform to the expectations for the OLED” and touted “It is the greatest TV existing in the world that even the latest 4K LCD cannot surpass.”

The Reviewed.com also highly praised stating that “It is the product with the real infinite contrast range” and “It is the first TV offering such an excellent picture quality.”

The LG’s 55-inch Curved OLED TV realized the ultra slim thickness of 4.9mm as it does not need a backlight. Though it is a curved TV, there is little color distortion changing according to the viewing angle, providing more precise color and deeper picture quality than general LCD TV even in the various genres of viewing environments including drama, sports, movie, documentary, etc.

Huh Jae-chul, marketing director of LG Electronics, said that “The OLED TV is a completely different TV that presents realistic colors and the contrast range that no LCD TV can match” and “The increase of sales is the evidence that consumers’ experiences of the great picture quality are directly leading to the actual purchase.”

Source – LG electronics

reporter@olednet.co.kr