Focus On
OLED Video
The adoption of Tandem OLED in the iPad Pro and MatePad Pro is boosting the IT OLED market, increasing shipments, and intensifying competition among panel manufacturers.
With the release of APPLE's iPad Pro and HUAWEI's MatePad Pro featuring Tandem OLED, the adoption of OLED in IT products is gaining momentum. OLED, known for its low power consumption and ability to accommodate larger batteries, is also well-suited for power-hungry on-device AI laptops, suggesting that more IT products will incorporate OLED in the future.
Korean OLED Panel Makers’ Emitting Material Purchases Reach 51.2% in H1, with a Modest Recovery Expected in H2
According to UBI Research's recently published "3Q24 OLED Emitting Materials Market Track," the purchase of emitting materials by Korean OLED panel manufacturers in the first half of 2024 totaled $495 million, representing 51.2% of the market share—a 7.8% decrease compared to the same period last year. This is a notable shift. Meanwhile, Chinese companies held 48.8% of the market share, up 7.8% year-on-year, with purchases amounting to $471 million.
Due to the OLED iPad Pro for Tablet PC, shipments are rapidly increasing, and shipments are expected to increase by more than 6 times in 2024 compared to the previous year.
According to the "3Q24 Medium-Large OLED Display Market Track" published by UBI Research, more than 12 million OLEDs for tablet PCs are expected to be shipped in 2024 thanks to Apple's entry into the OLED market for tablet PCs.
Foldable OLED shipments in 2Q reached 9.9 million units, doubling from 1Q and setting a new record.
According to the "3Q24 Small OLED Display Market Track" published by UBI Research, OLED shipments for foldable phones in the second quarter of 2024 are expected to reach 9.94 million units, more than doubling compared to the first quarter.