BOE, the largest display maker in China, produces UPC (Under Panel Camera) panels with transparent PI substrates.
UPC is a technology that makes a full screen of a smartphone possible by placing the front camera under the screen. The UPC technology that is currently commercialized is a method of patterning the cathode electrode and changing the resolution near the camera. However, this time it is expected that a transparent PI substrate will be additionally applied to the UPC panel supplied by BOE to Oppo.
Existing transparent PI substrates had difficulties in mass production due to the high process temperature of LTPS TFT. Yet, the recent test results of the panels with the transparent PI substrate produced by BOE reached most conditions of satisfactory levels even at the LTPS TFT process temperature.
The UPC OLED panel with the transparent PI substrate developed by BOE is expected to be installed in Oppo’s upcoming products.
<Apple iPhone 14 Series Specifications>
Samsung Display, LG Display, and BOE are expected to supply panels to Apple’s new iPhone 14 series in 2022. It is expected that Samsung Display will supply panels to all models in addition to iPhone 13 series. LG Display will supply 6.12-inch LTPS models and 6.69-inch LTPO models. BOE will supply panels only to 6.12-inch LTPS models.
The existing 5.4-inch mini model has been removed from the iPhone 14 series and a 6.69-inch Max model has been added. The size and resolution of iPhone 14 Max are the same as iPhone 14 Pro Max and LTPS TFT is applied instead of LTPO TFT.
In terms of design, the iPhone14 Pro and 14 Pro Max will have a punch hole design instead of the conventional notch. Apple’s punch hole design is expected to be applied as a double punch hole design due to various sensors and cameras.
Meanwhile, the total OLED panel supply to Apple in 2022 is expected to be about 215 million units, with Samsung Display expected to supply 135 million units, LG Display 55 million units, and BOE 25 million units. However, shipments are expected to be organically controlled due to market conditions and Apple’s policies.
At the keynote session of UBI Research’s ‘2022 OLED Korea Conference’ held from April 6th to 8th, Sang-Hyun Ahn, Managing Director of LG Display, announced, ‘The Present and Future of Automotive OLED Display: LG Display’s Future Outlook’.
Director Ahn announced, “The future will transform people and vehicles, and vehicles and vehicles to be connected, autonomous, shareable, and electrically driven. In order to respond to these changes, vehicle displays are getting bigger and more diverse in design, and displays are being applied to various locations to provide sights and information”.
Director Ahn continued, “The automotive display industry was led by LCD, but the OLED market is also gradually expanding its area.” He predicted, “The automotive OLED market will be worth $1.2 billion in 2025, It is also possible to grow to $6 billion.”
In addition, Director Ahn said, “LG Display has already introduced an OLED 1.0 structure that satisfies the minimum requirements for automotive display: brightness of 800 nits and lifespan of 10,000 hours. Unlike OLED for smartphones, OLED for automobiles requires brightness of 800 nits or more to grasp accurate information even during the day, and lifespan of 10,000 hours or more is essential because the use cycle is more than 10 years. Although there is a trade-off between brightness and lifetime, we plan to develop OLED 3.0 with a brightness of 1,000 nits or more and a lifetime of 10,000 hours or more by overcoming this through development of materials and structures.”
Lastly, Director Ahn mentioned about future displays such as extra-large and transparent, slidable, and rollable that are applied to vehicles and said, “Many companies want large and many screens, but they want to hide those screens inside the vehicle. Slidable panels, which can be a solution to this, are already technologically stable and can become common around 2025. On the other hand, rollable panels, such as those that come down from a vehicle sunroof, still have a long way to go, but we will continue to develop them.”
Executive Vice President Lee explained OLED technology innovation, future application fields, and market changes. He mentioned that COVID-19 has increased everyone’s time at home and changes in life display is necessary to match it.
Executive Vice President Lee first explained LG Display’s OLED.EX, and said, “LG Display’s OLED.EX is the most advanced OLED panel to which EX technology is applied. OLED.EX applies deuterium to increase brightness (an important element in OLED panels) by 30%. Through personalize algorithm based on AI and big data, reliability will be increased.” He also emphasized that “LG Display’s OLED.EX will be applied to all OLED TVs in the second quarter of 2022 and LG Display will lead the display market with innovative technologies including OLED.EX.”
Next, Executive Vice President Lee announced about life displays applied to everyday life, and said, “OLED is applied to life displays such as gaming, transparent, and portable displays. OLED realizes 100% original color to increase the sense of reality and enables excellent interaction with eye care, making it suitable as a gaming display.” Also “Transparent OLED maximizes the advantages of OLED, enabling the highest level of transparency and picture quality. By applying it to signage, it provides an effective experience to customers, and by applying it to mobility, it can use the dead space to indicate the current operation status or use it for advertisements. In addition, it is possible to create a space of new value and change a creative lifestyle by applying it to life”.
‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.
At UBI Research’s ‘2022 OLED Korea Conference’ held on April 6th-8th, UBI Research CEO Choong-Hoon Lee gave a presentation on, ‘OLED Market Review’.
CEO Lee presented the status of the entire OLED industry, market, and outlook with a focus on issues in 2022.
CEO Lee first announced the OLED TV business, a major issue in the recent OLED industry. CEO Lee said, “The biggest issue that has been heating up the OLED industry since the end of last year is OLED TV. There are topics such as Samsung Display’s re-entry into the large OLED business, sales of QD-OLED TVs between Samsung Electronics and Sony, and visualization of collaboration between Samsung Electronics and LG Display.”
In the TV OLED panel demand and supply forecast, CEO Lee said, “If Samsung Electronics purchases OLED panels from LG Display and conducts OLED TV business, LG Display and Samsung Display can supply a total of 12 million TV OLED panels this year. Among them, demand is 11.7 million units, and oversupply accounts for only 3%.” In addition, “With the joining of Samsung Electronics, the demand for OLED TV panels is expected to expand to 13 million units in 2023 and 20 million units in 2025. According to the expanding market, companies need to expand their facilities by the third quarter of this year” he predicted.
CEO Lee continued, “LG Display has been working hard to secure funds for 8.5 generation OLED line expansion since last year, and it is estimated that it will secure additional funds for 45K expansion within this year. With LG Display’s additional measures, the TV OLED panel market is expected to reach 13.5 million units in 2023 and 16 million units after 2024. However, to secure a market of more than 20 million units, it is necessary to plan to invest in the 10.5 generation by next year” he analyzed. He also said, “If Samsung Display invests, 10.5G investment is desirable, but 8.5G investment is expected.” He said, “Whether LG Display invests or Samsung Display invests, a long-term supply contract with Samsung Electronics for 10.5G investment should take precedence. If the investment proceeds, Samsung Display is expected to secure its own funds, but LG Display is expected to require joint investment with Samsung Electronics.”
‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.
At UBI Research’s ‘2022 OLED Korea Conference Tutorial’ held on April 6th-8th, Dr. Jae-Jin Yoo from the Department of Electrical and Computer Engineering at Seoul National University gave a presentation on, ‘An Overview of OLED Materials and Devices’.
Dr. Yoo explained the paradigm and market prospect of OLED for mobile devices, the structure of each layer, and the light emitting material. Although LCD is still leading the market by introducing mini-LED and other technologies, it is predicted that OLED will lead the display market in the future.
Dr. Yoo explained that among the latest technologies, “LTPO TFT is a technology newly applied to mobile by supplementing the shortcomings of LTPS TFT and oxide TFT process. LTPO TFT is a double-designed display with low electron mobility but no leakage current by changing at least one transistor to oxide in the LTPS TFT process”. He also explained, “In still images, LTPS TFT needs to be driven at 60Hz to maintain the brightness of the screen due to high leakage current, but for oxide TFTs, 1Hz operation is possible because of low leakage current.” Dr. Yoo added, “Although there is an issue that the process of LTPO TFT is more complicated than that of LTPS TFT, it can reduce the total power of mobile devices by 10~15% and it has the advantage that it can be applied to AOD (Always on Display).”
Next, introducing the OLED deposition method and vapor deposition machine, he explained that if the 8.5 generation vertical deposition method, which is currently an issue for IT, is commercialized, it has many advantages in terms of productivity and is a much anticipated technology.
‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.
At UBI Research’s ‘2022 OLED Korea Conference’ held from April 6th to 8th, Yasuo Nakane, senior analyst at Mizuho Securities, presented ‘Consumer Electronics/Flat Panel Display Industry What is the Outlook for Turbulent 2022?’ .
Regarding Apple’s iPhone industry, Senior Vice President Nakane said, “The strength of iPhone continued in 2021. iPhone production in 2021 was 234 million units, which was 3 million less than shipments of 237 million units. Sales were 240 million units which made it so that no inventory was accumulated.” He also announced that “In the first quarter of 2022, 62 million iPhones were produced, a 13% increase compared to the same period last year, and 53 million units are expected to be produced in the second quarter”. He analyzed the outlook of 2022, “Considering the strong first half of 2022 and the impact of new product price hikes in the second half of 2022, annual iPhone production in 2022 is estimated to be 249 million units, a 6% increase from the previous year, of which iPhone 14 is estimated to be 83 million.”
Next, regarding the older iPhone models, he analyzed that “iPhone13 series is expected to continue sales for the time being except for iPhone13 Mini. Among iPhone12 series, only iPhone12 will continue to be sold”. He also announced, “Samsung Display supplies panels for all models of the iPhone series, LG Display supplied LTPO models for the first time, and BOE’s panels will continue to be used in iPhone12.” In addition, he predicted, “Suggestions to apply not only LCD but also OLED to iPhone SE3 would continue and iPhone 11’s camera is expected to be used. Face ID would not be applied.”
Regarding the timing of OLED application for iPad and MacBook, Nakane said, “It is expected that two models of iPad air with OLED will come out in the second half of 2024 at the earliest and OLED will be applied to MacBook Air in the second half of 2025 at the earliest.” Finally, “the business plan for the foldable model has not been decided, but it seems that they are interested in a PC-size foldable model rather than a smartphone-sized foldable model. The plan is to release them after 2026.” he predicted.
According to the ‘China Trend Report’ published by UBI Research, TCL CSOT plans to apply the generation 8.5 inkjet printing OLED technology to the T8 line. It is expected that some layers will be formed by vapor deposition in the inkjet printing method rather than the complete inkjet printing method. The location is likely to be Guangzhou.
TCL CSOT’s T8 line was scheduled to start construction in March 2022 using the inkjet method, but there were rumors that the schedule continued to be delayed due to investment scale and yield issues. There are also talks about the project being canceled altogether. However, it seems that TCL CSOT has continuously improved its technology by continuously collaborating with JOLED. They also announced related contents at DTC 2021 held in November 2021.
It is is expected that mainly OLEDs for IT and automobiles will be mass-produced at the T8 line. The investment schedule and details of the TCL CSOT T8 project can be found in the ‘March China Trend Report’.
We analyzed the prices of 65-inch TVs of Samsung Electronics’ QLED TVs, OLED TVs from LG Electronics and Sony, and LG Electronics’ QNED TVs until March 2022.
The models we investigated at Samsung Electronics were 4K high-end model QN90A, 4K entry-level models QN85A and QN80A, and 8K models QN800A and QN900A. The models at LG Electronics were OLED TVs A1, C1, and G1 models and QNED TVs QN90UP and QN99UP. The models at Sony Electronics were OLED TV XR65A80J and XR65A90J.
The prices of Samsung Electronics’ 4K models QN90A, QN85A, and QN80A were $2600, $2200, $1700, respectively and the 8K models QN900A and QN800A were $5000 and $3500, respectively. The launch prices of LG Electronics’ OLED TVs A1, C1, and G1 were $2000, $2300, and $3000, respectively while the QNED TVs QNED90UP and QNED99UP were $1600 and $2700, respectively. Sony’s OLED TVs XR65A80J and XR65A90J were priced at $2800 and $4000, respectively.
As of March, the highest-priced 65-inch premium TV model was Sony’s XR65A90J. The lowest-priced model was Samsung Electronics’ QN65QN80A.
The prices of most of Samsung Electronics’ products have been falling since December. As of March, Samsung Electronics’ 80A, 85A, and 90A models are priced at $150, $200, and $500 lower than LG Electronics’ A1, C1, and G1 models, respectively, to induce consumption.
The price of LG Electronics’ OLED A1 and G1 models did not change after the last $100 price reduction in January and the C1 model has maintained the price of $1800 since October 2021. The price of LG Electronics’ QNED90UP did not change and the QNED99UP maintained a price of $2500, down $200 from its launch price.
Sony’s XR65A80J, which had dropped to $1800 in October 2021, recovered to $2000 in December and has maintained it until March. The XR65A90J has been steadily dropping in price since December 2021, forming a price of $3000 in March.
According to UBI Research’s published quarterly report, “1Q22 Medium & Large OLED Display Market Track”, mid-to-large OLED sales in the fourth quarter of 2021 was up 29.1% (QoQ) from the previous quarter at $2.2 billion and up by 76.9% (YoY) from the same period of the previous year.
Although Samsung Display leads the way in the OLED market for mobile devices, LG Display overwhelming dominates the mid to large-sized OLED market.
Of the $2.2 billion in mid to large-sized sales in the fourth quarter of 2021, LG Display’s sales was a massive $1.84 billion, accounting for 83.6% of the market.
By application product, OLED for TVs accounted for 85% of the market with $1.87 billion and OLED for notebook sales accounted for 8.8% of the market at $193 million.
Samsung Display began shipping QD-OLED for TVs and monitors from December 2021.
LG Display announced that it will begin supplying improved OLED EX panels of OLED panels for TV from 2022. LG Display plans to complete preparations for OLED EX production in Paju and Guangzhou by the first quarter of 2022. LG Display has negotiated with Samsung Electronics to supply OLED panels for TVs but no final decisions have been made.
Samsung Display is expanding its OLED business from smartphones to IT applications such as notebooks and tablet PCs. UBI Research predicted the larger than 10-inches, mid-to-large OLED market after 5 years. The TV market, which accounts for 83.5% in 2022, will decrease to 62.1% in 2026. However, the IT market is expected to expand.
“1Q22 Medium & Large OLED Display Market Track” provides data analysis for 10-inches or larger, mid-to-large OLED by examining the current status of OLED production capacity, major panel makers, shipments by application, and sales performance.
In addition, this analysis provides information for major product lines such as automotives, note PCs, monitors, and TVs by evaluating detailed quarterly shipments, sales performances, ASP by application, and OLED supply and demand analysis by application. It projects the market for the next 5 years.
According to the ‘China Trend Report’ published by UBI Research, Honor, a Chinese smartphone manufacturer, announced Magic4 and Magic4 Pro at MWC 2022 held on February 28th.
Both products are 6.81 inches in size. Magic4 has a resolution of 1224×2664 and Magic4 Pro has a resolution of 1312×2848. The peak brightness of both products is 1,000nits and the refresh rate is 120Hz. LTPO TFT and 1,920Hz high frequency PWM dimming technology are applied.
The display panel is supplied by Chinese panel makers BOE and Visionox. The DDIC is supplied by Taiwanese IC chip maker Novatek. BOE supplies panels of three models: Magic4, Magic4 Pro, and Magic4 Pro plus. Visionox supplies panels of two models, Magic4 and Magic4 Pro.
Detailed mass production line and quantity estimation of Honor Magic4 series are included in ‘China Trend Report’. The ‘China Trend Report’ provides various information on the Chinese display industry trends, such as the latest issues of major Chinese display companies, line trends and shipments, equipment disclosures by company, and introduction of new products in China. The report can be inquired on the UBI Research website.
Eindhoven, 25 February 2022. ECFG has acquired a minority share in Simbeyond through Eindhoven Venture Capital Fund II (EVCF II). Simbeyond has developed simulation software (Bumblebee) that can very accurately measure the effects of OLED materials at the device level. This is the first financing round for Simbeyond. The financing will be used to accelerate company growth (R&D and sales organization).
Simbeyond offers a software tool, Bumblebee. The software tool is a computer simulation for the use of materials in the engineering process of OLED materials. The current process is often based on trial & error, which means that this is expensive and involves time-consuming and experimental efforts. The software is developed for companies that want to simulate the effects of organic light-emitting or light-emitting diodes at the device level. Customers include research & development (R&D) companies and departments of large tech companies and other relevant R&D institutes (such as universities). The unique approach allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow.
Simbeyond is a technology-driven organization. The past few years have mainly been dominated by product development. The goal in this new growth phase for Simbeyond is to become the preferred supplier of organic materials simulation software for the high-tech industry. Additionally, two more application areas will be materialized into an expansion of the current product line: batteries and nanolithography.
“Simbeyond is entering a new growth phase with ambitious goals and a drive for new opportunities. This investment and collaboration mean not only securing the resources to become the number one simulation tool in the OLED market, but also taking a step forward into new products,” said Siebe van Mensfoort, CEO of Simbeyond.
Hans Bloemen of ECFG: “To measure is to know and Simbeyond does that in its purest form. Bumblebee is only just getting ready to really enter the market. It now needs the right commercial attention with the most suitable profession. The investment ensures that this step towards growth can be realized. In addition to further developing the current market, a step can also be taken in a new market, battery technology. Together we hope to bring this technical gem to fruition.”
About ECFG | Ecfg.nl
ECFG is an independent fund manager that advises, guides and invests in SME companies active in the business-to-business segment. The activities are primarily aimed at strategically and financially supporting innovative, sustainable and promising companies. The broad entrepreneurial investor base and relevant network also offer additional added value. Since the start of ECFG in 2008 and has guided more than 400 entrepreneurs and companies in business development, financing and strategy and realized more than 30 participations. ECGF operates in line with the 17 Sustainable Development Goals. The ECFG team consists of fourteen people and is located in the center of Eindhoven.
About Simbeyond | simbeyond.com
Simbeyond is a simulation software company which accelerates development of advanced materials and high-tech devices as used in state-of-the-art display, lighting and signage applications. Organic electronics, such as the organic light-emitting diode (OLED) displays of present-day smartphones, paves the way for mechanically flexible electronics. The unique approach provided allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow. Simbeyond was founded in 2015, as a spin-off launched by the Technical University of Eindhoven (TU/e). The company is located in Eindhoven and its team consists of thirteen people.
Simbeyond | Polina Vasilkovska | Simbeyond | firstname.lastname@example.org
ECFG | Silvia Dekkers | +31 6 288 30 330 | email@example.com
According to the ‘China Trend Report’ published by UBI Research, BOE B11 (Mianyang) plant is experiencing difficulties in supplying quantities to Apple due to the supply and demand problem of Touch IC. The report analyzed that BOE’s shipments to Apple have decreased significantly due to the supply and demand problem of Touch IC. As a result, shipments are expected to fall far short of the 2022 target set by BOE.
Along with the Touch IC supply issue, the overall shipments of major Chinese panel makers are also on the decline. According to the report, the total shipment of OLED panels for smartphones in China in January this year was 12.7 million units, a decrease of 27% compared to 17.4 million units in December last year.
The ‘China Trend Report’ provides various information on China’s display industry trends. It covers the latest issues of major Chinese panel makers, including BOE’s reduced shipments to Apple, line trends and shipments, equipment disclosures, and new product lists. The report can be inquired on the UBI Research website.
According to UBI Research’s “1Q22 Small OLED Display Market Track” Small OLED Display (10-inches or smaller watch, smartphone, foldable phone, etc.) shipment in 2021 was 746 million, a 34.4% increase from the previous year’s 555 million. The reason for the increase in shipments compared to 2020 can be attributed to the increased sales of iPhone 12, iPhone13, and the unexpectedly strong sales of Galaxy Z’s Fold 3 and Flip 3.
Compared to the previous year, Small OLED sales in 2021 was up from $26.5 billion to $38.1 billion, a 43.9% increase.
Graphs are categorized by application product; Watch, Smartphone, Foldable Phone.
Since 2019, foldable phones have been on an upward trend. The market for foldable phones in 2021 exceeded 10 million units, accounting for 1.4% of all small displays. It is predicted that foldable phones’ yearly upward trend will result in exceeding 100 million units by 2026, accounting for 9.7% of all small displays.
“1Q 2022, Small OLED Display Market Track” analyzes the production capacity for 10-inches or smaller OLED Displays. Quarterly sales market and shipment market were investigated by these categories; major panel makers, country, generation, substrate, TFT technology (LTPO and LTPS), and by application products (watch, smartphone, foldable phone).
An analysis of ASP and OLED supply/demand by application is also provided. Small OLED Display market forecast data is predicted until 2026 on Excel.
26% Increase in Total Shipments of Chinese OLED Panels for Smartphones in the Fourth Quarter compared to the Third Quarter
According to UBI Research’s ‘February 1st China Trend Report’, total shipments of OLED panels for smartphones by Chinese panel makers in the fourth quarter of 2021 were 44.8 million units, a 26% increase from 35.57 million units in the previous quarter. By company, BOE shipped 20.9 million units and occupied a 46.7% share, followed by Visionox with 9.7 million units, EverDisplay Optronics with 5.5 million units, CSOT with 5.5 million units, and Tianma with 3.1 million units.
By substrate, flexible OLED panel shipments were the highest for BOE with 20.9 million units, followed by CSOT with 5.5 million units, Visionox with 4.7 million units, and Tianma with 3 million units. BOE’s panel shipments increased the most compared to the previous quarter with an increase of 5.3 million units, followed by Visionox by 1.9 million units and Tianma by 1 million units. CSOT’s panel shipments decreased by 300,000 units from the previous quarter.
In the field of rigid OLED panel shipments, EverDisplay Optronics shipped 5.54 million units, a decrease of 80,000 units compared to the third quarter, but maintained the No. 1 position in rigid OLED panel shipments with a market share of 52%. Visionox, in second place, shipped 5.04 million units, up 43% QoQ, chasing EverDisplay Optronics. Tianma’s rigid OLED panel shipments were 120,000 units, accounting for only 1%.
The details can be found in the ‘UBI Research China Trend Report’, and inquiries can be made on the UBI Research website.
Samsung Electronics widely successful release of its foldable phones, Galaxy Z Fold 3 and Flip 3 last year has risen expectations for establishing foldable phones into the mainstream. Chinese companies such as Huawei, Xiaomi, Oppo are also releasing multiple foldable phones.
As the first foldable phone in China, Huawei has been releasing the Mate X series every year since its launch in 2019. The Mate X and the Mate Xs released in 2020 are 8 inches in size and folds outward. The external display is 6.6 inches with a resolution of 1148×2480 and an aspect ratio of 19.5:9.
Mate X2 was introduced in February 2021 with 8 inches for the internal display and the external display is 6.45 inches OLED with a resolution of 1160 x 2700 and an aspect ratio of 21:9. Colorless PI was applied to the cover window. Mate X2 folds inward instead of Mate X’s outward folding display.
P50 Pocket released in December 2021 is a clamshell phone similar to the Samsung Flip 3. The internal display is 6.9 inches with 120Hz refresh rate and an aspect ratio of 21:9. The cover window is 1.1 inches circular type.
Honor released a foldable phone, Magic V on January 10th 2022.
The internal display is 8 inches with 90Hz refresh rate and the external display is 6.5 inches with 120Hz refresh rate. The cover window is colorless PI. Both internal and external panels are made in BOE B11(Mianyang) line. The initial production is estimated to be 50,000 and the estimated total production volume is 100,000 to 200,000.
According to the sales result, the Visionox panel might be applied to the product.
Vivo is about to release a new foldable, the NEX FOLD. Vivo filed patents for NEX FOLD, NEX ROLL, and NEX SLIDE.
NEX fold’s internal display is 8.03 inches with QHD 120Hz and the external display is 6.53 inches with FHD 120Hz. Both internal and external display has the same refresh rate. The display panel is Samsung Display’s LTPO, and the cover window is planned to be 30 um thickness UTG.
It is planned to be released in March 2022, but no official announcement has been made.
Source: GSMArena.com, LETSGODISITAL, UBI Research DB
Samsung Display is using UTG(Ultra Thin Glass) for the cover window and most Chinese panel companies are using Colorless PI. Many Chinese companies are introducing foldable phones, but durability issues are reported on many social network media posts. Chinese panel makers still have much to go in terms of quality in technology and production cost when compared to Samsung Display.
According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.
Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.
Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.
OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.
According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.
Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.
As LG Display posted the highest sales ever, at the same time it also made a sharp pivot into a profit for the first time in three years. On the 26th, LG Display announced that it had achieved annual sales of 29.878 trillion won and operating profit of 2.23 trillion won in 2021. “This is the result of the large-sized OLED panels in the premium market, the strengthening of the small and medium-sized OLED business base, and the innovation of LCD structures centered on IT products,” LG Display goes on the explain. While the overall TV market experienced negative growth last year, LG Display led the large-sized OLED business. OLED TV panel shipments grew by more than 70% compared to the previous year, which turned to profit in the second half of the year. This helped reach a break-even point.
Following the previous year’s earnings announcement, LG Display stated, “This year, we plan to expand profitability in stages based on shipment growth of more than 20% compared to the previous year and strengthened business capabilities,” and “From the second quarter, ‘OLED.EX’ will be applied to all OLED TV panel series to accelerate the trend toward OLED in the premium TV market.” OLED.EX is a TV panel that increases screen brightness (luminance) by 30% and reduces bezel by 30% by applying ‘deuterium technology’ and ‘personalization algorithm’ to organic light emitting devices. These are the core elements of OLED picture quality. In the case of small and medium-sized OLEDs, the mobile sector plans to improve profitability by expanding new models and high-end products in the second half of the year and expand to the overall mobility industry. The LCD division will continue its strategy of selection and concentration focusing on IT products.
LG Display also expressed confidence in Samsung Display, which has emerged as a new competitor in the OLED market. When asked about LG Display’s competitiveness compared to Samsung Display’s QD-OLED, Large-Scale Marketing Manager Lee Tae-Jong remarked, “Our competitor’s products have not been released yet, so an accurate comparison will be possible only after the actual launch.” He continued, ”LG Display, which has been in business for more than 10 years is far superior in our overall competitiveness in our products and cost, economies of scale, and customers. We will continue to widen the gap in the future.”
Analysis of 65-inch Premium TV Price Trend in 2021
This is an analysis for the 65-inch TV prices for Samsung Electronics’ QNED TV, LG Electronics’ OLED TV, and Sony’s OLED TV in 2021.
Samsung Electronics started with the 4K high-end models QN90A and the 8K models QN800A and QN900A. The entry-level models QN80A and QN85A were released sequentially. The 4K models QN90A, QN85A, and QN80A were priced at $2,600, $2,200, and $1,700 respectively. The 8K models QN900A and QN800A were priced at $5,000 and $3,500.
Starting with the high-end model G1, LG Electronics launched the entry-level models A1 and C1 models. The launch prices were $3,000, $2,300, and $2,000 for the G1, C1, and A1, respectively.
Sony launched two models, the XR65A80J and XR65A90J. The starting price was $4,000 for the XR65A90J
In 2021, events such as the 2020 Tokyo Olympics and Black Friday played a major factor in aggressive marketing by companies.
Samsung Electronics’ 8K models QN900A and QN800A had two prices cuts, the first one for the Tokyo Olympics and then for Black Friday. In the end, the QN900A was lowered by $1,700 and QN800A by $800 than their launch prices. Similarly, the 4K models 90A cut its price by $700, the 85A by $800, and the 80A by $500 from the launch prices, forming an average price of $300 lower than LG Electronics’ comparable models.
LG Electronics’ TVs had also began marketing in June when they were affected by the Tokyo Olympics and averaged a $300 price cut on all their OLED products. In anticipation for Black Friday, in October they lowered their prices by another $200 on average when compared to their launch prices.
Meanwhile, LG Electronics’ 8K QNED TV 65QNED99UP model was priced at $2,500, the lowest price among 8K models.
Finally, Sony’s XR65A80J model dropped to $1,800 in November, which was a $1,000 price cut from the launch price, but recovered its price to $2,000 in December. No price changes for the high-end model, the X65A90J other than one $200 price cut a month after its launch.
Of the total 226 OLED smartphones released in 2021, China released 175. This is an overwhelming 77.4% share in the market. Korea released 20, which is half of the 39 in 2020. The United States released 16 and other countries released 15.
By size, there were 218 products in the 6-inch range, accounting for 96.5% of the market share, indicating that 6-inch products have established themselves as mainstream. In addition, 3 products in the 8-inch range, 2 products in the 5-inch range and 7-inch range, and 1 product in the 4-inch range were released. All 7-inch and larger products were foldable.
By display design, the punch hole model was released at an overwhelming 173, followed by the notch model at 31, the narrow-bezel model at 15, the under display camera (UDC) and pop-up camera at 3 models each, and 1 product with a home button was released.
Finally, in the display area (D.A), which is the display area to the size of the smartphone, 194 products belonging to 80-90% accounted for 85.8% of the product, 29 products above 90% and 1 product under 80% were released. The home button is now gone, the notch design is reduced, and the average D.A. has increased due to the continuous launch of full-screen smartphones. The product with the highest D.A was 94.9%, which occupies the Honor’s Magic3 series.
QD-OLED panels, which are being mass-produced from the second half of 2021 at Samsung Display, will be applied to new products for Sony and DELL.
First, Sony announced ‘A95K’, the first TV with QD-OLED in its 2022 TV lineup. A95K is available in 55-inch and 65-inch models, featuring 4K resolution and a refresh rate of 120 Hz.
<Sony’s QD-OLED TV ‘A95K’, Source: electronics.cony.com>
Meanwhile, Samsung Display’s QD-OLED is also applied to DELL’s 34-inch gaming monitor. DELL’s ‘Alienware AW3423DW’ monitor has a 34-inch size, 3440 x 1440 resolution, a refresh rate of 175 Hz, and a response speed of 0.1 ms. In addition, the monitor supports ‘DisplayHDR 400 True Black’. DELL said it will start selling around March 2022.
As Samsung Display’s QD-OLED enters the TV and IT markets, it is expected to compete fiercely with LG Display’s WRGB OLED and JOLED’s RGB inkjet printing technology in the existing mid-to-large market. Many have a huge interest as to which company’s technology will become the main technology in the mid- to large-sized market in the future.
LG Display’s automotive OLED panel recognized for ‘best picture quality’ for passengers
- Obtained international certification for ‘High Visibility Vehicle OLED’ from German TUV, a global certification body
- Provides a wide viewing angle while consistently maintaining high image quality in a wide range of driving environments and low temperatures of -40 degrees Celsius
Applying new OLED technology that stacks light emitting devices in multiple layers, improving screen brightness and lifespan
LG Display (CEO and President Ho-Young Jung)’s automotive OLED panel was recognized for its best picture quality in the global market.
LG Display announced on the 26th that it had obtained the ‘High Visibility Automotive OLED (OLED)’ certification from Germany’s ‘TUV Rheinland’, a global certification body.
LG Display’s automotive OLED panel consistently realizes the best picture quality in a wide range of driving environments, including the brightness (10 to 5,000 lux) that the driver encounters during the day and at night, and maintains the same picture quality even at a harsh low temperature of minus 40 degrees Celsius. In addition, it was evaluated that it accurately expresses even small contents that are only 5% of the full screen size without distortion at any viewing angle between the driver’s seat and the front passenger’s seat.
This product applies a new OLED technology(tandem) that stacks R(red), G(green), and B(blue) light emitting devices in multiple layers to significantly improve screen brightness and lifespan compared to products with only one light emitting device. Existing LCDs for vehicles have limitations in that light leak around small content, lowering the contrast ratio, and slowing the response time in a low-temperature environment, leaving an afterimage. On the other hand, LG Display’s self-luminous vehicle OLED has a contrast ratio of 600,000 to 1, which greatly exceeds the certification standard (50,000 to 1) and maintains more than 99% of luminance and color despite rapid changes in the external environment of the vehicle. Also, the response speed is 0.66ms faster than the authentication standard (3ms, milliseconds), so there is no afterimage.
Sohn Ki-hwan, managing director of LG Display Auto Marketing/Product Planning, said “This certification proves that tandem OLED for automobiles is the only display that satisfies the highest picture quality and extreme lifespan”. So “We will provide our customers with a differentiated customer experience with a display that is safer to use while driving and more convenient when stopped” he said.
At the Visionox Technology Innovation Conference in 2021, Zhu Xiujian, Chief Executive Officer of Visionox Technology Product Engineering Center, gave a presentation on OLED industry trends and Visionox’s advanced technology exploration.
In the OLED industry trend, Chief Executive Officer Zhu emphasized, “Flexible OLED is expected to occupy more than 30% of the panels for mobile devices after 2023, and cost reduction is the only way to expand the market.”
In the OLED technology change for mobile devices that followed, “From 2011 to 2018, a full screen with a notch or a narrow bezel became a trend, from 2019 to 2020, we pursued morphological differentiation such as camera pop-up, punch hole, U-notch, and under panel camera,” he said. He also announced, “After 2021, basic performance such as high refresh rate and low power consumption has been strengthened, and more differentiated technologies such as foldable and advanced UPC are being developed.”
Finally, the Chief Executive Officer mentions form innovation, basic performance improvement, function integration and advanced technology innovation for Visionox’s product innovation solution, full screen and various folding technologies for shape innovation, visual experience and low power consumption with improved pixel structure and color performance for basic performance improvement, cost reduction through layer integration, fingerprint recognition or touch pressure sensing technology for functional integration, and advanced technology In Innovation, he finished the presentation by mentioning micro LED and saying that it will provide optimal solutions to users.
At UBI Research’s ‘OLED Settlement Seminar in the second half of 2021’ held on the 19th, Park Seon-hong, head of the Korea Automobile Research Institute, gave a presentation on ‘the status and outlook of future automotive display development’.
Responsible Park said, “If the autonomous driving technology is advanced, the number or time of driving will decrease, and the change of the interior space is essential because the driver pays attention to the interior environment of the vehicle. Through the change of the vehicle display, the change of the steering wheel to secure space, and the change of the seat, the efficiency of the space that can utilize the interior space can be increased.”
Among the changes resulting from the development of autonomous driving technology, Responsible Park said, “With the change of the display inside and outside the vehicle, the degree of freedom of space within the vehicle can be improved as buttons, switches, and gear knobs inside the vehicle are applied to the display.” In keeping with, the display mounted on the vehicle is also changing to a large-screen, large-area curved display.”
Responsible Park said, “Displays that secure the reliability of autonomous driving by communicating with the outside such as pedestrians and two-wheeled vehicles through external communication as well as the inside of the vehicle are gaining prominence. By displaying information about the vehicle’s condition (acceleration or deceleration, whether it is stopped, etc.), safety issues can be controlled.”
Currently, automotive displays have a high adoption rate of LCD, but OLED can realize flexible displays, and its thin thickness, high contrast ratio, fast response speed, and wide viewing angles make it possible to apply it in complex and diverse spaces inside automobiles in line with the era of autonomous driving. expected to increase. LG Display is already mass-producing POLED for automobiles, and Samsung Display and Chinese panel makers are also preparing for mass-production of OLED for automobiles.
As autonomous driving technology develops, automobiles are emerging as a new concept of ‘rest and comfort’ out of a means of transportation. While the evolution of in-vehicle displays is essential in such a leisure space, expectations are being raised on how much influence OLED will have on the market as a display for automobiles in the future.
SEOUL, Korea (Nov. 17, 2021) – LG Display, the world’s leading innovator of display technologies, announced today that its Automotive P-OLED display won the Presidential Award, the highest honor for the most revolutionary technology of the year, at the 2021 Korea Technology Awards in Seoul, Korea. This is LG Display’s second Presidential Award after first winning the coveted honor for its outstanding 65-inch Rollable OLED panel at the 2019 Korea Technology Awards.
Hosted by the Ministry of Trade, Industry and Energy, the nation’s most prestigious technology awards ceremony recognizes companies, research institutes, and universities that have developed groundbreaking technologies and products boasting excellence in performance and domestic industry impact.
Thanks to the self-emissive nature of OLED technology, LG Display’s award-winning Automotive P-OLED display provides incredible picture quality with real black to give drivers high clarity and outdoor visibility during both day and night. In addition to being more eco-friendly than its LCD counterpart, P-OLED has no need for a backlight which gives it a lighter, sleeker, more premium and flexible design.
Notably, it has received the High Visibility Automotive OLED and Eye Comfort Display certifications from TÜV Rheinland, a global independent inspection service. To leverage the diverse benefits of such an innovative and next-generation technology, leading automakers around the world are incorporating this display into their latest vehicles’ infotainment systems.
LG Display’s Automotive P-OLED display is touted by major global automakers, especially when it comes to high reliability even in the harshest environments. The company’s Automotive P-OLED is already globally recognized for its innovative technology, earlier this year picking up the Best New Display Component award at Display Week 2021 which was hosted by the Society for Information Display (SID).
In tandem with the rapidly growing market that is turning out more and more cars with larger multiple displays, LG Display aims to continue leading the market with its unique, differentiated P-OLED technology.
“We are grateful to have been recognized for the Automotive P-OLED technology we developed to bring enhanced safety, design innovation, and ESG values to our consumers,” said Kim Myoung-Kyu, Executive Vice President and Head of the Mobile Business Unit at LG Display. “We will continue to create new and innovative OLED technologies that provide unique and differentiated values to customers, thereby leading the market.”
BOE will supply OLED panels for Apple’s iPhone 13 in the US. Samsung Display and LG Display were supplying two 5.4-inch and 6.1-inch 60Hz panels with LTPS(Low-Temperature Polycrystalline Silicon) TFT for the existing iPhone 13 panels. And Samsung Display was exclusively supplying 6.1-inch and 6.7-inch 120Hz products to which LTPO(Low-Temperature Polycrystalline Oxid) TFT was applied. The panel that BOE is supplying with approval to Apple this time is a 6.1-inch LTPS TFT panel. BOE’s panel is expected to start mass production at the end of October if Apple approves it soon.
|6.1||LTPS(60Hz)||SDC, LGD, BOE(expected)|
As for the panels that BOE supplied to the iPhone 12, EVEN process was carried out on the B7 (Chengdu) line, and the module process was carried out on the B11 (Myeonyang) line. The process was carried out separately due to the yield issue of the B7 module line, but from the iPhone 13, the deposition yield of the B11 line has improved and both the EVEN process and the module process are carried out on the B11 line. The total amount of panels that BOE will supply for iPhone 13 is estimated to be 15 million units, and although BOE has a target of producing more than 5 million units within this year, it is expected to be in the range of 2 to 3 million units in reality.
Meanwhile, it is known that BOE is also rapidly developing the LTPO line. The LTPO development speed of BOE’s B11 line is faster than that of the B7 line, and it is known that it already has mass production. At BOE, LTPO development is at a significant level, and attention is being paid to whether it will be able to supply LTPO panels to Apple’s next iPhone 14 (working title).
BOE has recently expanded its supply of flexible OLEDs to Samsung Electronics as well as Apple, and its influence in the flexible OLED market is growing. As BOE supplies new panels to Apple for the first time, attention is focused on how domestic panel makers will respond.
At ‘GLOBAL TECH KOREA 2021’ held in September 2021, Changhee Lee, Head of Samsung Display’s Next Generation Research Department (Vice President) delivered a keynote speech on the topic of ‘Display Innovation: Form Factor, Energy Conservation, and Color’.
For the first time in the form factor sector, Vice President Lee said, “The screen-to-body ratio, which was only 50% in the early days, has recently reached over 85%” and “We are in the process of introducing UPC (Under Panel Camera) technology to use full screens in various product groups he said. UPC technology can be applied to laptops as well as smartphones, and he said that advanced technology is needed to gradually increase the resolution of the camera and create the same luminance and color as the surrounding screen.
Vice President Lee said, “In 2010, flat screens evolved into various form factors such as foldables and rollables, and most inconveniences in durability, convenience, and usability disappeared”. In addition, Vice President Lee said, “Active devices such as OLEDs and transistors are placed on a neutral plane and designed to be protected by multiple layers, and a foldable display can be made with UTG with reduced thickness and increased durability”. Vice President Lee continued, “If not only folding but also rollable are made, the volume will be much smaller, and the technology is high enough to be commercialized now”, He said, “Materials with excellent properties that can be repeatedly deformed and restored will be developed and will be employed in various products through technology that can make them mechanically strong”. He said, “Materials with excellent properties that can be repeatedly deformed and restored will be developed and will be employed in various products through technology that can make them mechanically strong.”
In terms of energy saving, Vice President Lee explained that Samsung Display’s ‘Eco Square OLED’ is “a technology that reduces power consumption by removing the polarizer” and “We are further developing this technology to further reduce power consumption” He said. In addition, in terms of software, he said, “When ‘Windows 11 Dark Mode’, which can use OLED display more efficiently than before, is released, it is possible to reduce OLED light-emitting power consumption by more than 25%”.
In the color gamut sector, Vice President Lee said, “The higher the saturation and the wider the color gamut, the brighter the human body perceives it.”, and he said, “We are developing a new index called XCR (experienced color range) and evaluating the picture quality of the display through it”. In addition, he said, “We are developing a display with lower power consumption and higher saturation using quantum dots” and “It has already been applied to LCD and applied to Samsung Electronics’ QLED, and QD-OLED products will be released soon, and QD-LED will also be developed” he announced.
Lastly, Vice President Lee said, “Various sensors are being combined and applied to displays, and they have developed innovatively in various form factors, sizes, picture quality and the application changes have also expanded. Companies in the sector must work together to achieve technological innovation” he emphasized.
Samsung Display begins mass production of QD-OLED in the fourth quarter of 2021, a new growth opportunity in the large OLED market
Samsung Display is planning to start mass production of QD-OLED in earnest from the fourth quarter of 2021. The mass production scale is 8.5G 30K/month, and it is expected to be mass-produced mainly for 65-inch 4K resolution panels. Since three 65-inch panels can be produced in the 8.5th generation, about 1 million panels are expected to be mass-produced annually.
At the closing seminar held in the second half of 2020, UBI Research predicted that Samsung Display’s QD-OLED will produce 200,000 units in 2021, 600,000 units in 2022, and 800,000 units in 2025. However, as Samsung Display announced in its second quarter conference call that it will also introduce a monitor product with a smaller QD display than a TV, production is expected to vary depending on the proportion of products..
If mass production begins in the fourth quarter, QD-OLED TV will be unveiled for the first time at the CES 2022 exhibition held in Las Vegas in 2022, and the product is expected to be officially released in the first half of the year.
Joo-seon Choi, president of Samsung Display, emphasized in a recently published sustainability report that “If QD displays are commercialized, new growth opportunities will be created in the large display industry, which has been stagnant for a long time.”
Attention is paid to how much influence Samsung Display’s QD-OLED mass production will have in the large OLED market led by LG Display.
<Expected structure of QD-OLED, Source: UBI Research>
The reality of QNED (quantum dot nano-rod LED), which Samsung Display is preparing as a next-generation display, has become clear.
As a result of analyzing 160 patents applied by Samsung Display, it was confirmed that the structure constituting the QNED has already been completed, and that the only remaining task is to keep the number of nano-rod LEDs arranged in the light-emitting pixel constant.
As a result of classifying the contents of each patent according to the purpose of the application, a total of 39 types were found, with 49 cases related to device arrangement being the most. The following is 20 cases to improve the light efficiency.
The number of aligned nano-rod LEDs per pixel, which determines the yield and image quality characteristics of QNED, is determined by the distribution of LEDs in the ink, the number of LEDs injected into the pixel, and the alignment ratio of the injected LEDs.
If the distribution of the number of nano-rod LEDs per pixel is different, there is a change in the voltage applied to each pixel, resulting in a defect.
It has been confirmed that Samsung Display has already developed a method for making the number of nano-rod LEDs per pixel constant and an algorithm that can make the luminance uniform even when the number of nano-rod LEDs is different.
In the “QNED Technology Completeness Analysis” published this time, it was written as the contents of the previous report published through analysis of 94 patents and 66 newly added patents. It was analyzed and recorded.
In this report, QNED patent numbers, classification tables, and quantitative analysis data that have not been disclosed before are provided in Excel.
Corona 19 and Huawei’s US sanctions negatively affected the OLED market for smartphones, but it was a plus with Apple’s strong sales of iphone 12.
Samsung Display completed the Y-OCTA renovation of the Apple line in 2020, and the LTPO TFT secured a 30K scale. By the first half of 2021, the company plans to convert the LTPS line from Apple’s line to the LTPO TFT line.
The foldable phones released by Samsung Electronics in 2020 are the Galaxy Z Flip released in February and the Galaxy Z Fold 2 released in September, both in-folding and using UTG (ultra thin glass). Galaxy Z Fold 2 is a product to which LTPO TFT technology is applied.
BOE failed several times without exceeding the approval process in Apple’s iPhone12 quality test, but received final approval for panel supply at the end of December 2020. BOE’s new line, B12, is an Apple module line that starts bringing in equipment from December 2020, and is aiming for mass production in November 2021.
According to the annual small OLED display report published by UBI Research, small OLED shipments in 2020 increased by 3.4% compared to 2019, but sales decreased by 2.8%. The increase in shipments is due to the increase in OLED for watches, and the decrease in sales is due to the decrease in OLEDs for smartphones.
In 2020, the total sales of OLED for smartphones was 26.7 billion dollars, of which Samsung Display accounted for 78.8% with 21 billion dollars. LG Display has sales of $2.8 billion and a market share of 10.5%. Samsung Display accounted for 91.7% with 2.35 million dollars in 2019. Smartphone sales in 2020 decreased by 6.68 million units compared to 2019.
Although Samsung Display’s rigid OLED line is expected to decrease due to a decrease in Huawei’s volume due to the US production, demand for rigid OLEDs is expected to increase as demand for laptops, monitors and tablet PCs is increasing. To respond to this, investment in rigid OLED lines in A4 is also being reviewed. This year’s notebook OLED panel is expected to come out with more than 10 different model product lines, and Apple’s OLED production for iPad is scheduled to start from 2022, so demand for middle and large-sized OLED panels is expected to increase.
In addition, LG Display, a leader in P-OLED supplying in the automotive field, is planning to supply plastic OLEDs for automobiles to German car makers by producing premium OLED panels, and Samsung Display is also supplying OLED panels for vehicles.
According to the 2021 middle and large OLED annual report published by UBI Research, the total sales of middle and large-sized OLEDs in 2020 was $3.882.7 million, and last year was $2.63 billion, an increase of 40.2% from the previous year. By application, the notebook and automobile markets have increased remarkably, and the notebook, monitor, and automotive product markets are expected to grow in 2021.
Samsung Display’s QD-OLED mass production is expected to be around December 2021, and 65-inch panels are highly likely to be used by Sony. Samsung Electronics is expected to receive only 32-inch QD-OLEDs for monitors, not purchasing 65 inches.
LG Display’s 2020 TV OLED panel shipments were counted to 4.4 million units, and if the Guangzhou plant operates at 90K from the third quarter, the production capacity will reach 8.5 million units in 2021.
Total shipments of AMOLED in 2020 were aggregated to 575.78 million units. This is an increase of 20.41 million units compared to the 557.46 million units shipped in 2019.
The first OLED application products released in 2020 are for automobiles and for notebooks. Analysis by application product shows that the market has increased for foldable OLED, TV WRGB OLED, and watch OLED, and the decline is for smartphone and tablet PC.
Sales in 2020 were $32.68 billion, an increase of $2.3 billion from $32.45 billion in 2019. The insignificant increase in sales compared to the increase in shipments in 2020 is due to the decline in OLED unit prices for smartphones. This is because the OLED unit prices of iPhone and Galaxy S20, which are supporting the OLED market for smartphones, have decreased compared to 2019, and OLED shipments by Chinese panel makers have led to a decrease in OLED unit prices of Samsung Display.
In terms of sales by company, Samsung Display was found to be $22.3 billion, a decrease of $4.2 billion from $26.5 billion in 2019. Samsung Display’s smartphone OLED shipments amounted to 390 million units, a decrease of 40 million units compared to 430 million units in 2019, and sales decreased due to a drop in selling prices. As a result, Samsung Display’s market share in 2020 dropped sharply to 68.2%.
On the other hand, LG Display’s OLED sales reached $68.7 billion, and its market share surged to 21%. LG Display’s sales increase is due to increased shipments of POLEDs for iPhone and OLED panels for TVs.
BOE’s 2020 sales were $1.86 billion, up $7.5 billion compared to 2019. The market share was 5.7%, ranking third.
Korea’s market share in 2019 was 89.3%, falling below 90% for the first time.
January 19, 2021 – Kopin Corporation announced its Lightning® 2.6K x 2.6K (2560 x 2560 resolution) OLED display on chip (DoCTM) are incorporated in Panasonic’s VR Glasses introduced at the CES 2021 this week.
<Panasonic’s new VR glasses, Source: Panasonic>
The Panasonic VR Glasses are the world’s first high-dynamic-range (HDR) capable, ultra-high-definition VR eyeglasses and offer stunning lifelike images. It comes in a very small form-factor thanks to the 1.3” displays and the slim Pancake® optics. The small, lightweight form factor makes the glasses comfortable to wear for extended periods of time, unlike today’s bulky VR headsets.
The 2.6K x 2.6K OLED DoC is made with Kopin’s patented ColorMaxTM technology for high color fidelity (> 100% sRGB) and a duo-stack OLED structure for high brightness (> 1000 nits). The 10-bit color control, together with the high color fidelity, high brightness and high contrast ratio (> 10,000: 1), enables the much-desired studio-quality, HDR capable VR experience.
“We have worked very closely with Panasonic and Lakeside Optoelectronic Technology on the display and with 3M on the Pancake optics for the Panasonic VR glasses,” said Dr. John C.C. Fan, President and CEO of Kopin.
Wu Di, President of Lakeside Optoelectronic Technology, said, “In the development of 2.6K x 2.6K OLED displays on silicon with Kopin, we optimized the OLED deposition processes, tuned our production line, and delivered the industry-leading products.”
It was found that COVID-19, which has spread around the world since January this year, has adversely affected the OLED industry as well. According to UBI Research (CEO Choong Hoon Yi)’s [2020 OLED Display Semi-Annual Report], OLED total shipments and sales in the first half of 2020 were 231 million units and 13.2 billion dollars, respectively. Compared to shipments of 230 million units and sales of 13.8 billion dollars in the first half of last year, shipments increased by 1 million units but sales decreased by 600 million dollars.
The reason for the decrease in sales compared to the increase in shipments is because the shipments of OLEDs for watches, which are cheaper, have increased, but OLEDs for smartphones and TVs have decreased. OLED for watch was 22 million units in 1H19, but 1H20 increased significantly to 33.5 million units, helping to increase OLED shipments. However, the OLED market for smartphones decreased by 10.6 million units. The foldable OLED market has risen significantly with the Galaxy Z Flip, which Samsung Electronics released in the first half of this year.
In the future, the increase in line capacity for mobile devices by panel makers is expected to slow from 2023. Until 2022, investments by Chinese companies are maintained, but further investment is difficult to expect as the oversupply of OLED for smartphones continues.
Samsung Display is converting the LTPS TFT line of the A3 plant to the LTPO TFT line, and since it has been converted so that Y-OCTA can be manufactured at all plants, the mass production capacity is expected to decrease gradually, reaching 9 million square meters in 2021.
As a result, Korea’s mass-produced substrate area is 56.5% until this year, but from 2021, China is expected to have 1% mass-produced capacity, and after 2022, China’s mass-produced capacity will exceed 50%.
According to the market track for the second quarter of 2020 published by UBI Research, the total OLED shipments in the second quarter were 107 million units, down 13.4% (QoQ) from 124 million units in the last quarter. In addition, it decreased by 16.6% (YoY) compared to the 122 million units in the second quarter of 2019. This is because sales of OLED set devices decreased due to the aftermath of COVID-19.
However, it was found that the OLED market for smartphones that support the OLED market was significantly affected by COVID-19 compared to the overall market.
OLED shipments for smartphones in the second quarter were 87 million units, down 17% from the previous quarter (QoQ), and 23.1% from the same quarter last year (YoY). Compared to the decline in overall OLED shipments, the decline in OLED shipments for smartphones is even greater. However, the reason for the decline in OLED shipments for smartphones is concentrated on rigid OLEDs.
Despite the sharp decline in OLED shipments for smartphones, flexible OLEDs grew 38% compared to the same quarter last year.
However, the YoY of rigid OLED shipments was -40.3%, a sharp decline from the same quarter last year.
The reason why the increase in flexible OLED for smartphones has soared and the shipments of rigid OLEDs have fallen sharply is because Chinese smartphone makers reduced production of mid-priced smartphones using rigid OLEDs and increased smartphone shipments using flexible OLEDs.
According to UBI Research’s CEO Choong Hoon YI, the reason Chinese smartphone makers have increased their flexible OLED smartphone shipments is: First, due to the influence of Apple, Chinese smartphone makers also use OLED for their flagship models. In particular, Chinese smartphone makers use the name plus or max, which are used by Apple and Samsung Electronics, for the highest-end specifications, and imitate that they are making a product that is equivalent to Apple and Samsung Electronics, which are the most recognized in the smartphone market. The second reason is that Chinese display makers have improved OLED manufacturing technology, allowing them to produce panels similar to Samsung Display’s OLED. In particular, it is because Chinese panel makers are supplying panels at 60% of Samsung Display’s price, so Chinese smartphone makers have increased the choice of flexible OLEDs. The third reason is that Chinese panel makers can supply OLEDs at low prices because of the Chinese government’s subsidy policy.
YI said that the OLED industry will become more active due to the increase in OLED usage by Chinese smartphone makers, but the growth of Samsung Display’s OLED business, which has maintained a monopoly position in the smartphone OLED market, may stop growing due to the increase in production of Chinese panel makers.
Recently, the panel maker COST T4 plant, a subsidiary of TCL Group, mainly produces premium flexible AMOLED displays, and already supplies them to Motorola foldable OLED phones and Xiaomi 10/10 Pro premium OLED phones.
In early 2019, TCL Group changed its company name to “TCL Technology” while reorganizing its assets and focused on the display panel business. The production capacity of TCL Technology, one of the LCD manufacturers with the largest production capacity in China, is showing rapid growth in recent years.
It is said that the CSOT shipment in 2019 was 22.84 million square meters, an increase of 23.8% from the same period last year. Among them, the flexible AMOLED T4 plant achieved the first stage of mass production in the fourth quarter of last year. CSOT expects that flexible products will be mass-produced within this year and will enter the market in large quantities.
At the same time, the spread of next-generation display technologies and materials is also strengthening. In 2019, the company invested 5.46 billion yuan in R&D and applied for 2,752 PCT international patent applications
The cumulative number of patents is 11,261, covering countries such as Europe, the United States, and Korea.
Even in the large size area, TCL applied HVA technology in LCD premium products to increase market share such as 4K/8K and Touch, and launched MLED, the world’s first glass substrate mini LED product.
Even in the small and medium sized area, TCL’s LTPS production line yield and quality have already reached the international level, and the market share of Incell/COF/Blind hole products is steadily increasing. Therefore, it is said that Off Screen/In Screen fingerprint technology is also actively developing.
TCL Technology, which focuses on premium flexible AMOLED, is focusing on premium technologies such as UDC technology and foldable.
<The first supposed official render of Galaxy Z Fold2, Source: twitter.com/ishanagarwal24>On 21 July, information leaker for IT new product, Ishan Agarwal, released an image presumed to be a rendered photo of ‘Galaxy Z Fold2’ on his Twitter.
Galaxy Z Fold2 will be released at the end of September, about two months after it was unveiled at the Galaxy Unpack event on the 5th of next month.
Inside the Galaxy Z Fold2, a 7.7-inch foldable OLED that is larger than the previous Galaxy Fold’s 7.3-inch screen is used, and the cover window material of the foldable OLED is UTG. The size of the external OLED is 6.23 inch, which is 1.63 inch larger than the previous one.
The rear camera is equipped with a 1,800-megapixel main camera, a triple (three) camera and a flight distance sensor (ToF), and the internal camera is known to be located in the center of the right screen in the form of a punch hole, but can’t see in this image.
Expected touch pens do not apply to this model. The shipping price is expected to be 2.3 million won, which is about 100,000 won cheaper than the previous one.
Recently, Samsung’s announcement of the sale of the P8-2 LCD line in Tangjeong was posted (announced on June 29).
Samsung has been steadily selling the old LCD line until recently, but since it has never posted a sale announcement, it is unusual to post a notice on the sale of this P8-2 line.
Prior to this, some facilities of the P8-1 line were converted to the newly invested QD display line, and only about 30K of TFT and 200K of CF out of all 200K-scale process equipment were sold to companies in China.
Shenzhen EFONLONG OPTRONICS DISPLAY CO., LTD, which acquired Samsung P8-1 line equipment, was founded in 2008 as a manufacturer of LCD modules , located in shenzhen, China. Hefengtai is known to attract investment from the government of Zhejiang, China, and install and operate a relocation facility in Zhejiang.
On the other hand, this P8-2 is known to sell the entire 200K-scale facility, and it is known that Samsung C&T is in charge of it, and the sale amount reaches 500 billion won.
Samsung is known to preferentially convert existing LCD facilities in line with the investment of QD Display, but due to the announcement of the sale of all volumes, it is expected that most of the investment facilities will be newly purchased in the future.
In view of this information, it is possible to carefully predict the possibility of a delay in the investment schedule of an additional 90K scale after the current QD display 30K investment or a change in the investment direction associated with QNED development status.
On June 18, 2020, Jiangsu Lemeng Precision Science and Technology Co., Ltd. (江苏乐萌精密科技有限公司, hereinafter Jiangsu Lemeng) invested 200 million yuan to sign a project contract to confirm the OLED metal mask. It was held in the state-of-the-art new district of Changzhou, Changzhou, Jiangsu Province.
Jiangsu Lemeng (江苏乐萌) secured 77,000 m2 new plant site for expand the OLED metal mask production line. Based on the existing G6 and G5.5 Mask Frame production lines, it will expand production capacity and secure large-scale production capacity of CMM. After the project is completed, Jiangsu Lemeng (江苏乐萌) can produce 8000 Mask Frames and 1000 CMMs annually, and the production sales are expected to reach 500 million yuan. Metal masks are core consumable parts required for OLED production, and have been exclusively supplied by Japanese and Korean companies for a long time.
Jiangsu Lemeng(江苏乐萌) is a subsidiary of Lemeng, Changzhou City, invested 120 million yuan from OLED business unit of Lemeng, Changzhou City, the predecessor, and related to OLED metal mask industrialization from 2017 Technology has been developed. Started mass production of Mask Frame from October 2019 and has a production capacity of about 1000 pieces per year. Jiangsu Lemeng is known to have already secured CMM industrialization technology, and is expected to secure 1,000 CMM production capacity annually from June 2021, when the new facility is completed.
Source: OLED Industry June 19
According to China’s Fujian Daily, a large-scale investment agreement has been recently signed in Quanzhou, China. According to the contents of the agreement, the contents of various agreements including the Micro OLED project, high-purity electronic materials, lithium hexafluorophosphate project, China Datang 5G Southeast Industrial Base project, and integrated circuit start-up investment fund business are included. It consists of high-tech IT industries such as manufacturing, digital economy, and financial services.
It is known that Quanzhou City’s Micro OLED project is planned to divide the total of 4.33 billion yuan into two stages. The first phase of the project is to invest 667 million yuan and build one micro OLED module test production line on a 5000 square meter site. The monthly production capacity is 1 million units (basic size 8 inches), and the production of 100,000 modules is completed on an annual basis. It is estimated that the annual output of the resulting production will reach 350 million yuan. The second phase, which is in progress, is 3.7 billion yuan. One Micro OLED plant is built and the monthly production capacity is 15,000 sheets (12 inches of substrate size), and one Micro OLED plant will be produced to produce 20 million consumer electronics modules.
According to the breaking news reported earlier, the Micro OLED project was also announced at the concentrating cloud contract of Qianzhou City’s major project in 2020, held by the City Hall of Quanzhou on March 19th. At the time, the event was conducted in the form of’meeting site + online linkage of investment destinations’. Vice Minister Wang Yafu of County, Quanzhou City, signed the Huidong Industrial Park Micro OLED business, investing a total of 4.35 billion won with Chairman Wu Wen Tian of 福建恒煦实业有限公司 on behalf of the current government.
Source: Fujian Daily June 5
The touch panel technology installed on a mobile phone is an important element technology that performs a user interface function. Touch technology is changed from an add-on type to an on-cell type in flexible OLED displays.
The built-in method in which a touch sensor is formed on a thin film encapsulation (TFE) is called by various names such as Y-OCTA(YOUM on-cell touch AMOLED), ToE(touch on encapsulation) or FMLOC(flexible multi-layer on cell touch) for each panel maker. Unlike the add-on type, the on-cell type touch sensor is formed directly on the top of the encapsulation layer without a separate base film. Due to this, the on-cell type has a higher process difficulty than the add-on type, but it is advantageous to manufacture a thin OLED panel thickness, and there is an effect of reducing the process cost.
Recently, in order to apply this on-cell type touch technology to mobile phones using OLEDs, each display manufacturer is undergoing a step-by-step line modification work. Four mask steps are added to apply the on-cell type touch technology. There are two ways to cope with this process step increase: to install and respond to new equipment as much as the process to increase, and to proceed with the process at existing facilities.
Samsung Display decided to use an existing exposure machine to use the on-cell type touch technology in the existing A3 line (Tangjeong), and is in the process of remodeling the 105K capacity TFT production line. In the existing process flow, a back plane process is performed with mother glass of 1500×1800 mm2 and 1500×900 mm2 glass with half-cutting of this mother glass is processed in the OLED process. Therefore, in order to process the half-cut glass again in the back plane equipment, the jig manufacturing method of connecting and processing two cut sheets is applied. After this modification, the production capacity of the A3 line will be reduced. The amount of 105K of the A3 line that is currently being renovated is changed from LTPS process to LTPO process, and it is combined with Y-OCTA process. In this case, 3 mask steps increase as LTPS is changed to LTPO, and 4 additional mask steps increase for Y-OCTA. As a result of the total increase of 7 mask steps, the A3 line is expected to reduce the existing 105K production capacity to approximately 75K level after remodeling.
China’s BOE is also constructing built-in touch processes in B7 and B11. BOE is in the process of adding and processing exposure equipment, etc. as a way to add a built-in touch process. In this case, there will be no significant change in production capa.
QNED (Quantum dot nanorod LED), which is known to be under development by Samsung, is becoming a hot issue in the display industry in 2020.
With the emergence of micro LEDs, followed by CRTs, PDPs, LCDs, and OLEDs as TV displays, the industry is interested in whether QNED could be another new technology.
Samsung Display is known to stop the LCD business and invest 13.1 trillion won as an alternative to do the QD-OLED business. In this situation, attention is being focused because the development of QNED can act as another variable in the future of Samsung Display’s large display business.
QNED uses oxide TFT and QD (quantum dot) -CF (color filter) technologies used in QD-OLED manufacturing. On the other hand, the pixel material that emits light is characterized by being changed to a nano-sized bar-type LED (nanorod LED), unlike OLED emitting materials. The pixel manufacturing technology, which is the core technology of QNED manufacturing, is a method of spraying nanorod LEDs dispersed in a solution into a pixel area by an ink jet method and arranging them in a self-align method by an electric signal.
UBI Research published a report that analyzed the structure and manufacturing technology of QNED based on the patented technology filed by Samsung Display. This report is structured to quantitatively analyze QNED-related patents filed by Samsung Display, so that QNED’s technology completeness and mass productivity can be known.
UBI Research (www.ubiresearch.com) published “QNED Structure and Manufacturing Technology Analysis Report”, which analyzed 41 cases of Samsung Display’s QNED (quantum dot nanorod LED) published patents.
The contents described in this report were selected from the 41 patents published, which are considered to be used for QNED manufacturing, and are constructed by qualitative analysis.
As a result of analyzing the published patent, the QNED structure was formed of TFT, pixel, and QD (quantum dot) -CF (color filter). In the published patent, all TFT structures are depicted as 2Tr (transistor), but it is estimated that a 3Tr1C structure will be used because at least three TFTs for current driving are required. The pixels consisted of nanorod LEDs, electrodes, and optical structures to increase light efficiency.
Until now, the electrode structure of the pixel was known to be rectangular, but as a result of analyzing published patents, the electrode structure is estimated to be circular. In a specific patent, when the asymmetric waveform was applied to the circular electrode, the alignment direction and alignment characteristics of the nanorod LED were improved. It is judged that the nanorod LED alignment electrode and the drive use the same electrode.
The nanorod LED used for QNED manufacturing is made of GaN and emits blue light, and the size is <1um x 10um. In order to increase the alignment effect of the nanorod LEDs and reduce process defects, the nanorod LED surface appears to be treated with an insulating film and an orientation radical.
All of Apple’s iPhone 12 models, OLED panels will be used and consisted of four models. There are three sizes, 5.4 inches, 6.1 inches, and 6.7 inches, respectively, and 6.1 inches are divided into two models.
Samsung Display and LG Display have begun preparing to mass-produce, with recent orders from Apple. Samsung Display plans to supply OLED panels of all sizes, LG Display plans to supply 6.1-inch OLED panels, and there are differences in touch type by size.
First, on-cell touch which a touch electrode is formed on a thin film encapsulation (TFE) is applied to 5.4 inch and 6.7 inch models. Each panel maker is called Y-OCTA (YOUM on-cell touch AMOLED), ToE (touch on encapsulation), FMLOC (flexible multi-layer on-cell touch), and unlike add-on touch, a touch electrode is formed directly on the upper layer without base films. Due to this, the on-cell touch has a higher process difficulty than the add-on touch, but it is advantageous to fabricate a thin OLED panel thickness, and the process cost is also reduced.
Add-on method is applied to 6.1 inches. A touch electrode is formed on the base film, and is attached on the TFE by adhesive. It has the advantage that the process is simpler than on-cell touch.
Recently, rumors that BOE is supplying 5.4 inch and 6.1 inch OLED panels to Apple have turned around, but 5.4 inch is on-cell touch type and it is still difficult to supply for iPhone 12 due to technical difficulty. BOE is developing a 6.1-inch OLED panel and has not received calls yet.
Apple’s new iPhone 12 will be consisted of 4 models, and all 4 models are expected to adopt OLED. The general lineup of the iPhone 12 is the 5.4 inch iPhone 12 and the 6.1 inch iPhone 12 Max, and the pro lineup is the 6.1 inch iPhone Pro and the 6.7 inch iPhone Pro Max.
Recently, rumors are floating that BOE will supply OLED of 5.4 inch and 6.1 inch general models, and Samsung Display will supply OLED of 6.1 inch and 6.7 inch pro models. Due to the news that Chinese OLED panel manufacturer BOE is supplying OLEDs to Apple, the interest of OLED-related companies such as light-emitting material companies and component companies is growing day by day.
According to UBI Research, BOE is developing 5.4 inch and 6.1 inch OLEDs, but has not received any calls from Apple. In the current situation, Samsung Display plans to supply 5.4 inch, 6.1 inch, and 6.7 inch OLEDs, and LG Display and BOE are developing 6.1 inch OLEDs.
The BOE hasn’t gotten a clear call yet, but there’s plenty of time left for the mass production of the iPhone 12, so there’s plenty of room for the BOE to get a call from Apple. While the production of the iPhone 12 is likely to be delayed by about a month due to the corona incident, it usually takes 4 ~ 5 months from the OLED panel test to the mass production of the set, so there is enough time.
Related information can also be found in the recent report of ‘change in OLED market by coronavirus’, published by UBI Research.
According to UBI Research’s report on changes in the OLED market caused by coronavirus, the forecast for the 2020 OLED modification market is $ 36.7 billion in sales and 612 million units. This is a decrease of 4.8% and 7.6%, respectively, from the expected sales of $ 38.5 billion and shipments of 6.6 million units at the beginning of the year.
As a result of UBI Research’s analysis of the effect of coronavirus on the OLED market for two months, the global smartphone market is expected to drop by 20% and the TV market is expected to decrease by 15%. However, the impact on the overall OLED industry was judged to be only 5-8%. OLED panels for smartphones, TVs and watches are expected to decrease, but the market for OLEDs for monitors is expected to increase.
The expected OLED shipment for smartphones was 527 million units at the beginning of the year, but the forecast for correction is 486 million units, a decrease of only 7.8%. Although the market for Galaxy and iPhone is analyzed to be higher than the average decrease rate, Chinese smartphone makers are expected to reduce LCD smartphones and increase production of OLED smartphones significantly.
Chinese smartphone makers’ use of OLED seems to follow Apple’s business direction. Flagship models of Chinese smartphone makers have used Pro and Pro Plus. Pro is the model grade name used by Apple and Plus is the model grade name used by Samsung. However, flagship models of Chinese smartphone makers that are launching this year are using both Pro and Pro Max as well as Apple. All of these models, like Apple, plan to use flexible OLEDs.
The OLED TV market was found to be greatly affected by coronavirus. Estimated shipments at the beginning of the year were 4.9 million units, but the forecast for correction was 3.6 million units, down by 1.3 million units. A 26.5% reduction is expected. This is 300,000 units more than 2019 shipments. This is because the production schedule of the Guangzhou factory has been postponed since the third quarter due to the coronavirus, and TV sales are plunging due to the spread of coronavirus in Japan and Europe, the main markets for OLED TV. In fact, Japan’s TV performance in the second quarter was below 50% in 2019.
However, the demand for the OLED panel business for monitors that Samsung Display has been promoting since the second half of last year is expected to increase due to the game industry, telecommuting, telemedicine, and remote classes due to the aftermath of the coronavirus.
Merck announced that it acquired the OLED patent portfolio for display applications from Konica Minolta Inc., a global technology company that provides innovative solutions to businesses and society on 24th April. The acquired portfolio comprises over 700 patent families.
“Adding Konica Minolta’s patents to our already strong portfolio will further boost our OLED development pipeline”, said Kai Beckmann, Member of the Executive Board of Merck and CEO Performance Materials. “With this step we will further strengthen our power to drive innovations in the fast-growing market of OLED displays.”
For more than 15 years, Merck has conducted research and development in the OLED technology field, and, as a result, became one of the leading OLED material suppliers.
The acquisition of Konica Minolta’s OLED patents for display applications is effective immediately. Financial terms were not disclosed.
The iPhone SE, the last product of the LCD smartphone that Apple has opened to the smartphone market, has been released.
Apple’s 2019 model iPhone 11 had three models, the base model iPhone 11 used a 6.06inch LCD, and the advanced specifications iPhone 11 Pro and Pro Max used 5.85 inch and 6.46inch flexible OLED, respectively.
Samsung Display supplies both 5.85inch and 6.46inch flexible OLEDs, and LG Display has supplied only 6.46inch flexible OLEDs from the fourth quarter of 2019.
This year, Apple releases a four-model iPhone. There are three types of iPhone, SE2 which started selling this month, and 3 iPhone 12 which starts selling in September. Strictly speaking, since there are 2 models of the iPhone 12 Pro, 4 types of iPhones using OLED will be released in the second half of this year.
Apple’s current LCD phones are the iPhone 11 and the newly released SE2. Of the iPhone models released by Apple this year, only the LCD will use the SE2, and the SE2 is expected to be Apple’s last LCD smartphone.
Apple already mentioned that in 2019, all future iPhone displays will be replaced by OLEDs. Therefore, in fact, this is the reason that the SE2 released this time is expected to be the last LCD phone.
Most of the latest smartphones are more than 6 inches, but the iPhone SE2 released this time is a small 4.7-inch model using IPS LCD.
The reason Apple used a small display is believed to be a strategic product to target the mid-priced market of around $ 500. It’s currently $ 549.99 on eBay, but it’s on Amazon for $ 399.
Apple’s expected iPhone strategy is two tracks. First of all, in order to maintain the second largest market share in shipments, it is necessary to match shipments with products with a wide market of $ 500. And the operating profit creation is to fit the expensive iPhone 12 series using flexible OLED.
However, shipments of LCD phones are expected to gradually disappear after 2021, depending on the sales of 5.42 inches, the basic model of iPhone 12, which will be released in the second half of this year.
Huawei launch its first OLED TV and LG Electronics and Sony will launch a new lineup, a 48-inch OLED TV. As a result, the OLED TV camp and lineup are expected to become more diverse.
First, Huawei will launch its first OLED TV X65 soon. X65 is used a 24-megapixel camera to control the TV with a ‘gesture tracking’ function that recognizes the user’s face, motion, and posture, and is equipped with 14 under-screen speakers to automatically To correct the sound. The X65 used LG Display’s OLED will be released on April 8.
China’s OLED TV camp has increased to five camps from Skyworth, Konka, Changhong, and Xiaomi to Huawei. In addition, Huawei’s OLED TV launch, which is leading the Chinese smartphone market, can have a great influence on the premium TV market in the future.
Meanwhile, LG Electronics and Sony, which are leading the OLED TV market, will launch a new 48-inch OLED TV to make the lineup more diverse. Currently, OLED TVs have only 55-inch, 65-inch, and 77-inch lineups, and are evaluated to have a relatively short lineup compared to LCD TVs. LG Electronics and Sony are planning to target the Japanese or European market with high preference for small TVs through the launch of this 48-inch OLED TV.
LG Electronics and Sony’s 48-inch OLED TVs are scheduled to be released in May and July, respectively.
It is noteworthy whether OLED TV will exert great influence once again in the premium TV market in 2020, such as Huawei joining the OLED TV camp and LG Electronics and Sony launching the first 48-inch OLED TV.
Samsung’s LCD business, which began in 1991, will be suspended in 2021. Samsung’s LCD business is completely closed after a 30-year lifespan. Samsung foresaw the limitations of the LCD business 10 years ago and stopped investing in the 10G. Instead, Samsung Electronics has separated the LCD business to create a Samsung Display combined with Samsung SDI’s OLED and has been preparing for a new display era.
Samsung’s loss of LCD business can be estimated for two reasons. The first is the deterioration of profitability from China’s LCD over-investment, and the second is the transition to a new business with high added value.
Since the display is an essential product in the modern information society, demand is gradually increasing worldwide as the usage is increased. In addition, as the amount of information increases, the data to be expressed increases, so the display size must also increase. By these two factors, the display industry has the power to continue to develop. However, China’s LCD investments have continued to invest in large quantities over many years. In the wake of this, only two LCD companies in Japan, Sharp and JDI, remained, and the Korean LCD business also reached a point where it was necessary to organize the business due to deficits.
Samsung Display and LG Display have expanded the OLED business to respond to the low-priced panel of Chinese LCD companies, and have focused on producing OLEDs with the best image quality preferred by set makers with high brand power. Samsung Display already secured a market of $ 25.3 billion in the smartphone display business in 2019, and LG Display secured $ 2.2 billion in sales in the OLED market for TV last year.
Samsung Display has enjoyed tremendous sales and operating profit in the OLED business, but the LCD business has been in the red for several years. Samsung Display sells LCDs for monitors, mainly for LCDs for TVs, but has secured the optimal solution to replace them all as QD-OLEDs.
QD-OLED production, which Samsung Display started investing from this year, uses 8.5G equipment. This is because Samsung Display’s factory in Tangjeong is an 8.5G LCD line, which can reduce the cost of building an OLED production line. Samsung Display will produce 8K 65-inch QD-OLED panels at this plant starting next year. It also produces QD-OLEDs for 32-inch 4K monitors. Maintaining the TV and monitor panel business previously held by Samsung Display, profitability can be secured by selling expensive products.
Samsung Display started investing in QD-OLED 30K in the existing 8.5G LCD factory, but the total investment is 120K. The remaining investment is 90K. Samsung Display’s additional investment is expected to change in size and timing depending on the QD-OLED production situation starting next year. If a yield of over 60% is secured from the beginning of production, the remaining 90K can be invested in next year. This is the most desirable timing. It can be used without leaving the LCD engineer. To prepare for this situation, all LCD lines must be removed by the first half of 2021. The next scenario is when the QD-OLED yield is less than 60%. In general, when the yield is low, the plant cannot be fully operated, so it does not require much manpower. Since additional investment is appropriate after securing the yield, it is a method of separating the investment, investing 30 ~ 60K, and then investing the remaining size later.
Nobody know what will happen next year, but Samsung Display is steadily taking a step forward to secure the future business.
China has entered the localization of PI. Although it has grown to the world’s highest level of LCD production, it is still only a few percent in the OLED panel market. In the OLED field, the Chinese government continues to invest heavily in panel makers, mainly BOE, to help China become the best production base. However, the supply chain of parts and materials that are essential for producing OLED is very poor.
The Chinese government has invested in a PI plant to make flexible substrates, which is the first step in flexible OLED manufacturing.
3F New Material, located in Changshu, started a project capable of producing 1,100 tons of PI per year. The project involved construction of a three-story production plant on a site of 2408 square meters with a total investment of 216 million yuan. The total building area is 7224 square meters, and after completion of the factory, it will have the capacity to produce 1,000 tons of PI for the substrate and 100 tons of transparent PI for the cover window.
Samsung Display and LG Display, whose business trip to Vietnam was blocked by the Corona virus, are trying to prevent delays in OLED production by launching charter.
Samsung Display, which produces OLED for mobile devices, operates a line of OLED modules for smartphones in Bac Ninh, Vietnam, and Samsung Electronics also has smartphone manufacturing plants in Bac Ninh and Tai Nguyen. Samsung Display installed the foldable OLED module line 30K in December 2019. In this module factory, Samsung Display is producing foldable OLED modules for Galaxy Z flips, which Samsung Electronics has begun selling this year. LG Display invested a total of KRW 1 trillion in Haiphong, Vietnam in May 2016 to produce the OLED module, built a module factory and started operation in September of that year.
The Vietnamese government is blocking entry from Korea to prevent the spread of coronavirus. This has made it difficult for Korean companies with factories in Vietnam to travel to Vietnam. However, Samsung Display and LG Display are preparing a charter for the normal operation of their OLED module factory and are on a business trip to Vietnam.
If Samsung Display is unable to manage the Vietnamese module factory, Samsung Electronics will disrupt the production of the Galaxy Z Flip, which is the biggest game this year, and may cause huge losses and may be affected by the leading position in the foldable smartphone market. LG Display is also in an urgent situation. From the fourth quarter of last year, LG Display began to supply pOLED to Apple following Samsung Display, and pOLED shipments to Apple are increasing this year. As LG Display supplied pOLED to Apple, sales increased significantly last year. This year, LG Display’s Apple supply is expected to reach 15 million units.
Therefore, these two companies are desperate to manage the module factory in Vietnam to maintain the OLED business.
OPPO unveiled its Find X2 series March 6, 2020 – a flagship lineup of 5G devices that delivers a powerful camera experience and battery life, with one of the most advanced screens in the industry.
In the 5G era, with the improvement of the network, users are now consuming content at a much faster rate and simultaneously have higher requirements for the content quality. Catering to these needs, Find X2 is equipped with a 120Hz QHD+ AMOLED screen, an all-round ultra-vision-camera system, the industry’s fastest 65W SuperVOOC 2.0 flash charging technology and the most advanced 5G mobile platform—Snapdragon 865. The Find X2 Pro is also the first mobile phone to support all-pixel omnidirectional focus and up to 12bit photo capturing.
Both Find X2 and Find X2 Pro are equipped with an OPPO customized 120Hz 6.7inch QHD+ Ultra Vision Screen with more than one billion variations of color display capabilities, bringing a visual revolution in resolution, color, refresh rate and brightness. With a resolution of 3168×1440, 513 ppi, ultra-low screen reflectivity and a maximum screen brightness of up to 1200nit, it creates a clear and comfortable display in any environment.
The Find X2 series adopts a front and back sleek double-curve body design. The front of Find X2 series is covered with Corning Gorilla’s sixth-generation glass panel. The advanced COP packaging technology and the 67.8° curved surface design create a visually borderless effect, making the phone round and smooth to touch.
Dark clouds are approaching Korean industry by the corona virus that has been blown since the beginning of the year. Wuhan, the birthplace of the corona virus, is badly affecting the Chinese display industry because it is a key place where Chinese display makers are building large production bases.
Wuhan and other plant set-ups are experiencing difficulties due to the lack of manpower needed to build the line. At the same time, the utilization rate of the entire supply chain in China is falling sharply, as the labor force of parts and materials manufacturers in China is delayed to return to the factory. In the smartphone industry, the center of the OLED industry, iPhone production is affected in the first quarter. Foxconn’s factories, which produce iPhones in Zhangzhou and Shenzhen, China, are operating at 50% at end-February. This is because manufacturing workers are returning to the factory late. Companies such as Huawei, Xiaomi, Oppo, and Vivo are also hampering smartphone production due to delays in parts procurement.
Nevertheless, the production of OLED smartphones is not much affected yet. First, Samsung Display’s panel production plant, which accounts for 86.3% (2019) of OLED shipments for smartphones, is located in Korea, while the module plant in Vietnam is not affected by China. In addition, the supply chain has no effect as most of the material production bases that make up OLED panels (including modules) are also in Korea.
Samsung Display’s OLED production for smartphones in January and February totaled 48 million units, less than 2 million units compared to 50 million units shipped in the same period in 2019. Of these, 14 million and 17 million units were supplied to Chinese smartphone makers in 2019 and 2020, respectively. This year, more than 3 million units are shipped. So far, Samsung Display’s OLED business is not affected by the corona virus.
The total market share of Chinese OLED panel makers in 2019 is 11.7%. By February, the panel utilization rate of Chinese OLED panel makers was maintained at 80%. The impact of factory operation due to lack of manpower is about 20% because most of the display manufacturing industry is driven by automated facilities. Chinese OLED makers import most of the major materials, including light emitting materials, from Korea and Japan, so they are hardly affected by the corona virus.
The parts procurement status of smartphone makers in China affects the market. If Chinese suppliers, including Huawei, fail to procure parts in China, smartphone production will be hampered. However, as Samsung Display’s OLED production for China is progressing smoothly, Chinese smartphone makers have a strategy of maintaining OLED smartphones, which are expensive brands.
In addition, the first quarter is the off-season with the lowest shipment season, so even if it is difficult to operate a smartphone manufacturing plant until March, the impact on the overall market is about 10%. After the second quarter, if the corona virus subsides, demand can resume.
The problem is from March. China’s corona virus has slowed down, but South Korea has been expanding since the last week of February. There is someone has a virus at Samsung’s Gumi smartphone manufacturing plant. In addition, the Vietnamese authorities, concerned about the influx of South Korea’s virus, refused to visit Koreans, which may make it difficult for the headquarters to properly deal with problems with Samsung Display’s module plant management in Vietnam.
Most important of all, the corona virus is spreading all over the world, and economic activity is severely reduced. In China, the entrance of the apartment is blocked, so it is difficult to bring TV. The Chinese TV market is shrinking. Many people are refusing to go out because they are concerned about a corona virus infection, so fewer people visit a store and buy a smartphone. Consumer sentiment is falling significantly.
Assuming that the corona virus crisis will end in March in Korea and China, the impact of the smartphone OLED industry on 2020 is estimated to be about 5%, but if it is prolonged, it may be adversely affected by more than 10%. Assuming that the corona virus crisis will end in March, the impact of the smartphone OLED industry on 2020 is estimated to be around 5%, but if it continues until the first half of the year, it could be adversely affected by 10%.
The OLED business for TV is slightly different. LG Display’s factories that produce exclusive OLED panels for TVs are located in Paju, Korea, and Guangzhou, China. The Paju plant is not disrupted at all. Like OLEDs for smartphones, parts and components are mostly supplied by Korean and Japanese companies, so Paju factory is not affected by China.
The problem is the Guangzhou plant. LG Display has been expected to produce panels since September 2019, but its supply has been delayed due to poor panel lifetime. LG Display has begun production of panels again this year and is undergoing product tests from customers. Recently, however, the corona virus has begun to spread in Korea, making it difficult for Korean engineers to go to Guangzhou. Even if the corona virus disappears in the first quarter in China and the factories operate normally, it may take some time before the panel is supplied from the Guangzhou plant.
According to Ubi Research’s OLED market track, the 2020 forecast is 4.95 million units without considering the corona virus situation, of which 750,000 OLED panels for TV can be produced by LG Display in the first quarter. If the 55-inch production volume is large, up to 800,000 units can be produced. Since the data were prepared in anticipation that panels produced at the GuangZhou plant will be available from the second quarter, LG Display’s panel supply is expected to be 1.4 million units in the second quarter.
However, it is possible that production will be delayed after May if the customer’s quality certification of panels produced at Guangzhou plant is delayed due to the Korean coronavirus rather than the Chinese coronavirus. In that case, the annual TV panel production could be reduced by about 200,000 units, which is expected to decrease by 4% from the estimated total. However, if the corona virus is prolonged by June, it can cause up to 10% of adverse effects. The market should consider 500,000 fewer than expected.
LG Display is the top OLED company with a monopoly market in the production of OLED panels for TVs, but the performance was low in the flexible OLED market for smartphones until the first half of 2019.
LG Display built a flexible OLED line after Samsung Display and focused on panel sales, but failed to supply flexible OLED by pushing BOE to Huawei’s P30 Pro model in 2019. However, in the second half of 2019, it succeeded in supplying panels to Huawei for Mate30 Pro, and began supplying flexible OLED for iPhone to Apple.
Huawei’s P40 Pro shipment target is 12 million units, and LG Display is expected to supply 50%. The variable is a new coronavirus. It could change Huawei’s smartphone launch schedule and volume.
Huawei is highly dependent on domestic demand, and coronaviruses can reduce shipments by more than 10%.
Compal, an ODM for notebook and mobile devices, has developed a prototype foldable hybrid tablet that can be equipped with a keyboard. Similar to Lenovo’s ThinkPad X1 Fold, Compal’s FlexBook is a 13.1 tablet with two speakers at the bottom, two USB-C ports, and a volume button on the side.
The tablet can be folded in half with a foldable OLED and a zero gap lay flat hinge. Fold in half to use it like a notebook. Attach a keyboard to make it easier to use. This product can use stylus.
According to UBI Research’s “2020 OLED Annual Report”, OLED sales in 2020 are expected to be $ 38.5 billion, an increase of 17.5% from the sales of $ 32.8 billion in 2019.
In terms of shipments in 2020, smartphone OLEDs are expected to reach 527 million units, TV OLED units at 4.9 million units, and watch OLED units at 118 million units. The estimated 2020 shipments of OLED for foldable phones are 6 million units.
The bad news for the OLED market for smartphones in 2020 is a decline in demand due to the ongoing Corona virus COVID-19. But in 2H, demand for flexible OLED will increase as Apple adopts more OLEDs. In particular, OCTA will be applied to the flexible OLED for iPhone, which will be produced in 2H, and the price of flexible OLED is expected to fall by 15-20%. The high price of US $ 1,000 or more could lead to a surge in replacement demand for iPhones, which could not be replaced, leading to increased flexible OLED shipments.
The product to be noted in the OLED TV market is the newly launched 48-inch product. 48-inch OLED TV, introduced as a gaming TV at CES2020, is expected to be in high demand in Japan. Sony’s OLED TV sales are expected to increase.
Chinese panel makers are very active in producing OLEDs for watches. The watch uses a small display of 1 to 1.5 inches, but the rigid OLED price is very expensive, at about $ 10 to 15 dollars. Chinese panel makers account for 43.3% of the 70 million OLED panel shipments in 2019. However, Korean companies that supply expensive flexible OLEDs to Samsung Electronics and Apple account for 65.3% of sales.
Japan Display (JDI) announced on the Jan. 31st that they have signed a final contract to receive investment of up to 108 billion yen (980 million dollar) from Ichigo Asset Management. Therefore, the company is expected to release its debts and invest in new fields such as fingerprint sensors. However, it has yet to be determined whether JDI will invest in OLED for Smartphones.
It will take over preferred shares at 50.4 billion yen and secure 44 percent of voting rights to become the largest shareholder. The remaining 50.4 billion yen will take over preferred shares that do not have voting rights, but after one year, it will be possible to convert ordinary shares, which will result in more than a majority of Ichigo’s voting rights. Scott Caron, the CEO of Ichigo, will be Chairman of JDI after approval. JDI plans to hold an extraordinary shareholders’ meeting on March 25 to get the official approval and receive the funds on March 26 the same day.
JDI is supplying liquid crystal panels for the iPhone to Apple, but JDI needs a new revenue source as Apple is set to hire more OLED panels in the mid- and long-term. JDI plans to use funds from Ichiro to invest in facilities such as LCDs for automobile and fingerprint sensors. In an interview in September 19, JDI’s CEO Kikuoka said, “We will decide whether or not to mass-produce OLED panels for smartphones in 2020,” but this investment is not expected to be easy.
Reporter : Daejeong Yoon
Motorola unveiled “ Moto RAZR 2019 ”, a clamshell type foldable OLED smartphone at a presentation to be held in Los Angeles, USA on November 13th. The Motorola RAZR is characterized by the folding in the horizontal direction rather than the vertical folding like a book, and is like the new foldable phone type that Samsung Electronics unveiled at SDC 2019 last October.
Moto RAZR 2019 will be equipped with a 6.2-inch OLED and the vendor will be BOE. OLEDs are notched, with an aspect ratio of 22: 9 and a resolution of 2142 x 876. In addition, the external LCD is equipped with a 2.7-inch, 600 x 800 resolution secondary LCD to provide simple information such as reminders and time.
Moto RAZR 2019 will be equipped with three cameras, with 4GB / 6GB RAM, 128GB of storage, 2730mAh and an operating system of Android.
Moto RAZR 2019 is expected to cost USD 1,500 and is expected to be officially released in December.
Reporter : Daejeong Yoon
According to UBI Research’s 4th quarter OLED display market track, rigid OLED is still the main product in the OLED market for smartphones, with 79.2% of the total OLED market in 2019. As a result of counting and analyzing shipments up to the third quarter of 2019, rigid OLED accounted for 237 million units of the total shipment of 338 million units.
Display companies all over the world have invested heavily in the flexible OLED line, but rigid OLED is still the main OLED used in smartphones. This reflects that the display companies have invested without forecasting the market situation properly.
Rigid OLEDs for smartphones are mostly supplied by Samsung Display. Rigid OLEDs are also produced in China’s Visionox and EDO, but are not yet available to brand companies. As the A1 and A2 lines, which produce rigid OLEDs at Samsung Display, are both in full operation, Samsung Display can no longer supply products in the growing rigid OLED market.
Flexible OLED lines will continue to be invested by 2023, and the annual production area will increase to 20 million square meters per year, but the line capa for rigid OLEDs has been frozen since 7 million square meters per year.
Therefore, in order to cope with the growing rigid OLED market, it is necessary to convert flexible lines to rigid OLED lines or to further invest in rigid OLED lines.
In order for Samsung Display to dominate and have a differentiated market in the display industry, it is time for latecomers to consider converting flexible OLED lines to rigid OLED lines.
Reporter : Daejeong Yoon
According to UBI Research’s 3rd quarter OLED display market track, the size of OLED for smartphones is gradually shifting from 5.5~5.99 inches to 6~6.49 inches.
Among the OLED shipments for smartphones of 430 million units in 2017, 5.5-5.99 inches accounted for 52.5%, but in the shipment performance until the third quarter of 2019, 5.5-5.99 inches decreased to 49.6% and 6-6.49 inches increased to 42.3%.
In 2017, more than 5.5 inches of OLED smartphones were 78.5%, but now more than 5.5 inches are 91.9%. This reflects that consumers are demanding larger OLED smartphones.
When analyzed by detailed size, 5.5-inch OLED shipments were the most at 39.5%, and second, 6.4-inch OLEDs were the highest at 20.1%. Most of the 5.5-inch are rigid OLEDs and are mainly used by Galaxy J series, Chinese companies such as Huawei, Xiaomi, Oppo and Vivo. In the 6.4 inch, the main application is the rigid OLED for the Galaxy A series.
Because the Galaxy S series, which adopts flexible OLED, and Apple’s iPhone X are very expensive in the global OLED smartphone market, the market growth is very slow. In comparison, the Galaxy A series and J series are growing fast because they are intended for the mid-priced smartphone market.
While Samsung’s Galaxy has lost market share in the Chinese market, Chinese smartphone makers Huawei, Xiaomi, Oppo and Vivo are expanding the Chinese market as smartphones using rigid OLEDs from Samsung Display.
This means that Samsung Electronics lost the Chinese market, but Samsung Display’s OLED business is gradually expanding its influence in the Chinese market. The growing market share of OLED smartphones in the Chinese smartphone market indicates that Samsung Display can overwhelm the OLED market in the future, and that revenues will be updated every year.
Reporter : Daejeong Yoon
As foldable smartphones begin to be sold by Samsung Electronics, the flexible OLED industry (including foldable OLED) is expected to continue to grow.
Yi Choonghoon, CEO of UBI Research, predicts that the flexible OLED panel market will grow to $ 18.92 billion this year and expand to $ 32.65 billion by 2023.
According to Yi, there are four types of flexible OLED products, including smartphones, foldable phones, watches and automobiles, and flexible OLEDs will be used in the monitor market next year. LG Electronics began to sell rollable OLED TVs, but the sales volume is so small that it will take much time to form the market. The foldable smartphones that Samsung started to sell are expected to be supplied to the market by 800,000 by the end of this year.
In addition, Yi predicted that Chinese panel companies’ flexible line production will expand very rapidly in line with the expansion of the flexible OLED market.
As of 2019, Korean display companies have an annual substrate area of 7.3 million square meters and China’s 4.6 million square meters, but by 2023, China’s production capacity will expand to 11 million square meters, accounting for 57% of the total production capacity.
China is expected to have the world’s largest facility for flexible OLED production following LCD.
Samsung Display attended the Taipei Grand Maple Hotel on November 7, attended by 350 global customers including HP, Dell, Lenovo, Asus and other major ODMs such as Compal, Quanta and Wistron. ‘Samsung OLED Forum 2019 Taipei’ was held.
Samsung Display presented OLED notebooks as a new growth engine in the stagnant IT market for global IT companies and introduced differentiated strengths that only OLED can provide.
Under the theme of ‘New Era of Laptop with OLED’, Samsung Display is a premium notebook with OLED’s thin and light design flexibility, infinite contrast ratio, DCI-P3 100% wide color gamut and color accuracy, and excellent outdoor visibility. Emphasis is placed on the essential image quality characteristics.
In addition, the company also unveiled a roadmap for fusion technology of OLED’s unique display sensors such as Fingerprint Display and Sound Display.
Samsung Display has already developed OLED for 13.3-inch and 15.6-inch notebooks in the first half of this year and has cooperated with HP, Dell, Lenovo, and Asus to supply panels to 13 kinds of notebooks. The company plans to expand its product lineup to mid-end and respond to market demand.
Samsung Display chose QD-OLED as the next generation premium TV. It will also have a big impact on the premium TV market, which is divided between white OLED technology and QLED technology.
Samsung Display announced a new investment and win-win cooperation agreement ceremony at Asan Campus on October 10 and will invest a total of KRW 13 trillion in QD-OLED production facilities and R & D by 2025.
The basic structure of QD-OLED is composed of blue OLED and red and green quantum dot color filters (QD-CF). Blue OLEDs emit blue light, and the red and green QD-CFs convert them to red and green, respectively. QD is also applied to QLEDs because it has the effect of further improving color purity.
Samsung Display will invest 13 trillion won by 2025 to build the world’s first QD display mass production line ‘Q1 Line’ at Asan Campus. The new line will start production in full scale in 2021 with an initial 30,000 sheets (8.5 generations) and will produce a 65-inch or larger ultra-large QD display. To this end, the company plans to convert existing 8G LCD lines into QD OLED lines step by step and gradually expand production capacity by 2025.
In addition, in order to accelerate the commercialization of new QD technology, the company plans to shift the existing LCD workforce to QD and hire new QD materials and process development experts. Samsung Display predicted that if investments start in earnest, approximately 81,000 jobs will be created over the next five years.
Lee Dong-hoon, president of Samsung Display, emphasized that “QD, a semiconductor particle that emits light close to natural colors, is the future growth vision of the large display industry.” “We will lead the premium display market with this investment.”
LG Display announced on the 23rd that it recorded sales of 5,827.1 billion won and operating loss of 436.7 billion won in the third quarter of 2019 according to K-IFRS.
Revenue increased 9% QoQ (5.35 trillion won) due to the full-fledged sales of plastic OLED business and the expansion of mobile panel sales.
On the other hand, 3Q operating loss fell last quarter due to a sharp drop in LCD TV panel prices that exceeded market expectations, reduced utilization of related fabs, and increased depreciation expenses associated with the operation of new plastic OLED plants. The operating loss recorded 436.7 billion won.
Net loss was 442.2 billion won and EBITDA was 611.8 billion won (EBITDA margin of 10.5%).
Revenue breakdown in the third quarter of 2019 recorded 32%, a 9% QoQ decline for TV panels due to a decline in shipments due to adjustments in LCD TV fab utilization. Mobile panels recorded 28%, up 9% p QoQ, due to full-scale production of plastic OLED panels. Notebook and tablet panels accounted for 21 percent and monitor panels 18 percent.
Dong-hee Seo, Executive Vice President of LG Display CFO, said, “LG Display is innovating its business structure to reinforce its fundamental competitiveness and have a differentiated competitive edge.” In addition, the company plans to find ways to secure competitiveness from a more fundamental and long-term perspective, while at the same time strengthening its IT, commercial (auto) and auto (business) business capabilities that can differentiate in the existing LCD sector. Large OLEDs will accelerate the market trend utilizing the inherent value of products and continue to stabilize the business of plastic OLEDs for smartphones. ”
In addition, “We will communicate with the market by establishing a long-term vision centering on technologies and product lines that can quickly complete the ongoing LCD structure improvement activities and provide differentiated value.”
In October 2018, Samsung Display received a lot of attention by supplying OLED for side mirror replacement to e-Tron of Audi, a global automaker. e-Tron has a camera installed in the side of the existing side mirror, and the driver can check the surroundings through the OLED installed in the vehicle.
Mirrorless cars were discussed at the SID Vehicle Display 2019 panel discussion in September 2019.
Drew Harbach pointed out that “existing side mirrors may have the effect of glare in tunnel-like spaces.” “The cameras and displays can be reduced to provide a better night view.”
He mentioned that the resolution of the display is important, of course, but the contrast and FOV are also very important factors. He also emphasized that the contrast ratio should be very high so that objects can be seen under any environmental conditions.
The high contrast ratio is a very helpful factor in recognizing objects not only in dark nights but also under the strong sunlight of the day.
Panelists mentioned the various displays such as LCD, OLED, micro LED, etc., but OLED is the only display with high contrast ratio and wide viewing angle in the environment where mass production is possible. In addition, OLED has a very fast response time, which is widely used in VR devices and professional monitors where image quality is very important.
OLEDs are mentioned as potential candidates for side-mirror displays and are expected to be used in internal displays, such as clusters and CIDs (center information displays). Korean and Chinese panel makers are actively developing automotive OLEDs, and Samsung Display has forecast that automotive OLED panels will increase to about 3 million by 2022.
According to the OLED emitting material market track published by UBI Research (www.ubiresearch.com), the second quarter earnings was $ 329 million, an increase of 16.6% compared with the previous quarter’s $ 228 million, and 41.1% higher than the second quarter’s $ 233 million.
As a light emitting materials company with high sales in the second quarter, UDC accounted for 22.7% of the total market with US $ 72.7 million, with Idemitsu Kosan 12%, Merck, Dow Chemical, and Novaled more than 10%. None of the Korean emitting material companies exceeded 10% market share.
UDC’s strongest sales were due to the 6-month-long purchase of dopant material from the BOE, which anticipates it will be difficult to purchase phosphorescent dopant materials in the US-China trade dispute. The phosphorescent red host, phosphorescent green host, and p + materials all exceeded $ 30 million.
According to the analysis of the material usage, the total material usage of the second quarter was 21.3 tons, 21% more than the previous quarter, and 49% higher than the same quarter last year. The high usage of materials compared to the amount is interpreted as a result of a slight decrease in prices as Chinese panel makers use more materials.
According to the OLED market track published by UBI Research in the third quarter, OLED sales increased to $ 6.9 billion in the second quarter. This is an increase of 9.5% compared to last quarter, an increase of 18.5% from the same quarter last year.
The biggest reason for the increase in sales is the increase in OLED sales to China by Samsung Display, which leads the OLED industry. Huawei, Oppo, Vivo, and Xiomi’s OLED usage increased more than 1.5 times compared to last year, and Samsung Display’s sales in the second quarter were $ 5.5 billion. In addition, LG Display’s WRGB OLED sales growth and BOE’s flexible OLED sales boosted the market to $ 6.9 billion.
Samsung Display’s sales share accounted for 79.9% and BOE’s market share increased to 6%.
In 3Q, sales are expected to increase further. Samsung Display’s flexible OLED shipments will increase further for Apple’s new models and Huawei’s Mate. LG Display will also begin supplying flexible OLEDs to Apple, and BOE has decided to supply flexible OLEDs to LG Electronics.
In response to 8K LCD TV quality disputes that LG Electronics compared and exhibited at IFA2019, Samsung Electronics raised the problem of burning of OLED TVs.
At the exhibition hall, LG Electronics displayed the same screen on its NanoCell 8K LCD TV and other companies’ 8K LCD TVs, and magnified images taken by precision cameras on the same screen area, allowing 90% reproduction of CM (contrast modulation) of NanoCell TV. However, it emphasized that other companies’ 8K LCD TV is only 12%. The company did not say what kind of company it was, but LG was recently emphasized that LG Electronics disassembled Samsung’s QLED TV after IFA and talked that QD-LCD using QD sheet does not produce good image quality. Thus the other 8K can be estimated as SEC’s QLED TV.
In response, Samsung Electronics publicly reported to the press that 8K OLED TVs disappear due to image sticking.
There is a very confusing dispute for consumers who do not have expertise in picture quality. Putting the two companies together, Samsung’s 8K QLED TV and OLED TV are both less qualified products.
In reality, however, the two products seen by the IFA were among the best of all existing TVs. OLED TVs have very high contrast ratios, so even in two-dimensional flat screens, the perspective is displayed as well as three-dimensional TVs. QLED TVs have very high HDR, which are delicately expressed from bright to dark screens. Also, the two products must be TVs with the highest precision at 8K resolution.
Korean media have expressed a lot of negative views about noise marketing of Samsung and LG, but it seems that the two companies’ TVs have been developed.
In fact, when Apple criticized the Galaxy for its low resolution, Samsung Electronics has grown to the world’s best product by raising the resolution of OLED to QHD level. In addition, Samsung Electronics made a negative offensive by pointing to the burning of OLED TVs, but OLED TVs expanded the market to nearly 50% of the premium TV market of more than $ 2,000. Of course, most of the burning has been eliminated.
Therefore, Samsung Electronics is also expected to be an opportunity to grow 8K QLED TV’s image quality into the world’s best LCD TV.
The two companies have a negative fight because of their own grievances. If OLED TV market share continues to rise in the premium TV market, Samsung Electronics expressed a sense of crisis as the QLED TV market shrank by that much. If 8K QLED TVs lower prices and target the premium TV market, LG Electronics should prevent the expansion of the QLED TV market in order to accelerate the growth of the OLED TV market.
In a strategy battle in which the spear and shield alternate, the TV fight of the two companies will be a good opportunity for Korean TV to maintain the world’s best level.
Recently, due to the trade dispute between the US and China, a large portion of the budget planned by the Chinese government is flowing into the display industry while the semiconductor industry, which is one of intensive investment promotion industries, foreshadows difficulties. In the display industry, the focus is on OLED, which is a cutting-edge technology, and most of the investment is in the 6G line, a mobile product production line. This year has already been made at Visionox and Tianma on the 6G line, and BOE and CSOT will be invested further this year.
The Chinese government is actively investing in the display sector, which is relatively uncontained due to trade disputes between the United States and China, and it is reported that the mobile OLED production line as well as the large OLED line, 8.5G and 10.5G lines, are being reviewed ahead of time.
Large OLED lines are currently being mass-produced only by LG Display, and are being produced using oxide TFT and white OLED deposition. Samsung Display is also considering mass production by adding QD structures to oxide TFT and blue-based OLED deposition.
Samsung and LG are preparing to mass-produce or mass-produce by applying heat deposition method to organic materials, but Chinese OLED panel makers are oriented to mass production line of RGB Inkjet method (Solution Process OLED). However, as the investment has accelerated recently, experts are concerned about the investment of RGB inkjet method which has not been mass-proven.
This is because LG Display’s white OLED deposition method has already been mass-proven and Samsung Display is also planning to invest in the same deposition method with only the different structure. Indeed, it is necessary to see whether Chinese OLED panel makers will move beyond the second-place strategy to adopt the RGB Inkjet method or change their direction to the deposition method, a proven technology.
“8K is not everything. OLEDs will provide new value not only in high resolution, but also in rollable typed and transparent displays ”
said Ko Kyoung Young, senior director of global promotion for LG Display’s TV division.
He emphasized this at the 2019 OLED KOREA held, the Novotel Hotel in Gangnam from March 6 to 7, 2019.
“Currently, 8K TVs are not attractive due to not ready for content and proper pricing” said Goh. However, OLEDs can provide new value, such as rollable and transparent displays, “he said that OLEDs will be the game changers of the future display era.
“The premium TV market which has been downsizing since 2014, started grow again in 2017 due to entering a new market of OLED TVs. In addition, we see OLED TV is leading the market last three years through it has been ranked from top to the 8th in the consumer reports , increase of global growth opportunities”
He also mentioned the OLED approach would overcome the scalability limitations that could be the best communication tool available anywhere in the fourth industry market. In addition, it can be applied to gaming monitors and automotive displays that are becoming bigger and bigger. “Global automobile companies such as BMW and Audi are in discussions with understanding display companies to apply OLED to future vehicles.” Director Ko said, to lead the premium TV market, we will support to boost production for large-scaled OLEDs by 2021, the expansion of the 4K and 8K
OLED TV lineups, and the creation of new platforms such as rollable and transparent displays. Notably he said, “8K OLED TV is planned to be 88, 77 and 65 inches, and 4Ks will be expanded to 77 inches, 65, 55 and 48 inches.”
Lastly, Ko announced that will continue to study OLED resolution and brightness lifetime through the development of oxide TFT and new materials along with transparent display and solar technology for the future.
Reporter : Daejeong Yoon
Smartphone makers are promoting the new form factor, foldable phones at MWC 2019 started on February 27 and it runs until 29 in Barcelona Spain.
Samsung unveiled foldable phone ‘Galaxy Fold’ to customer, highly touted at the Samsung Galaxy unpacked event.
In folding ‘Galaxy Fold’ features a 7.3-inch QXGA + resolution OLED screen and it was built to be compact size with 4.6-inch HD + resolution OLED when folded.
And Huawei announced its own foldable phone “Mate X” uses roll out foldable technology, it is surrounded by a 6.6-inch main OLED on the front and a 6.38-inch on the back. It is 8.7 inches when it is opened, 1.4 inches bigger than Samsung Electronics’ Galaxy Fold.
Mate X’s front display has 2480 × 1148 resolution with a 19.5: 9 aspect ratio. The back OLED has a 2480 × 892 resolution with a 25: 9 aspect ratio. When you flip it open, the resolution is 2480 × 2200 with an aspect ratio of 8: 7.1. .
Also, TCL announced the prototype device uses the company’s proprietary “DragonHinge” mechanism to fold and unfold the screen, it has 7.2-inch screen.
According to TCL, this device will build a production version that is slated for release by 2021.
Lastly, LG showed off V50 which is similar to a folding phone, it does have an optional case with a whole second screen on it. With two near-identical phone displays next to each other, the functional split-screen allows multitasking and gaming easily.
What will be the price of foldable phone Galaxy F, which is expected to be on the market this year, is a concern for people around the world. Samsung Display is the only company that can mass-produce Foldable OLEDs with in-folding type used by Galaxy F.
Galaxy F with 7.29-inch OLED is a digital convergence product that can simultaneously target the smartphone and tablet PC market. The initial sale price will be around $ 2,000, and the estimated sales volume is about 1 million units this year.
The OLED industry is interested in how much the Galaxy F’s foldable OLED panels (including modules) will cost.
According to UBI Research’s material cost analysis data, Samsung Display’s foldable OLED material cost is 2.04 times higher than the Galaxy S10 5.8 inch. This is because the display area has increased, and the yield has been reduced.
Galaxy F, Galaxy S10, and iPhone XS’s flexible OLED material cost analysis shows that the module cost of iPhone XS is the highest at 95.2%, Galaxy S10 at 92.2% and Galaxy F at 89.3%.
UBI Research (CEO, Yi, Choonghoon) published the annual OLED report in 2019.
According to the report, the OLED market is expected to reach $ 32.2 billion in 2019 and 13.8% market growth. The market growth is due to the launch of a variety of applications in 2019. Foldable OLED will accelerate the growth of the flexible OLED market as a convergence product that fuses smartphones and tablet PCs, and 8K OLEDs and rollable OLEDs to be launched from 2H 2019 will further solidly support the premium OLED TV market. In addition, an increase in flexible OLED shipments due to improved yields by Chinese panel makers will support growth in the Chinese OLED market.
AMOLED revenue in the fourth quarter of 2018 was $ 7.9 billion, down 3.7% from $ 8.2 billion in the third quarter and down 10.4% from $ 8.8 billion in the fourth quarter of 2017. The quarterly OLED market was highly volatile due to sales fluctuations at Samsung Display.
Revenue in 2018 was $ 28.3 billion, up 7.1% from $ 26.4 billion in 2017. The growth slowed suddenly compared to growth of 58.7% in 2017. The sluggish growth is attributable to the sluggish OLED smartphone market, which drove the OLED market up until now. The OLED market for smartphones, which was worth $ 24.2 billion in 2017, was only $ 24.5 billion in 2018.
Flexible OLED panels are not being adopted in mid-end smartphones due to the high cost of manufacturing flexible OLED panels for smartphones. As a result, the oversupply will continue due to lack of demand compared to the 6G flexible OLED investment. In the fourth quarter of 2018, there was an oversupply of 31%. In the first quarter of 2019, oversupply will increase to 39% by overlapping seasonal demand decline.
LG Display OLED TV maintained sales revenue, it through conference call, stated it recorded annual sales revenue of 24.3 trillion won and 92.9 billion won operating profit in year of 2018.
LG Display despite of heightened global competition and downward panel price made an operating profit thanks to OLED TV, super large size TV and high resolution products.
Especially large size OLED TV maintained stable productivity and enlarged consumer bracket which enabled 2.9 million shipment on a yearly basis. It recorded gross profit within 5 years of product introduction which resulted in more than 20% in total sales revenue.
4th quarter 2018 revenue of LG display marked 6.95 trillion won TV panels accounts for 36%, mobile panels 28%, notebook and tablet panels 22% and 14% for monitor panels.
Operating profit recorded 279 billion won, 528% increase compared to the same quarter last year, 99% hike compared to last quarter thanks to high priced IT products, new introductions of small and medium size products and high added value products. LG Display aims to focus on OLED business reconstruction Seo Donghee CFO of the company said, “the ratio of OLED revenue was almost nothing 5years ago, now it is 30% this year and we estimate it is going to reach 50% of the total business.”
He also said “we will put in all assets to create new values focusing on OLED business.”
He replied to the question of large size QD-OLED of competitor, it will strengthen ecosystem and overall OLED industry. To the question of 8K and over 70inch large size OLED mass production, he replied that 8K technology is already secured as exhibited at CES2019 and said that large size OLED mass production will utilize the existing know-how of LCD production. In 2019, LG Display’s OLED demand outlook question suggests that demand for more than 14% of all flexible OLED smartphones is expected.
Regarding the large-area OLED and p OLED capacity in 2019, LGD said that the large-area OLED capacity will be completed at 70K per month in Paju and 60K in Q3 in Guangzhou, China and the pOLED capacity is expected to add 30K to the domestic 45K in 2020.
He announced that capex is estimated 8trillion won in 2019 and 4trillion won in 2020, a half of this year. 60% will be for large size OLED and 40% for pOLED. And he said pOLED mass production is currently concentrated on smart phone and cars. He expects good news from car pOLED by end of this year. He also targets over 3.8 million units large size OLED production this year.
Growing into the mainstream of OLED growth by expanding large OLED, differentiated products and supply
■ Small and Medium-sized POLED, strengthening fundamental business capacity and preparing future products such as Foldable
■ Develop commercial and automotive products, new technologies / new markets and develop into first-class business
LG Display is one of the world’s largest electronics exhibitors, and will hold a press conference at the Las Vegas Convention Center (LVCC) in Las Vegas on June 7, the day before the opening of the Consumer Electronics Show (CES) with Han vice chairman, executive vice president Kang In-Byoung, Strategy and Marketing Group Director Song Young-kwon, and other executives.
At the meeting, Han Sang-bum said, “Although there were many difficulties due to excessive supply and enormous investment due to intensified global competition last year, large-sized OLED business turned to surplus and stable profit was generated mainly in high value-added products. “This year, LG Display will focus on OLED investments, accelerating OLED growth, and focus on commercial and automotive businesses. By 2020, LGD will account for more than 50% of total OLED and growth businesses. “He said.
To this end, LG Display plans to expand its large-size OLED market, strengthen its fundamental business capabilities in small- and mid-sized P-OLED (plastic OLED) businesses, and develop new markets with differentiated commercial and automotive products.
■ Large OLED, differentiated products and supply expansion
Since LG Display first supplied OLED TV panels in 2013, LG Display has continued to develop its technology. And last year, it sold nearly 3 million units and developed into a strong player in the premium TV market. This year, the company plans to expand its TV product lineup from the existing 4K resolution to 8K, and to further enhance its competitiveness by further enhancing performance such as luminance and response time. In addition, the company will expand its market by expanding differentiated products such as wall paper, CSO (Crystal Sound OLED), rollable and transparent display. LG Display will complete the G8.5 OLED panel factory in Guangzhou, China in the first half of this year, and mass-produce OLED from the third quarter. Through this, the company plans to expand its sales volume from 2.9 million units in 2018 to 4 million units this year, and to achieve more than 10 million units in 2021.
In addition, LGD will expand sales areas for existing customers, strengthen collaboration with strategic customers, and increase sales of premium products such as ultra-large size panel.
■ Small and mid-sized P-OLED, strengthening fundamental business capacity and preparing future products.
LG Display is targeting the small- and mid-sized OLED market through P-OLED.
This year, it is a great challenge to develop core technologies and products for strategic customers in a timely to raise market share of small- and medium-sized panel.
In addition, LGD plans to increase the production capacity of the Gen 6 Gumi factory, which has a capacity of 15,000 sheets per month, and to expand the P-OLED production capacity by early stabilizing the Gen 6 factory in Paju.
In addition, LGD plans to steadily prepare related technologies and infrastructure so that future products such as Foldable can be released on time.
■ Commercial and automotive displays, Fostering first-class business
LG Display nurtures the rapidly growing commercial and automotive businesses to first-class business.
In the commercial market, LGD plans to pursue differentiated products such as 98 and 86 inches, ultra-slim products such as in-touch, bezel of 0.44 mm, transparent and gaming.
For automobiles, LTPS-based high-resolution LCDs and P-OLEDs are expected to focus on 8-inch and larger screens and high-resolution products. In addition, LGD will prepare its production infrastructure to expand its business in a timely manner and further strengthen its cost competitiveness, thereby achieving the first place in the fast growing auto market.
This year LGD plans to complete investment in preparation for the future, which began in 2017. LGD Han Sang-Bum, vice chairman of LG Display, said, “LG Display will be able to lead the global display market once again with OLED.
Reporter : Daejeong Yoon
At the 28th FINETECH JAPAN held in Makuhari Messe, Japan during December 5-7, 2018, Hiroyuki Hara, manager of Denso said that OLED will be used as future automotive displays due to their various advantages.
Hara refers to the large screen including the touch panel as the latest trend of automobile display, and now LCD is mainly used. However, OLED is expected to be used more and more in automobiles as the automotive electronics makers and drivers demand high-quality displays.
Saying that key elements in automotive displays are high contrast ratio, wide viewing angle, design autonomy, light weight, low reflection and reliability, Hara emphasized that the display that can satisfy all of these key elements is OLED. In addition, the factors related to image quality such as contrast ratio and viewing angle are directly related to safety for the driver. Thus, OLED is to be adopted more. Referring to the requirements of automotive OLED, he finally commented that improving reliability, such as lowering the luminance drop due to temperature changes and preventing damage to OLED due to high humidity, will be key to OLED for its entry into the automotive display market.
The automotive display is likely to lead the market for next-generation displays following mobile devices and TVs. Various OLED panel makers such as BOE and Visionox, as well as LG Display and Samsung Display, are showing automotive displays at domestic and international exhibitions. Denso also invested Japanese yen 30 billion in JOLED early 2018 to compete with Korean panel makers. Meanwhile, the market for OLED displays for automobiles led by Samsung Display and LG Display is expected to grow to US$ 540 million in 2023 according to UBI Research’s recently published “Automotive OLED Display Report”.
At the 28th FINETECH JAPAN held in Tokyo, Japan from December 5 to 7, 2018, JDI and JOLED announced that they would intensify their cooperation in order to target the middle-sized OLED market.
JDI announced that it will actively promote JOLED’s solution process OLED to medium-sized OLED markets such as industrial display markets or automotive display markets through its own design know-how, production infrastructure, and sales channels,.
In particular, JDI announced that it will provide new value to next-generation automotive fields along with JOLED such as support for safety such as electronic mirrors and displays for A/B pillars, new interface functions, movie appreciation using 4-8K displays, and the displays that are harmonized with interior design such as curved surfaces and big screens.
JDI and JOLED also shared booths for exhibition. JOLED introduced 21.6-inch FHD OLED monitors for e-sports and medical applications. In addition, it introduced a number of medium-sized OLEDs such as 12.3-inch HD OLED for automobiles, 12.2-inch FHD flexible OLED, 27-inch 4K OLED for home interior, and 21.6-inch 4K flexible OLED with cylindrical form. It also showcased large OLEDs such as 54.6 inch 4K OLED.
On the other hand, JOLED announced in July, 2018 that it would open its Nomi office for mass production of solution process OLED. Based on 5.5 generation glass substrates, Nomi has production capacity of 20,000 glass substrates per month and plans to mass-produce in 2020.
Reporter & Analyst : Daejeong Yoon
5G communication technology introduced from next year can process higher image quality and large-capacity contents such as VR more rapidly, besides real-time streaming service. As the communication speed increases, the relevant contents, are expected to be released, which require high resolution and large screen with graphics detailed.
The current smart phone is getting bigger up to 6 inches, but it is not enough for 4K resolution of 5G communication age. Since 4K resolution is to be possible at 7-inch and larger displays, they might be the most suitable product for the 5G communication era. Foldable smart phones are digital convergence products that can function as smart phones and tablet PCs as the next generation mobile devices that use 7 inch or more displays but maximize portability.
Owing to foldable OLED, foldable smart phones are likely to be available. Several companies have rushed to produce various prototype foldable OLED displays at exhibitions and conferences. A few panel makers even pledged to mass-produce foldable OLED displays competitively. OLED display companies worldwide including Samsung Display have invested enormous development costs in order to preempt the next generation product market, and now foldable OLEDs are starting to appear.
Samsung Electronics, which is leading the OLED smart phone market, is planned to launch the in-folding type foldable phone for the first time in the world next year. Accordingly, Samsung Display has prepared 1.5R foldable OLED. For Samsung Electronics, which has suffered sluggish sales of the Galaxy S series, Foldable Phone is a super premium product that needs to be succeeded.
<Expected structure of Samsung Electronics’ in-folding type foldable phone>
Source: Foldable OLED Report, UBI research
UBI Research (CEO: Yi, Choong-hoon), an OLED research institute, has published Foldable OLED Report. According to the report, the market for foldable OLED in 2019 is only US$ 480 million, but it is expected to grow to US $ 24.6 billion in 2023.
Yi said, “The rapid growth of the foldable OLED market is due to the fact that 7-inch and larger smartphones, which can support 4K resolution, become required products in the 5G communication era. Accordingly, the value of OLED panel makers will be determined by the success of foldable OLED production.”
<Foldable OLED Market Forecast>
Source: Foldable OLED Report, UBI Research
However, foldable OLED is not a product that anyone can produce. Since foldable OLED has a more complex module structure than conventional flexible OLED, it is necessary to overcome the changes in various panel characteristics caused by folding. Especially in in-folding type foldable OLED, compensation circuit technology to overcome TFT resistance change and resilience required when folding and unfolding screen are typical technical difficulties. In order to realize this technology, the key challenges of reducing stress at the area of folding, selecting a proper substrate, determining the ideal stack structure, and optimizing the liftoff process, need to be overcome. Even when folding over 200,000 times, it is required to have reliability that there will be no abnormality on display image quality and surface.
“Foldable OLED Report” published by UBI Research analyzes the development trends of panel makers together with the development issues of major films that determine the reliability of foldable OLED.
This was the first time for JOLED to demonstrate its products and technologies at FINETECH Japan 2018.
JOLED, which received the inkjet OLED technology from Panasonic and is doing OLED panel business, has been selling medical monitors since early this year. Next year, Asus is also scheduled to sell inkjet OLED TVs made by JOLED.
Its exhibited products include medical OLED monitor, OLED monitor for games, automotive OLED and 3 kinds of OLED TVs.
JOLED’s Inkjet OLEDs have a peak intensity of 350 nit. In case of full white, it is 140 nits, but has sufficient brightness for monitor applications.
JOLED will build mass production lines next year to produce OLEDs for 20-inch monitors and TVs as a full-scale. It also plans to start OLED business for automobiles after 2020.
JOLED is the only company producing OLED panels manufactured by inkjet technology. JOLED is also promoting the license business by providing this technology to Chinese, Japanese and Taiwanese panel makers.
Mr. Atsushi Ban, Vice President of Sharp presented a future strategy that combines IGZO and OLED through a keynote session at the 28th FINETECH JAPAN, held in Makuhari Messe, Japan from December 5, 2018.
Ban emphasized “The proportion of OLED in the entire display market is expected to grow even higher, and the new value of OLED is no different than flexibility.”
He said, “Sharp is also planning a variety of applications using the thin, light-weight and flexible characteristics of OLED. From the third quarter of 2018, its Taki plant has produced 4.5G backplanes and the Sakai plant is under injecting glass for OLED and module processing for 4.5G 15K quantity.”
Ban also pointed out the possibility of expanding the OLED industry through flexible OLED, commenting that Sharp’s next goal is to develop foldable OLED that combines IGZO. Sharp has pioneered a new display technology, called IGZO, which has been known for its semiconductor properties for years, but Sharp has developed a crystalline form that maximizes its benefits for greater display performance, and IGZO improves the performance of display panels in three significant ways: lower power consumption, higher resolution and special benefits for touch-sensitive displays. Ban expected that it could create new value if IGZO is combined with medium to large sized foldable OLED or rollable OLED.
Finally, Ban introduced Sharp’s IGZO development roadmap and announced that it will develop much improved IGZO.
Reporter : Daejeong Yoon
The competition for front fingerprint recognition of smart phones is expected to become hot.
In the smart phone with the existing home button, the front fingerprint sensor was installed on the home button. Fingerprint security enhances security, but recently, full screen Smartphone without home button has been released and fingerprint sensor has been moved to the back of Smartphone. This has caused disadvantages such as an uncomfortable hand shape when touching a finger to the fingerprint sensor and fingerprints on the camera lens.
In order to improve these points and to implement a complete full-screen Smartphone, the development of integrating full-screen fingerprint recognition with display is continuing.
The method of full-screen fingerprint recognition is largely examined by both optical and ultrasonic methods. The optics are inexpensive and easy to mass-produce, but the OLED substrate must be transparent because the sensor is to be located below the OLED panel. Therefore, it is applicable to rigid OLED using glass as a substrate, but it is difficult to apply to flexible OLED using colored PI as a substrate. The ultrasonic method is most stable in accuracy and durability, but it has a disadvantage of high manufacturing cost.
Currently, Chinese set makers have begun to launch smart phones with optical front fingerprint recognition. The Galaxy S10, which will be released next year by Samsung Electronics, is being watched for the adoption of ultrasonic full-screen fingerprint recognition. LG Display is also developing a display with front fingerprint recognition.
As such, the sales for full-screen smart phones with front fingerprint recognition are expected to be started in earnest. Competition in the smartphone market is expected to become more intense in the second half.
Reporter & Analyst : Daejeong Yoon
Japan, which used to be the strongest country in display industry in the past, gradually declined through the era of CRT, PDP and LCD, and has fallen to the third-largest producer in OLED industry after China.
Currently, Japanese companies that produce AMOLEDs are Sony and JOLED. Both companies are producing OLED for special monitors at 500 ~ 1,000 units per month. Although JDI has developed flexile OLED, it has not commercialized yet.
Sharp has challenged the OLED market for smartphones in the current Japanese manufacturing environment, which was passive in production. The production of flexible OLED is to be started at the 4.5 generation production equipment of Sakai plant. The flexible OLED is scheduled to be adopted on AQUOS zero model for Soft Bank.
The product was exhibited at the Sharp booth of CEATEC 2018, which is a QHD+ 6.2-inch dual edge type. Sharp
Officials said that the sales have not started yet.
In addition, Sharp also exhibited two types of flexible OLEDs which are under development.
According to the 3Q AMOLED Market Track issued by UBI Research, the second quarter OLED market was sluggish, affected by the lower utilization rate of Samsung Display. However, in the third quarter, the market rebounded rapidly, forming a market of US$ 8.3 billion.
The performance of the third quarter is up 43.9% from the US$ 5.77 billion in the second quarter, and up 16.6% from the same period of last year.
Samsung Display, which drove sales growth, posted sales of US$ 7 billion, while OLED sales for Smartphone accounted for US $ 7.2 billion as its major application.
By country, Korea achieved sales of US$ 7.9 billion, accounting for 95.5% of the total market. China occupied 4.3% of total sales with US $ 360 million.
Yi Choong-hoon, CEO of UBI Research, explained that 3Q sales growth was attributable to Samsung Display’s production of Galaxy Note and Flexible OLED for Apple’s iPhone XS.
At the IMID 2018 exhibition held in COEX, Seoul from Oct. 24 to 26, Samsung Display presented various OLED products under the theme of ‘optimized OLED for 5G era’.
First, Samsung Display emphasized the advantages of OLED by introducing the transition process of full screen OLED and HDR & true black under the theme of ‘realistic multimedia’. Currently, the smartphone market is dominated by full-screen smartphones applied with OLED, and OLEDs are able to display a completely black color compared to LCDs, resulting in a clearer picture quality.
The company also introduced the next generation touch technology such as HoD (Haptic on Display; when you touch the screen, you can feel the physical vibration by hand. Thus, you can enjoy the contents realistically.), FoD (Fingerprint on Display) and SoD (Sound on Display) together with full screen technology.
In addition, the front of the booth is equipped with a space to experience the durability of the flexible OLED with a plastic cover window, so that visitors can try to hit the panel with a hammer or drop the ball. Various advantages of flexible OLED have been shown.
Moreover, OLED for VR, which implemented 1200ppi ultra-high resolution, automotive rollable display (CID) and 5.9 type transparent HUD were displayed, raising expectations for future development of display technologies.
LG Display unveiled its 8K OLED TV for the first time in Korea, which had been showcased at CES 2018 in Las Vegas earlier this year. This product is the biggest OLED TV that is currently in existence and provides 4 times clearer picture quality than UHD resolution.
Furthermore, LG Display showed the possibility of various OLED applications while the company showcased its 65-inch CSO (Crystal Sound OLED), a sound system built into the panel, and 77-inch UHD wallpaper OLED product that can be closely adhered to the wall to enhance interior effects in the living room.
Japan Electronics Show, CEATEC2018, was held at Makuhari Messe last week. CEATEC JAPAN 2018 is a global showcase for Japan’s growth strategies and vision of the future. Various Japanese companies exhibited products centered on IoT robots and AI. It is recognized that the electronics industry in Japan is gradually shifting from large hardware to small advanced parts and software industries.
In the exhibition, the core technology of smart car was introduced for self driving. Kyocera introduced cockpit technology that can anticipate and prevent various accidents that may occur in blind spots as advanced sensing technology and image processing technology to enhance the safety of automobiles.
For automotive display business, the company also exhibited advanced concept cars with clusters, CIDs, room mirror displays and side view displays.
According to Kyocera officials, room-mirror and side-view displays that show the external environment might have limitations and need to be converted into OLED displays since all of the concept car’s displays use LCDs.
When LCDs are used for room mirror display and side view display that show rapid changes while driving at high speed, the location of surrounding cars is to be expressed as being behind the actual location, which can result in an accident. In particular, LCDs with low contrast ratio are not able to accurately represent external objects at night.
OLEDs with high-speed response and high contrast ratio are expected to dominate the future automotive room mirror and side view mirror market.