As autonomous driving technology advances, the adoption rate of OLED will increase

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At UBI Research’s ‘OLED Settlement Seminar in the second half of 2021’ held on the 19th, Park Seon-hong, head of the Korea Automobile Research Institute, gave a presentation on ‘the status and outlook of future automotive display development’.

Responsible Park said, “If the autonomous driving technology is advanced, the number or time of driving will decrease, and the change of the interior space is essential because the driver pays attention to the interior environment of the vehicle. Through the change of the vehicle display, the change of the steering wheel to secure space, and the change of the seat, the efficiency of the space that can utilize the interior space can be increased.”

Among the changes resulting from the development of autonomous driving technology, Responsible Park said, “With the change of the display inside and outside the vehicle, the degree of freedom of space within the vehicle can be improved as buttons, switches, and gear knobs inside the vehicle are applied to the display.” In keeping with, the display mounted on the vehicle is also changing to a large-screen, large-area curved display.”

Responsible Park said, “Displays that secure the reliability of autonomous driving by communicating with the outside such as pedestrians and two-wheeled vehicles through external communication as well as the inside of the vehicle are gaining prominence. By displaying information about the vehicle’s condition (acceleration or deceleration, whether it is stopped, etc.), safety issues can be controlled.”

Currently, automotive displays have a high adoption rate of LCD, but OLED can realize flexible displays, and its thin thickness, high contrast ratio, fast response speed, and wide viewing angles make it possible to apply it in complex and diverse spaces inside automobiles in line with the era of autonomous driving. expected to increase. LG Display is already mass-producing POLED for automobiles, and Samsung Display and Chinese panel makers are also preparing for mass-production of OLED for automobiles.

As autonomous driving technology develops, automobiles are emerging as a new concept of ‘rest and comfort’ out of a means of transportation. While the evolution of in-vehicle displays is essential in such a leisure space, expectations are being raised on how much influence OLED will have on the market as a display for automobiles in the future.

Smartphone and foldable OLED shipments expected to exceed 700 million units in 2025

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At UBI Research’s ‘2021 OLED settlement seminar for the second half of the year’ held on the 19th, UBI Research CEO Choong-Hoon Yi gave a presentation on the settlement of small/mid-large OLED industry and future market prospects.

CEO Yi said, “The total sales of OLED for mobile devices in the third quarter was $10.3 billion, up 23.6% from the second quarter and 64.1% from the same period last year. OLED for phones grew to a meaningful number for the first time to $540 million in the third quarter.”

According to the announcement by CEO Yi, the total shipment of smartphones and foldable phones in the third quarter was 167 million, up 22.7% from the previous quarter and 55.3% from the same period of the previous year. “The smartphone market contracted in 2020 due to the spread of Corona 19 and sanctions by Huawei, but the market is growing out of this situation in 2021 thanks to the popularity of Apple’s iPhone 12,” said CEO Yi.

Comparing OLED shipments for smartphones in the third quarter by panel maker, Samsung Display took 72.9%, followed by BOE and LG Display with 9.4% and 5.8%, respectively. CEO Yi mentioned, “Samsung Display maintained 80% level just a year ago, but BOE is gradually gaining strength as BOE’s production lines are being prepared step by step.” and “In terms of sales, Samsung Display accounted for 79.0%, which is higher than the shipment share, and BOE, 8.8%, which is lower than the shipment share. This result appears because the panels of Samsung Display and LG Display are sold to Apple at the highest price.”

Next, CEO Yi predicted, “In terms of OLED shipments by country, Korea dominates the market with 78.7%, but the Chinese market, which currently accounts for 21.3%, will gradually grow and the shipments of the two countries will become similar in about five years.” He also predicted, “In order for the industry to grow, the top-level set makers in the supply chain are important, and based on China’s numerous set makers and the large domestic market, it is highly likely that the leadership will be transferred to China in about five years.”

In the smartphone market forecast analysis, CEO Yi said, “In 2021, OLED shipments for smartphones and foldable phones are expected to reach 580 million units, and the market will grow by 100 million units in the next two years, reaching 600 million units in 2023 and 700 million units in 2025. We will overcome it,” he predicted.

LG Display Wins Presidential Award for its Automotive P-OLED at the Korea Technology Awards

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SEOUL, Korea (Nov. 17, 2021) – LG Display, the world’s leading innovator of display technologies, announced today that its Automotive P-OLED display won the Presidential Award, the highest honor for the most revolutionary technology of the year, at the 2021 Korea Technology Awards in Seoul, Korea. This is LG Display’s second Presidential Award after first winning the coveted honor for its outstanding 65-inch Rollable OLED panel at the 2019 Korea Technology Awards.

Hosted by the Ministry of Trade, Industry and Energy, the nation’s most prestigious technology awards ceremony recognizes companies, research institutes, and universities that have developed groundbreaking technologies and products boasting excellence in performance and domestic industry impact.

Thanks to the self-emissive nature of OLED technology, LG Display’s award-winning Automotive P-OLED display provides incredible picture quality with real black to give drivers high clarity and outdoor visibility during both day and night. In addition to being more eco-friendly than its LCD counterpart, P-OLED has no need for a backlight which gives it a lighter, sleeker, more premium and flexible design.

Notably, it has received the High Visibility Automotive OLED and Eye Comfort Display certifications from TÜV Rheinland, a global independent inspection service. To leverage the diverse benefits of such an innovative and next-generation technology, leading automakers around the world are incorporating this display into their latest vehicles’ infotainment systems.

LG Display’s Automotive P-OLED display is touted by major global automakers, especially when it comes to high reliability even in the harshest environments. The company’s Automotive P-OLED is already globally recognized for its innovative technology, earlier this year picking up the Best New Display Component award at Display Week 2021 which was hosted by the Society for Information Display (SID).

In tandem with the rapidly growing market that is turning out more and more cars with larger multiple displays, LG Display aims to continue leading the market with its unique, differentiated P-OLED technology.

“We are grateful to have been recognized for the Automotive P-OLED technology we developed to bring enhanced safety, design innovation, and ESG values to our consumers,” said Kim Myoung-Kyu, Executive Vice President and Head of the Mobile Business Unit at LG Display. “We will continue to create new and innovative OLED technologies that provide unique and differentiated values to customers, thereby leading the market.”

Merck’s Blue Ink Material Lifetime Announced 65% Improvement Year-over-Year.

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At ‘Display Insight 2021’ held online on November 4th, ‘Joachim Kaiser’, global application manager of Merck, presented ‘Our OLED solutions – livilux®’. When presenting the ink portion of livilux’s OLED materials, Kaiser noted that “Inkjet printing is the only technology that combines RGB parallel pixel layout with scalability for large display sizes”.

Kaiser announced “Maximizing the performance of IJP devices requires a thorough understanding and optimization of state-of-the-art OLED materials, ink formulations optimized for each application, and the entire device stack” and “Merck can get a lot of benefits from IJP performance improvement from its experience in developing materials for deposition”.

Comparing the performance announced by Merck last year and this year, the luminous efficiency (cd/A) of red increased by 46% compared to the previous year, green by 10%, and blue did not change. External quantum efficiency (EQE) was 34.1%, increased by 20% for red, and 28%, increased by 5% for green, and there was no change in blue like the luminous efficiency. In terms of lifespan, 20% for green and 65% for blue were greatly improved. The lifespan of the red is 4,000 hours based on LT95 (last year’s red’s lifespan was 8,300 hours based on LT95), and it is being optimized to increase the lifetime reduced by improving efficiency.

Kaiser emphasized, “At Merck, we are constantly working to provide solutions to the problems of OLED panel design, such as improving the efficiency of Blue OLED, a new kind of emitter, and RGB side-by-side printing technology.”