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OLED TV camp threw a pitch in the 65-inch TV market for Black Friday.

On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.