Japan Electronics Show, CEATEC2018, was held at Makuhari Messe last week. CEATEC JAPAN 2018 is a global showcase for Japan’s growth strategies and vision of the future. Various Japanese companies exhibited products centered on IoT robots and AI. It is recognized that the electronics industry in Japan is gradually shifting from large hardware to small advanced parts and software industries.
In the exhibition, the core technology of smart car was introduced for self driving. Kyocera introduced cockpit technology that can anticipate and prevent various accidents that may occur in blind spots as advanced sensing technology and image processing technology to enhance the safety of automobiles.
For automotive display business, the company also exhibited advanced concept cars with clusters, CIDs, room mirror displays and side view displays.
According to Kyocera officials, room-mirror and side-view displays that show the external environment might have limitations and need to be converted into OLED displays since all of the concept car’s displays use LCDs.
When LCDs are used for room mirror display and side view display that show rapid changes while driving at high speed, the location of surrounding cars is to be expressed as being behind the actual location, which can result in an accident. In particular, LCDs with low contrast ratio are not able to accurately represent external objects at night.
OLEDs with high-speed response and high contrast ratio are expected to dominate the future automotive room mirror and side view mirror market.