Not Only Samsung and LG, but BOE and JDI Also Shows OLED Surge in SID

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a Flexible OLED Display at BOE Booth (San Francisco = OLEDNET)

During the SID 2016, not only Samsung Display and LG Display, but other companies including BOE, Japan Display (JDI), and Tianma also presented OLED. The extent of OLED by Korea, China, and Japan drew much attention.

In SID 2016 (22-27 May), these companies exhibited many new OLED panels for diverse devices such as smartphone, VR, and TV.

Samsung Display revealed rollable panel, diverse 5 inch level OLED panel products such as VR panel with 806 ppi, the highest value within the industry, and Bio Blue, a VR panel which minimized harmful blue light.

LG Display showed 77 inch UHD OLED panel for TV, 55 inch dual side panel for signage, 65 inch concave OLED, and demonstrated their strength as the leader in large size OLED panel.

a Flexible OLED Display at JDI Booth (San Francisco = OLEDNET)

At this exhibition, BOE revealed flexible OLED display for mobile device. Particularly, the 4.35 inch foldable panel is BOE’s first. The product’s bending radius of 5 mm and has the brightness of 350 nits.  

Tianma displayed 55 inch on-cell touch equipped TFT-HD AMOLED panel. The flexible display has 270 ppi and bending radius of 20 mm.

JDI exhibited flexible plastic OLED (POLED). The 5.2 inch product has 423 ppi with the resolution of 1080 x 1920.

an OLED Display for Mobile at Tianma Booth (San Francisco = OLEDNET)

Quantum dot sector also presented a strong front against OLED in SID 2016. Nanosys and QD Vision exhibited OLED TV and quantum dot TV next to each other and presented merits of quantum dot.

According to QD Vision, quantum dot could consume 50% less power compared to OLED. Nanosys explained that while white OLED panel TV shows brightness of only up to 500 nits, their own quantum dot TV can actualize 1,200 nits of brightness.

[SID 2016] Samsung Reveals 806 ppi VR Panel, Highest Resolution in Industry

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SDC Showcasing an 806ppi OLED Panel for VR ( San Francisco = OLEDNET )

Hyunjoo Kang / jjoo@olednet.com

Samsung Display is drawing attention with 5 inch level VR (virtual Reality) device display with the highest resolution in the industry. The company also displayed Bio Blue, which minimized blue wavelength harmful to human eye.

At Society for Information Display 2016 ( SID 2016, 22-27 May), Samsung Display drew visitors’ attention with their new panel products such as OLED for VR and rollable OLED. At the exhibition booth, Samsung Display presented new 5.5 inch panel. The panel’s resolution, 806 ppi, is the highest pixel density of the 5 inch level VR panels published so far. The resolution is 3840 x 2160 with 306 nit brightness and 97% color gamut.

SDC`s ‘Bioblue’ (Sanfrancisco = OLEDNET)

Additionally, Samsung Display revealed another OLED panel for VR named Bio Blue. Bio Blue minimized harmful blue light by adding light blue to the existing RGB pixel structure. Displaying Bio Blue, the company emphasized that OLED is better for eye health compared to LCD. Of the total blue spectrum, the proportion of blue light harmful to human eye is 66% for LCD and 32% for AMOLED. Samsung Display added that AMOLED will be able to reduce this figure to 6% in future.

Samsung Display exhibited diverse OLED panels including 5.7 inch rollable and panel for notebook use.

[SID 2016] JDI CTO “LCD isn`t Suitable for Flexible”…Emphasizes ‘Human Friendly’

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a Slide from JDI Hiroyuki Ohshima CTO`s Keynote (San Francisco =OLEDNET)

Hyunjoo Kang / jjoo@olednet.com

CTO of  JDI , Hiroyuki Ohshima, estimated that the display will evolve to flexible and human friendly, and emphasized that LCD is not suitable for flexible

During his keynote session in SID 2016 (22-27 May), Ohshima discussed the future of display. He explained that the display will evolve to System Integrated Display that combines different technologies and toward flexible.

Display is expected to become more interactive with human body. Beyond touching the screen with fingers, biological signals will be recognized such as heartbeat, eye gaze, fingerprint, and palm print. Through these, display will evolve into an input device that moves deeper into people’s lives.

For these to become a reality, Ohshima explained that diverse technologies such as touch, recognition, security, health care function, pen input need to be applied to the display. He stressed that display is heading toward flexible and noted LCD’s limitation regarding this issue.

Ohshima told the attendees that as LCD requires backlight and glass substrate is used, it is not suitable to actualize flexible panel. For OLED, it is expected to move forward to flexible and foldable exceeding ultra-thin and curved. However, he added that OLED still has several issues that need to solved including not being able to follow LCD in terms of pixel density.

[SID 2016] Samsung Display ’s EVP “The Future of Car, Window and Mirror is AMOLED”

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a Slide from Samsung Display EVP`s Keynote at SID 2016 (San Francisco = OLEDNET)

Hyunjoo Kang / jjoo@olednet.com

As a keynote speaker for SID 2016, Samsung Display ’s Executive VP and Chief of Research Center, Dr. Sung-Chul Kim explained that display will expand human life experiences through application to automotive, window, mirror, etc. and emphasized that AMOLED will become a key solution for this.

During his keynote session in SID 2016, Kim explained display related technological issues and AMOLED’s advantages. In particular, he highlighted AMOLED’s characteristics suitable for flexible.

Displays that can turn from a wall or window into an information display simultaneously require flexibility and hardness. Kim also explained curved display is suitable for automotive uses. In terms of mirror display, AMOLED is suitable as superior color gamut is required.

Kim added that for realistic image required by VR (virtual reality) and others requires ‘driving tech’. He explained that foldable, rollable, deformable, and stretchable displays will produce more attractive devices, and provide new experiences through VR, automotive, digital signage, etc.

Kim told the attendees that display is a window to communicate with the world and expands lives. He emphasized that AMOLED is the key solution for future display, and will bring more opportunities than expected.

 

 

Japan “Catch the OLED Market”… Dai Nippon Printing to Expand OLED Evaporation Mask Capa by 3 Times

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Source = Dai Nippon Printing

Source = Dai Nippon Printing

 Hyunjoo Kang / jjoo@olednet.com

Japan’s Nikkei recently reported that Japan’s Dai Nippon Printing will expand their capa. by 3 times. Dai Nippon Printing occupies 50% of the global OLED evaporation mask market as a dominating leader of the market.

Dai Nippon Printing is planning to invest USD 54.6 million in stages until 2020. Through this, the company is striving to strengthen their position as the evaporation mask leader in the OLED market where a rapid growth is expected.

Evaporation mask is used when red, green, and blue emitting materials are coated in order to produce OLED panel production. The performance of the mask is directly related to increasing the panel resolution. Dai Nippon Printing is aiming to increase their client base in future and achieve revenue of JPY 30,000 million in 2020, which is 3 times higher than the current revenue.

Nikkei also reported that Japan’s Screen Holdings began manufacturing equipment to mass produce OLED panel. The company only handled test production manufacturing equipment, but they recently developed product compatible with Gen6 substrate, and began supplying to panel mass production line from April. The manufacturing equipment is used to coat polyimide, high performance resin to produce OLED panel.

Display related Japanese industry, following Korean and Chinese, is also busy to seize the OLED market, which is expected to rapidly grow.

[ SID 2016 ]Samsung Rollable vs. LG 77“…Collision of OLED

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Rollable AMOLED at SID 2016 Samsung`s Booth (Source = Samsung Display)

Hyunjoo Kang / jjoo@olednet.com

Samsung Display and LG Display will showcase the technologies for next-generation displays at the 2016 Society for Information Display( SID 2016 ) conference, which is being held at the Moscone Convention Center in San Francisco from May 22 to 27.
LG Display’s next-generation technologies including OLED TVs and automotive displays will be on show at the company’s booth from May 24 to 26 At this year’s SID 2016 , LG Display is placing its emphasis on the advantages of OLED and in particular the superior picture quality it offers along with its unlimited potential in application and design. The company will present its 77-inch Ultra HD OLED TV panel which provides the same level of color gamut in displays used by film-editing professionals.
It boasts unbeatable picture performance with perfect black expression and improved brightness by applying the High-Dynamic-Range (HDR) technology. LG Display will also showcase future concept displays such as 55-inch double-sided and 65-inch concave OLED displays for signage to meeting customers’ expectation for what’s coming next.
For customers in the rapidly rising automotive display market, LG Display will showcase its automotive display product line-ups from cluster displays to the Center Information Display (CID), including a 12.3-inch curved plastic OLED display and a 12.3-inch LCD panel realizing over 1,000 nit of brightness.
LG Display will also highlight its lifelike picture quality 31.5-inch 8K4K monitor and 14-inch Ultra HD resolution notebook panel embedded with high resolution and touch functions. In addition, the company will showcase a range of displays featuring its exclusive touch embedded technology, Advanced In-Cell Touch (AIT), from the 6-inch mobile display, and 9.2-inch and 10.3-inch automotive displays that feature touch response even with a gloved hand, to the world’s first touch-enabled 15.6-inch notebook panel and 23-inch monitor panel.

Samsung Display will present latest displays from 5.7 inch rollable AMOLED, AMOLED for laptop, VR, and automotive to hologram at the company’s booth At this year’s SID 2016 .
The 5.7 inch flexible OLED that will be shown at Samsung booth has the highest industry resolution of QHD (2560×1440), and it is ultra-thin with 0.3 mm thickness.
The 5.7 inch rollable AMOLED that can be rolled to the width of a finger weighs 5g. With resolution of FHD (1920×1080) and curvature radius of 10R, the company explains that this has the best specs in terms of resolution and curvature radius of rollable products.
The 13.3 inch and 14 inch QHD AMOLED for laptop used on-cell touch technology. By internalizing the touch censor within the AMOLED panel, the thickness was reduced by 45% compared to LCD to 1.01 mm and weight by 33% to 120 g (13.3 inch). Samsung Display will also show 5.5 inch UHD (3840×2160, 806 ppi) prototype for VR. The number of pixels increased by approximately 2.3 times compared to QHD which is mainly used at present.
Samsung’s 65 inch UHD LCD product increased contrast ratio to 6,000:1 and reduced reflectance level to 2.3%, and HDR actualization is possible in mainstream products. The company will also display 65 inch UHD curved slim product with 5.9 mm thickness.
Samsung will also present Light Field technology related to 3D dimensional video that often appears in science fiction. The technology actualizes an object that looks different from different viewing angles on display and produces 3D film with high degree of completion. The digital hologram technology that allows 3D images to be projected will also be shown. These technologies could be applied to 3D pop-up book, 3D game, VR, AR, HUD, etc. in future.
Additionally, the company will show diverse lineup from Central Information Display to Cluster including 12.3 inch curved display equipped with automotive POLED and 12.3 inch product with high resolution and high brightness of over 1,000 nit.

Europe’s Largest Samsung Galaxy S7 edge Appears in Russia

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Hyunjoo Kang / olednet.com

Samsung Electronics introduced the largest Galaxy S7 edge in Europe, mega-sized LED signage—80 meters high and 40 meters wide, in Sokol, Moscow, Russia

The Galaxy S7 edge LED signage can be spotted from as far as Moscow’s Gidroproekt building which is located 2.2 kilometers from the site. The LED signage is situated on the side of main road that connects downtown Moscow and Sheremetyevo International Airport, an area that sees approximately 800,000 people per day. 

Ambitious Foxconn, Buys Nokia Mobile Phone Business

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Foxconn buys Nokia mobile phone business (Source: Foxconn)

Hyunjoo Kang / jjoo@olednet.com

Foxconn, which became a focus of global attention with the Sharp takeover, bought Nokia ’s mobile phone business.

It is reported that FIH Mobile Ltd, a subsidiary of Foxconn, bought Nokia’s feature phone business from Microsoft for USD 350 million. Accordingly, Foxconn now controls Nokia feature phone’s manufacturing, sales, and distribution. Foxconn also signed strategic partnership with HMD global that oversees product development and sales. HMD global is expected to invest USD 500 million for the development of Android-based smartphone, tablet, and feature phone for the next 5 years.

Foxconn took over Sharp in March, earlier this year. With this takeover, Foxconn is estimated to acquire LCD mass production line and also gradually be equipped with OLED mass production line for mobile device and TV. DigiTimes research estimates that Foxconn will mass produce OLED panel for smartphone from 2018 and begin OLED panel mass production for TV from 2021.

Some sections of securities industry have suggested that Foxconn’s takeover of Sharp allows for vertical integration of Sharp panels, and business expansion to include set such as smartphone and TV will be possible.

That Foxconn purchased Nokia’s mobile phone business after strengthening display mass production area reinforces this idea. It could be understood as a resolve to renew itself as a set company with their own brand surpassing their main business OEM.

Some are anticipating Nokia’s return as the mobile phone leader of the past with the Foxconn’s purchase of Nokia’s mobile phone business. However, the business still struggled even after Microsoft’s takeover move in 2014 worth EUR 5,400 million. As such, many believe that it will not be easy for Nokia to reclaim their former success.

Apple Opens Development Office in Hyderabad

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Source = Apple

Source = Apple

Hyunjoo Kang / jjoo@olednet.com

Apple announced the opening of a new office in Hyderabad that will focus on development of Maps for Apple products. This investment will accelerate Maps development and create up to 4,000 jobs.

“Apple is focused on making the best products and services in the world and we are thrilled to open this new office in Hyderabad which will focus on Maps development,” said Tim Cook. “The talent here in the local area is incredible and we are looking forward to expanding our relationships and introducing more universities and partners to our platforms as we scale our operations.”

This company has been continually updating and adding new features to Maps, including 3D views, the Flyover feature and tools to help customers find convenient places to shop, eat and explore nearby areas. With iOS 9 Apple added Transit, offering a combination of trains, subways, buses and walking, which is already available for more than 300 cities around the world.

The new facility, located on the Waverock campus, will provide a world-class, LEED-certified home for the expanding Maps team.

“We are honored Apple chose Hyderabad as a home for its Maps development office,” said Telangana Chief Minister Kalvakuntla Chandrashekar Rao. “This will create thousands of jobs here and is a testament to our proactive approach, quality infrastructure and the excellent talent base we have in the region.”

“Apple is one of the most innovative companies in the world and we are very proud they chose us to partner with for this important project,” said Anup Jindal, RMSI’s CEO. “We are experts in geospatial data and we will be hiring thousands of people from the local area to support this effort.”

Across India, Apple supports over 640,000 iOS app developer jobs and other positions related to the iOS ecosystem.

UBI Research to Hold Consultation on OLED Reports and Consulting at SID 2016

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(Source = SID)

(Source = SID)

Hyunjoo Kang / jjoo@olednet.com

In May 24-26, during the SID Display Week 2016 in Moscone Convention Center, San Francisco, UBI Research will be operating a booth, open for business consultation.

At the exhibition booth, UBI Research will carry out meetings regarding their OLED Reports and consulting service. Visitors will be able to receive detailed information on reports published by UBI Research and consultation. The company will be introducing their methodology on investigating latest news in OLED industry and customer benefits.

UBI Research invites the interested parties to their booth at SID 2016. The company added that this will be an excellent opportunity to obtain important insights on OLED industry, and everyone is invited to visit their booth.

Interested visitors will be able to meet UBI Research at booth #409 in SID 2016 exhibition at Moscone Convention Center. Booth will be in operation for 3 days in May 24-26. Pre-arranged meetings are welcome.

For more details, please contact marketing team manager Hana Oh (hanaoh@ubiresearch.co.kr, + 82 2 577 4940).

DeePoon to Launch Samsung AMOLED Equipped New VR in June…Seeds of Chinese OLED VR

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DeePoon `s VR Device

Hyunjoo Kang / jjoo@olednet.com

DeePoon , Chinese VR (virtual reality) company, is launching a new VR device equipped with Samsung Display’s AMOLED panel in June.

Unlike Korean and Japanese companies such as Samsung Electronics and Sony that showed AMOLED VR already, Chinese VR companies are mostly releasing LCD equipped device. As one of the few Chinese companies that sticks to AMOLED, DeePoon is noteworthy.

At the CES Asia 2016 exhibition booth (May 11-13), DeePoon presented M2, AMOLED equipped VR device, which is to be released in June. M2, with 2K, improved picture quality from previous model E2. It is also an all-in-one type that can be linked to both mobile device and PC.

This company explained that OLED can actualize higher Hz figure compared to LCD, and demonstrates superior visual experience. They added that Samsung’s AMOLED panel was utilized, and emphasized DeePoon is the only Chinese company releasing AMOLED equipped VR device. In fact, at this event many Chinese companies presented LCD based VR. AltoTech introduced new VR product with FHD LCD panel which is expected to be launched in October.

EverDisplay (EDO), a key Chinese mobile OLED panel company, presented a beta version of AMOLED equipped VR device at CES Asia 2016. Following production of 3.2 inch 1K 400 ppi AMOLED for VR this year, EDO revealed plans to produce flexible based 800 ppi panel in 2019.

OLED Networking in One Place…’OLED Night’ in San Francisco

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(Source = SID)

UBI Research hosts ‘OLED Night’ in San Francisco (Source = SID)

Hyunjoo Kang / jjoo@olednet.com

Key players of global OLED industry gathers in one place.

On 25 May at 6.30 pm (local time), UBI research is hosting OLED Night for key players of global OLED industry in Dobbs Ferry, San Francisco.

UBI Research organized this event to facilitate wider networking opportunity for leaders of the OLED industry. The company selected the date and location to coincide with the largest display industry event Society of Information Display 2016 in San Francisco.

The cocktail party event will be attended by Korean companies such as LG Display, Duksan Neolux, and Sunic System, as well as global display companies including BOE, CYNORA, Visionox, and UDC.

UBI Research explained that they are organizing the OLED Night for mutually beneficial opportunity for development in OLED industry to correspond with the SID 2016. The attendees will be able to discuss how to lead the industry and solidify their personal connections.

* invitation letter required.

“Apple, to Use OLED More than Samsung Elec. from 2021” – UBI

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Apple, to Use OLED More than Samsung Elec. from 2021 – UBI

UBI Research’s Yi is Analyzing Market related to Apple’s OLED Selection

Hyunjoo Kang / jjoo@olednet.com

A forecast that Apple will apply more OLED than Samsung Electronics from 2021 has been suggested.

On 13 May, UBI Research hosted OLED Investment Analysis Seminar titled The Effects that Apple will have on Display Industry in Seoul, Korea. At this event, UBI Research’s Choong Hoon Yi estimated future flexible OLED smartphone market share.

According to Yi, Apple is to begin releasing flexible OLED iPhone from 2017, and occupy 8% of the global flexible OLED smartphone market in that year. Following this, Yi analyzed that Apple will continue to increase market share each year to record 32% in 2020, same as Samsung Elec., and exceed Samsung Elec.’s 27% with 37% in 2021.

For 2015 and 2016, with the market share of over 70% of the global flexible OLED smartphone market, Samsung Elec. is dominating the market. However, Apple is expected to release OLED iPhone from next year, and iPhone market share is increasing within the smartphone market. Yi believes that Apple’s OLED usage will exceed that of Samsung Elec.’s.

UBI Research estimates that the smartphone market will grow at CAGR of 6% in 2016-2021, and overall shipment will increase. Of these, Samsung Elec. has been outdistancing Apple and greatly increasing the market share until 2013. However, since 2014, Samsung Elec.’s market share has been gradually decreasing while Apple’s is increasing.

At the seminar, Yi told the attendees that Apple is selling approximately 220 million units of iPhone per year, but the number is expected to increase to 300-million-unit mark and of 30% of that, 1,00-million-unit mark, are estimated to be OLED equipped products. He added that this will grow to 4,00-million-unit mark in 2020, and 80% of that is estimated to be OLED.

With Apple’s section of OLED, the competition for the product supply between global display companies is expected to be fierce. Yi forecast that Samsung Display will supply 60% of the demand, the second supplier 30%, and the rest 10%.

LG Display and Japan Display were likely to be the second and third suppliers. However, Apple’s steadfast partner, Foxconn took over Sharp and became a strong candidate for this position. Hence, 4 companies could end up supplying to Apple. Yi added that one company of JDI and Foxconn could be pushed out.

Panel companies’ mass production establishment investment for product supply for Apple is also being carried out. Samsung Display is expected to execute 45-60K investment in flexible AMOLED line this year. LG Display is carrying out Gen6 7.5K investment in Gumi, with prospect of additional 7.5K order this year.

JDI also announced smartphone AMOLED panel mass production in January 2016 aiming for mass production in 2018. There is a possibility of investment for AMOLED supply for iPhone. Yi also estimated that Apple will conclude OLED emitting materials company selection by this August or September.

Furthermore, Yi explained that a human eye is more sensitive to contrast compared to brightness. He emphasized that OLED, with its contrast ratio of 1,000,000:1 is a more human friendly display than LCD and its 3,000:1.

At the seminar, LG Economic Research Institute’s Senior Consultant Wookeun Lee also analyzed the market with the theme of The Effects that Apple’s OLED Selection will have on Korea and China’s Display Industry.

[CES Asis 2016] EDO, Accelerates Its Wearable Market…Reveals AMOLED Equipped VR

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EDO`s VR Device

EverDisplay `s VR Device

Shanghai=Hyunjoo Kang / jjoo@olednet.com

EverDisplay (EDO), whose main force is mobile AMOLED, is accelerating its wearable market target.

In CES Asia 2016 (11-13 May) held in Shanghai, China, EDO presented VR (virtual reality) device equipped with their own AMOLED and revealed their roadmap in this market. The company displayed the VR device at the exhibition booth allowing the visitors to experience it. EDO explained that the device is a beta version, and although it has not been released, the picture quality is superior compared to LCD or LED equipped VR.

According to EDO, the company is planning to produce 3.2 inch 1K 400 ppi AMOLED for VR this year, and 3.5 inch 1.5K 600 ppi panel in 2017. Following this, the panel is to be improved to 2K 750 ppi in 2018, and EDO is planning produce flexible based 800 ppi panel in 2019.

EDO also revealed new AMOLED product in smartphone sector. In this exhibition, EDO showed 5.5 inch FHD panel that is already being mass produced, and flexible 6 inch panel to be mass produced in future.

Furthermore, the company exhibited new AMOLED panel in 3 types, 1.2 inch, 1.4 inch, and 1.41 inch, for smartwatch that will be consecutively launched from July. Of these, the 1.2 inch panel is expected to be used for Huawei’s smartwatch for women to be released in September.

CES Asia 2016’s participants greatly increased compared to last year, and 375 companies from 23 countries are taking part. Major companies such as Intel, Twitter, and BMW discuss wearable, VR, driverless cars, future of TV, etc. though conference.

 

[CES Asis 2016] Huawei to Release 1.2“ AMOLED Smartwatch for Women… EDO Panel Applied

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Huawei booth

Shanghai = Hyunjoo Kang / jjoo@olednet.com

Huawei is expected to release 1.2 inch AMOLED panel equipped smartwatch for women in September if early.

In CES Asia 2016 (11-13 May) held in Shanghai, China, Everdisplay (EDO) revealed that the 1.2 inch AMOLED panel product will be released in July, and Huawei will launch smartwatch for women equipped with this panel in September.

Previously Huawei released smartwatch for men equipped with EDO’s 1.4 inch AMOLED.

EDO, whose main focus is on AMOLED panel for mobile device, showed new AMOLED panels through this exhibition. EDO explained that of AMOLED panels for smartphone, 1.2 inch, 1.41 inch, and 1.4 inch panels are not yet released, and that 1.2 inch panel will be launched in July and 1.4 inch in 2017.

During this event, EDO also revealed 6 inch AMOLED panel to be mass produced in future and beta version of VR device equipped with their own AMOLED.

CES Asia 2016’s participants greatly increased compared to last year, and 375 companies from 23 countries are taking part. Major companies such as Intel, Twitter, and BMW discuss wearable, VR, driverless cars, future of TV, etc. though conference.

Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

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Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.